Adam Grant

Is there a particular story that you found especially powerful in that way?

So we're trying a new segment on rethinking where we invite our guests to office hours and I'm gonna try to help you think through a problem.

Do you have one?

We do.

We have a good one for you.

It's a great question.

You came to the right office.

Good, good, good.

So, yeah, I think the biggest mistake that I see organizations make on this is they just anchor on the past.

And they take last year's budget and goals, and then they make an adjustment by 10%, usually raising their goals and then also trying to shrink their budget.

And the problem with that is the world doesn't look the same this year as it did last year.

You have different people, you have different problems.

And so I've become a pretty big fan of zero-based budgeting where you just start from scratch and you say, okay, if we were taking over this organization for the first time,

What would be our moonshots?

What would be the resources that we need?

And you don't always stick to what you come up with there, but the freedom to blue sky that I think is a great starting point.

Have you done that already?

Fascinating.

Okay, so the other element of your question, then, is where should we set our goals?

How do we know what's possible?