Adam Robinson

We've had over 300 discovery calls.

There were 1,600 people on the wait list.

And my killer closer to LinkedIn posts is like, PS, if you want to identify your anonymous website visitors and push their LinkedIn to Slack in real time, DM me.

It's 100% free.

Not kidding.

So you want to do that?

There's a QR code for that, too.

We'll call to action.

Interestingly, because the megaphone was so strong, I'm obsessed with trying to create a startup that's not super high churn because I haven't done that yet.

I was originally thinking we'd go after the mid-market because I kind of had this brand from LinkedIn, and typically you can't start a startup in the mid-market because you have no brand.

But I was like, let's go to the mid-market, have a sales-led motion, try to go 30 to 50K ACV, and then that would be a lower churn buyer persona.

But this LinkedIn megaphone,

was so prolific that I was like, you know what?

If I have an insane free offer, and I'm heavily influenced by this Mailchimp situation, it's going to help me with this megaphone a lot more than it would help someone who did not.

So now the offer's insane.

It's like, if you use it, you talk to people about it.

So I'm focused on trying to make incredibly viral products and have incredibly viral content.

And it's just interesting how that evolved over time.

So over the last 20 minutes, I shared how I bootstrapped 22 Millionaire on 48 Months, told you how and why we pivoted to B2B, and how I co-created my audience with LinkedIn.

And if you take nothing else from this talk, take these three things.