Abhii Parakh

Yeah, I mean, I would say in general, if we just take the broad view of experience, employee experience, customer experience, I don't think there's one area of the company that is untouched, right? From a use case perspective. Of course, some areas like marketing have been super early adopters. I think Gen AI lends itself really well to marketing, right?

Yeah, I mean, I would say in general, if we just take the broad view of experience, employee experience, customer experience, I don't think there's one area of the company that is untouched, right? From a use case perspective. Of course, some areas like marketing have been super early adopters. I think Gen AI lends itself really well to marketing, right?

Because it's about content, content generation, right? So we're all familiar. We've used chat to create new content or even in our personal lives or create some imagery. So, of course, from a marketing perspective, that's been really good to assist with first drafts of content for our marketing assets. And we've seen a lot of productivity gains there.

Because it's about content, content generation, right? So we're all familiar. We've used chat to create new content or even in our personal lives or create some imagery. So, of course, from a marketing perspective, that's been really good to assist with first drafts of content for our marketing assets. And we've seen a lot of productivity gains there.

Because it's about content, content generation, right? So we're all familiar. We've used chat to create new content or even in our personal lives or create some imagery. So, of course, from a marketing perspective, that's been really good to assist with first drafts of content for our marketing assets. And we've seen a lot of productivity gains there.

Our insights can be generated 50 percent faster, for example. So half the time productivity has gone through the roof. in customer experience. We're using it for user research. So we have these communities of customers now that we were talking about earlier in the call. We do focus groups with them, right?

Our insights can be generated 50 percent faster, for example. So half the time productivity has gone through the roof. in customer experience. We're using it for user research. So we have these communities of customers now that we were talking about earlier in the call. We do focus groups with them, right?

Our insights can be generated 50 percent faster, for example. So half the time productivity has gone through the roof. in customer experience. We're using it for user research. So we have these communities of customers now that we were talking about earlier in the call. We do focus groups with them, right?

So video interviews, we see how they are reacting to certain new experiences that we're building. And it used to take weeks in some cases to synthesize all of those video interviews and drive those insights and then say, what actions would we recommend? Now we can do that in hours.

So video interviews, we see how they are reacting to certain new experiences that we're building. And it used to take weeks in some cases to synthesize all of those video interviews and drive those insights and then say, what actions would we recommend? Now we can do that in hours.

So video interviews, we see how they are reacting to certain new experiences that we're building. And it used to take weeks in some cases to synthesize all of those video interviews and drive those insights and then say, what actions would we recommend? Now we can do that in hours.

AI can actually very accurately synthesize all of that information, actually even recommend what actions might be helpful based on what customers are telling us. We are doing the same thing on the voice of customer for all the hundreds of thousands of customer feedback that we get. And then I spoke about HR. We have been using AI for coaching.

AI can actually very accurately synthesize all of that information, actually even recommend what actions might be helpful based on what customers are telling us. We are doing the same thing on the voice of customer for all the hundreds of thousands of customer feedback that we get. And then I spoke about HR. We have been using AI for coaching.

AI can actually very accurately synthesize all of that information, actually even recommend what actions might be helpful based on what customers are telling us. We are doing the same thing on the voice of customer for all the hundreds of thousands of customer feedback that we get. And then I spoke about HR. We have been using AI for coaching.

And again, that's not my area of expertise, but in the company, such an interesting use case to have an AI be able to have conversations with employees, difficult conversations with employees and coach them to perform better. So lots of, lots of different use cases have come up.

And again, that's not my area of expertise, but in the company, such an interesting use case to have an AI be able to have conversations with employees, difficult conversations with employees and coach them to perform better. So lots of, lots of different use cases have come up.

And again, that's not my area of expertise, but in the company, such an interesting use case to have an AI be able to have conversations with employees, difficult conversations with employees and coach them to perform better. So lots of, lots of different use cases have come up.

For those living under a rock, Gen AI is about generation of new content, right? So whether it's research content, whether it's marketing ideas, whether it's imagery or even video, which the technology is moving so fast that it's pretty incredible. The voice and video elements change. that you can now generate is just mind blowing, but that's, it's all about generating it.

For those living under a rock, Gen AI is about generation of new content, right? So whether it's research content, whether it's marketing ideas, whether it's imagery or even video, which the technology is moving so fast that it's pretty incredible. The voice and video elements change. that you can now generate is just mind blowing, but that's, it's all about generating it.

For those living under a rock, Gen AI is about generation of new content, right? So whether it's research content, whether it's marketing ideas, whether it's imagery or even video, which the technology is moving so fast that it's pretty incredible. The voice and video elements change. that you can now generate is just mind blowing, but that's, it's all about generating it.