Adam Hildreth

I am indeed, yeah.

So we're a sole B2B play, generally dealing with large enterprise global blue chip companies, helping them manage the risks of user generated content on social media.

So everything from people posting offensive content on their Facebook pages, to social PR crisis, to threats to their executives and staff.

So we've spent 12 years developing some very sophisticated AI that understands a brand's nuanced requirements around images, text, posts, video.

And the thing that's unique about our service versus anything else that's out there is we actually apply a human wrapper.

So AI does all the heavy lifting for 99% of the content.

And sometimes we just verify it with a human to make sure that AI isn't making those mistakes.

Of course, AI learns from that feedback loop as well.

Yeah, sure.

So we work with Coca-Cola, we work with Disney, we work with Chanel.

So again, large global brands.

So Coca-Cola, we help them manage all of their own social media channels.

So they do a lot of outbound marketing, a lot of outbound communication with their consumers.

Through those channels, they receive a huge amount of inbound user-generated content.

All of that content flows through our services in real time.

It's checked to make sure it's appropriate for the brand, for their audience.

So Twitter's slightly different in that we can't remove things on Twitter.

All we'd be doing is making sure that that wouldn't be used in any brand communications.

Where you'd probably be is a good example is a brand's own Facebook page.

So a brand will put out their terms of service to say what's acceptable and what isn't.