Adam Robinson

Those are all things we've built.

But what we've also done is pick companies.

and go very deep with a select number of partners to fill in the gaps and do it in a way that no one else is doing out in the market.

And so, you know, we do have seven or eight really close partners that we white label and sell through our platform.

And that's worked very well for us.

Well, you find the SMB or Main Street business SaaS is a bloodbath.

You get 40, 50, 60% annual churn rates, which is why it's kind of a graveyard for startups.

However, what you find is that

Well, you have to overcome the high implicit just business attrition rates.

Forget if your product's perfect.

These companies go out of business 60% every five years.

However, in the franchise industry, that five-year attrition rate is sub 5%.

So they don't go out of business.

They just resell the location.

And so, you know, we're not overcoming that hurdle.

you know, we're in the sub 10% range is what I'll say.

So yeah, annualized.

We do.

We have, we are an all inside sales operation.

Well, the velocity is pretty attractive, the close rates.