Achilles Le Grave
👤 SpeakerAppearances Over Time
Podcast Appearances
Yep.
So, so to actually serve that inventory, you're paying a penny, uh, to sling depending on how refined or how broad, right?
That a hundred dollars will be split also into targeting costs.
The targeting cost is the value that Branzuca is providing.
It's our monetization.
Well, it would be that $20.
Yes.
You didn't say that.
No, no, no.
But it's not a flat fee, right?
No.
it is whatever the percentage of your targeting costs come out.
So if you apply no targeting, if you apply no targeting, there's no monetization for Brandsuka.
If you apply every bell and whistle to hyper-target an audience, that can be 20, 30% in targeting costs.
No, because it's a CPM basis.
So we launched 2015 very much as a research project.
The founder and chairman of the company is Alex Bogusky, who's got a distinguished track record in advertising.
What are you?
Are you a founder?
That's right.