Adam Robinson

I would do what Ryan Babin's Ian at Jolie did. And I would do a micro to medium influencer UGC strategy. And I would start before I had the device it's manual. So, so by the way, I'm not trying to like promo my stuff or whatever, but like I had this guy, uh, And there's this B2B app called Clay, who's also massive UGC motion. I had the two of them on my weekly live show a few weeks ago.

I would do what Ryan Babin's Ian at Jolie did. And I would do a micro to medium influencer UGC strategy. And I would start before I had the device it's manual. So, so by the way, I'm not trying to like promo my stuff or whatever, but like I had this guy, uh, And there's this B2B app called Clay, who's also massive UGC motion. I had the two of them on my weekly live show a few weeks ago.

I would do what Ryan Babin's Ian at Jolie did. And I would do a micro to medium influencer UGC strategy. And I would start before I had the device it's manual. So, so by the way, I'm not trying to like promo my stuff or whatever, but like I had this guy, uh, And there's this B2B app called Clay, who's also massive UGC motion. I had the two of them on my weekly live show a few weeks ago.

And it was unbelievable. A lot of it was unintuitive. And they were saying the exact same thing that they did, right? To grow this B2B app with Legion agencies and to grow a showerhead business with... micro influencers it was the exact they were saying the same words guys, don't overthink this. It's literally just outreach, right?

And it was unbelievable. A lot of it was unintuitive. And they were saying the exact same thing that they did, right? To grow this B2B app with Legion agencies and to grow a showerhead business with... micro influencers it was the exact they were saying the same words guys, don't overthink this. It's literally just outreach, right?

And it was unbelievable. A lot of it was unintuitive. And they were saying the exact same thing that they did, right? To grow this B2B app with Legion agencies and to grow a showerhead business with... micro influencers it was the exact they were saying the same words guys, don't overthink this. It's literally just outreach, right?

Like we, you know, we had a novel thing in like these people tried it and liked it and they made content about it. Right. So I would, um, I would pick a few thousand influencers who kind of like had either, either we're talking about things related to health and mental health or, um,

Like we, you know, we had a novel thing in like these people tried it and liked it and they made content about it. Right. So I would, um, I would pick a few thousand influencers who kind of like had either, either we're talking about things related to health and mental health or, um,

Like we, you know, we had a novel thing in like these people tried it and liked it and they made content about it. Right. So I would, um, I would pick a few thousand influencers who kind of like had either, either we're talking about things related to health and mental health or, um,

They have an audience that like the subject matter are things that are like tangentially interesting to affluent people. And I would go after them and I would say, I have this pouch. If I send you one for free and you like it, would you post about it? If you don't like it, throw it away. But if you think it's dope, post about it, right? And...

They have an audience that like the subject matter are things that are like tangentially interesting to affluent people. And I would go after them and I would say, I have this pouch. If I send you one for free and you like it, would you post about it? If you don't like it, throw it away. But if you think it's dope, post about it, right? And...

They have an audience that like the subject matter are things that are like tangentially interesting to affluent people. And I would go after them and I would say, I have this pouch. If I send you one for free and you like it, would you post about it? If you don't like it, throw it away. But if you think it's dope, post about it, right? And...

with interest-based social media and the randomness of Tik TOK or whatever, it's like, if you get enough of that going, uh, you know, one out of every couple of hundred goes viral. Like basically what Babinzi was saying is he's like, before we started this, uh, we were trying to come up with like, how do you create a stream of traffic that was the volume of paid, but the quality of organic.

with interest-based social media and the randomness of Tik TOK or whatever, it's like, if you get enough of that going, uh, you know, one out of every couple of hundred goes viral. Like basically what Babinzi was saying is he's like, before we started this, uh, we were trying to come up with like, how do you create a stream of traffic that was the volume of paid, but the quality of organic.

with interest-based social media and the randomness of Tik TOK or whatever, it's like, if you get enough of that going, uh, you know, one out of every couple of hundred goes viral. Like basically what Babinzi was saying is he's like, before we started this, uh, we were trying to come up with like, how do you create a stream of traffic that was the volume of paid, but the quality of organic.

and that is what i would do it's a it's basically a cold calling thing so by the way those guys got this showerhead business joely to 50 million run rate in 36 months with three people they just hired their fourth full-time employee they have double-digit free cash generation off of this physical product business

and that is what i would do it's a it's basically a cold calling thing so by the way those guys got this showerhead business joely to 50 million run rate in 36 months with three people they just hired their fourth full-time employee they have double-digit free cash generation off of this physical product business

and that is what i would do it's a it's basically a cold calling thing so by the way those guys got this showerhead business joely to 50 million run rate in 36 months with three people they just hired their fourth full-time employee they have double-digit free cash generation off of this physical product business

They send a $99 filter every year to people who buy the showerhead that does not get canceled, has 93% gross churn, 19 million ARR with like 95% margin of filters, right? It's like one of the most beautiful businesses I've ever heard of. And if you're like, what's the strategy? He's like, it's all inbound now. They all come to us. But like in the beginning, it was outbound UGC.

They send a $99 filter every year to people who buy the showerhead that does not get canceled, has 93% gross churn, 19 million ARR with like 95% margin of filters, right? It's like one of the most beautiful businesses I've ever heard of. And if you're like, what's the strategy? He's like, it's all inbound now. They all come to us. But like in the beginning, it was outbound UGC.