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Abhii Parakh

๐Ÿ‘ค Speaker
399 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

Yeah. Right.

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

More people are living longer. They're retiring and they will live longer retired lives than any generation before them. So, um, We have to make sure we are there for them, not just for tomorrow or the day after, but for decades. So I think customers are more invested in that relationship because it is such a long term relationship.

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

More people are living longer. They're retiring and they will live longer retired lives than any generation before them. So, um, We have to make sure we are there for them, not just for tomorrow or the day after, but for decades. So I think customers are more invested in that relationship because it is such a long term relationship.

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

More people are living longer. They're retiring and they will live longer retired lives than any generation before them. So, um, We have to make sure we are there for them, not just for tomorrow or the day after, but for decades. So I think customers are more invested in that relationship because it is such a long term relationship.

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

Yeah. And we do see our churn rates are actually very low single digits because of that sticky relationship. And we want to make sure that they're not with us just because it's a high switching cost, but because they actually enjoy being with Prudential. And just one point about feedback. You know, and I'm sure we'll talk about this more, but we ask and we're so happy that they give us.

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

Yeah. And we do see our churn rates are actually very low single digits because of that sticky relationship. And we want to make sure that they're not with us just because it's a high switching cost, but because they actually enjoy being with Prudential. And just one point about feedback. You know, and I'm sure we'll talk about this more, but we ask and we're so happy that they give us.

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

Yeah. And we do see our churn rates are actually very low single digits because of that sticky relationship. And we want to make sure that they're not with us just because it's a high switching cost, but because they actually enjoy being with Prudential. And just one point about feedback. You know, and I'm sure we'll talk about this more, but we ask and we're so happy that they give us.

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

So we ask and we receive. But we also want to understand what their needs are without having to ask or without having them telling us, because that's an extra step. We have so much information that we should be able to predict or in real time be able to say, this is what's going on. And can we take action on that quickly versus waiting for all the survey results to come out?

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

So we ask and we receive. But we also want to understand what their needs are without having to ask or without having them telling us, because that's an extra step. We have so much information that we should be able to predict or in real time be able to say, this is what's going on. And can we take action on that quickly versus waiting for all the survey results to come out?

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

So we ask and we receive. But we also want to understand what their needs are without having to ask or without having them telling us, because that's an extra step. We have so much information that we should be able to predict or in real time be able to say, this is what's going on. And can we take action on that quickly versus waiting for all the survey results to come out?

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

So that's an important step we're taking in the future of customer experience that we're building.

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

So that's an important step we're taking in the future of customer experience that we're building.

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

So that's an important step we're taking in the future of customer experience that we're building.

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

Yeah. So as I said, surveys have been great. And I don't think surveys are bad. I don't think surveys are going to go away. I think you need to ask your customers. But that can't be the only way you understand what their needs are. Right. So that's the future that we're going is a not a post survey future, but a survey plus real time and predictive future.

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

Yeah. So as I said, surveys have been great. And I don't think surveys are bad. I don't think surveys are going to go away. I think you need to ask your customers. But that can't be the only way you understand what their needs are. Right. So that's the future that we're going is a not a post survey future, but a survey plus real time and predictive future.

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

Yeah. So as I said, surveys have been great. And I don't think surveys are bad. I don't think surveys are going to go away. I think you need to ask your customers. But that can't be the only way you understand what their needs are. Right. So that's the future that we're going is a not a post survey future, but a survey plus real time and predictive future.

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

When I talk about real time, I talk about signals that you can get from how folks are experiencing your experience. experiences and channels in real time. So somebody is coming to our website, they get frustrated.

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

When I talk about real time, I talk about signals that you can get from how folks are experiencing your experience. experiences and channels in real time. So somebody is coming to our website, they get frustrated.

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

When I talk about real time, I talk about signals that you can get from how folks are experiencing your experience. experiences and channels in real time. So somebody is coming to our website, they get frustrated.

Experts of Experience
Make Your Business Immortal: Create Customer Advocates & Unlock Predictive Metrics!

Well, we should know that they're getting frustrated because there are various different indicators in that website that when their mouse is shifting places or they're, you know, rage clicking, all of those things are, it's actually a thing. It's a metric of rage clicking.