Adam Robinson

They send a $99 filter every year to people who buy the showerhead that does not get canceled, has 93% gross churn, 19 million ARR with like 95% margin of filters, right? It's like one of the most beautiful businesses I've ever heard of. And if you're like, what's the strategy? He's like, it's all inbound now. They all come to us. But like in the beginning, it was outbound UGC.

That was the only thing that we did. So that's what I would do.

That was the only thing that we did. So that's what I would do.

That was the only thing that we did. So that's what I would do.

this is what I, Ryan's a great entrepreneur. He's a second timer. He sold a shoe business to Steve Madden. Uh, he waited for years before he started another company cause he was looking for the perfect combination of financial and product principles to build a product around. And then his skin was drying out and he's like, Oh, the shower head, it's perfect. It's, you know, one size fits all.

this is what I, Ryan's a great entrepreneur. He's a second timer. He sold a shoe business to Steve Madden. Uh, he waited for years before he started another company cause he was looking for the perfect combination of financial and product principles to build a product around. And then his skin was drying out and he's like, Oh, the shower head, it's perfect. It's, you know, one size fits all.

this is what I, Ryan's a great entrepreneur. He's a second timer. He sold a shoe business to Steve Madden. Uh, he waited for years before he started another company cause he was looking for the perfect combination of financial and product principles to build a product around. And then his skin was drying out and he's like, Oh, the shower head, it's perfect. It's, you know, one size fits all.

It's like whatever. It's not susceptible to fashion, which was like killing him about this. The inventory management is not a problem. And, um, He's basically like, they're ugly. There's no brand story around shower heads. So he just saw the opportunity there. And the product is very good. We have one.

It's like whatever. It's not susceptible to fashion, which was like killing him about this. The inventory management is not a problem. And, um, He's basically like, they're ugly. There's no brand story around shower heads. So he just saw the opportunity there. And the product is very good. We have one.

It's like whatever. It's not susceptible to fashion, which was like killing him about this. The inventory management is not a problem. And, um, He's basically like, they're ugly. There's no brand story around shower heads. So he just saw the opportunity there. And the product is very good. We have one.

If you have a great product that is good enough to have word of mouth, there are 1,000 things in the world that you can do to speed it up. This UGC thing would be one of them. The problem is it's hard to get a product that's good enough to get word of mouth.

If you have a great product that is good enough to have word of mouth, there are 1,000 things in the world that you can do to speed it up. This UGC thing would be one of them. The problem is it's hard to get a product that's good enough to get word of mouth.

If you have a great product that is good enough to have word of mouth, there are 1,000 things in the world that you can do to speed it up. This UGC thing would be one of them. The problem is it's hard to get a product that's good enough to get word of mouth.

But my thing is you need to keep talking to people until their eyes light up because their eyes lighting up is a sure indication that if they get it in their hand delivered as you promised, they will tell somebody else. Right. So like, is this going to work if you have something like the product of the first company that I started 14 years ago? No, because the product wasn't good enough.

But my thing is you need to keep talking to people until their eyes light up because their eyes lighting up is a sure indication that if they get it in their hand delivered as you promised, they will tell somebody else. Right. So like, is this going to work if you have something like the product of the first company that I started 14 years ago? No, because the product wasn't good enough.

But my thing is you need to keep talking to people until their eyes light up because their eyes lighting up is a sure indication that if they get it in their hand delivered as you promised, they will tell somebody else. Right. So like, is this going to work if you have something like the product of the first company that I started 14 years ago? No, because the product wasn't good enough.

But I have this company, RB2B now. We have an incredible UGC strategy because the product is so good and so hot that these lead gen agencies, when they post about it, it does more for them than posting about anything else. So that's my point. Both of them said this. It's like they did not incentivize these people with money at all, not $1. And that's why what they also said was it's about...

But I have this company, RB2B now. We have an incredible UGC strategy because the product is so good and so hot that these lead gen agencies, when they post about it, it does more for them than posting about anything else. So that's my point. Both of them said this. It's like they did not incentivize these people with money at all, not $1. And that's why what they also said was it's about...

But I have this company, RB2B now. We have an incredible UGC strategy because the product is so good and so hot that these lead gen agencies, when they post about it, it does more for them than posting about anything else. So that's my point. Both of them said this. It's like they did not incentivize these people with money at all, not $1. And that's why what they also said was it's about...

the breadth of the coverage of the audiences rather than going to one person. And they were like one person with a massive audience, like Kardashian or whatever. They're like, they both had this view. They're like, Those people are way overpaid. They haven't really helped the brands at all.