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Adam Sandman

๐Ÿ‘ค Speaker
453 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

I get to know your problems, hand you off to product person two, hand you off to customer success.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

So we've gone to an account management model by industry and by regions.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

So if you're in North America and in aerospace, you'll get one person.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

If you're in North America and healthcare, you get someone else.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

If in Europe, you get someone else.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

That's right.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Now, obviously, we do have pre-sales engineers who can augment their knowledge.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

But yes, they have to know all the products and they have to know at least two or three industries.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

We're not big enough to have one person per industry as we get bigger.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

you would expect to be of an industry knowledge as well.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

So our salespeople have to be technically smart, know sales, and also understand the industries they serve, which is quite a big ask.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

uh, we've most of the latter, uh, and then we find the industries that they will fit best with.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Um, and, and that seems to work best.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Okay.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

So just be clear.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

You find great sales reps.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Yes.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Correct.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

More about the industry.

SaaS Interviews with CEOs, Startups, Founders
Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

Yeah.