Aaron Ross
speaker
285 appearances
2 recordings
2 series
first heard Nov 2015
last heard 15 Jan
Aaron Ross’s voice in public audio — every appearance, attributed to the second.
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Appearances
Top Founders · EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold · 19 Nov 2015
podcast
Say six years.
Holy mackerel.
But it was more like I blogged over here and there.
And I knew I wanted a book, but by leaving Salesforce and doing consulting, I took whatever would have been a 2006 version of any kind of sales book.
And by, I'd say, consulting and working with people for five years, by the time I actually wrote it, it was a much, much, much better and simpler and distilled book.
No, I don't get shit for advance or royalties on the book.
Because this is how it works.
People focus on the stuff that really doesn't matter.
It's good for marketing.
But what matters with the book is reputation, brand, audience.
It's like...
People have called it your big business card.
For example, with an advance, for the new book, predictable revenue, if there's one lesson there, I'd say is if you have a book and you publish something, self-publish, and then don't worry about making whatever book.
I did a practice book before I did a real book.
Now I'm doing the next book is going to be even bigger.
I'm sort of building.
The prior book, predictable revenue, created
more money for me, and I'll explain how, but also an audience and reputation.
So now for this book, I've got an amazing co-author, Jason Lemkin, who's 10 times as smart as I am.
And I've got Wiley, which is the number one book publisher.
Showing 161–180 of 285 · page 9 of 15
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