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Aaron Ross

๐Ÿ‘ค Speaker
270 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

I'm like, what?

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

You can do that?

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

It's sort of probably the first time they broke a four-minute mile.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

People are like, what?

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

You can do that?

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

And then everybody did it.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

That's funny.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

So I wrote a book in a weekend.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

What was that book title?

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

I want to read that.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

It's called CEO Flow.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

turn your employees into mini CEOs.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Okay.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

I love that.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

No, I didn't get, so I self-published again, which there's pros and cons to self-publishing publisher.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

I'd had a publisher before, but decided to self-publish.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

So for example, I got to set what formats that comes out at what price and to get more royalties.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

This time, the new book, I'm going with the publisher so that, again, there's pros and cons.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

But self-published, I could get up quickly.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

It didn't have to be perfect.