Abhii Parakh

Stays together that video. And that was the first sort of customer video that we made where customers from all different areas of our businesses were able to talk about their relationship, what their pain points were, what they liked, what they didn't like. So really scrappy beginnings. Fast forward to today where we have access to customers on a daily basis.

Stays together that video. And that was the first sort of customer video that we made where customers from all different areas of our businesses were able to talk about their relationship, what their pain points were, what they liked, what they didn't like. So really scrappy beginnings. Fast forward to today where we have access to customers on a daily basis.

We are co-creating with them, testing with them. So we've come a far way, but from the beginning, storytelling has been a pretty important piece of the puzzle. Every quarter when we have our voice of customer meeting, we arm the employees who join with a QR code that they can scan and access all the different ways that they can hear customer stories, whether it's calls,

We are co-creating with them, testing with them. So we've come a far way, but from the beginning, storytelling has been a pretty important piece of the puzzle. Every quarter when we have our voice of customer meeting, we arm the employees who join with a QR code that they can scan and access all the different ways that they can hear customer stories, whether it's calls,

We are co-creating with them, testing with them. So we've come a far way, but from the beginning, storytelling has been a pretty important piece of the puzzle. Every quarter when we have our voice of customer meeting, we arm the employees who join with a QR code that they can scan and access all the different ways that they can hear customer stories, whether it's calls,

with customers, whether it's the voice of customer feedback that the customers, advisors and clients are sharing with us. And each one of those nuggets tells a story. So I think all of bringing the customer into the room, bringing that, making it real has always been really important.

with customers, whether it's the voice of customer feedback that the customers, advisors and clients are sharing with us. And each one of those nuggets tells a story. So I think all of bringing the customer into the room, bringing that, making it real has always been really important.

with customers, whether it's the voice of customer feedback that the customers, advisors and clients are sharing with us. And each one of those nuggets tells a story. So I think all of bringing the customer into the room, bringing that, making it real has always been really important.

Yeah. So some of that is also from prior experience. I've worked at other big companies and banks, for example, Citibank. We had a community like this. that was alive and thriving. And I knew the benefits that something like this could bring.

Yeah. So some of that is also from prior experience. I've worked at other big companies and banks, for example, Citibank. We had a community like this. that was alive and thriving. And I knew the benefits that something like this could bring.

Yeah. So some of that is also from prior experience. I've worked at other big companies and banks, for example, Citibank. We had a community like this. that was alive and thriving. And I knew the benefits that something like this could bring.

So we did invest, the company has invested in customer experience because it is such a strategic priority for us to deliver industry leading customer experiences. We invested in those capabilities and tools. We asked our customers with emails, whether they would like to participate in such a community.

So we did invest, the company has invested in customer experience because it is such a strategic priority for us to deliver industry leading customer experiences. We invested in those capabilities and tools. We asked our customers with emails, whether they would like to participate in such a community.

So we did invest, the company has invested in customer experience because it is such a strategic priority for us to deliver industry leading customer experiences. We invested in those capabilities and tools. We asked our customers with emails, whether they would like to participate in such a community.

And so we recruited our customers into those communities and panels, and we refresh that every six months or yearly. We've actually seen so much engagement from our customers, because it's just a matter of asking, right? They're more than happy to be part of this story with such a strong brand. and help us help them.

And so we recruited our customers into those communities and panels, and we refresh that every six months or yearly. We've actually seen so much engagement from our customers, because it's just a matter of asking, right? They're more than happy to be part of this story with such a strong brand. and help us help them.

And so we recruited our customers into those communities and panels, and we refresh that every six months or yearly. We've actually seen so much engagement from our customers, because it's just a matter of asking, right? They're more than happy to be part of this story with such a strong brand. and help us help them.

So now we have hundreds of customers from our life insurance business, from an annuities business. And not only that, we also have other forums with our advisors, for example, where we meet with them monthly in our businesses and we ask them and we share and communicate what's coming, what they can expect on the roadmap and things like that.

So now we have hundreds of customers from our life insurance business, from an annuities business. And not only that, we also have other forums with our advisors, for example, where we meet with them monthly in our businesses and we ask them and we share and communicate what's coming, what they can expect on the roadmap and things like that.

So now we have hundreds of customers from our life insurance business, from an annuities business. And not only that, we also have other forums with our advisors, for example, where we meet with them monthly in our businesses and we ask them and we share and communicate what's coming, what they can expect on the roadmap and things like that.