Adam Robinson

There was an author, product, platform fit that just caused everything to take off.

And by the way, I want to say one thing.

I'm spending a ton of effort and money on this.

The consultant I use is $12,500 a month, but we're using it for four people.

It's an integral part of our PLG, so I'm paying somebody who works with him $15,000 to manage outbound communication off of my profile and set meetings and move people along their journey.

And I have a video element.

And I have a filmmaker, the girl who made Billion Dollar Challenge, and a video editor on staff.

So it all adds up to like $50,000 a month and a ton of my time.

But what it's doing for us is just unbelievable.

I'm literally standing here because of it.

It's just incredible.

So what is novel about this?

Has anybody read this book?

I think it's the best book about building startups.

That's a link to it there, too.

It's a little hard to see.

It's a QR code.

We pivoted our content and didn't launch this product for six months.

Customer discovery is building an audience either before or while you build the product.

And I believe that this mechanism allows you to do the modern day four steps to the epiphany.