Adam Outland

Yeah, so you're hailing from Miami right now, but where did you grow up?

Yeah, so you're hailing from Miami right now, but where did you grow up?

I can't imagine. We're going to talk about your whole successful commercial enterprises. But I'm always kind of curious. Usually... You know, high school or even a young recent graduate isn't necessarily thinking like, man, I'm going to start all these amazing beverage companies. I got to know what were you on the track to do or what were you thinking you were going to do?

I can't imagine. We're going to talk about your whole successful commercial enterprises. But I'm always kind of curious. Usually... You know, high school or even a young recent graduate isn't necessarily thinking like, man, I'm going to start all these amazing beverage companies. I got to know what were you on the track to do or what were you thinking you were going to do?

I got to pay the bills. That's amazing. And so was that then the person that you ended up with in terms of working on this, on For Loco or-

I got to pay the bills. That's amazing. And so was that then the person that you ended up with in terms of working on this, on For Loco or-

What are some of the walls and challenges that you didn't expect in growing this thing?

What are some of the walls and challenges that you didn't expect in growing this thing?

We're talking you're growing to $10 million, $50 million, $100 million in revenue. Different challenges at different points, right? Can you give a few examples of what was challenging about getting to $10 million versus what it was like going to $100 million?

We're talking you're growing to $10 million, $50 million, $100 million in revenue. Different challenges at different points, right? Can you give a few examples of what was challenging about getting to $10 million versus what it was like going to $100 million?

Selling is just an external thing, right? Finding partnerships and selling and bringing in business is super important, but sales is a skill in general about communication. And you end up in leadership, finding yourself selling the vision to your people or selling lots of things internally to get it done.

Selling is just an external thing, right? Finding partnerships and selling and bringing in business is super important, but sales is a skill in general about communication. And you end up in leadership, finding yourself selling the vision to your people or selling lots of things internally to get it done.

And I'm kind of curious, I mean, one thing that popped out to me was the government regulations and a little battle that you had to kind of jump back into what you faced when you were faced with some of the government agencies trying to keep Four Local legal, right? How did your communication skills, how was that relevant in that issue?

And I'm kind of curious, I mean, one thing that popped out to me was the government regulations and a little battle that you had to kind of jump back into what you faced when you were faced with some of the government agencies trying to keep Four Local legal, right? How did your communication skills, how was that relevant in that issue?

Literally some life-changing moments during that time for you, right? Yeah, absolutely. Yeah. I guess one of the more recent ventures was not your father's root beer.

Literally some life-changing moments during that time for you, right? Yeah, absolutely. Yeah. I guess one of the more recent ventures was not your father's root beer.

That's so interesting. It's like your beverages reflect your state in life. Like you see high energy, like go get it in the beginning. And then it's more like this calm, healthy.

That's so interesting. It's like your beverages reflect your state in life. Like you see high energy, like go get it in the beginning. And then it's more like this calm, healthy.

I love that you found and gravitated towards things that reflected that for you, right? That you pursued products that you were passionate about. First, just a quick lightning round. Sure. One thing that I always wanted to know from guests is what's one piece of advice you're really glad you didn't listen to?

I love that you found and gravitated towards things that reflected that for you, right? That you pursued products that you were passionate about. First, just a quick lightning round. Sure. One thing that I always wanted to know from guests is what's one piece of advice you're really glad you didn't listen to?