Adam Sandman

We would write some of the content.

The problem with an SEO vendor, especially in B2B, is they don't know your industry as well as you do.

So they're not going to write such good content, potentially.

But you can write good content, but you don't know what to write, where to write, where to structure it.

So I think having some organic writing resources combined with an SEO firm is paramount.

You can't just say, here's my website, SEO it.

That's, I think, unrealistic.

And if you don't spend at least $5,000 a month on SEO, it's not worth spending anything.

Yeah, a firm that's not charging at least $5,000 probably isn't going to make any difference to your ranking.

For paid search, it's about seven or eight years ago.

For SEO, it's only two years.

Correct.

Must have been two or three million a year.

That was the, that was the paid search.

The paid search was only 10% of,

The lower range of your range, just kidding.

Yeah, 10% of the AdWords spend also has gone up.

So back then we were already spending about $4,000 to $5,000 in AdWords spend.

They were managing that.

And then we've now grown up to, I guess, 13, 14, where I said $1,000 in AdWords spend.