Adam Crafton

And we saw maybe 15, 20 years ago clubs like Portsmouth and Leeds come incredibly close, incredibly close to going out of business when they were relegated. So one of the things that were brought in was these parachute payments. And they last three years. I can't remember the exact figures, but it's a sliding scale. So the first year, you get a big sum. Second year, slightly less.

Third year, slightly less. And the idea is to cushion that landing. And it's quite a vivid word, right? It's like you're literally jumping out of the plane, right? And this parachute is holding you up. Sure. Now, this has been successful in protecting those clubs that do go down.

Third year, slightly less. And the idea is to cushion that landing. And it's quite a vivid word, right? It's like you're literally jumping out of the plane, right? And this parachute is holding you up. Sure. Now, this has been successful in protecting those clubs that do go down.

Third year, slightly less. And the idea is to cushion that landing. And it's quite a vivid word, right? It's like you're literally jumping out of the plane, right? And this parachute is holding you up. Sure. Now, this has been successful in protecting those clubs that do go down.

What you do tend to see is some clubs will spend that parachute money very, very quickly to try and come straight back up. And I think it is becoming an issue, actually, in terms of the competitive balance of the championship itself, because what you tend to see is clubs that go down, even if they've been pretty poor in the Premier League, are still so much better than the rest of the champions.

What you do tend to see is some clubs will spend that parachute money very, very quickly to try and come straight back up. And I think it is becoming an issue, actually, in terms of the competitive balance of the championship itself, because what you tend to see is clubs that go down, even if they've been pretty poor in the Premier League, are still so much better than the rest of the champions.

What you do tend to see is some clubs will spend that parachute money very, very quickly to try and come straight back up. And I think it is becoming an issue, actually, in terms of the competitive balance of the championship itself, because what you tend to see is clubs that go down, even if they've been pretty poor in the Premier League, are still so much better than the rest of the champions.

Yeah, that's right. And there's certain requirements that you need in the Premier League, and it's largely to do with the global broadcast requirements. So it's, you know, because so much of the international TV revenue is contributing to Premier League clubs and funds transfers and all the product.

Yeah, that's right. And there's certain requirements that you need in the Premier League, and it's largely to do with the global broadcast requirements. So it's, you know, because so much of the international TV revenue is contributing to Premier League clubs and funds transfers and all the product.

Yeah, that's right. And there's certain requirements that you need in the Premier League, and it's largely to do with the global broadcast requirements. So it's, you know, because so much of the international TV revenue is contributing to Premier League clubs and funds transfers and all the product.

So a lot of it is just about actually giving the broadcasters everything they need to be able to show the games.

So a lot of it is just about actually giving the broadcasters everything they need to be able to show the games.

So a lot of it is just about actually giving the broadcasters everything they need to be able to show the games.

I don't have that much of an issue with that side of it in terms of, you know, if a club such as Luton is getting to the Premier League, I think they'd almost rather than be spending it on enhancing the infrastructure of the club, getting the training ground right, getting the stadium into a better place that enables them then to actually be more successful longer term rather than spending it on, I don't know, another £8 million left back that probably won't do that much.

I don't have that much of an issue with that side of it in terms of, you know, if a club such as Luton is getting to the Premier League, I think they'd almost rather than be spending it on enhancing the infrastructure of the club, getting the training ground right, getting the stadium into a better place that enables them then to actually be more successful longer term rather than spending it on, I don't know, another £8 million left back that probably won't do that much.

I don't have that much of an issue with that side of it in terms of, you know, if a club such as Luton is getting to the Premier League, I think they'd almost rather than be spending it on enhancing the infrastructure of the club, getting the training ground right, getting the stadium into a better place that enables them then to actually be more successful longer term rather than spending it on, I don't know, another £8 million left back that probably won't do that much.

You know, So I don't have that much of an issue with that. I think just to go back to the point you were mentioning around the yo-yo clubs, there's a real issue in the championship at the moment for those clubs who received the parachute payments but didn't come up. So a club like Stoke, who we saw in the Premier League for quite a long time, then got relegated, or Middlesbrough, went down.

You know, So I don't have that much of an issue with that. I think just to go back to the point you were mentioning around the yo-yo clubs, there's a real issue in the championship at the moment for those clubs who received the parachute payments but didn't come up. So a club like Stoke, who we saw in the Premier League for quite a long time, then got relegated, or Middlesbrough, went down.

You know, So I don't have that much of an issue with that. I think just to go back to the point you were mentioning around the yo-yo clubs, there's a real issue in the championship at the moment for those clubs who received the parachute payments but didn't come up. So a club like Stoke, who we saw in the Premier League for quite a long time, then got relegated, or Middlesbrough, went down.

But now they're kind of in this, or Birmingham, you know, now in League One, they're kind of stuck because they're not able to organically drive the kind of revenue they need to be able to hit the top of the championship. And then you have these three clubs coming down every season who are disproportionately financially boosted.