Aaron Ross

I'm sort of building.

The prior book, predictable revenue, created

more money for me, and I'll explain how, but also an audience and reputation.

So now for this book, I've got an amazing co-author, Jason Lemkin, who's 10 times as smart as I am.

And I've got Wiley, which is the number one book publisher.

And Wiley has said, and I hope they keep their promise, is that they are actually going to work to market this book, the new book.

Now, in publishing, publishers are known

all you get for most, when you go with a publisher, usually all you get is maybe you get a small advance.

What's small?

A couple grand?

$5,000, you know, a couple grand, $5,000.

I got $15,000 for this new book.

Got it.

Which, so split with Jason is $7,500, but I got to pay $15,000 for like production costs and editing.

So, it's really funding.

But I don't care.

I mean, look, I need a lot of money because I have a lot of kids.

I spend $60,000.

Yeah, I have like Are you at 7, 8, 9, 10, 11, 12 right now?

We're seven today, but we're going to be at 12 within three months.