Aaron Ross

speaker

285 appearances 2 recordings 2 series first heard Nov 2015 last heard 15 Jan

Aaron Ross’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.

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And then everybody did it.

That's funny.

So I wrote a book in a weekend.

What was that book title?

I want to read that.

It's called CEO Flow.

turn your employees into mini CEOs.

Okay.

I love that.

No, I didn't get, so I self-published again, which there's pros and cons to self-publishing publisher.

I'd had a publisher before, but decided to self-publish.

So for example, I got to set what formats that comes out at what price and to get more royalties.

This time, the new book, I'm going with the publisher so that, again, there's pros and cons.

But self-published, I could get up quickly.

It didn't have to be perfect.

It's sold over the last four years probably something 50,000 copies, which is a lot.

It's a lot for a business book.

I think people say a successful business book, if it sells 10,000, that's a lot.

Yeah, because it's all been through word of mouth.

But the trick with it, I think I wrote that book in over C11.

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