Adam Robinson

So it made these ads do incredibly well.

And people are like, oh, you're such an idiot for torching a brand.

Lesson two is you don't have a brand when you're zero MRR.

You can do outrageous things with zero consequence, as far as I can tell.

The worst thing that happens, you just start over and everyone forgot what you were doing in the first place.

So that was lesson number two.

And then lesson number three, I think it's a big one for using Facebook in general to get your zero revenue startup off the ground.

It created an unbelievable awareness for us.

And it also had a really fast cash payback because we sold big plans and $9 plans.

So the dynamic was I'd run ads.

100 people would sign up and basically churn 20% a month, and then one guy would pay us five grand and immediately pay the ads back.

So that was a dynamic.

It was a great strategy to go from zero to one, but it really didn't last at all after that because that wasn't the people that we were gonna make a company building software for.

So those are my three lessons from going from zero to one on Facebook ads.

And then number two,

This is like a really interesting stage for me.

And I just loved running that business.

And I'm like trying to do the same thing now because I loved running the stage so much.

We actually got to 12 million with six people.

I mean, it's crazy.