Adam Crafton

perverse jeopardy to it in many ways right because often it leads to fire sales and redundancies and fears over the future of the club I mean Tim will know better probably than well Landon as well you were at Everton as well so you know how for Everton over the past few years there has just been this real kind of existential fear of what might happen with relegation.

The reality, of course, is that there is a secret rule in English football, which means Everton can never be relegated. However badly they play, they never actually go down. But that's kind of the premise of it. This idea, you can go up, you can go down. And it means that, you know, the makeup of the Premier League today compared to 10, 15 years ago is very, very different. And it means we have

The reality, of course, is that there is a secret rule in English football, which means Everton can never be relegated. However badly they play, they never actually go down. But that's kind of the premise of it. This idea, you can go up, you can go down. And it means that, you know, the makeup of the Premier League today compared to 10, 15 years ago is very, very different. And it means we have

The reality, of course, is that there is a secret rule in English football, which means Everton can never be relegated. However badly they play, they never actually go down. But that's kind of the premise of it. This idea, you can go up, you can go down. And it means that, you know, the makeup of the Premier League today compared to 10, 15 years ago is very, very different. And it means we have

some incredible stories like Brentford and Bournemouth and Brighton and Ipswich at the moment. But then there's also teams like Nottingham Forest, who in the 1980s were winning European Cups, but it's only been the last couple of years that they've managed to get themselves back into the Premier League.

some incredible stories like Brentford and Bournemouth and Brighton and Ipswich at the moment. But then there's also teams like Nottingham Forest, who in the 1980s were winning European Cups, but it's only been the last couple of years that they've managed to get themselves back into the Premier League.

some incredible stories like Brentford and Bournemouth and Brighton and Ipswich at the moment. But then there's also teams like Nottingham Forest, who in the 1980s were winning European Cups, but it's only been the last couple of years that they've managed to get themselves back into the Premier League.

So when you're in the Premier League, there's a guaranteed revenue that you get through the television money. I think the domestic money is split equally. And then the international TV rights, one of the things that the bigger clubs or the clubs that consider themselves bigger managed to negotiate was a larger portion of that international TV rights going in their direction.

So when you're in the Premier League, there's a guaranteed revenue that you get through the television money. I think the domestic money is split equally. And then the international TV rights, one of the things that the bigger clubs or the clubs that consider themselves bigger managed to negotiate was a larger portion of that international TV rights going in their direction.

So when you're in the Premier League, there's a guaranteed revenue that you get through the television money. I think the domestic money is split equally. And then the international TV rights, one of the things that the bigger clubs or the clubs that consider themselves bigger managed to negotiate was a larger portion of that international TV rights going in their direction.

So that's kind of what we kind of describe as the big six clubs, a couple of which are kind of currently about 14th and 15th in the table, right? Clubs like Man United and Tottenham. But then there is a difference, as you say, based on performance related prize money. So where you finish in the table. Then if you are relegated, you still get that automatic TV money for that season.

So that's kind of what we kind of describe as the big six clubs, a couple of which are kind of currently about 14th and 15th in the table, right? Clubs like Man United and Tottenham. But then there is a difference, as you say, based on performance related prize money. So where you finish in the table. Then if you are relegated, you still get that automatic TV money for that season.

So that's kind of what we kind of describe as the big six clubs, a couple of which are kind of currently about 14th and 15th in the table, right? Clubs like Man United and Tottenham. But then there is a difference, as you say, based on performance related prize money. So where you finish in the table. Then if you are relegated, you still get that automatic TV money for that season.

That money still goes to you. But because the difference between the TV money is so big between the Premier League and the Championship, You're still being relegated often with a wage bill, with a salary bill that is so disproportionate to what you're going to receive TV revenue-wise in the championship that they were fearing that clubs would just go out of business.

That money still goes to you. But because the difference between the TV money is so big between the Premier League and the Championship, You're still being relegated often with a wage bill, with a salary bill that is so disproportionate to what you're going to receive TV revenue-wise in the championship that they were fearing that clubs would just go out of business.

That money still goes to you. But because the difference between the TV money is so big between the Premier League and the Championship, You're still being relegated often with a wage bill, with a salary bill that is so disproportionate to what you're going to receive TV revenue-wise in the championship that they were fearing that clubs would just go out of business.

And we saw maybe 15, 20 years ago clubs like Portsmouth and Leeds come incredibly close, incredibly close to going out of business when they were relegated. So one of the things that were brought in was these parachute payments. And they last three years. I can't remember the exact figures, but it's a sliding scale. So the first year, you get a big sum. Second year, slightly less.

And we saw maybe 15, 20 years ago clubs like Portsmouth and Leeds come incredibly close, incredibly close to going out of business when they were relegated. So one of the things that were brought in was these parachute payments. And they last three years. I can't remember the exact figures, but it's a sliding scale. So the first year, you get a big sum. Second year, slightly less.

And we saw maybe 15, 20 years ago clubs like Portsmouth and Leeds come incredibly close, incredibly close to going out of business when they were relegated. So one of the things that were brought in was these parachute payments. And they last three years. I can't remember the exact figures, but it's a sliding scale. So the first year, you get a big sum. Second year, slightly less.

Third year, slightly less. And the idea is to cushion that landing. And it's quite a vivid word, right? It's like you're literally jumping out of the plane, right? And this parachute is holding you up. Sure. Now, this has been successful in protecting those clubs that do go down.