Achilles Le Grave

You can't monetize the long tail through subscriptions.

You can't monetize the long tail through flat fees.

It just does not...

It does not set the right relationship with the end user and what the end user is trying to achieve, which is performance.

So at Brandsuka, we take an approach that should be readily similar to what folks experience on Facebook or AdWords.

It's, again, a completely free platform to access and use.

And we monetize off of the targeting features that do engage in the platform.

So if you go in,

and you decide to launch a campaign that is targeted very broadly, let's say you want to target anyone in the universe, there's no value-added features that we're engaging for that campaign.

And so for that campaign, Branzuca's monetization would be $0.

If instead, as you're creating an audience, you decide that you want to

find folks who are in the market to buy a house in a specific zip code and have X amount of income.

As you refine that audience and you engage those targeting features and we start engaging our targeting algorithm to deliver your ad to that specific pool segment, then you start seeing our monetization go up through our targeting charges.

Oh, that's a fantastic question.

So then at that point, you're talking about what are the market dynamics that allow a yoga teacher to be GM?

hundred bucks goes yeah so that hundred bucks is distributed into two costs media cost and that's what it takes right to get the ad on sling that is what i pay sling to get that ad on tv right the other cost center which is what typically which is what typically on 100 bucks let's say it's 100 of the spend what percent typically

So, so sling will charge you on a CPM basis, right?

So on a per impression on average, uh, you're looking at about a penny.

Okay.

Right.