Achilles Le Grave

That is a whole different channel that is a digitally fed channel rather than your traditional linear.

Got it.

That's exactly right.

Got it.

So when that happens, those commercials that you're seeing over OTT happen over the programmatic spectrum.

So unless you're in media,

or in advertising programmatic might be a new term for you programmatic is basically the marketplace that fuels um the buyer seller relationships in advertising we're very used to this on web so when you load a uh when you load cnn.com the ads that you get served are different than the ads that i get served right because they're targeted in a different way

We're carrying that thesis and that technology over to the TV screen.

So to this point, this space has been serviced by enterprise DSPs such as Rocket Fuel, AppNexus, and the Trade Desk.

These guys build very high-end pieces of software that allow professional media buyers at large media agencies to transact media in this way.

No one had gone out and made a self-service platform that literally allowed a coffee shop for five dollars a day to do the same.

I see.

And so that that is.

That's exactly right.

So what we find is, you know, when you go out to a large agency like Starcom, unless you have a quarterly spend that's literally in the millions of dollars, there's nothing those media agencies can do for you.

Because we end up seeing very large brands and it's very repetitive.

Brandsuka gives you a self-service model that allows anybody to, in a couple of minutes, launch a primetime TV campaign over programmatic.

And then our internal machine learning and algorithms allow those media buys to significantly outperform what humans at agencies are able to achieve.

Yeah, so, you know, we spent a lot of time looking as to the positioning of the platform from a revenue generation standpoint.

And what we found is a lot of people have tried to provide self-service advertising platforms for folks, and they generally have gotten it wrong.