Adam Robinson

the breadth of the coverage of the audiences rather than going to one person. And they were like one person with a massive audience, like Kardashian or whatever. They're like, they both had this view. They're like, Those people are way overpaid. They haven't really helped the brands at all.

the breadth of the coverage of the audiences rather than going to one person. And they were like one person with a massive audience, like Kardashian or whatever. They're like, they both had this view. They're like, Those people are way overpaid. They haven't really helped the brands at all.

And the way to think about it is, if you were going to pay, rather than paying $500,000 for one post, you should pay $500 for 1,000 posts from small people. So those are just some kind of core principles of getting it to work.

And the way to think about it is, if you were going to pay, rather than paying $500,000 for one post, you should pay $500 for 1,000 posts from small people. So those are just some kind of core principles of getting it to work.

And the way to think about it is, if you were going to pay, rather than paying $500,000 for one post, you should pay $500 for 1,000 posts from small people. So those are just some kind of core principles of getting it to work.

I would hope that with the experience that I have, that I wouldn't even be at that point unless I was like, I know that rich people want this because they're asking me where they can buy it. And then I get the prototype, I hand it to them and they're like, other people are then coming to me who know them and saying, how do I get this?

I would hope that with the experience that I have, that I wouldn't even be at that point unless I was like, I know that rich people want this because they're asking me where they can buy it. And then I get the prototype, I hand it to them and they're like, other people are then coming to me who know them and saying, how do I get this?

I would hope that with the experience that I have, that I wouldn't even be at that point unless I was like, I know that rich people want this because they're asking me where they can buy it. And then I get the prototype, I hand it to them and they're like, other people are then coming to me who know them and saying, how do I get this?

At that point, I would start the UGC outreach and I'd be like, here's what's coming, good sales copy. If I get you one and you like it, will you make content about it?

At that point, I would start the UGC outreach and I'd be like, here's what's coming, good sales copy. If I get you one and you like it, will you make content about it?

At that point, I would start the UGC outreach and I'd be like, here's what's coming, good sales copy. If I get you one and you like it, will you make content about it?

Yeah, totally. And I think, look, you can't copy people. That doesn't work. If you copy people, you'll get like 1% of what they're doing. That's my deep belief. It takes people a long time to learn that. It took me a long time to learn that. It took me years to learn that like copying, I don't know why it took me that long. I don't know why I didn't like, I just didn't appreciate copying.

Yeah, totally. And I think, look, you can't copy people. That doesn't work. If you copy people, you'll get like 1% of what they're doing. That's my deep belief. It takes people a long time to learn that. It took me a long time to learn that. It took me years to learn that like copying, I don't know why it took me that long. I don't know why I didn't like, I just didn't appreciate copying.

Yeah, totally. And I think, look, you can't copy people. That doesn't work. If you copy people, you'll get like 1% of what they're doing. That's my deep belief. It takes people a long time to learn that. It took me a long time to learn that. It took me years to learn that like copying, I don't know why it took me that long. I don't know why I didn't like, I just didn't appreciate copying.

the kind of artistry of being an entrepreneur and like the fact that the world doesn't want something that's the same. It wants something new, but like taking a lot from what's working over here and applying it over here does work. You know what I mean?

the kind of artistry of being an entrepreneur and like the fact that the world doesn't want something that's the same. It wants something new, but like taking a lot from what's working over here and applying it over here does work. You know what I mean?

the kind of artistry of being an entrepreneur and like the fact that the world doesn't want something that's the same. It wants something new, but like taking a lot from what's working over here and applying it over here does work. You know what I mean?

Like what came to my mind immediately is like, I went to Bhutan on a trip in 2011 and they're drinking this like butter tea, which was like so good. And then a few years later, I start seeing this bulletproof coffee. And it's like the same idea. It's like this dude was in Nepal drinking this butter tea. And he's like, oh, if you put that in coffee, it kind of does the same thing.

Like what came to my mind immediately is like, I went to Bhutan on a trip in 2011 and they're drinking this like butter tea, which was like so good. And then a few years later, I start seeing this bulletproof coffee. And it's like the same idea. It's like this dude was in Nepal drinking this butter tea. And he's like, oh, if you put that in coffee, it kind of does the same thing.

Like what came to my mind immediately is like, I went to Bhutan on a trip in 2011 and they're drinking this like butter tea, which was like so good. And then a few years later, I start seeing this bulletproof coffee. And it's like the same idea. It's like this dude was in Nepal drinking this butter tea. And he's like, oh, if you put that in coffee, it kind of does the same thing.