Achilles Le Grave

Absolutely.

Yeah, so Branzuca is a video advertising platform that is for the first time unlocking the crown jewel of advertising, and that is the TV screen.

So we basically marry digital advertising with TV, making it possible to…

run ads in the same way that you would expect to from Google in a very targeted way and then delivering those ads on primetime TV, which we think it's a It's pretty cool.

Well, so in terms of tracking technology, we leverage over 20 DMPs.

These are data management platforms.

So there are giant companies think of the NSA except not not government funded, whose entire job is to keep track of behavioral segments online.

These are companies like Oracle data logics that also help fuel targeting on Facebook, we're able to access all of that data.

Well, DMPs actually are marketplaces that sell that data to programmatic platforms and DSPs such as Branzuca or the Trade Desk, for example.

Yeah.

So let's talk about actually the higher level story here, which is really interesting.

We are living through the largest media transition in history.

Well, the way you experience it is by going to bransuka.com.

It's a free to access platform.

So you can actually access it with a click.

Yeah, no, no, no.

We're not overriding anything.

So there is this huge transition from linear TV to what's called OTT, over-the-top TV.

We're all experiencing this by accessing services such as Sling, Hulu, the TV apps on Roku, on Apple TV.

on Fire TV, etc.