Adam Outland

Hi, listeners.

This is your Overtime with Outland, episodes 497 and 498 with Dave Mortensen, president and co-founder of self-esteem brands now called Purpose Brands, which includes wellness and fitness brands like Anytime Fitness, Orange Theory, The Bar Method, and more.

We interviewed Dave Mortensen's partner, Chuck Runyon, years ago and had a new opportunity to interview Dave, and it was fantastic.

here are just a few things that we took away.

Number one, don't focus on making the right decisions all the time.

Just focus on making a decision and then making it right.

Dave and his longtime business partner, Chuck Runyon, do this all the time.

Chuck often has the big idea, they move ahead, and then Dave dives into the weeds on how to make it work in the smoothest way possible.

Number two, a great leader is also a great recruiter.

Dave gives way too much info on hiring and nurturing talent to share it all here, but in a nutshell, he sees his role as bringing leaders who are experts and then getting them to play in the sandbox together.

And he gets them from anywhere.

He always lets people know he's always hiring because you never know who's looking to make a move.

And most importantly, if you've got the chance to hire great talent, make a place for them, even if they don't fit nicely into an existing role.

You want to build the best team possible and fussing over titles isn't part of building a great team.

Number three, perfection is growth in advancement.

This echoes back to point number one.

To Dave, the definition of perfection is growing while advancing overall.

Maybe certain specific processes could be more efficient or bring in more revenue, but is the company as a whole growing

Purpose Brands for the past 20 years has had growth year over year.

More stores open every year than the year before.