Adam Robinson

And I was like, if I can get people anticipating these videos, then I've won the game.

And lo and behold, somehow it worked.

If you want to see these videos, my team won't let me put them in a playlist because they're so outrageous.

But that's our YouTube page.

Scroll all the way down, and there's like 10 of them or 15 of them up.

That worked incredibly well.

The interesting thing is, as I mentioned, I tried a ton of Facebook ads before.

But the nature of this product and what I was saying was so interesting to people that these actually worked, while the other Facebook ads did not.

So number one, the offer that you are making people is the most important to making an ad work.

The second thing that I learned, and this

You know, this is kind of a bit of an evil thing to like steal Andrew's term.

Our product has this just inherent privacy thing where we're de-anonymizing people who hit your website who don't fill out a form and resolving it to a deliverable email address.

There's like a small vocal minority who really, really hates this.

these ads were inflammatory to them, and they would just literally write, like, you are a scumbag.

Like, you should die.

Like, they'd be like, you should die.

And then from the brand account, I'd, like, make fun of their sweater or something.

And it blew their mind that, like, somebody from a brand account would, like, insult you personally on Facebook, and they'd write, like, a novel.

Yeah.

And that's what social media wants, right?