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Abbie Chatfield

๐Ÿ‘ค Speaker
5679 total appearances

Appearances Over Time

Podcast Appearances

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

So I won't wear that dress, even though it's just not for me.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

Um, or if it's something that I do really, really like, I will, I'll, I'll take it.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

I'll do a little pose or something, but if it's from like a big brand and this is a different conversation now, I go, sure.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

Email my manager and we can talk about how much it costs me to promote because you don't get to send me a cookie and, and have me promote, you know, your $10 million business or whatever.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

So the reality is in this language of even the way that she spoke, I was writing notes on my hand when she was speaking.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

She's saying, you know, I don't know why she cares more about making money than she does about supporting a small business.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

But you're also wanting to make money.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

Yeah.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

The language difference here in the expectation that influencers are just out to make money, aren't you also just out to make money?

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

This is all about money.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

Your business is about making money and profiting and there isn't anything wrong with that.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

No.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

But the demonisation that influencers purely care about money but you're the one that's having an issue with the money payment and the payment of services for marketing and advertising.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

Yeah.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

And again, that's okay.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

If you don't think it's worth it, that's completely fine.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

It's like I see all these posts being like an influencer wanted to charge our restaurant $4,000 to do a post.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

So here's my grandpa advertising instead.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

A, great advertising strategy because it's funny and silly.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

You're also though weaponizing the misogyny of hate against influencers of being like, they aren't worth it.