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Adam Sandman

๐Ÿ‘ค Speaker
453 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

Yes, correct.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

They are good.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

They do paid search.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

We've used them for paid search for many years.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

We brought them onto SEO a couple of years ago.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

They're managing about $13,000 to $13,000 a month in AdWords spend.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

Typically, I don't want to disclose their fees.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

That's probably not allowed.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

But they charge a percentage of that, which is typical in the industry.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

Yes.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

They're on the lower end of that range.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

Oh, that's a good question.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

I think working very honestly with them and being very transparent with them.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

They did an index for our website.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

They spent a lot of time researching and analyzing it, looking at what was ranking.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

They also were our paid search vendor, so they knew which keywords were affordable and profitable and had a good ROI already.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

So it was actually easier bringing them in.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

I think also we spent a lot of time looking at the content on the pages.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

and doing some partnership work.

SaaS Interviews with CEOs, Startups, Founders
He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team

But they would suggest pages that needed improving.