Aayush Jain

So we started that company in around April, 2016, and then got acquired by in around June, 2017.

And the health OS business that we started for API is that we started around in March, 2016.

Yeah, definitely, definitely.

A lot less than a million dollars.

No, it's way less than that, yeah.

Got it.

But, yeah.

Okay.

So basically, the underlying premise within which we are working for GreenDeck is to help companies with their pricing.

We see that companies use a lot of data-backed decisions to make decisions when it comes to user acquisition, marketing, and all this stuff.

But still, pricing takes a backseat.

And often, we have seen in many companies, pricing is still a guesswork.

Pricing is one of the most important levers that impacts the profitability of a company.

Even if 1% change in pricing can lead to 10-15% increase in net profit.

So we thought, why is it that we can't help these companies to make data-based pricing decisions?

That's when we started working on this concept.

We started off with an altogether different vertical that was gaming industry.

So we built an AI engine that helps these gaming studios implement dynamic pricing in in-app purchases.

Correct.

So, you know, these companies can sort of dynamically price these virtual items, which people buy from hard cash.