Adam Robinson

And so we have enough of those accounts closing a month to have the metrics look really good.

You know, so we've got just over a hundred employees.

Half of those are sales or customer success or support.

Well, what I'll tell you is that we're able to get payback in a customer in about seven to eight months.

So, you know, we're able to do that and we're able to, you know, to get somewhere between.

Uh, seven and 10, depending on the industry vertical, uh, you know, ratio of lifetime value to that acquisition cost.

And so the, the, the, the numbers are good at the, you know, the business is scaling.

Yeah, more of the latter and why we like these markets.

I mean, it's just close to how I'm wired as an individual.

We want to sell to owners whose name's on the sign or whose personal balance sheet is invested in the business because if they see value, they buy as opposed to corporate where the decisions to buy or not to buy are often based on factors that have nothing to do with value delivery and it takes forever and it's a lot longer and it's a lot more crowded.

And so what we see

You know, the folks who we're compared to in our industry sell to the top 50,000 employers in the U.S., but there's 7 million employers in the U.S.

Nobody's talking to.

And that's the market we want to be in.

Yeah, you can find us at www.hierology.com or connect with me on Twitter at AD Robbins.

You know, send me a message on LinkedIn or an email a Robinson at hierology.com.

Bootstrapped for the first two years and we did institutional institutional raise in 2014.

So we've got some some fairly well-known VCs involved in our business for the last two years.

What was the total round size?

We've raised $26 million in two rounds from 2014 to 2016 from Bain Capital Ventures and Baird Venture Partners here in Chicago.