Adam Schafer
Appearances
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
protein and in their head there that's how they attribute a high protein diet well the two eggs was 14 grams at most maybe 12 12 to 14 grams the turkey sandwich only has a large subway sandwich or large togos is four ounces of meat so there's 20 grams of protein right there and then let's just say they eat a giant piece of chicken eight ounces which is a lot for a female now she's got 35 grams so 35 12 what are we at
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
I didn't eat off the plan per se. Like I was still going through Chipotle and getting chicken rice bowls and, you know, staying away from the desserts and alcohol. So I was still I would consider myself eating really good. And I was tracking. tracking when you're traveling and in the airport is a guesstimation, right?
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
50, 60 grams of protein. And that's saying they, every meal they had a, what they think is like a protein. So that is the first thing. And why that is so important is if we're, if I'm going to get this person to strength train, that's the first good step of like building a metabolism, building strength.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And most people are probably listening to your positive know that that's a good idea to lift weights, to get strong, to build, build muscle. But if you don't give it the building blocks, then what that weight training starts to look like, it starts to look like just movement and activity, which in it by itself is not a bad thing. That's good. I mean, that's a good thing. It's movement.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
You're going to burn calories, going to stretch the muscles out, work on range of motion, nothing wrong with that. But the most beneficial thing from that is the muscle that we want to build from that. And you lifting weights sends the signal, but the protein and the calories that you consume, that's what goes repairs and builds that muscle.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
So we want to first send the signal, but we got to make sure we're getting adequate protein. And what a lot of people don't understand about protein, what makes it unique out of the macronutrients is it's not like carbs and fat and calories where you look at your week and then you take an average and go, oh, I average this many calories or I average many grams of fat.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Like protein, if you miss a protein day, you miss that protein day. So if you had a really low day of 30 and then the next day you have 200, it's not the average of the two. Once, if your body didn't get it that day, it didn't get it that day. And if you send a signal to build muscle and it didn't have the adequate nutrition to build that muscle, it ain't going to go build that muscle.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
So that's the number one. So number one, when I get a client, I look at their diet. And so the common things grossly under eating protein, many times we're not getting enough fiber. Most times we're eating too much carbohydrates or sugar. Uh, and a lot of times with my women, we would be under on healthy fats. Now, what I don't want to do is throw the whole kitchen sink at them.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
That's why it's like protein first. Cause I know if I go after protein, I get them to do that. We'll take care of a lot of other things. Proteins, uh, most satiating macronutrient. And so a lot of times my clients that over consume on the sugar, the carbs, all the extra calories, just by shifting them of focusing on protein automatically starts to carve some of that without me telling it.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And there's, There's a part of that that's so important. We as humans have this rebellious nature. So if you tell a client, you can't do this, you can't have that, even if they have the discipline to resist the cookie or resist the thing, And inside, there's a part of them that's having this internal conversation of, I can't, I can't, I can't.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And they want to rebel against that versus me not ever saying, you can't have that cookie. Instead saying, Susan, what I need you to do is you need to hit 130 grams of protein every day. Just go get that. Well, what about... My wine. Don't worry about that right now. All I care about, go get that protein. Don't miss just, let's just focus on that.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Like it's not, I didn't carry my scale with me and I wasn't, you know, and I wasn't getting back to the cook and say, did you use any butter or oil in this stuff? You know? So I was looking at it going, okay, that's probably six ounces of that. That's four. And I like to think that I'm, I'm pretty good at that since I did that competitively. But when the results came in,
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And then we'll, we'll talk about the other stuff later. And a lot of times I look at you all kind of sideways. Like he didn't tell me I can't have my wine. He didn't say anything about that cookie or this or that, but I know that, I know what happens when she focuses on hitting that 130 grams of protein every day. I know those things just start to fall off to the side.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And even more importantly, I'm playing the reverse psychology with her as I'm not telling her she can't have those things. So she doesn't feel like she's like restricting from anything. All I'm telling her to do is go after something, but I know what ends up happening from that. So that's step one is just go get that protein intake, go hit that consistently.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And then if I can get them based off of their, their schedule, I'd love to get them lifting weights two to three times a week.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Yeah. no, absolutely. I mean, you had lane on your show and lane did a really good job, I think. And I, and I'm, I'm in alignment with what lane said, which is that it's like your finances. And, and I, and like lane said, I agree that not, not everybody, if I'm coaching you necessarily, do I have track, right? If I have a client,
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
that has an eating disorder and has a really messed up relationship with food, I'm going to tiptoe around that, right? I'm going to teach them other behavioral ways to get them healthy because I recognize they have a dysfunctional relationship with food and getting them hyper-focused on measuring and weighing could only tip them over.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
So let's just, let's carve that group of people out because I don't believe everybody should track that. And I, cause I wouldn't do with that client, but that's represents less than 5%, you know, of the population, the other 95%. I do believe that you should at least at the beginning track for the same reason.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
It's like, just to get an idea of like where you're, where you're expending, where you're, and what does that look like? Well, that invest in a scale. Right. And a food scale, a food scale and cook your meals for a week for a week. That's normally all I need for a client. Give me a week of tracking your own food that you cook at home. And you can do it in one.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Like I recommend a lot of times people like make Saturday or Sunday a meal prep day and you sit down and you prep out. good 60%, 70% of what the foods you plan to eat for the week, and use a scale doing that. I like sticking to things for this period of time, real basic stuff like rice, sweet potato, yams, quinoa as far as my carbohydrates, meat, so I'm really flexible on what meats you like.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
and I didn't lean out, what that told me was my estimations were off, and not just a little off. They were off enough for me actually to build muscle, which means I had to have been in a calorie surplus more often than I was in a deficit. And based off of my tracking, I thought I was at a consistent 500 to a thousand calorie deficit. So I wasn't just a little off.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
If you like fish, you like chicken, you like steak, whatever they are, and then a scale so we can weigh 6, 8, 10 ounces, whatever portions. And then an easy number, okay, whatever your goal weight is, male, female, doesn't matter, whatever your goal weight is. So if you're trying to lose weight, what weight do you want to weigh on the scale?
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
If you're trying to gain weight, what weight do you want to weigh on the scale? That many grams of protein. So if you're a woman and you want to weigh 120 pounds, even if you're 160, 180, right? So 120 grams of protein is your goal. If you're some guy, some skinny guy who's trying to build muscle and you weigh 150 pounds and you want to weigh 190, well, then 190 grams is your goal.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
So whatever your goal weight is, go one to one of that. And this is, here's a great example too of the fitness space that I can't stand, right? There's a lot, like if you get into the science, you know, it's 0.6 to 0.8 grams of 2.2 lean body mass. And it's like, who in the is going to figure that? It's like, that is what's optimal.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
So there's this argument, uh, online of like, who's giving the best recommendation for, for protein. Most all the studies will show most all the best benefits you'll get is a good ratio. It is 0.8, but one is just easy to track. Just one gram to the pound of body weight to you, which one will cover most all your bases. Yes, if you're in a caloric deficit, there's some studies that will point to
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
They show some benefits to going up to like one, one and a half even, but you're going to get most all the benefits if you just hit that one gram. And even if you fall a little short, you're still getting enough. You're going to be okay. And most importantly, the 95% of the population, people, it's easy. You tell them how much do you want to weigh?
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Most people have an idea of what they want to weigh. You say, that's how many grams of protein you need to hit every day. Simple. And it's like, it covers it. That's why we like, and that's why we give that advice.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
MyFitnessPal, FatSecret, there's a bunch of them. Those are two of my favorite. And don't get hung up on the details of all the different apps and what might be more accurate. It has more tools. It's like all we're really using it for is to track and get an idea of, and like kind of what Lane says, is like get an idea of what does six ounces look like?
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
You know how many times I've had somebody who thinks something, I mean, I know me, I'll never forget when I, the first time I tracked, I'd already been a trainer for like, Good six or seven years. And I still hadn't weighed, measured, and tracked food. And up until that point, I'd still been guesstimating. And I would sweet potato. And again, it was a healthy food.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And back then, this was before internet, dating myself a bit, right? We had these books, you know, it was like a small sweet potato, medium sweet potato, large sweet potato, and then it would have the calorie breakdown. I'm like, oh, that's probably a large one. But it didn't go by weight. It went just by small, medium, large. That was like a large sweet potato. So I put that.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Well, then when I actually started weighing and realized that was three times what that what the large sweet potato was in my book. was in ounces of a sweet potato. And those things could vary. Everyone's seen sweet potatoes oddly shaped like this to this small to whatever. So it's like there's this massive range. And that's a difference of like 200, 300 calories by being that far off.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
So it just highlights that even though it's a healthy food, And even though I was even using a book to kind of guesstimate back then that the weighing and tracking is so important just to get an idea of kind of what does six ounces of meat look like? What does eight ounces of sweet potato look like? How many calories is that? And tracking that for at least a week so we get a baseline.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
This will also highlight, going back to Lane's analogy with finances, where's your grace offenders? I love that analogy because I just recently did that with my wife. with our finances. And, you know, I remember telling her like, you know, just feels like stuff's leaking out. Where are we spending all this money? It doesn't make sense. We should have more than this. Oh, wow.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
I was off by hundreds, maybe a thousand calories on some days, which was, it was mind blowing a bit, but when I really think about it, it wasn't because in the past when I am competitively tracking and trying to lean out like that aggressively, I just don't eat out like that. Like in my competitive days, I carried Tupper wherever I went just so there wasn't room for error.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
We're spending that much on DoorDash every single month. Oh, wow. That many Instacarts are coming to our house. Like I had no idea we were spending thousands of dollars on something like that. Cause you don't think about it. You're like, oh, $7 here, $12 there. It's not that much, but then you become aware of it. And you're like, I was using way more than that. The same thing goes with nutrition.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
People think they know, and then they track and they go, oh, wow, I'm actually really under eating protein. Or, oh, wow, I'm not getting nearly enough fiber than I'm supposed to. Or, oh, wow, I eat a lot more sugar than I thought I would. And so it just really opens your eyes on that. And then after you have that and you know where your grams of protein are,
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
I even more simple advice, and I don't mean to get ahead of your questions here, but then it's like, if you just avoid heavily processed foods, eat whole foods and go after your protein target, I'll even make the rest of it really simple. Like that advice alone, like we don't even get to get into the nuances of, well, Adam, how many calories should this person eat?
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And how many, like that right there, a lot of times we'll take care of, 80% of most people's goals, just avoiding processed foods and hitting protein intake and strength training. Like the combination of that, I'll get 90% of people listening really fit, really fit.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Yep.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And so what I think the biggest takeaway for the,
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
average person who maybe isn't trying to get competitive on stage but why this is so important first of all labels can be off by about 25 fda allows that so 25 room that they can go and of course if they label it as a healthy food it's in their best interest to lowball a number right if you are going to a healthy restaurant or ordering from the healthy menu when it says 300 calories you're picking it because it's low calorie but the truth is they could be 25 off there
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Yeah.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
My most recent message that I'm saying a lot on the podcast right now that I want to share everywhere I go is that it actually gets easier as we get older. And what I mean by that, because I think that's the opposite of what we hear. We hear this like, oh, it just gets so much harder. Your testosterone goes down and you lose muscle.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
There's all these studies that show how many pounds of muscle you lose every year. That's because we take this crazy study of all these average people that don't do anything. And then, of course, yes, as you get older, the average American, testosterone, bone density, metabolism, yeah, it all goes down. But the average person is not who we're trying to help and talk to right now.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And that's what the recipe calls for. That doesn't also account for the room for human error. Anybody who's ever been in a Chipotle line has had this happen, right? When Steve scoops your double meat, it ends up being like 12 ounces. But when Barbara does it, it's like six, you know what I'm saying? But they both are double scooping for you, but one's heavy handed, the other one's not.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
We're trying to talk to people that are interested in building muscle, building metabolism, getting stronger, getting fitter, And if you do that, and you do that consistently, and you do just what you're doing right now, five years from now, you'll look back and go like, oh my God, it's easier than it's ever been for me, and I look better than I've ever looked. It gets better. It gets easier.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
What you got to see that three months is a bit of a microcosm of what I'm talking about. It's really a testament of is... prior two decades of training consistently and taking my physique to this 240 pound Jack bodybuilder guy. Now I, since then, which was when we first started this podcast. So it's been eight, nine years that I competed. I have totally fallen off the volume of training.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
I mean, I, when I was training at the highest level, it's training seven days a week. And I mean, my life revolved around competing with just like any other sport and And then when we got the podcast was really cranking, this became my priority. I didn't care anymore about the competitive level. So my training volume looks more like two or three times a week.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And many times stretches of weeks where I haven't worked out in a week right now. Many of these times where I've got off weeks that are sporadically. And so over the course of eight years, I've lost, I lost almost, well, I lost first about 25 pounds over the first like six, seven years. Then I took a GLP-1 as a test for my audience.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
It's a whole other conversation, but I did that to share with our audience what it's like to take a GLP-1 without my trainer brain. In other words, I wasn't like counting protein and going like, oh, I got to make sure I eat my protein.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
So I said, I want to take a GLP-1 and I'm going to eat when I'm hungry and I'm going to respond like the average client is and let's see where it takes my body, knowing that I knew I could get it back. And I lost another 25 pounds and a half of that was muscle. So I lost a lot of muscle doing that.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
So now I'm down, what, 40, almost 50 pounds of muscle if you compare all the way back to my bodybuilding days. So part of why you saw such radical change on that transformation journey for me is because that's how beautiful muscle memory is.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
is that because I had already invested in training consistently for so long, and my body has seen 40-plus pounds more muscle on my frame before, all I had to do was turn those dials and get back to hitting my protein intake consistently and get back to training consistently, and my body remembered it, and the muscle just started to pack on.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
If you watch the videos, mild intensity, two exercises a day, five days a week, not hard at all. And it's so, and it's awesome because when I, when I look at like, let's say where my physique is at right now, I'm in better shape at 43 years old, training two exercises a day, uh, hitting my protein. Then I was when I was 24 training double days and playing basketball and doing everything.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
I thought I'd taken all the shakes, all the protein powders, all the supplements to try and look as amazing as I could bust in my ass. Well, that's because what's cool about lifting weights and building muscle, it's a lot like investing and the compound interest that comes from that.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
So who's accounting for all those extra calories? And we check it off as, oh, it was a healthy choice. and it's not a bad choice, but really quickly, you know, 200 calories there, 300 calories there can, uh, you can be off on your estimation. And in, in psychologically, you're telling yourself I'm eating healthy, I'm doing good, but you're either at a maintenance or a caloric surplus.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And it's like, when you look back five years from now, if you stay on the path you're on right now, you will say to yourself, it is easier to be in the shape that you're in and you'll be in better shape. So it actually gets easier for those of us that make lifting weights and eating healthy, a part of our lifestyle. Even if you have periods of time where,
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
where you fall off for a little bit and then you come back on, which is normal. It's like over time, all that investing will really pay you back. It's what's difficult is when you take the average American who doesn't do any of that stuff. And yes, at 60, 70 years old, when we measure those people, yes, testosterone goes down. Yes. Bone density goes. Yes.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
All this, but you take somebody who has been working out and working towards getting better at diet and working on better at hitting what they need to hit. Like those people, it gets easier as you get older because it's like compounding interest.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
so i i'm very much so in this like kind of maintenance for my physique right i just i want to be healthy strong mobile uh to keep up with my five-year-old son like that's my number one priority i'm i'm long past the uh aesthetics and caring what i look what i just went through on that little journey was more so uh to show the audience what you can do in a short period of time with the right focus and attention but personally where i'm at like
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
I care more that I can stay mobile, I can stay strong, and that I can stay active with him and keep up with him. And what it takes to do that is not nearly as much as what people think, especially when it's paired with whole foods and making good food choices and hitting your protein intake. So for me... I'm a lot like you, only I wasn't vegetarian. I had a sugar addiction.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And so if I'm not paying attention to my food, what it looks like for me, a lot of carbs, a lot of sugar, very low protein, but I get the same result, skinny fat. So I become skinny fat guy. I lose. So my arms get small. So the average person looks at me and they wouldn't think I look fat, but I've got this little pooch belly and my body fat percentage is up. And that is a testament of
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
overeating calories that are sugar carbohydrates or saturated fats and not getting enough protein so what ends up happening is the body stores body fat and loses muscle it loses muscle because you're not giving it enough protein or sending a signal to keep the keep the pro or keep the muscle and it adds body fat because you're over consuming calories simply me just
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
hitting my protein intake, even if I overindulge and still overeat, or even if I still fall off a little bit on my training, the consistently hitting the protein hangs onto my muscle. So I'll actually still keep a decently fit physique. So for me, like, that's a huge priority is like, just stay consistent with that.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And then you work out consistently like I was, and you go and do your body fat measurement or your trainer measures you and you get your results back. And it's like, Oh crap. I, didn't get better. I didn't lose any body fat, but yet I felt like I was making all these good choices and I didn't miss my workouts with my trainer, but the results didn't turn out.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
I'm like, I have to, I'm always reminding myself little behaviors of going after that. For me, I'm a big guy. So 200 grams is mine. That's a lot of protein that I got to hit consistently. And I know that I have to kind of get after that early to, if I'm going to hit those numbers. So it's like the first two or three meals is, is really, really important how I do it.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
I'm also notorious for, if I'm not paying attention, I'll skip and go all the way till noon before I have my first meal. And now I'm playing catch up all day. So for me, it's like, that's important. Hit that protein intake. Cause I know I want to keep the muscle that I've worked so hard to build. And that's it. So that's important. So it's hitting that.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And as long as I come in the gym and either do two full body type workouts or I Five days of just two exercises, which are 15, 20-minute workouts, that is enough to keep the physique that you see on the YouTube channel right now, which is 10% body fat, pretty muscular. I'm not winning any shows, but for a 43-year-old guy, I feel good about taking my shirt off, feel confident.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
My wife thinks I look good, which really matters. I can lift pretty heavy things. There's nothing that's around my house that I can't lift up on my own. I'm mobile enough. that I can sit in a squatted position and play with my son for an hour comfortably. That's kind of how I look at the way I approach my training now.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And again, I'm blessed because of all the years of training that it just takes a little bit of stimulus. I'm sure Sal has gotten into it with you because he's the study guy. But the studies they have around how little you have to train in order to keep, there's different studies that report anywhere between one-fifth and one-eighth
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
The amount of money and to put that in perspective, what does that mean to the average listener? Okay. If you built this crazy, impressive physique training seven days a week, one hour a day, that means it only takes one day a week and for an hour to maintain that physique. That's crazy. That's not very much at all.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
So if you worked to build and have been consistently lifting weights, and then as long as you're doing one seventh of volume, you should be able to maintain that. Obviously paired with hitting your protein intake and making the good food choices.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
If you fall off on the protein, you start overeating, consuming, and you reduce volume, well, then you'll get what you and I are notorious for, the skinny fat. That's a recipe for that. But as long as I get in there and touch weights a little bit,
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
either, like I said, once or twice a week, full body or just, you know, 15, 20 minute workouts, five days a week, I can maintain a very, very, at least a physique that I'm more than happy with. And I like around 10% body fat, which I like there because I,
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
It gives me a lot of metabolic flexibility, meaning when I hover around 10% to 12% body fat and I'm lifting the way I'm lifting, I'm hitting my protein intake, it really allows me, when my wife and I have dinner on Friday night, I can have a glass of wine or two. When I want a dessert once or twice a week after my dinner that I ate, I can enjoy that and be fine.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And it might, you know, one week of doing that a lot might tip me up a percent or so, and then all I have to do is kind of rein it back in next week and it goes right back. And so it gives me a lot of flexibility maintaining a 6%, like some of the, you know, Instagram famous kids that are out there that that's how they use their body to sell fitness.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Like, yeah, like that's, that's not, I've lived that life before and that's selfish and not fun. And there's not a lot of flexibility, but hanging around 10 to 12%, um, training about that many times a week, hitting my protein intake. Oh, it's a, it's a really healthy, good, but even more importantly, um, I'm a better husband. I'm a better father. I'm a better business partner. I get more done.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And so for clients, when I'm trying to help them, especially early on in the early stages of their journey, the consistency of making your own meals, especially at the beginning, I think is so important. And maybe if you have a night every once in a while where you eat out and you chalk that up as not a good choice because you ate out, even if you made healthy choices, not so bad.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And here's another important conversation that even I have to remind myself. I said this on the YouTube channel. It's I, even I do this to myself. I get real busy with the fatherhood thing, with the business thing. You know, we started up two new, two more businesses this year. And so real easy, I can start to justify it. I'm so busy. I ain't got time to lift. Just did my days are slammed.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
I'm tired. I'm also with that. But every time that I get back to my consistency of training, I always have, I always have this reminder of, it's like I get an extra two hours in the day. And what that is, and anybody who's listening that has felt that knows what I'm talking about.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And what that is, is that when you lift like that, your energy goes up, you get better sleep, your libido goes up, your testosterone goes up. All these hormones that help you be a better version of yourself, all are positively influenced, which just makes you a more productive, better human all day long. So then I'm getting more done work in a shorter period of time.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
I'm more likely to come home and help my wife around the house. I'm more excited to play with my son when I get.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And so those are the things that keep me focused on being more consistent, more so than what I'm trying to do with my physique or where exactly my body fat percentage is that I'm doing these things every day so that I'm better at all those other things that are more important to me, which probably resonates more with your audience. And I think our audience too is like, that's what I'm trying to do.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Yeah, no, I mean, what you're saying right now is so important. So when we then this took me years, probably at least a decade as a trainer to really come full circle and become a good. I'd say my first 10 years I was OK at best trainer. I wasn't a really good trainer till after a decade of this. And it's this type of stuff.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
So everybody comes in with, or not, most everybody comes in with aestheticals. They're unhappy with the way they look or their doctor told them they're unhealthy or they're carrying all this extra body fat. And so most people come in, they're like, they want you to change the physical part of them.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
But the part that will keep them going for the rest of their life is teaching them how to attach it to all the other things that you're alluding to right now. So as my client, as I'm giving them the nutrition and I'm motivating them to show up to the gym and stuff like that, what I don't want them to do is to be focused on the scale and the body fat percentage and the mirror.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Those are things we use to measure if we're doing some of the right things. And I know you came to me for your goals. But what I really want to do with you, Drew, is I want to remind you of how you felt after that workout. And how did you sleep last night? And how is your sex life going? And how does your skin feel? And how is your productivity at work? And how's your energy with your kids?
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
But when you start stringing in the amount of days that I was traveling in that short period of time, it's a quick recipe for over-consuming, even if it's healthy food and can easily sell your progress. Now, that's also okay.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
If I'm a really good trainer, I'm helping you connect those dots. And I'm speaking to that more than I'm speaking to your body fat percentage, your reflection in the mirror and your scale. Yes, those are tools for me as a trainer to make sure I know I'm calibrating things and we're heading the right way or I need to make adjustments. So I'm using those things.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
But what I'm talking to you about on a daily basis is all those other things, because that is what's going to keep you going forever. Because even if I'm the best trainer in the world, I get you to all the craziest goals you've ever seen. And once you achieve it, then what? Really hard to keep you going because then you just go like, okay, I've done it.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
I've already been the rippedest guy in the room. Cool. Or I've already been the strongest guy in the room. Cool. What now? But if I've done a really good job of along that journey, making sure that you really make those connections where you go, oh, yeah, you're right, Adam. Like, I did have the best sleep ever I've ever had last night. You know what? I have been kicking at work lately.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Like, oh my God, you know what? The amount of frequency my wife and I have been having sex is crazy right now. Yeah, you think it's because of all these things. It's because of this training. It's because of the food choices you're making. Oh man, my digestion has been so good. My stools have been great. Yeah, that's because of the food choices and the things that we're doing.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Our job or what I try and do is I want to attach as many of those things to the choices that you're making because that is what will make you do it until you're 90 years old. Not the abs, the reflection, the PR in the gym. Cool metrics to know and to use to calibrate what we're doing.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
But what we really all should be doing, whether you have a trainer or not, is really paying attention to all those things, is checking all those other boxes on how much it makes a better version of you in every other aspect of your life. You do that, you do a really good job doing it, you'll do fitness forever.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
One mindset I think is expecting things to the scale, the strength measures, the look in the mirror, expecting that stuff to happen so fast. And then when it doesn't getting really discouraged.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Which is why it's like, I want to, I want them to focus on the other things, like let them know that that stuff is going to come. Don't worry. Let's really con like, cause right away you start making good food choices and you should see positive impact on your digestion. You should see positive impact on your sleep right away. Sometimes the scale, the body fat percentage, that stuff takes a while.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
if that happens but what happens to people that are trying to do this on their own journey is they get discouraged by that and that really tends to spiral something that was this is what i communicated on that youtube was i was frustrated bummed but aware of what happened so i explained to the audience that how easily this could happen to even somebody with my experience
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
For example, like every client, that I get that wants to lose fat, the first thing we do is not really lose fat, or at least that's not the focus at first. I want to build their metabolism before I start to lean them out. And what I mean by that is if I take somebody on And they need to lose, let's just say an average person probably needs to lose 30, 40 pounds.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And they need to lose 30 or 40 pounds. I assess their diet and I look at it. I've told you already that most everybody's under consuming protein. And so what I want to do with them is I actually don't want to just start seeing the scale go down right away.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
What I want to do is hit their protein intake and actually want to build muscle, which might result in the scale either seeing the same or actually positively going up. So that mind will mind somebody, somebody who's paying you to get them to lose 30 or 40 pounds. And you're going to tell them we might not lose any weight on the scale.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
In fact, we might go up a tiny bit, but trust me, this is what's best for you. Oh my God. I mean, talk about a roadblock for most people. And that's you paying me as a professional who knows what he's doing, trying to convince you. Hopefully I've got enough credibility that you just trust me. If you're trying to do this on your own, that's a real hard thing to wrap your brain around.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
What do you mean, Adam? Like, I want to lose 40 pounds. I don't want to work out for the next month and see the scale stay the same or go up one pound. Oh, yes, you do. You do if I've increased your calorie intake and you're hitting your protein intake and you're getting stronger in the gym. Because what that tells me is that we're building your metabolism. So a better goal for me.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
So let's just use some real rough numbers so the person can grasp what I'm talking about. Yeah, please. Okay. Here's average female coming. We'll talk about the, since the average client is a middle-aged woman trying to lose weight under consumes on protein and eats normally pretty low calories, believe it or not. I don't know.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
I can't tell you how many times I've talked to someone sitting across from me who wants to lose 30 or 40 pounds. When we look at their, their food and they're eating and they're only eating like 1800 calories, maybe. But what they're eating is like 1,800 calories. And where they got it is a glass of wine and some carbohydrates. They're really low on protein. It's all over the place, right?
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
But yet she's got to lose 30 to 40 pounds. So where do I go from there? Well... Everybody wants to tout the law of thermodynamics. Oh, calories in versus calories out. Okay, well, based off of that law, you're telling her that she should just go move a bunch more, which is why they gravitate to the classes and the running and all the group X stuff.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And so they go there and they go, okay, I got to cut my calories. Well, I'm already eating pretty low. I guess I got to stop the wine and start eating salads. So that takes them down to 1200 calories. And they see this initial weight loss. Man, they might even drop in the first month, even 10 pounds. And they're celebrating like they did good, but that's not good.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
She's got 30 pounds to go and she lost 10 eating 1200 calories and doing her circuit training class. Like that ain't going to sustain very long at all. It's only a matter of time before she plateaus hard and she can't go anywhere. So what I want to do with that client, since she represents an example of almost everybody that wants to lose weight is I want to get her hitting her protein.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And so the attitude you need to have is one, don't be discouraged. Don't beat yourself up. That's just, I mean, you traveled a lot. I was in airports. I was taking vacation. I wasn't making my meals. And so that's a good chance that that could happen. And then if I don't want those results, then I need to make a better effort at making more of my meals.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
I don't want any sort of group X cardio classes. I want to focus on building muscle and strength and, Now, if I do a good job of barely creeping her calories up, so let's say they're at 1,800 calories and I don't really go much higher calories. I stay around 1,800 to 2,000. So that's a small bump, but let's say 1,800 to 2,000.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
If I do a good job of doing that and hitting her protein and strength training, what she will most likely see is for that entire month, We don't really move on the scale. But what happened was she lost four pounds of fat and she built four pounds of muscle, which equates to zero pounds moving on the scale, but a difference in her body composition and a difference in her metabolism.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Now she's got four more pounds of muscle on her body and she's got four less pounds of fat. Scale's the same, but metabolically we're heading in the right direction. Now she's eating 2,000 calories. She's stronger than what she was before. And what now? I don't know. We still don't cut. We're going to keep going that way. What? Yeah. I'd like to get you up to like 25, 2600 calories first. Why?
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Why? I haven't ate that in forever. That's all I'm going to get. No, just trust me. So we start creeping that way again. Again, another month goes by. And we don't see much weight on the scale go down again. But this time she built five pounds of muscle and lost five pounds of fat. Now we're down a total of nine total pounds of fat, which is a lot of fat, off her body.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And we've also put nine pounds of muscle. That's an 18-pound swing on the person who wanted to lose 30 pounds. But on the scale, it shows nothing has changed. That gets in everybody's way. And that is really hard for the average person to wrap their brain around. But that person is kicking compared to the lady who cut down to 1200 calories and lost 10 pounds the first month.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
A lot of times this is such a, this is such a, you know, a mind F that I don't want my client to weigh herself because a lot of times she'll get her own way. Hmm. she'll, she'll see the scale and that will mess with her head too much. So a lot of times with my client, and this is a lot of, this is based off the first assessment. When I'm getting to know them, I can feel it out.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
I'll know if somebody's like, Oh, I've got to keep the scale away from her. She keeps referring to it, how important it is to her. That tells me right away, she's going to freak out if it goes up two pounds. And I don't even care if it goes up two pounds. Like if I increase her calories, like, There's a chance and she's lifting weights.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
There's a good chance that not only she's going to go up a little bit in carbohydrates, which pairs with water, holds water. She's probably be drinking more water because she's now working out, which is going to mean her body's going to hold more water, which means she could easily be holding a pound or two of water that I don't even care about.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
But she will freak out if she hired me to lose 30 pounds and her scale goes up two pounds in the first week and and or whatever. She's going to lie to me and she's not going to do what I tell her to do. So a lot of times a client like that, I'll be like, here's the deal. I don't want, you're not allowed to weigh yourself for 30 days.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Or I had some clients where I would weigh them, but I'd make them turn around on the scale so I can see the weight just so I'm keeping track of things, but I don't want them to see it. And then I'd let them know later on. Don't worry. I'll let you know where you're going, but I don't want you paying attention to that because I've already told you when we first met scale is not important.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Well, I think if anybody that's watched the last three months I've been doing this, I made a lot of mistakes, I think. I think maybe that's probably what people enjoyed was it was relatable. I was honest and authentic, and I just kind of, you know, I didn't have a major plan. I had a goal in mind of losing as much body fat as I could, building as much muscle.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
I think that's important for people to understand that, not necessarily because you can never eat out at an airport. You can never eat out at a restaurant and make good choices, but more so because
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
I don't care about that. We're changing body composition. I can keep your weight exactly where it's at and radically change the way your body looks. Trust me. And so that gets in most people's way when they first start is not understanding what they want to do and the why that is so important to get her up and to say 2,600, 2,200 calories.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Imagine that same client, three months go down the road, okay? We have the two scenarios. We have the lady that started at 1,800, she cut to 1,200, she lost 10 pounds. And then she cut again, let's say down to 900 calories and she lost another five pounds.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
So that lady is down 15 pounds in two months and she thinks she's doing good, but boy, she's struggling because she's only eating 900 calories, doing her cardio classes like crazy and she's hanging on by a thread. But the only thing hanging on to her is that she's lost 50. She's halfway to her goal of 30 pounds.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
The other lady who's doing it with me and doing it right, she's the same two months down the road also, and her scale hasn't moved. But she's added nine pounds of muscle. She's lost nine pounds of fat. She's eating now 2,200 calories. Totally different situation. And then I'm going to take that lady again up one more month. We're going to go up again. We're going to go up to 2,600 calories.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And the other lady's like, I can't cut anymore. I'm already eating 900 calories. That's basically two salads and a chicken breast a day is all I'm eating. So she's like, maybe I'll do more cardio, more classes to get a little bit more weight down.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And then at the end of that third month where that lady's eating 2,600, now maybe I go, okay, let's drop you down to 2,000 calories from your 2,600, and she just does this. And body fat just starts coming off like crazy. And then she's eating more than what she ate when she met me, and she's leaning out.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
When you feel like you're putting that much effort into not eating the dessert and not over-consuming and hitting your workouts, and then you get those type of results back, it can be really discouraging. And that tends to send the average person spiraling out of control because then they have the attitude of, well, F it. I made all this sacrifice. I never missed the gym.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
So she's comfortable with the calories she's eating because that's what she was eating anyways. She's eating more, and she's losing weight. That is the difference of – Getting yourself in a metabolic advantageous place versus working against your body and trying to muscle your way to fat loss. That gets in everybody's, in the way of everybody.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And then that's all I got for my results. I mean, it's like showing up to a job for a month and then your paycheck is nothing what you expected it or you didn't get paid at all, right? Or you owed money. How often do you keep doing that job? You say, forget it. I don't want to do this anymore. So the average person, I think that is working towards their goals.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
My wife has got a pretty cool story with her journey with me. So we've been together for 14 years. And we met when we were older, right? So we met when I was 30. And by that time, I was wise enough to not tell my partner what to do. Right. So I knew to just allow her to come to me when she was ready because she's she's a collegiate level athlete.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
So she was always fit, played basketball, ran a lot. And had trainers even train her before. And so I would watch the way she kind of ate and trained and always knew that like I had something to say to her, but I'm like, I'm not going to tell her until she comes to me.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
When she watched one of these transformation journeys that I did, she finally, and this was after like four years we've been together. She came to me and she goes, okay, like if you were to write my diet and my training, what would you do? I said, well, first of all, no more running. You're going to lift like this three days a week. I want you to focus on increasing your protein intake.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And that's all we're going to focus on right now. And she's like, oh, grumbling, right? Begrudgingly followed this and did it. Fast forward a year of her following that, she just was blown away. She's 34, 35 at this time, in the best shape of her life, better than she was at collegiate level. She'd been able to sculpt her physique too, which she's never been able to do, right?
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
She always got in shape by running and playing sports and cutting calories, or she put on weight by overeating and not doing those things. And that was kind of her way. And even when she weight trained, her form of weight training was always circuit-based. It was always high intensity because that's what all the athletes were doing. So it was jump boxes and plyometric stuff.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And like, so in her head, I strength train, I lift weights. And I'd tell her like, no, that's, that's not strength training. Like you're basically doing cardio with weights. And so there's a way to do that also. And I think that's the other mistake that people make is they, because they take an orange theory class or an F45, which is,
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
promotes this kind of circuit training that's more like cardio than it's like traditional strength training what these what you need to do as a woman and this is men too is you need to lift weights to build muscle which means you have rest periods and you put on more weight and you get stronger and you rest again and then you put on more weight and you hit that protein intake and you will start to build and now she looks back and she's like i'm she's eating like a thousand more calories than she's ever been able to eat she has all this metabolic flexibility she's shaped and sculpted a better physique she's now in her 40s
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And that happens to them many times that those type of results will happen. And then they get discouraged and then they quit and give up or they swing the other direction and just say, oh, forget it. Like, why make all these sacrifices? I could have just ate whatever I wanted and got darn near the same results.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And she looks better at her 40s after having a kid than she looked at 30 years old when I first met her as an ex-collegiate athlete.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And that's just from adopting that philosophy of training. Coming from someone who was an athlete and exercised, but did it in the form of how I feel like so many people do. They think just... burn a lot of calories manually and do high intensity stuff and cut calories. And that's their mode of getting in shape when it's like, no, the beauty of lifting weights is you can sculpt your physique.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And when you sculpt your physique and you build muscle, you also build your metabolism, which gives you all this room and flexibility with the calories. You can eat way more with that extra 10 pounds of muscle on you than if all you try and do is burn calories all the time. And so it's so cool to look at her, uh,
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
at 40 something years old after a kid and, and, and the frequency of her training and the intensity of her training. She doesn't have to do with that. She's got to go in and kind of touch the weights every once in a while. And she maintains a better body and a better physique and a better metabolism in her mid forties. And she did it 30 years old coming out of college.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
So I always drive people to mindpumpfree.com. We have built a plethora of free guides and resources. It's absolutely free. And there's guides for every goal or thing you want. There's even a 30 days of free coaching, which is like an email drip of tips. A lot of the tips that we give on the show that you can sign up for and you can get all that. That's all free stuff.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Um, I would, I would send you that way first. You, uh, you know, you talked about my journey.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
I think there's a lot of really good practical, basic advice in that, even though it's a road of me getting like really shredded this, the advice that I'm giving nutritionally and how I approach the lifting weights, everything from how I'm training to what exercises I choose to me talking about the nutrition, probably a really valuable for someone that's willing to watch that.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
That's on the YouTube channel, mind pump TV. You can watch the whole journey direct people that way. I mean, I think that, uh, take advantage of all our free content that we've put out there. And then hopefully we get you listening to the show after that.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
We have lots. Yeah, we have, uh, geez, we have 23, 24 different programs at maps, fitness products.com. But again, I always tell people to go take advantage of all of our free content first. And then, uh, the programs will find you.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Yes. And really, it's also having realistic expectations from what you put in. If it was a client, like let's say I was training me and me was a client, not myself. The conversation I would have with that client is like, hey, great job. We still built a few pounds of muscle. We didn't lose any body fat like we wanted to. But hey, you ate out, you know.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
three of the four weeks you were traveling and eating out and we didn't put on, put on any fat. So that's a really good sign. And we at least built a little bit of muscles. That's good because that means you lifted weights and you make good choices.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
We just over-consumed having just realistic expectations to the results where people are really get spiral out of control is when they have this expectation of
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
that they're going to see this huge swing or change and they feel like they put all this effort in because they're running around the airport looking for the only healthy place to eat or they're getting up extra early to make it to the gym because they don't want to miss that workout, but they're still doing a lot of the eating out and traveling.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And so then they expect they're going to see a greater return and then they don't. And so the conversation really is like, it's not bad or you didn't do something per se wrong. We definitely made it difficult for to see great change in a single month. So that's okay. Next month, we'll be more consistent with that. And to address the 5% thing, because that's a major pet peeve of mine.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
But I kind of went as I felt and just communicated what was going on. Probably one of the first mistakes or pitfalls I had on the second month, I really didn't move body fat percentage. I was really frustrated with that. The goal was to lean out more. I added a little bit of muscle, so it wasn't completely at loss or terrible, but I didn't lose any more body fat.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
A lot of the success that MindPump has had has been on not getting caught up in the noise of our peers.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
it's easy to, it's easy to allow the YouTube kid who likes to do the voiceover video and tear apart something we say and try and use studies to argue a point that we're making and, you know, get into this pissing contest between other professionals on who's smarter, who knows more, who can tout more studies than the other person.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Meanwhile, we're losing the majority and all we're doing is appealing to this small percentage of radical fitness people that do read all the studies that want to know all the nuances and to get that extra 1%. But the reality is that's not most people. And that's not really what most of us got in this business to help.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Like, I mean, I enjoyed training some competitors and the elite people that want to get to the next crazy level, but that's not what filled my bucket, like fill my bucket. And what I did more than anything else was trained normal people, people that said things like, Adam, I don't like to work out. Yeah. My doctor told me I had to be here.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
Or I know that I want to be able to play with my kids and my grandkids, and so I'm here. But I don't like this. I don't know what I'm doing, and I'm here. That's what I like to train. Those are the people I want to help.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And for those people, a lot of the stuff that you hear online and a lot of the things that a lot of our peers are arguing over, all it does is end up confusing them or making it more difficult when there's bigger rocks for those people to focus on.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
And it's unfortunate that we do allow some of us to get into these pissing contests of who's smarter in the space versus really trying to bring everybody up and help the majority. So I think we do a pretty good job of communicating that. But I know sometimes we can get dragged into those battles with other peers on who's smarter, who knows more in the fitness space.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
and what i communicated to the audience was i had three weeks in a row where i had like i had a vacation i had a birthday and then we had this like race car thing that i did with my wife so basically three weeks out of the four weeks i was traveling you know so virtually you know a third or more of the days were in hotels flying in airplanes airports But I still was eating good.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
So let's talk about the 20 plus years I've been doing this. By now, if I'm not to the thousands, I'm definitely in the high of hundreds of clients that I've trained and I've helped.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
99% of them, when they first get started, one of the first things that I would do before I tell them how to eat or tell them what to do, I actually always ask people to just track and pay attention to what you're doing. So if you eat a Snickers bar every single day, I want you to do that. If you have a glass of wine at dinner every night, I want you to do that.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
All I want to do is I just want to see what a normal week or two of eating looks like for you, and then we're going to make these subtle tweaks along the way. Now, from all the years or decades of doing that and the hundreds of people, almost all of them were under-eating protein, grossly, like way under-eating protein, especially my female clients. Men too, but especially my female clients.
Dhru Purohit Show
The Top Dos and Don’t When it Comes to Dropping Fat and Building Muscle at the Same Time with Adam Schafer
I mean, we're talking – 30 to 60 grams of protein on the high end for most clients. And when you ask most of them, do you eat a lot of protein? They say yes. Because what happens, they go, well, I have eggs for breakfast. I have a turkey sandwich for lunch. And then we normally have a chicken stir fry or something for dinner. So I eat a lot of
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Even when I was probably too early to start the rehab process, I can at least start creating contraction in there and recruiting there so you can start to get some sort of development or at least slow down the atrophy part. That's right.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Well, it's also sad because the way they got there is through learned behavior. Yeah. It's like they, they didn't, most of them don't know better yet. You know what I'm saying? They, they ate what their parents fed them or allowed them. Yeah. That's, that's what makes that. so sad and difficult.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Ah, shit, Doug. You know, it's my favorite time of the week.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
That's why I think some of the best advice is purely play.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I mean, I think that, you know, my son's not a big athletic person. He's not into sports whatsoever. He's showed little interest in me lifting here and there, but not really. But he's active. We wrestle, we run, we play, we do a lot of other things and he's physical and he eats whole foods and he doesn't need to strength train yet.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And I don't even need to think about pushing it on him or talking about it to him. It's like there'll come a time as he sees his mom and his dad do it very consistently inside our house. And so he gets to see it and be around it.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
um but you know he eats the foods we eat and he sees what we do on a basis that i don't even worry about this like i mean i don't i don't even think it's not even a thought of like oh when do i introduce this to him or what it's like no at this point he's an active but i can't understand why this has become such a big topic because i think a lot of that has to do with the processed foods that we're allowing our kids to eat and the ipads it's the environment
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
If you allow these kids to sit on iPads for four hours and they're eating Cheetos, then yeah, even at four, five, six years old, you're gonna start to see them put on excessive weight. But if they're eating whole foods and they're active, they're playing.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I don't know a five-year-old that isn't attached to an iPad that isn't running around the house and climbing and jumping on things and doing stuff. Even my son, who's not an athlete, he's not into sports. He's not into play that, but he's definitely jumping off the couch into the beanbag. He's chasing me up and down the stairs. Like they're active.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And so, you know, the way I look at it is like, as long as we keep the nutrition, good choices around there, we don't ever allow him to, you know, sit on an iPad for extended period of time. they'll stay very healthy for a very long time. And then I figure at one point, he'll probably get into junior high or high school, and maybe then he'll be interested in sports.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And even if he's not, maybe then he might get interested in strength training, and he'll come to me, and he'll have seen his mom and dad creating these behaviors for so long that it'll be a very natural progression. It doesn't have to be this like...
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
So the key to this is, and I can't stress this enough to people that are listening that don't have kids yet, or you're about to have a kid. The key is, is how, what you introduce and what is in your home initially. It's, it's once you let the cat out of the bag and, and how early you do that and how often you do that is what's going to set you up for success or failure.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
If the, if the, if you do a really good job of when that time comes, when that, when that kid is born, that whole foods is all we have in the house and all we eat, they won't know better. They won't know anything but that. And eventually they will get introduced and they will have friends.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
But what's cool is that if you've built that relationship with food for three, four, five years of consistently eating whole foods, they will have a good relationship with that stuff. And it's so cool to watch that unfold now that my son is going to be six years old this year and he's got friends and he's had fruit snacks now and he's had candy now and he's had it all. My son's tried everything.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
But the relationship he has with it is a trip. And he knows it's so unique. He knows it's a big deal if he gets to even try it or have it because it's just not normally in our house. So when his friend comes over and his friend's got fruit snacks and things like that, And I allow him to have it. Sure, but we don't go buy it. We don't go to the grocery store.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
But I also don't deprive him and say, no, you can't have that. Watch your friend eat his fruit snacks and you can't. Of course not. But because we laid that foundation, it's a real easy thing to manage.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I swear I noticed right after the first time.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I mean, I think that's what I don't think it would have gained the traction in the legs had it not produced results that quick. Yeah. Yeah, if it took like a month or two. Yeah, you know, I mean, that's one of the hardest reasons to sell fitness and exercise for people is because it takes time. Yeah.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
You know, if in two sessions I could show people dramatic change in their physique, everybody would do it. You know what I'm saying?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
It's coming. But, yeah, I remember when we first got introduced to the Juve light and I started using it, and it's like, it's almost like you have this, your skin has this glow. And I noticed it right, I noticed it right, I think I noticed it right at the first session. I'm pretty sure it was the first session, but I definitely...
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
can tell when I'm not using it and I go right back to using it you just have this kind of light glow to your skin can we find like a manly way to describe that I'm at a loss I know what you're talking about and you know I'm like oh it's like a baby's butt well maybe that's maybe just my complexion glows I don't know what yours would do yours just fades what is yours
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I like them.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
So I think they're just like, you'd have, you'd have to make the cluster set so light that it doesn't exactly. It doesn't, I mean, I don't know how they, which is that defeat. One of the things that makes the cluster set so awesome is you can grab a weight that you can't complete, say 12 reps with, and you do these little sets of four, basically set it back down.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And it allows you in a, in a short period of time to, to do 20 reps of something you can never do 20 straight reps. That's right. So, of course, the intensity is going to increase. And so if you had to match the intensity as the same as a straight set, then you would defeat the purpose of why you do the cluster set.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Well, you would have to, yeah, you either have to make the straight set super intense to failure or beyond, or you would have to reduce the intensity in the cluster set so much that it almost defeats the purpose of doing the cluster set. Yeah.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
It's like where our studies go bad, bro.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
So did you see, like, some trainer clowning on it?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
This is also why, because what research says, if all sets, volume, intensity is all equated for, that there is no difference in body part splits versus full body workouts. But why do we advocate for full body workouts? Because nobody hits a perfect week forever for
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
a year just never happens you end up missing days you end up skipping muscle groups and you're behind and now you're playing catch up and your 15 sets in one workout don't look like the five sets you did on monday wednesday yes it's because we you factor in human behavior which is a huge piece to the puzzle it's the biggest piece so that's that's
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I mean, I always get fired up when people hang on to studies like this and they try and use that to support. I mean, to me, it's always an example of somebody who's a new young trainer who's just all excited to learn.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Speaking of that, I want to shout out. We haven't shouted out somebody in a long time, so we'll call this kind of a shout out. Maybe our editing team can put this clip up. I shared it with you guys. I don't know if you watched it or not. Came across the trainer. I'm familiar with him before. I've seen him before. And I'm so glad he popped to my feet again because I like his stuff.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I invited him on the show. He'll be coming on probably soon. Ben Bruno. Oh, yeah. He did a really good post of talking about, like, social media and trainers.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Yeah, yeah. I'll give it to the editing team so they can play that clip because I'll probably tear it up if I try and repeat exactly how he said it. No, very well said. Very, very well said. Smart. Good page to follow. To summarize it, it's just that we've got into this trap of clickbait. And that's why this came up right now.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
So what you're talking about is like to be controversial and to counter stuff like that is what goes more viral. And if I do something that's controversial, say a controversial statement, and then you come to my page and then they're all pictures of me looking sexy. Like I quickly can grow to be this massive trainer online.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And so it adds, it gives credibility to these people that really don't belong.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Exactly. Oh, he looks fit. He's dropping this counter to this. But meanwhile, the really, really good trainers are busy out applying science that we've known for a really long time that hasn't evolved and changed. And yeah, getting experience and helping people. Not very good at hacking algorithms and getting clickbait and stuff like that. And so it's such a true statement.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I mean, I bet there is more...
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Point two. Yeah, because I didn't just guess a number, a round number. I was like, you're 7.8 to 8.5. Yeah, I thought for sure I was 10.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Yeah. I mean, the thing that I was, because I know you thought you're like, oh, I'm not, you know, I'm thick right now or I'm not as lean. I've been leaner. You've probably felt leaner, but you have so much more muscle. Yeah, that's what it is. And that plays another role. And like, so I know when you got that much muscle.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And I also, I've seen your physique enough times and known when you're at 9% and 10% that I'm like, I bet he's leaner than what he thinks.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
just based off that alone, and yeah, sure as shit. I mean, and you're in such a cool place too. When was the last time you tracked and seen your calories?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Well, that's why you're so ripped and shredded is because you're eating a lot and you're eating good food. So it's a good example.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Yeah, for sure. Well, you have like an unbelievable discipline around your, but I mean, you've also talked about it. Like your, your gut has forced you into that place.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
It's, it's, you know what I got? You have moments where I see you testing it with stuff that I stupid. Yeah.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Now, when that happens, how long it resets and kind of goes back?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And are you, what's kind of, do you have like a protocol of all the things you, I know you always take the Ziba, or not Ziba, but take a seed and stuff like that. But is there anything that when that happens, do you like?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Well, I mean, if it's based off of you, they say if you eat sushi, how many times it's almost guaranteed, right?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Yeah, dude. So gross, dude. Yeah, bro. I mean, I probably should, too, just to see. I don't want to say it'd be interesting. We know what you do.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
So this is something we have to untrain. You know when you train your kid to do something and then it eventually starts to backfire? So we trained Max when to blow his nose, blow hard, right? So we would teach him to do it. So now anytime he gets a runny nose, he just starts blowing. He has no tissue, no nothing.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And you're like sprinting across the room. Max, hold on.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And I know it's our fault because we teach him, blow, blow, if you got to blow. And then we keep telling him that. So now it's like as soon as he feels it, he just starts doing it.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
poop doesn't bother me you know what's funny is i i uh boogers and and and mucus you get me out of the room yeah i can't handle that i feel like since having my son a lot of that has kind of changed right like i i do remember like the boogers thing being really tough for me but i definitely know as a dad now i'm like so normal just grow i'm grabbing it with my
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Oh, no, I can't do that with boogers. My bare hands. I can't do that. I wouldn't have been able to do that, say, five years ago. Look at Justin's face. But I definitely have gotten that point with my son now where I'm like, that's so natural for me. Bro, you played football.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I imagine you and Doug probably had a little bit different transition. So Sal and I are oldest, right? So I'm sure you did too, right? You probably got a little bit of practice on your younger siblings with being around them. So changing diapers and all that stuff was not foreign to me. But when you're like the youngest son and boy and you guys don't have anybody, was it all brand new to you?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Do you remember like were you nervous, like some dad really nervous to even hold a baby, really nervous to change a diaper?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I had a buddy that was terrified of it. Oh, yeah. Yeah, because he's the youngest, all boys. Especially if you're a guy, because you're younger. It's pretty common.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Yes, yes. I saw you training that way the other day, getting ready for your lifts. It'd be really interesting for people to watch as you progress through that. Why do you think it's not as popular?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I'm pretty sure I won over Katrina. I've talked about how her brothers, I swear they didn't like me forever. And I think when we had Max and then her family getting to see me with Max, I think changed a lot for their family. Because I had raised, yeah, and he was a preemie, right? So he was super tiny.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And even at that age, I was not, I mean, I'd tuck him in my forearm and be doing dishes and be doing stuff like Katrina's resting and her family would be all looking at me all crazy, like, dude, he's so comfortable with the baby. And well, when we were young, we had my sister, my two siblings were 10, 12 years below us. And my mom had us watching the kids at a pretty young age.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
So I got used to all that stuff. You were like five, right? Yeah, that's right. Bro, when I look back now, you know what I'm saying? Boy, that was pretty young of you. You're responsible. Yeah, pretty young to be responsible for a new boy.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Like, I think back to some of the stuff. I'm like, wait a second. I'm doing the math. You know what I'm saying? When you're in it, you don't think about it. It wasn't until, like, therapy later. My therapist would tell me, like, you know that's not normal, right? You're only, like, 12 years old. You're watching an infant, you know?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I saw the video yesterday.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I've seen him use a knife, everything. You guys got him doing all kinds of cool stuff.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
So I'm assuming, so is Jessica better with that than you? Because I know Katrina would freak out if I let him do some stuff like that. I let him do stuff, and she's just like, what?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I let him plug in stuff in the plugs. Katrina's like, what are you doing? I'm like, yeah, he's fine. I teach him, though. I tell him, like, listen, your finger touches that, it'll shock you. Trust me, you don't want to do that. You're crazy. I trust him to do all kinds of stuff. The power saw. Oh, yeah. Not quite the power saw.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
There's a Netflix series about it, isn't it? Yeah, it's coming out. Yeah, I saw the preview for it. It's not out, though, is it?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I feel like, though, people that do stuff, karma bites you in the ass, bro. There's not a lot of people that get away with that stuff. You get away with it temporarily, but that comes around, bro.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Yeah. That's what I mean by that, too. And I truly believe this. I think it always happens. I don't think it's a maybe. It always happens. Whether something really bad happens back to her that the public or she's just internally tortured for the rest of your life. You'll be tortured for that.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And whether something bad happens to you or you now set the table for the rest of your life, no one trusts you or internally. So it's like no matter what, you're not getting away from that. You do something like that bad. Oh, yeah, there it is right there. Oh, what?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
So weren't they interviewing her afterwards, too, and trying to get her to tell it, and she still was kind of lying? They did a whole 60 seconds or whatever, or 60 minutes on her, and they were trying to get her to tell the truth, and she was still like...
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
When is it out? It's coming out soon, I think, on Netflix. That's really sad.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Do you think there's like uber rich people that just bathe in it? I would. If I could afford a whole bathtub of that stuff.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Maybe that's LeBron's secret. I mean, there's got to be somebody wealthy enough that can bathe in it. You can't tell me someone hasn't tried to do that. You're probably right.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Tell them their commercial comes summertime.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
We're going to burn Justin really bad.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Come on, he's such a funny experiment. So he's like, his face is all red with the sunglasses.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Oh, who was that?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
It was Nick, wasn't it, Nick? I think it was. It was Nick, because he's got skin like Justin.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Yeah, I would love to put you on MAPS Anabolic. The two days that you were kind of doing abs, you could still do that as your trigger days. So in MAPS Anabolic, we've got the three days a week plus – two days are trigger sessions. And so you could follow that protocol, still do your kind of going to the gym or going in your garage, working out five days a week. But it's a little more organized.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
It's probably going to be, well, not probably, it is less volume than what I'm looking at right now with your program. So, I mean, I would love to let you follow that for three months and see what happens. And I bet you get as good of results, if not better, with about half the work.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Well, that's just it. I think Sal said it well, which is I don't think you're necessarily overtraining, and I don't necessarily think you have to change this, but I think you could. I think you could do something like MAPS Anabolic, which is about half the volume, and I think you would see as good, maybe even better results. But so it really comes down to you and what you want to do.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
If you really enjoy these long two-hour workouts and you feel good and fine, you're seeing results. I mean, at your age, how long you've been training, putting on five, six pounds like that in the timeframe you did is not bad. No, you're moving forward. But yeah, it could be better. And, you know, always remember too, what you can tolerate isn't necessarily what's optimal.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
So even though your body can handle the two-hour workout and all the exercise you're doing, it doesn't necessarily mean it's the most optimal amount of volume for your body. And sometimes that's hard to gauge because you're like, I feel fine. I'm doing it. I'm not too sore. I'm still recovering. I'm still seeing results. But it is a lot.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And maybe if I were to cut back a little bit, would I see more? And so I think a good experiment... would be let Doug send you Maps Anabolic, run it for a while. It's not going to hurt just trying it out. Yeah, follow it the way it's laid out. You could still go into the gym five days a week like you are.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
The days that you were kind of doing abs and stuff, you can keep doing that with your trigger sessions and see how your body responds and see if you enjoy it. And it should take you about half the time.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
It doesn't need to be an all or nothing situation. That's right.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I mean, yeah, of course. Yeah. You're doing fine.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Doug's 75 years old.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
You know what I mean?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Doug's going to send it over to you, and then I'd love for you to stick to it. Yeah, I'd love for you to stick to it, and then just circle back with us. Reach back out after you've done that. And let us know what you, what you noticed. And like Sal said, I do agree. Like the, the important part of this is the relationship, regardless of you, because you're, what you're doing is working.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
You can keep doing that. But what I think we all keep hearing from you is like, man, two hours can be daunting sometimes. Yeah. So, so yeah, don't do that much. And let's see what happens.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
You know, I don't know if I agree with that. I think it has to be like just a lack of education because – The things, the stupid things that people do in the fitness space to gain the competitive edge or get a little bit better is that they don't all. I mean, come on. You have men wearing corsets to get their waist down an inch.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
45 minutes to an hour. I mean, my workouts are like 20 minutes right now. When you've been lifting for a really long time, you'd be surprised how little stimulus you need to maintain the muscle that you have.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
How many, was it 10 exercises? I can't see into the scroll.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
So that is, let's see here. He's got three on the compound lifts and two on the ice. He's not crazy overdoing it.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
In one workout.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Well, what he doesn't need to do that he's doing is he's doing a compound lift and then an isolation of every muscle.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
He could just lift. Just all compound lifts.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
That's right. I mean, we could have taken this thing and split it. But I mean, MAPS Anabolic is just a better version of what he's trying to do. Yeah. Totally. Totally. So hopefully he follows that, doesn't have to train for that long, and then sees as good or better results.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Well, I mean, I feel like you, ideally for that, because I agree too, and I'm sure there's times where he likes it too, is you build a program that should only take 45, 50 minutes, but then there's times when you drag it out for two hours because you're going to go extra heavy and rest and you got all the time. But you don't want to build a program that takes two hours of moving.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
You have dudes lugging around an e-stim machine this big, sticking a bunch of things on themselves while they work out in order to get this much more out of training and stuff like that. So why?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
What a great question. What a great question. Metabolically adapted is more the case.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I thought that was a known fact. That's a...
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
You see this very- Competitors, right? Yes, with bodybuilders because they put on the weight- So fast.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And then every time they do the next show, they follow the exact same protocol, but then this time they can't get quite as lean. And the theory, the prevailing theory on that is because you every time you rapidly gain weight, you end up adding fat cells and they don't go away. They just shrink.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
So if you think every time you've kind of yo-yo dieted in your life where you put on body fat, especially if it came on relatively quick. what ends up happening is your body adds more fat cells than it had before that, and they don't go away. They just shrink.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And so if you can, over years or decades, have always lost weight, gained weight, lost weight, gained weight, then every time you go back to gaining weight, many times you're probably adding fat cells, which makes it that much more difficult to lose it, and it's that much easier to get it back because it just grows.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
It's different, but I think there's something to it though. There's also the variable too of if you have to cut calories really, really aggressively to lose that body fat. And that, that calorie number keeps getting lower and lower. It just makes it that much easier when you dip out of it and the surplus to add it back really fast.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
For example, if you can lose, lose those five or 10 pounds, but you have to go down to say 1300 calories every single time you do that. Well, when you're only eating like 1300 calories, you know, you make a little 300 calorie mistake and it's a big portion of your daily intake, right? Which your body can handle versus like,
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
if we reverse dieted, then we slowly leaned you out and you got, you lost your five pounds, but your body is at like say 2,400 calories. Uh, and then you go up 200 calories. It's not as significant of a percentage as, uh, you know, the person who's only eating 1300. So that plays a role also, depending on how low calories you have to go to.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Are you, uh, are you, are you following any of the maps programs right now?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
When they compare it to others, the curve is faster, right? The gains come on faster on
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I didn't know that that was just a theory. I thought it was a fact.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I feel like that's what I've seen with clients in the bodybuilding world, myself personally. So I thought when the studies came out— There are good studies on it.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I love this question because, uh, you know, it gives us an opportunity to address this and it's not true. Yeah. Um, it psychologically, it can be, uh, much more difficult because let me tell you, uh,
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
when you sit across from somebody who has that much to lose and you tell them hey i want you to add these things into your diet uh they absolutely would look at me like i was crazy and be like do you not see how i where i'm at and how i got here i eat too much but it's too much of the wrong foods and there's things that we need to go after and start targeting and so much of the advice is actually very similar in the fact that i want you to start focusing on eating whole foods
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
We're going to go hit your protein target in your goal weight, right? So whatever your goal weight is of you want to be, say that's 250 pounds or 230 or something. We go, okay, well, we're going to go after 230 grams of protein every day through whole foods. And that would be like step one.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And that step one would be the same for you or the person who's probably trying to lose 20 pounds because we first have to get your – Feed your body what it needs and make sure we get you in a metabolically healthy place first before I just start cutting you.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
If I take you where you're currently at and just start cutting, cutting, cutting, it might lose a few pounds initially, but eventually you'll hit a plateau going that route and you'd be far better off hitting those protein intakes, lifting weights to get strong and building metabolism to where your metabolism is roaring up. before we start to come back down the other direction.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
So it's very similar. Longer, obviously, the process when I have a client that's got to lose over 100 pounds. It's a longer process of reverse dieting and takes some time. But very similar advice still.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
wanted to do like a full phase of isometrics and i'm like i'm like bro you can't do that people will people will be bored to death i don't care how i don't care if it gives you better results than anything else people won't stick with it and so i couldn't argue against that because i totally you know just training clients like i see that it gets yeah it gets uh you know mundane for
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Kyle, are you in a place financially where you can invest in something like that? I'm not, unfortunately. Okay, so the next best thing, this is what we're going to do. I'm going to put you in our private forum if you're not in there already. Are you in there or no? No, I'm not. Okay, I'm going to have Doug put you in the private forum.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And then the first thing that I would do with you, which is what I would do with anybody no matter what, is all I want you to do is track your food for a week. Don't try and impress me. Eat how you eat. Eat how you normally would eat so I can see where our starting point is. If you update with me, I'll help you. The guys and I will get in there and we'll give you subtle changes and direction.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Also set you up on a program that you should follow. Do you have access to a gym or do you work out at home? Where would you work out at? I have access to a commercial gym. Okay, cool. So you have pretty much any equipment, everything like that. Yeah, all kinds of stuff. I'm going to have Doug set you up with a program to start you on. Okay. So the workout, that's taken care of.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And then in the forum, if you give me what you eat, okay, with either Fat Secret, MyFitnessPal. uh, one of those. In fact, when we get off this, I'm going to have Kyle, see if I can have Kyle put you in our app so I can track you directly. So I'm going to have Kyle reach out to you. Who's our, we have a Kyle too. Okay. Kyle is our head trainer.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
So I have Kyle reach out to you, see if I can put you in there so that I can directly see what you're eating and then we'll make some adjustments. And then the boys and I are, are going to follow along and, and get you going. I think the first 60 to 90 days will be the most crucial.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
to setting this off. After I think we've been communicating with you for a while, I think you'll piece it together pretty well.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Any limitations before I send the program to you so I know you have any sort of issues like working out lifting-wise, injuries, anything?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Those are all things that we can... I saw in your question that you've lifted pretty heavy before, so you're not... Yeah, I used to be pretty damn strong. Okay, good. That'll be a huge advantage to us that you're familiar with those movements and we can put some weight on and get strong. So that'll actually help us a lot. So I'm going to have Doug send you... I'll probably send a map, send a bulk.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
So to me, that's the secret sauce, if you're a trainer listening, is because you know the benefits, is learning to integrate it into your regular training. Yes. Because at the end of the day, you have to appease the client, too. At the end of the day, your client has to show back up. You've got to be able to help them. And I don't care if isometrics are the best.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
You think we start off with... Starter.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
We'll go 15 first and then we'll go into anabolic.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Do you have a tool that will track your steps?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Doug can look this up right now. There's literally like a dollar.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
You put it on your belt. Yeah, and they just clip onto your belt. And that'll be accurate enough. We don't need the most sophisticated tool. We just want something. And you're like me. I do the same thing. My wife teases me. She says, you're not walking that much. You're just talking with your hands. So I'm the same way. So those aren't the best for me.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
So I'll have Doug send you a link to probably a basic Amazon one. Get something like that. And really all it is is just so we have a consistent tracker so we have an idea because what I'll have the guys do is they're going to give you goals like, okay, hey, this week I just want you to step this many steps per day and we'll incrementally increase that over time.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
But I'm going to have the guys and I, we're going to help you through this, okay? Because I want to show you that absolutely this is the way to do this and we'll be right there to help you out.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
All right, dude, we're going to send that over to you and then be looking for a message from our guy, Kyle and Doug, and then we'll take it from there, dude. All right. Thank you guys. All right, brother. Thank you.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
We've all helped a lot of clients in this position. The biggest difference between him and the lady who needs to lose 20 or 30 pounds is the psychological piece. Of course. Um, at that point, and he said it, you know what I'm saying? Like, uh, this is how I got here. And it's exactly how that, like that client would talk to me when they're sitting across from me.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And I'm like, listen, this is what I want you to start doing. I want you, you're going to eat six meals a day. And they're like, what the fuck are you talking about? Like, are you not seeing what I look like, how I got here? Like I eat too much. It's like, listen, it's just trust me.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And so getting them to trust me that this is how we're going to go about that is the hardest part because that person, really just thinks that this can't be possible, that we're going to do this. But I'm telling you, it is. And when we do it the right way, it's amazing.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Because in a perfect world, if you think about it, based off the way the research points, it would make sense that almost all programs when someone's getting back into the gym or getting, or getting started for the first time should look very isometric based to begin up. It's the safest brings on the most gains rest, less likely probably to, uh, to overreach too.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Yeah, fine. Regardless, no matter what, I'm going to help him on this. This is not... I mean, I literally think if we can just help him for the first 90 days and show him, you know, this... Build that trust. Yeah, yeah, build that trust. And when he starts...
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
eating more and giving that feedback of oh my god i'm eating so much adam and he sees his strength go up in the gym and he doesn't see the scale go up that's like where you get that switch for them to go like okay i get it i believe it and stuff and the fact that he's got a history of heavy squatting and dead lifting and benching is going to be a massive advantage to us totally um he's young yeah so so um i hope i hope he hangs in there sticks with us and trusts us totally
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
I mean, you could still overreach doing it.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
But, I mean, this is probably why a lot of the bros continue to work out with your training partner where you had the overcoming isometrics where you give them 315 on the bench press even though he can't hold it. And they just, you know, grinding away on it because they probably saw results. Yeah. They probably saw games.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Didn't you say that someone had to do that? Oh, yeah. I mean, that was both squatting and bench pressing. This is early. I'm like 21, 22, maybe 22 at the latest. And I was training with some old school dudes that were much older than me that took me under their wing. And I just was following their routine. And I remember he's like getting me to squat.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And I'm just like, at that point, bro, I could like squat a plate. That's it. You know what I'm saying? He's like, put 315 on. I'm like, I've never seen two plates, dog. He's like, oh, you'll be fine. Don't worry, I got you. You know what I'm saying? And they get behind me. And same thing for the bench press. Like at that time, it was- And he just had you hold the weights.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Yeah, I mean, yeah, he's supporting me, right? He just wanted me to feel it. That was what he kept telling me was this, you just need to feel it. Your body needs to feel the way. It'll acclimate.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Yeah, yeah, it'll get acclimated, you know what I'm saying? I mean, and it did kind of make sense theoretically. Like, okay, like, I guess you're right. Like, if I'm... never felt anything close to that. If I can get comfortable with just... Yeah, the shock of it. Right. If I can just get over that fear, then when I go down to 225, 225 will feel so much easier.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
Yeah, yeah.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
The old McKee gym had it. Did you?
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
So from the audience that cares about this, some people won't care about this, but there's got to be some percentage that care about their calves. This was like, and I noticed a difference when I'm doing this and when I'm not doing this, that happened to be not in one of the times of doing this right now. And I can tell. I just, I do isometric calf holds in the shower and that's all I do.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
It's just being a show on your toes. Yes. I swear to God. And I swear to God, when I, when I do that every, when I do that every morning in the shower and that's all I'm doing, just that alone, I see a significant difference in my calf, just that alone by itself. Yeah. You know, nothing else, just at least doing that.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And I mean, again, it's not going to grow world-class calves, but if you're somebody who is looking for a little bit more from your calves. You're in the shower already. It's not hard. I also think there's a little bit of stability in there too. It's good for ankle strength and mobility. So there's like other benefits. That's kind of like how I justify it. And I would do that.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
And I notice a big difference.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
This is also, I mean, for that reason, this is great for rehab purposes.
Mind Pump: Raw Fitness Truth
2541: This Strength Building Technique Activates More Muscle Fibers... & You're Probably Not Using It (Listener Live Coaching)
So when you have somebody who is, you know, and you're trying to wonder like, oh, is it too early to really start the rehab? I mean, you start them in the isometric place. This is the safest, smartest place. I mean, just when I went through that injury with my pec, like that was like the isometrics were the first things that I was already practicing right away.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Yeah.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Of course there is.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Yeah, I mean, I think the way I would have probably approached it by myself would have been the – I probably would have used things like that to get the attention of people. And then, cause here's the, that's, this is the argument I would make if I was this trainer. Right. And again, I just want to play devil's advocate with you on this. It's just.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I think that if I'm going to go, man, that's what people want. It's my job to then teach them how to attach fitness to all these other things, right? But if I'm being honest, I know what got me in the door. I know what got me into working out. It was my issues with body image, right? How I looked, insecurities. And so if that's what got me to walk in the door...
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And then now over time, I learned a lot. And the same thing goes for a client. The client comes in and they're coming in with body image issues. And so if I don't get their attention with that, could I get them? It would be really difficult to do. I know we've done it here. I know we've done it here.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
But we also have created this massive thing that we have where we can talk for an hour and a half, two hours. And when you are building a business online, you don't necessarily have that. And so this is a harder one.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Like are they teaching? Are they coaching? I think what the two that you've started off with Attached together are what's really dangerous or what's a good red flag for people. For example, there are definitely lots of social media pages that are nothing but transformation photos. And then they're selling a challenge. They tend to go together.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
The two of those paired together is a red flag for the consumer of, oh, I'm not going to bite into this. This is just purely a marketing ploy to get my money to do this challenge that's setting me up for failure. the trainer who has got a, you know, Instagram full of incredible good knowledge and information and communicating all the things that we talk about on the show.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And, and then, you know, they have a client highlight every say, you know, once a month of, you know, Susie, who's done this different, you know, and a story about her and her, where she heard before and after was, you know, I, I, I understand, I get it. And I, and I know the value and the power of it. And I feel like you're, also communicating so much good message.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And then that person I get, you use something like that to get the attention of Susie's friends or someone else who looks at Susie goes, oh my God, she has the same body as I do. I could do that. And then hits me up and goes, oh my God, I saw your transformation of Susie. Can you help me? And then I have the chance to sit down and talk to you. Well, let me tell you about Susie.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Like Susie didn't just get there in 30 days. You know, we had a reverse dieter and we had to do these things. And it's like, So very well said. Right. So like that, I mean, I'm, I'm, I'm, I'm all for that.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
T-shirt time.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Like, yeah, like, oh, yeah.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Speaking of that, can you make a note? Okay, can you make a note? I would love to do a MAPS ad like that.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
yes like a fat white dude and he's like shredded black guy like use maps aesthetic you know like a chick can we do that can we dylan make sure you make a note for that just make it look ridiculous i would love i would i would love i would love danny danny would be great for that project to do a maps aesthetic before and after and it'd be like a fat white guy to like a shredded black or like mr olympia or something like that totally
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Ah, shit, Doug. You know it's my favorite time of the week.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And I mean, this might be worse than the transformation one. Oh, and then the reason why is because at least the transformation one is changing. It's getting some people results. There's trainers online that are just like, all they can do is get themselves shredded. They haven't helped nobody.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And it's all half-naked photos of themselves, so you don't know 100%. Totally.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
The accountability and consistency piece.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Well, you haven't said it in a long time. I used to love it because I used to repeat it all the time that – A subpar program done consistently is better than the best program in the world done inconsistently.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
What's the psychology behind that? What's your theory on why? You think it's because there's that accountability piece that I have this coach I need to show up for? Do you think it's also part of just they've helped create the habit, now it's becoming a habit or is it a combination?
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I don't know if you guys have done this before. I've paid for things that I know I can do on my own, but because I know that I'm forking the money out and that I've got to show up to the thing or whatever. And that's kind of what it is. It's like, I've had people, why don't you just, why do you need to pay for that? It's like, well, because I know if I pay for it. You're committed to that. Yeah.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I'm committed to it. Then I'll be consistent with it. If I'm not financially committed to it, then I'll have an excuse for why I'm too busy or whatever.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
um it's one of the it's the single best investment you can make if you're trying to become fit and stay fit period speaking of that i'm so pumped about uh this it's going to be this is new right something that uh we haven't really done we did a taste of it i would say with the glp one girl yeah that we did yeah um And this is Kyle and the coaches, our team over here.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
We don't talk a lot about the trainer side. We're slowly building that kind of behind the scenes. We're obviously starting to talk about it more now as we're building trainers underneath us. And so it's funny. We're talking about this whole thing with coaches and trainers online simultaneously why we're going to have a solution to a lot of this stuff, right?
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And one of the things that we're going to do, and I hope Doug doesn't get mad at me. I know he gets mad at me when I let the cat out of the bag on programs. He's already making a face.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Oh, you're going to ruffle some feathers with this one.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
So normally our marketing team gets so weird about when we have a program that's coming and like, don't talk about it until we're almost there. Well, I'm going to ruin that. So the next program that's coming up is Maps Transformation. And it's really... the motivation came from my transformation that I did of the comeback.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And I'm not going to spoil all of what's in there and all the stuff that it comes with, but it's, I mean, I'm excited about the program. I know the guys are excited about the program, but what we're doing different that we haven't done before is, um, When this program launches, we're actually going to take a small group through the program. And so it's a transformation program.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
So anybody that's looking to get back into shape or just transform their body, you can join the group. They'll be coaching along through it. Very similar to what we did with the GLP-1. It's going to be headed up, though, by Kyle and our trainers and that team. Although the boys and I will be obviously a part of it.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Yeah, if you're listening, I mean, you could talk to anybody that went through the GLP-1. We had massive success with it. It was an incredible experience, not just for us learning what it was like to work with people at GLP-1, but also how well could we manage, you know, 50, 60 people in a group setting like that with the weekly calls and everything. Yeah.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And I think that we were very, very happy. So were all the people that went through it. And so I think it's going to be something that we try to do on a semi-regular basis. Made a lot of sense with the new program that's coming out with the transformation programs. And so a lot of people- I think it's cool.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Links directly to MyFitnessPal.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I mean, the last group that we did was incredibly successful. Everybody loved it. That went through the process. And again, my, you know, mind pump fashion, we're always trying to level up and make it better this time. And this is Kyle. I mean, Kyle created the app in there for everyone to be able to use this. And so this is cool.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
It's an addition to what we did last time, just to get even more hands-on. I mean, the community already and the forum that you'll have, the private forum you'll have access to already starts to create that dynamic. But even having it even better with the app, I think people are going to love that.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
how much smartphones impacted insomnia. And so I would think that that exacerbated it.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I think you have to share with the audience. This is a good conversation, also a bit nuanced and going to piss some people off because we have a lot of trainers that follow the show. And I know a lot of trainers that mean well, but also have been sucked into this trap of thinking that this is a good strategy.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Doug, I know that you were the one who hunted down all of our special lights at Truckee because you can't even buy them in California. Yeah. And it's like a softer... It's incandescent.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Yeah. It's almost like this kind of orangish red or some kind of color. I hate these fluorescent lights, dude. Oh, yeah. Why did they outlaw it in California?
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
They're using their product.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
That used to be like a hack for me to help me go to sleep.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I have a hard time like, oh, pull a book out.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I think that's, to me, the bad temperature controlling. It hacks it, right? Yeah.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I mean, lights are up there too. Obviously, trying to sleep with lights on and doing that, that would be terrible. But I mean, that's an easy solve, I feel like. That's like, at least it has been for us. Yeah, just turn them off. Turn your lights off. And if you've got some of those like orange lights or salt lamps that you have or fire, like I love the fireplace going.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
That's my favorite thing, especially in the wintertime. That's easy. But the temperature control in the house, I have yet to meet a couple. That is on the same page. Every couple I've ever met and it's different for each couple who runs hot, who runs cold, but there seems to be a drastic difference.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
The sleep eight with the manageable sides like that to me is like the most, I mean, at least for me, it's been that big of a difference because As much as Katrina's somewhat compromised to my temperature, she's not worried. When she leaves, when she goes out, she just got back. She just left to Park City two weekends ago. We're in the middle of winter. I open up all the windows. Fans are on.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And to your point, there's a lot of fitness marketers that sell to these trainers to do these challenges. Now, what is it from a marketing perspective? Why is it so successful for people? This is why trainers do it. They do it because, not because it's successful because the client gets results success, but because people buy. People are more likely to buy.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I mean, it is freezing in the house. Max and I sleep so good. because that's how I want it. I want the house cold. I want everything cold, and I want to be all bundled up. So even though she's compromised, I still can't get it as cold as I would like it, but then the eight sleep allows me to put the bed there. So at least when I get under the covers, it is cold underneath there.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I'm like half naked on top.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Like, is it, have you guys met a couple where they're both husband and wife? We're like, yeah, we like the exact same temperature. I've never met that. I've never met a couple.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I definitely think that the modern times have been evolved for the women more than anything else. I'm pretty sure that most men, although I have seen some relationships where the girl likes it. Yeah, yeah. But most guys like it much colder.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
The question I had was also the novelty aspect too. Like what if somebody always trained really, really strict? Of course. Because I mean, to me, that's the one that always trumps this argument to me is that, If you were, because I mean, this was me. I told you guys that I was super strict, super lightweight, slow down tempo.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
It wasn't until later did I get into like cheat exercising, come more towards the powerlifting when I started really caring about moving the weight. Did I allow myself to start to put English on the bar, you know, and actually cheat it up a little bit. And I got huge benefits from it.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And, but I, but I also know that it's not the cheat curl or the cheat exercise that gave me a huge benefit is that it was so novel. My body was so used to and adapted to this real strict, lower weight, slow tempo that throwing a weight that I hadn't lifted before and using a little momentum to get up there, shocked my body and I saw results in it.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
So, I mean, that's the other part to this study or any study like this that you have to factor that in there.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And there's some of the obvious reasons, like obviously selling somebody 30 day transformations versus, hey, this could take you two years. Right. That's odd. But there's more than that. There has to be a reason why it works so well for selling people on getting in shape that you have just a cult of trainers that are using this tactic to get clients.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I mean, I'm like, that's what I'm known for, is the all show, no go guy. That was my thing forever, is just like, I don't need to be able to lift all that weight, so long as I look like I can lift all that weight. That's right. No shame.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Yeah, yeah. I said, no chick has ever asked me when I take my shirt off, how much do you bench? She either says, wow, or she's not impressed.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I don't give a shit about anybody else. Admittedly, you guys are better or right, more right. I don't disagree.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
it's uh it's about i mean i also think that i mean yeah i again admittedly i say that i'm that guy but there's a part of me that like i mean i'm still in the performance aspect of my mobility and my technique and and i want to be strong enough right like i don't want to be like you know i need again i need to be able to kick my son's friend's dad's asses right that's like as long as i'm there standard right let's say you're all you want to be as strong as dad yeah yeah as long as they're strong i mean i just that's an easy it's a low bar yeah we live in silken valley it's not like tough
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
It's not that tough. You know what I'm saying? I'm competing with a bunch of engineers and stuff.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
So it's not a high bar, but hey, you know what I'm saying? As long as they're impressed with my strength, you know what I'm saying? And I look good.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
You know, I know you did back in the days when you were at the Hillsdale, right?
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Were you already a purple belt at this time or just on your way?
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Giorgio or... Love that guy. Poulos, I think his name is.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Yeah, I mean, that's such an example of that, right? That wrestler, yeah, he's awesome. Because he's not like not wrestling athletic... ex-fighters, wrestlers. I mean, he's taken on anybody and everybody that'll get him, and it just shows you... Guy's three times his size. Yeah, it just shows you that there's levels to all games, dude.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
There's levels to all these games, and yeah, you could be good in your town. You could be good in your dojo. Then there's elite class, and it's like where he's so good, extra 50 pounds, and a guy that's in a black belt isn't even good enough. It's wild to see how good he is. What's his... What's his name? Giorgio Polis? Yes. Shout out to him. I guarantee anyone listening has heard or seen it.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And he just humiliates people.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I've gone down the rabbit hole, too, to see if it's true where he only posts his wins. It's legit. By the way, speaking of, I got to give you, Sal, your credit. word to do on this type of stuff. Okay. I like this. Yeah, I know you do. So... Just gonna feed off of it.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And it's good for the podcast, too, because I think, obviously, during the COVID time, we got this, you know, conservative Trump, you know, stamp on us because we spoke out about a few things, and it's just like... You know, the culture shift is so wild to see.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And I guess maybe being in your 40s now when you've been around for several different decades and politicians come through, come and go, and swinging left, swinging right, and then getting older and wiser and being able to pull back and see things. It's such a trip to me to see this shift to, you know, patriotism now. Oh, it's crazy. Yeah. So strong. And when it gets me is when I go, oh, wow.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
So I sent a clip to a couple of friends and Katrina even like, man, check this out. You know, like this is talk about the culture shift right now. And like, you know, like your patriotism type of deal was Cat Williams. Oh, yeah. Okay. Do you know what that was? No. That was 2019. Oh, wow. That wasn't even new. Wow. So this is my point. You didn't even see that before.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Didn't even see that bullshit just a few years ago. Everything was scrubbed out. Not just that, nobody wanted to share it. Or now it's being promoted to you. There's a lot of ways you can look at it. You can look at it a million ways. You can say, oh, it was scrubbed out, no one paid attention to it, no one was sharing it.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Or you can say it wasn't being pushed to you like it's being pushed to you now. And, you know, I bought into it like, whoa, check this out.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I just don't like the way that feels. Mm-hmm. I don't like the way that feels to me. It makes me not feel good about it.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Yeah, exactly. And I don't like it even when it's on the side I agree with. So I just want to make that clear to the audience of kind of where we stand on this, because I know we've been pigeonholed into certain things because of saying what.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
But it makes me just trust all sides of media, all channels, all outlets even less because it's like, here's something just because this is where culture is moving this way. Look at Bud Light's advertisement. I know, I know. How hard did he listen? I mean, couldn't go more redneck country. He's grilling a big steak, riding a lawnmower with his fucking Skechers on it.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I mean, it couldn't be more middle America.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
They don't have any principles. So, see, and, you know, of course, I mean, I like that stuff, right? So I lean more like that. But I don't like that. I feel like it's being fed to me now just because of that. It's like, sure. And I don't want to allow it to rile me up and get me excited, you know, about it because it's just like, it's all fake. It's fake. Where the fuck were you three years ago?
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
You know what I'm saying? Absolutely. Where were you at with those views and those points? Well, it's easy now, you know? Yeah. It's easy now. I put a real bad taste in my mouth, and the fact that it got me, that I literally forwarded that to, I think, you guys and a couple other friends, and Katrina's in the shower. I'm like, oh, man, it's so crazy. She's like, what? What are you talking about?
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I'm like, oh, it's just... wow, how much culture is shifting in this direction. It's like, oh.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
uh you know ridiculed it's integrity it's integrity not a lot of people have it and that's what that's what that was very clear to me through this whole process i mean i i i i i'm much i'm attracted to somebody that has opposing views than i do just so long as you're never consistent with it no matter what it's real and it's real like i i like that more than i like just people that agree with somebody that folds and yeah yeah like just because you agree with me now or what not you know
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
It worked out for them.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And flavor, right? Smell, flavor.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Well, I mean, this is also, you know, shout out to Ned and for the people that don't know the history on that relationship. So when I was on my way out from the cannabis clubs, that was the new prevailing science that was coming out. We didn't know that.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
We didn't, uh, for the longest time, if you're been around that space or knew anything about it, like you talked about Indica and sativa and it was like, this is what makes the difference on how we feel. And like, you know, the, the combinations, if it's an 80, 20 split, and that's kind of how we spoke to.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And that was like, I needed to know that because we were educating the people that were coming in and purchasing and some were purchasing for pain, some were purchasing for insomnia, whatever. And so you needed to know, like, oh, this will be more for this.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Meanwhile, that whole time we were communicating that, not really realizing that the terpenes was the deciding factor on all the stuff that we were communicating related to sativa and anica. Now, there's some crossover and some commonalities, right? These anicas tend to have more of this. The sativas have more of that or whatever. So we weren't all wrong, but we didn't have the complete puzzle.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I remember when I was leaving, that that science was just coming out and nobody was no brand nobody no no clubs we're talking about it yet and so then when we fast forward a year or two later mind pumps growing and stuff like that i'm obviously out of that industry uh we're interested in cbd looking for a product and we meet ned and that was one of the things they were and i remember telling
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And Sal, like, oh, you got to meet the guys and talk to them. You'll know more than I will. They get it. Yeah, they get it. And sure as shit, I remember after you had the conversation with them, you're just like, oh, yeah, these guys are presenting the right information and science. They really understand it.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And why that's so important in this market is just same reason why we talk about the red light stuff. It's just.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
so many charlatans flooded it there's not it's not fda regulated and so it's just like the supplement industry where there's a lot of pixie dust going there's a lot of bad science there's a lot of misinformation and the average consumer who doesn't know how to like figure it out but is interested because they heard oh it's good for pain or oh it's good for sleep or it's oh it's got these properties that didn't you just go online and you find the best deal and you buy it or you your friend told you about and then nothing happens and then nothing happens and you're like oh this is bullshit it doesn't work and it's like well
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
you bought something that was probably not what you needed and a product that is probably half of what it says it has. And so that's a big shout out to Ned. You know, they've always been a great partner and have done things the right way. And it's cool to see their success.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
So let's first address what the judges said and then what you want to do. And November is actually not a really long time away.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
If the judges told you that your physique, your current physique is going to do better in bikini and you want to do figure, doesn't mean that's not possible, but to think that you're going to jump to that class and put enough size on to actually win or do well in figure before November is it's probably not likely.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I mean, it's just, that's the, if they're telling you that, that tells me right away that they think your frame is, is better for bikini. And I, and by the way, I've coached many girls that went from bikini up to figure, figure down to bikini. And so I kind of know what it takes and what they're looking for.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I would want you to give yourself at least an entire year of just dedicated to building and putting size on to try and reach that level. Because if you were really close, they wouldn't say anything to you. They wouldn't go, oh, you probably belong in figure. They'd be like, oh, they would give you some critiques, maybe a little more shoulder definition and do that.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
But they're like, yeah, you probably belong in bikini. That means we got a ways to go to put enough mass and size on that they think that you belong in that, which is a great goal. I love it. But now I'm looking at a picture right now of you. So we'd want to really put an entire year dedicated to just building. It's just building that. And could you do some running and cardio stuff along the way?
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
You could, but you're also now prolonging that because the focus is completely to build. It doesn't mean you can't do it. It's not possible because I know I'm going to get a bunch of hate for saying that. But the reality is if you were my client and our goal was to get up to – figure and the judges are telling us we're bikini built, you know, we got it.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
We got a good year of, of building ahead of us to focus on that or, or, or get ready for a show and get into bikini.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Well, while also leaping a category.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
That's like you competing in classic and then deciding you want to go to pro.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I'm with you. I get it. Trust me. I get it. It was my least, my least favorite part of competing was that.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
No, you're right. Women's bodybuilding 10 years ago looks like what figure is now.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Debra, are you trying to build your training business right now or is it more like a side hustle for you? Are you actually trying to build it and scale it?
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I love that. I mean, I think it's a great, a great overall message. Have you gone through our coaching course yet?
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Oh, wow. We're going to get you in there. Have you heard about the CRM that we're doing also? All that stuff is, oh man, that all.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Yeah. If you want, I can have Ann, who's our educator, runs all that. Ours is focused, just so you know, we didn't want to compete with the certifications like NASM, NCSF. Although we're accredited, ours is focused on the business side, helping you scale, make more money, everything from social media, lead generation, email marketing, things like that. And so it probably pertains more.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
If you want, I can have Ann give you a call and kind of give you an overview of what that looks like and show you what we're doing.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Okay, awesome.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Yeah, basically we have nine months, so it's three programs.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Yeah, so you have three programs. And I would make aesthetic the one that is your prep, you're ending with. So what's the work backwards? So aesthetic is the last three months. And then before that, you could do a lot of different things. You could do strong, you could do anabolic, you could do anabolic advanced. You could go anabolic, anabolic advanced, and then aesthetic. That's a great one.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
That would be a great order right there. And if you don't have anabolic advanced, you have anabolic advanced or no?
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Okay. Okay. Well then I'll have Doug send you over anabolic advance. Cause that's what I would love to see you do. I'd love you to see you go anabolic, anabolic advanced, and then maps aesthetic going into your show. That would lay out the, the, the entire time.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Yeah, of course. Yeah. Good luck. Yeah. Good luck, Debra. I hope we see you in the course too.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
she has the right mindset for someone that's going to do that. Right. So, and I mean, that's, I guess what I really wanted to get to the bottom of, because I know what those categories look like. I know if the judges are saying that I know what it takes to, to go to the next category up, it's difficult. It takes time. But if you also don't care, you know what I'm saying?
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Like you don't care if they place you 12th or 10th or fifth, or you're just like, you want to prove to yourself, you could do it. You want to use the framework of accountability and, and teaching others. It's like, Oh, in that case, well then you could do all of it. You could do the marathon. You can do the training for it. You can, you can do all of it.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Now you, you, you definitely won't bring the best version of you because it's not all you care about. Um, but that's okay. I mean, I would, the way she communicated it made sense. It's like, I like the accountability piece. I can show people I'm doing it. It's like, Oh, okay. Well, if that's the case and you don't care what place you really get on that case, then we can do all of this stuff.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Hi, Natalie. Hi, Natalie. How can we help you? Hi.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Great place for you to start.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Natalie, are you in our private forum yet? No, I'm not actually. I'm going to have Deb put you in there. I would love for us to go through this process with you. Anytime I have somebody new to the gym and getting started, just so you have direct access to us.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Anytime in that private forum you feel something when you're working out, you're not certain about something that we're doing, you just go in there, you post, you tag one of us or all of us. and let us help you through this process. Because how you how you get started really tends to dictate like how consistent you continue to be. And so I want to make sure that we help you through that process.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Do you think that's the other reason why, too, is because, you know, there's what's that saying? Like, I can do anything for 30 days. Totally. Like, because it's not a major commitment, there's more likely that people will adhere to that. Like, if you said something like 90 days or six months, that's like, oh, my God, that's a long time. I don't know if I'm ready to commit to that.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
That's why we're, that's why we're here, Natalie, for sure. So please, please use us and let us help you through that. But no question is a dumb question. Okay. So even if you think it's silly, post it in there, tag us, let us walk you through this really, really. And all of us have had a lot of experience with clients that suffer from this and everything that Sal's telling you is right.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And that looks so different for each person. So there's not a generic answer of, oh, do it this way or do these things and you're going to be fine. It's like how your body responds could be totally different. I've seen a wide variety of that. And so just communicate as you go through that with us so we have insight on what's going on and let us help you through it.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
All right.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I'm glad you heard. I think I saw you wrote down that you just recently found us. It's only been a few months.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
How did you find the podcast?
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Awesome. Thanks for telling us. Yeah, glad we got you in here. So we'll take care of you through this process, Natalie.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
All right. Thank you. All right. You have a good one.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
But if you go, you just got to do it for 30 days. I'm like, okay, I could do that.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
But it's got to be better than six months, right?
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
It seems like such a short time. There's also a percentage of people that recognize this is a marketing strategy, recognize this is not ideal for them, recognize they need to be doing this for much longer than just 30 days. But they actually use it as a justification to kickstart them.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I prefer to go less reps until my reps start to knock me into another training cycle. Let's say when we're training power strength, it's like four to six reps. When we're training hypertrophy, it's that eight to 12. And then endurance is like 15 plus. I'll keep shortening my reps. So let's say the first set, it's 10. And then the second set, it's nine. Third set, it's eight. I'm still okay.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Now, let's say if I had a fourth set of something, I could only do like five. Well, then I'm going to probably lower the weight so I can still get more like eight reps. Does that make sense? So I'll just shave reps so long as I'm still staying.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Yeah, in that range. Once I start getting in the next range where I'm in, now I'm getting down to like five by five type training. Well, now I need to lower the weight because ideally we're supposed to be training in this eight to 10 or eight to 12 cycle. So I'll manipulate reps first until it starts to lower so much that I'm dipping out of that range.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And then if I start dipping on that range, I'll just pull weight off the bar so I can stay in that range. Does that make sense?
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
That is a sweet spot. You're doing good. You're doing good. Yeah. That's great. All right, man. I like it.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Yeah.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Doing good. Let's put you in the forum. Yeah, I'll put you in the forum, bro. I'll have Doug send you access to that, so we'll see you in there.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
great plan great great plan this year too you really laid it out nice that's perfect good plan thank you thank you all right man take it easy all right bye right thank you that's he listens to the show and that's exactly how i would i mean that's a great layout you know he's on point yeah yeah you know the part uh i feel like i didn't communicate it very well um more fumbly over here uh
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
But I think this is an area where people get hung up a bit with when a program says, you know, 10 reps or 15 reps or like that they have to follow that exact rep. And it's like, you know, so long as I stay close in that range. Right.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Yeah, and I just keep lowering the rep to where I'm two reps short of failure until I keep lowering the reps to where it's like, oh, now I'm – You're in a totally different phase. Yeah, now I'm in a different phase. Now I'm in a five-by-five type of phase when I'm trying to be training for – So you adjust the weight. So then I adjust the weight.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Otherwise, I just keep shaving off the reps that way easier.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
It's the same fail rate, isn't it? Yeah. It might be higher. I think, Justin, that's a great question, and I would be curious to. And let me tell you why. So if I'm a trainer and I'm selling these 30-day challenges, it's in my best interest that I show as much change as I can to the client physically, right? Like lose as much weight.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Right. So most of it is weight loss stuff. Now, what we know is, what, 90% or more? We'd say, I say everybody now, probably early in my career when I was figuring this out, a large portion of my people that needed to lose weight, I reverse dieted first.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And if I do that, the reverse diet process is at least a month or two.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
You're not losing any weight. So if I did a 30-day weight loss challenge and you sign up for me, I know you're not going to lose any weight in the first 30 days. So what I'm forced to do if I'm pitching these people on a 30-day weight loss challenge
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
and I have to show them results in 30 days, then I'm forced to, regardless of where metabolically they are, is to cut calories, increase activity as much as I can, because in that short period of time, I can show some weight loss. Problem is, when they get to the end of the 30 days, that person that I just did that to, that was only eating, say, 1,300 to 1,500 calories-
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
It's now eating 900 calories. And sure, I got the eight pounds of their 30 pounds off in the first month, but now they still got 22 more pounds to go and they're only eating 900 calories. And so they're destined to fail and go back.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And it just goes down and down and down.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
Yeah, this is a tough one. Yeah. I know we chose to go this way, right? We made a point early on and a stand with our marketing team that we were not going to use this as a strategy to generate leads and sell programs early on. And we've stuck to that. And I feel for the trainers that are trying to build their business because this is – this is everybody, Sal.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I mean, you're literally, I mean, now you're, the first one you pissed off half the trainers. Now you literally just pissed off everybody because everybody who's ever had their website built for them as a personal trainer, one of the first things that every marketing team will ask for is social proof, proof that you've been able to transform these people and they're using the imagery on it.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And it is for sure a surefire way to get traffic and get leads. And so there's a part of me that it's like, I know why we didn't do it. I mean, we agree because we're trying to shift culture. We're trying to shift the space, but it's not there yet.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
And so I always think back, like, you know, if I didn't have you guys and we weren't building this together, like, man, how would I go about doing that? Like, could I move... Could I move the industry by myself? You know, could I survive? Could I survive building it without using these online? You know, I didn't have an online business before really mind pump.
Mind Pump: Raw Fitness Truth
2536: Avoid These 3 Kinds of Fitness “Professionals” & More (Listener Live Coaching)
I mean, I was always an in-person referral, word of mouth type of trainer. I got in the online game late and I think, God, if I, If I was building that now, would I be able to do it without using those pictures?
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I mean, again, it's like you're incorporating the value. And we've talked nauseam on the show about isometrics. And so you're including that. Just a much... safer way to intensify something and gain that extra access.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Speed power. is the pinnacle, right?
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
But, you know, I was just thinking about as you were discussing this because I'm envisioning like you making this decision, right, yourself personally and knowing where your level of strength is at right now and, you know, I don't know where your current heavy squat is at but I know you're north of 400 so let's say, you know, it's a day and you're feeling good and you're like contemplating
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
400-something pounds or more on the barbell? Or do I put it down to 135 and do something explosive? Even though typically we're taught as trainers, speed power is the pinnacle. This is the top. You would actually teach regular grinding strength before you would teach speed power. Speed power is the pinnacle.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
But at what point... Does that kind of change a little bit? Because I would think at your level of expertise and experience that the decision for you to drop down to 135 today and work on some speed power with 135 versus slapping on 450 is lower risk than the 450. Yeah.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Yeah, like at what point is it better? Because obviously, let's take another example so the audience can understand where I'm getting at with this question. I'm just posing a question to create a conversation that I was just thinking, right? Like you're a beginner. You've only been lifting for six months. It's because of the maturity of his skills. Exactly.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
You're only been listening to him for months. I'm not going to go speed power with that person.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And not that other athletes don't have the same thing either, but I know for a bodybuilder, because it is all based off of the way you look, you cannot risk getting injured. And so I think that's what really drove... And that's not to say there's not examples of bodybuilders that break this rule, right? Oh, yeah. You have bodybuilders that were doing.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Yeah, yeah. And what was the other? Dorian Yates. What was the white boy with the bald head that was always like doing crazy intense lifts? Branch Warren.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Yeah, like there's definitely examples. He still works out like that. Yeah, I know. There's definitely examples of guys that are like totally, but for the most part, most bodybuilders are just like, why put more weight? Their attitude is, why put more weight on the bar if I can get more out of this? If I can build as much muscle with less weight. And they're great examples of...
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
utilizing all the other ways of progressive overloading besides just adding weight to the bar. Yes, they add weight to the bar too. But like you said, I, I, this was something I prided myself on like my early years in training. Like I used to love to go find the guy who I thought looked out of shape and that was lifting really heavy weight.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I go do the exercise with a quarter of the weight he was doing. and be looking all shredded and knowing that he's looking next to me, you know, knowing that he wants to look like that, but I'm doing it with half the weight and going like, wait a second, am I doing it to start up a conversation?
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Because you don't have to move this crazy amount of weight to build a ton, a ton of muscle on the bottom.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Yeah, no, you're, you're talking about where you're now. So I saw when Sal put the five up, we did an episode that it was the nine ways to progressively overlap. And there's things like instability is another way to do it.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
So if you create, you know, instability in a movement and just the... And now you're having to deal with these outside forces to make the unstable that you now have to intrinsically fire.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
So you could... sub-categorize some of these into other categories to stretch it beyond just five ways. Because there's more than five ways of pressing a load of bodies.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
We used to do the lateral raises with the straight bar.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
What's one of your favorite snacks? We would salt the hell out of stuff. Beef jerky, for sure.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Oh, yeah, pickle. Oh, yeah, for sure.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
So that was part of also my, so I would sodium load in prep, and I would eat two large dill pickles on top of my already high-sodium diet to push it even further.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
The dill pickle thing is actually a really good hack that we've never really talked about on this podcast because you're also getting, I mean, you're also crunching on something. Yeah, you're crunching on something. It's pretty good size and it's like super low calorie. Like it's hardly any calories, high in sodium. Yeah. Yeah, so it keeps your mouth busy.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
It's got a lot of surface, so it's not like... So, yeah, I think that's such a hack for somebody who... Pickles were a diet food back in the day, like a real popular one. It should be. It's a smart... And you add in the fact if someone's low-calorie, they're probably low-sodium too, and so probably good for them staying hydrated like that too. Yeah, yeah, yeah.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
It's interesting that we don't hear or see more. It talked about more often because in the community, that was like a well-known thing that you, you ate dill pickles all the time.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I love that. I feel like I'm like full circle.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
You know what I'm saying? I feel like we're getting a, it's a comeback for us.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
It's such a good conversation because I think that there's so many people that assume that progressive overload just means adding weight to the bar. Right. And yes, there's a case to be made for that. And I think... I think we all utilize that.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
It was shortly after, too.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I think that's a massive hack because... And the longer you've been doing this, the better you get at certain things. You always move away from another one. So if you get super strong guy, I guarantee you're losing some mobility. You get super performance guy, and I bet you don't get as much grinding. There's always something that you can be getting better at.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And that's why, too, it's embrace the almost like you're starting over feeling. You know, this is also why... And I know you guys have heard this. People have listened to the show for a long time, probably tired of me telling this story, but...
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
But in my training career, I can think of many other ways that I would progressively overload the bar or overload the body without adding weight to the bar. Yes. And I can think of many cases where that was the more appropriate way to overload the body than to just add weight to the bar.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
One of the most powerful moments that I've shared in business was the phone call to Katrina bitching about my day, you know, and her stopping and waiting until I was done and then saying, would you have it any other way? I just think that was such a powerful moment for myself because after her saying that, I went… You're so right. Like if it was all, it was easy.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And every time I tried something, it worked and I won, then it would be lame. What makes it so great is that it is hard that I do fail that it does. I get frustrated. Like, I think that, uh,
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
us as humans understanding that in all aspects not just fitness but obviously fitness too is so powerful it's so powerful just to in because then when you're in those moments because they're inevitable in anything that you do you embrace it more you allow it to happen and you go this sucks right now new challenge yeah no this is this is shitty I don't like it but
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
The fact is, if it didn't have this part of it either, then the good side of it wouldn't be as good.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
You'll never be as good as them.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
No, no. Such a good point. I'm going to bring it back to the salt because you brought salt up and it just triggered something that I wanted to talk to you guys about. So I'm changing my pool of salt water right now. Oh, you're swimming pool.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I'm about to.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Yeah. Yeah. Luckily it is. Sometimes it is. Sometimes it isn't. Uh, my pool guy said that we have the setup to make it pretty easy and it was very, very inexpensive.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Yeah. I'm already ultra sensitive to it. Uh, so it was something I should do no matter how expensive it was going to be. I should, I should, I should make the investment considering I have a pool now. Um,
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
but the what really tipped me over was and i saw this uh for i saw a clip and they were they were touting some study and i was like no fucking way can't be that crazy and so then i went down the rabbit hole googling and looking it up and i found some a little bit conflicting with what it said but Most all of it was 60 to 80%.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And this podcast thing, I don't remember when I first saw it, but they were saying that they did a study where they basically chlorinated a pool with the amount of whatever amount. I don't remember what the measurement was. And then everybody swam in it for like an hour. Then they tested the pool again and all the chlorine was gone. meaning that it got all absorbed into their skin.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And then I was like, that's crazy. That much gets, we are. Really? So within 15 minutes of being in a pool, your body eats up. And this is where there's a little bit of 60 to 80% of the chlorine.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
See, that one says 64%. I've read everywhere between 60% and 82%.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Yes. So within 15 minutes, it was sucking up 60%.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Bro, and it doesn't just expel it.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Yes.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Yeah, I went down the rabbit hole doing all the long-term. It's not good. Let's put it that way. It is not good. I didn't realize that at all. Okay, so shout out to whoever it was who DMed me. I actually had a couple people DM me the same thing about the spraying the, what was it on my skin? Vitamin C. Vitamin C. So I'm ordering that so I can get that.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I know you can make it at home, but I just found something to buy it. And then on top of that, I'm also going to go to Saltwater. After I read that, I was just like, bro, your skin taking up that much chlorine in 15 minutes? And my little son swimming in it all the time? Doug, what does chlorine do in the body when you absorb it?
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Well, that sucks. I mean, again, this is the cool part about salt water, right? So even salt water uses a little bit of chlorine. They don't use, it's very minimal.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
They still have to use some. It's very minimal. Like our jacuzzi in Tahoe and Park City are both saltwater, but they still use a couple tablespoons of chlorine.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Versus the ones that are like the other ones they use like jugs of that shit. So a lot. And then the thing that yours, like your skin is like a sponge to it. It just like sucks it all up.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I should. I mean, it does when I do a salt bath. I can feel it.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
That's a good example of what it feels like.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
What Justin said is it would probably trump all that. If you go in a float tank, I bet you that's more powerful than any of them. We've all done that.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I thought that was so fun. You couldn't sink to the bottom if you tried. So that's how buoyant you are on that.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I mean, Ritalin and Adderall is like crystal meth, isn't it? They're related. Yeah, they're methamphetamines. Yeah, it's just a controlled dose of it. I mean, it's the same thing of what Oxycontin is to heroin, right? I mean, it's very similar to... So the idea of giving a kid a drug like that, and by the way, I'll never forget the first time I tried that. I was in my 30s.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
So I've never had anything like that, although I thought that I've had ADD. You and I both have talked about that. I remember the first time I think I took a 5 milligram. I don't know what the low, low dose is. Holy shit was that. And to think that we give that to children. Yeah.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Because... So, the other thing that... So, I was actually looking at this also, Sal, and... The other thing that I was curious about was just how much the amount of iPad and video gaming and YouTube exacerbates this in kids. And what I found, which was very alarming to me, was how little research we have to show that. And in fact, if you just Google search it, it tries to dispel that really quick.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Like if I was just a normal dad or mom who heard that and I went, is video games...
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
good for my kid who's got adhd with that like they don't every everything that pops up does not say anything bad whatsoever and i just think that that's crazy to me i think the thought that these things that that get that program your kid to want to keep doing it want to do it want to do it in loops has no change in their brain chemistry or their potential behavior You really think that?
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I don't need a fucking study to show me that. I've seen it firsthand in my own son, what it looks like when that's in his life and when it's not in his life, and it's obvious. I can observe things. I'm capable of that. Google it right now.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Google video games and ADHD, and what they do say is that kids that have ADHD are more likely to potentially get addicted to video games, but not that video game playing and screen time has any sort of... Any sort of correlation to.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
So imagine, imagine that. And then, okay. Anybody who is seeing Cocoa Melon or, or watched, you know, any sort of name, the Mario Brothers video game, whatever, any of those things. and the amount of lights and movement and screen cutting. It is. It sucks the brain in.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And so you have a classroom that sits the little boy down all fucking day long where he's not moving but twice a day for 15 minutes or 30 minutes for recess. And he's having to keep his attention up. Then he gets home and he's in front of these YouTube channels that are screen cutting like crazy. So his brain's firing a million times a mile faster while his body is sitting still all day long.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And you don't think that... You don't think that changes shit up?
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Well, and back to my point. And then I think that's exacerbated when the tech they're getting is feeding that dopamine hit so fast, so hard all the time. So it's like, when I'm not at school, I get these constant dopamine hits like crazy in my video game and my YouTube channel that I watch all day long.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Then my mom and dad want me to sit in a classroom that I got to learn about boring history or boring whatever. No wonder they can't sit still for that hour. They're just thinking of where else they can get it next. Yes.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Maybe there's not a direct correlation between the diagnosis of ADHD and video games, but you cannot tell me that allowing kids to be on YouTube and allowing kids to be watching things like Cocomelon, to be doing things like... like that and then on non-stop screen time and then put them in a school setting and then not think that that's not making it worse is crazy.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
A hundred percent. I was trying to think when you first wrote this, like, you know, if I actually had to like do like a pie chart of all my clients and I said like all these different ways, And, and obviously weight, adding weight to the bar as one of these ways to overload the body. I don't even know if it takes up, uh, the majority.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And why do we have to look at this like it's a deficiency? This could be a superpower. You know how many entrepreneurs that I know are very aware they have ADHD? Find what their interest is and watch what happens. That's right. And they attribute their success to their ADHD. And a lot of them will say that.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
They'll say, like, I'm very aware that I have this, and I've learned to focus it on the things that I'm into, and now I have a superpower. But no, let's take a drug that's going to just kill that.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I believe it's 80.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
It's a superpower. We're teaching these kids to think that they have a problem. You all have varied degrees. They're bad, but it's like, no, they're doing shit they don't like doing. And then, again, I'm adding the video game thing in because I just think that exacerbates all this. It makes that kid really difficult to sit still.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I didn't even add that. And that's another talking point too, is like, uh, if you allow your kid to eat highly processed foods and sugars and, and have you seen food dyes and connections?
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
You talked about noticing a difference in your kid's behavior by, by having the red dye. So, so, okay. So think of that as a good kid, right? He's got school that is boring as shit. He's got to sit down on his phone. He's got parents that are super busy, and so he's on screen a lot.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
The stuff he's watching on screen is explosions, fast move, Cocomelon-type shit, and video games, jumping all over the place. And so he's getting hours of that a day. And then on top of that, he's feeding himself—
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
processed foods and food dyes and things like that and then like we're mad at him because he can't sit through fucking biology or whatever the kid is learning at that age history or whatever that is like boring as hell for an hour like no kidding it's boring for me
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I think, I think more than half the time, if not more, I utilize other tools just because we, the average person that we, we dealt with was middle-aged overweight, uh, pretty new to weightlifting.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
What do you, okay. So if as parents, okay. Uh, list off the things that at all costs you're trying to avoid right i understand justin made the point he's he covered our basis for there's exceptions to the rule or you know there's going to be somebody who i understand right but for the most part as a dad right
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
like antibiotics, Adderall, like what are the things that we're giving to kids that we just are, you know, laissez-faire about it.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Yeah, handing them out like candy that you think about as parents. Like at all costs, like, by the way, if my kid needed a life or death thing to take an antibiotic, my kid's getting an antibiotic, I'm going to give it to him. But then at the same time too, if I can do it the natural way, any way possible, I'm not going to give him an antibiotic. That's one.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Yeah, pretty experienced. It's not like I was training a bunch of you. Like if I was training you guys, then of course we would be probably mostly adding weight to the bar for a big portion of our group. But even us,
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I definitely think that any parent, before you put your kid on that, you should fucking take a couple of those pills. And by the way, you should take double whatever you give your kid because your kid is a quarter the size you are. Take it and then actually think about if you want to give your kid that. To me, go do that. You want to give your kid this prescription.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
You know that they weigh about whatever, 40 to 80 pounds, whatever their range is. You weigh double or triple that. So whatever your weight is, you take two to three times the dose that they want your kid to take. And then just fucking think about that. Like just that's how powerful that stuff is.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Like what's the sound on that? That would be an interesting stat is how many of the kids on ADHD have both working parents that are busy like that.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
and this was the point I wanted to make to you, Sal, is that I think we're guilty of progressively overloading with weight to the bar when we probably should go the other direction because the return... We've already reached... All of us in here have reached a level of strength where we're really not squeezing that much more out by adding more weight to the bar.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I shared this with you guys with the original Nintendo. I noticed that with regular Nintendo with Max. So Max can't play any new video games. Well, it ends too. Huh? It ends. Oh, yeah, yeah, yeah.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
It's just boring as shit. Yeah, there's not an endless loop. You get three lives. If you ruin those three lives in a short amount of time, it's like, yeah, start over. It's not visually stimulating. It's like they barely had figured the graphics out. So the science that has gone into video gaming wasn't there yet. So if he wants to play video games, yeah, let's go upstairs and play.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And I swear to God, every time we stop playing, it's, I'm not done playing. I'm ready. I want to keep playing. He's like, I'm over it, dad. Like he's not interested, but you let him sit with his friend who's playing like the new games that these kids play. He'll sit there for, he'll sit there for as long. Because you let him sit there.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Such a great point, Justin. The old games stress the physics, the challenge, the not giving up, keep doing it over and over again. Because if Mario, you couldn't figure out how to do that, you had to do it a thousand times over. The other game is it's designed to give you rewards and keep you coming back in the open loop.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
They didn't know any better. It's just no different than when we first created processed foods. It wasn't like, let's get everyone addicted to this. It was literally like, oh, more people are eating this. It was actually rooted in probably something very good. And then we realized like, oh, wow, people are becoming a little addicted to this. How can we manipulate that?
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And how can we make more money?
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Well, we did the original GLP one, had great feedback from that. Then the boys ran another group, which is almost done, Transform, which we've had incredible results.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And in fact, it would behoove us to do that, even if it's not just purely the point you were making about injury. Like... Yeah, when you put 400 or 500 pounds on your back to squat and a little bit goes off, that puts you at risk for injury. But even not just that, it's just stressful on your body and your joints.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
No, it's been exciting.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I thought I saw, Doug, did you scroll down? Oh, yeah. Do we have net as a commercial today?
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I think you feel it no matter what, even if you actually do smoke like I do. But I actually think that it's probably more obvious when you're completely off. I mean, I imagine that you probably feel a lot more.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And even if you don't get hurt like a serious injury, that extra wear and tear everywhere else on your body for the return that you're getting from it, is it really that much better than if you would have just used another method of overload?
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
make sense at all or the 200 grams makes sense but let's back up on the programming right now so let me make sure i get everything clear you're you're lifting weights three times a week plus you're doing hit classes and then are you also doing the running and swimming and surfing and all the other stuff in addition to that yeah on the weekends yeah yeah okay we're not gonna build a chest like that james are you are you are you following any of our programs
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
James, how different is the current diet than kind of how you were eating just, say, a month or two ago? You said you've been doing this for two months, so take me back three, four months ago. How radically different is this food intake compared to what you used to eat?
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Yeah, that helps. I mean, that helps me a lot. The reason why I asked that, we just recorded an episode that we're going to, I think, release in a couple of weeks here. And we're talking about, it was two trainers and how we take a client, say like yourself, and the step, step one, what do we do? Step two, step three.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And one of the mistakes as a young early trainer we would make is, you know, sit down with a guy like you and go like, all right, here's your calories, here's your macros, eat these foods, and radically shift you from what you've done your whole life to all of a sudden something totally different.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And the reason why this doesn't work, now it may work temporarily, but why it doesn't work long term is it's so unrealistic from how you ate. And so what I do instead is, is I'd find out kind of how you ate and then I would make one or two tweaks. I'd go, okay, James, that's okay right there, but let's just add this to that. And that's better. Or, Let's eliminate this and trade that for that.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
But keeping things similar, but slowly modifying in the direction of eating the way I need you to eat in order to hit these goals. Because if I don't do it that way, you do this like, oh, I could do this. I switch over. And then you're eating all these foods you're not used to eating and you're not seeing the results fast enough.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And eventually what happens is the client throws their arms up and say, well, F this. I don't look any better or feel any better than when I did three months ago, eating whatever the hell I wanted. And that was way less stress and less work. And then they go back the other direction. The other thing to consider is if
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Eating in a calorie surplus and hitting our grams of protein and hoping to build our chest, but then we're doing activity like hit cardio and moving and trying to burn all the time, they're like conflicting goals. One of them is trying to burn and lose, lose, and the other one's to build muscle. And the body doesn't do that at the same time.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
It's either anabolic, meaning it's trying to build muscle, or it's catabolic, it's trying to break down and burn body fat. And so we want to make sure the way we're eating and training kind of aligns so that you get the most out of your results.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
So one of the things I would like to do, if you're open to it, is I'd love to put you in the private forum so that as we're going through this process, the guys and I can kind of step you through it on kind of how we would do this. Are you on Facebook? Can I do that?
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
that they conflict each other they do and so it's not that we we have to eliminate it forever it's that okay hey let's let's focus on a goal so let's say you again let's say you hired me and we just got started and we agreed okay you can you give me the vision and i can see what you want you're like you want to lean down that waist but we want broad shoulders and a chest and be strong and you want to be athletic and be able to do these sports look and feel good all the above
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
But when we go about it, just like building a house, you tell me you want the big, beautiful vaulted ceilings and the French doors and all that. And I'm like, hey, we got to lay the foundation first. Let's go build the foundation. And then I'm going to build you that house. But we're not focusing on the French doors and the vaulted ceilings when we haven't even laid the foundation yet.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And so that's kind of what we would want to do first is like, okay, let's build some muscle and let's build your metabolism. Let's do that first because that's what's going to benefit this look and this athleticism that you want. And so the way we're going to go about that is hitting that protein intake and doing it through whole natural foods and getting strong in the gym.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And that means we're not going to waste a lot of time doing HIIT cardio and all this extra activity. Now, Sal made a point to say, hey, if you love your stuff on the weekends, we never want to take that from a client. So even though it's not really serving us on the building muscle part, It's something you love to do and you've been doing it forever.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
There's no reason for us to eliminate that because it's a part of your lifestyle. But anything you're doing outside of your normal lifestyle in order to get these goals right now should be primarily focused just on building muscle and building your metabolism first.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And so that's hitting the grams of protein, doing it through whole foods, lifting two to three times a week, getting strong, pushing the weights to get strong. That's going to lay the best foundation for you. And then we start to structure the rest of the house.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Yes. Yes. Yes. James, have you ever, I know this, you're just now getting into weight training. Have you ever considered maybe hiring a trainer to actually take you through all this stuff?
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Yeah, it's not hiring them like, get me all the way to my goal. It's more like, let's learn as much.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
James, do you know about our AskMindPump.com, our AI program? I don't. Okay. You'll love that, man. Okay. So every time you have a question, okay. Related to anything, nutrition, exercise, whatever. If you go to ask mind pump.com. It's an AI tool that we built years ago, and it will actually respond as if you're talking to one of us.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And then it'll also recommend episodes and YouTube clips where we go deep into that conversation. So as you're going through this and you have questions about anything, we've probably got the content up there. You just go to AskMindPump.com.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And so, you know, if we're talking about doing this as inexpensive as we can, but getting the best bang for your buck and the most knowledge, the forum, I'm going to put you in there for free so we can we can be close to you. And then the second thing I'd say is go to AskMindPump.com and use that resource with our program and then follow the programs that are laid out. Trust that process.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And then when you have questions, either post them in the forum for us to respond to you or use AskMindPump.com. And then we're going to do our best to help you through this process.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
So right away, that's why I jumped on that, because I was like, man, this is, and we talk about this. This is why we don't. Take somebody who's never really tried to follow a meal plan to putting them on a meal plan. It's just unsustainable. Instead, I would peer into his breakfast, let's say, for example, and go beef it up. Yeah.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And what he's been doing consistently instead of radically changing it, I'm just going to tweak it. I'm going to add something to it or maybe trade something out. But. try and keep it close to what he's done his whole life because that's more realistic with someone like this. If all of a sudden you tell this guy to eat cans of tuna and frozen salmon, I mean, that's only going to last so long.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I mean, even if he gets good results from that, he ain't doing that shit for the rest of his life.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
So, I mean, hopefully, and, you know, to the audience that's listening, I got to get back to, I mean, I know when we launched it, we talked about it a lot, but we haven't really talked about it. And we were obviously getting, you know, thousands and thousands of new people every day practically coming in here. So askmindpump.com. And let me tell you, it's been so wild to watch it.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I don't know how often you guys get on there or not, but it's evolved over the last four years. It just keeps getting better. It was great from the jump, but now it's really, really good.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
So if you're not sure, use that. And then this is also an example. I know he's a teacher, but man, if this is something you're really serious about, you want to make a change for the rest of your life, probably one of the best investments you could ever make period. Yeah. Period. Yeah.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
All right. Yeah. Good job, man. How's it, so tell us a little more.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Um, uh, is weight maintaining or are you like, have you checked body fat at all? Like, what do you, what do you, what are you seeing? What do you notice?
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I also think that if your overall goal is like real-world training, we're not talking about the person who's chasing a PR for their powerlifting meet, right? Everybody else who wants to look good, feel good, be strong in real life. Challenging with like slowing it down and the other things you're going to talk about.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Like, we don't live in a world where when I go to pick up the couch, I stop my buddy before grabbing it. Hold on, let me get my four seconds down and then two seconds at the bottom, then we grab it and then make sure we come up in two seconds. Like, you don't do that. Like, sometimes you have to get down and you're working your hands and you're holding that position for a little while.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
That's a great option because I'll tell you what, getting up to 50-pound dumbbell single leg is a nice workout. And you'll get pretty damn strong getting up to that. In fact, when I look back, the best I ever felt was when I was really getting strong in my single leg deadlifts like that. So you can get pretty far with just that. That'll carry you for a while for sure.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
All right, man. Thanks for calling in.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
That's right.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Surviving is winning. Reminds me of Total Recall. Forget getting stronger, can you survive?
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
That and probably tightening the diet up.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Right, so he's at a place now where if he really wants to drop the body fat percentage. He has to. Yeah, it'll be the diet. Yeah, it'll be the diet.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Sometimes you do it slow. Sometimes you do it fast. Like, there's lots of ways that you want to be strong that in this perfect 4-2-2 cadence or whatever you move the barbell in. And so... Moving it slower, moving it faster, all these weight pausing, all these things that you're going to talk about, I think are so important for protecting the body out into the real world.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Yeah. Would you take, say, in a session where she's got a handful of these kids that are all these ex-athletes, would you guys take, like, just say the squat and then break it up in three parts and do, like, an isometric hold in them?
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
That would be a great idea. I'd have them all in a group and go – Down halfway in the squat hold and they do like an isometric hold for five to 10 seconds and then we come out and then we do a hold the bottom for five to 10 seconds and then they do full squats.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And so maybe take complex movements like squats, lunges, push ups, all these different movements and break them up in like different parts with isometric holds in there. And then that's when they're in the isometric hole, that's where as the coach or teacher, I'm walking around and I'm kind of moving their bodies. Oh, nope. Chest up a little bit more, you know, pull your shoulder blades back.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And I'm going to critique where they're at in the isometric hole and how they're holding their posture and really, and really dive into like, like really break down the squat into all the, and you could do that lots of different ways where they start at the bottom, then come up and, but take a, take a movement and kind of nerd out on one movement and,
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
and use isometric holds for your ability to walk around and critique all of them. That's kind of a secret hack.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Yeah, we do a ton of those with them at the beginning. Yeah, that's awesome. So, yeah, using those is like Justin's tip of contact or like having one coach the other. You teach them how to hold the contact points. So one's watching it for the other kid. So, I mean, that's kind of what I would really focus on, just one or two things.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Right. The overweight kid who doesn't do any exercise whatsoever. Yeah, they got to move. They got to move in circuits. They got to keep them moving, keep them active. That's the best thing you could do for them. The athlete who's trying to improve in their sport.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I mean, they could do a whole 15 minutes to 30 minutes of just taking off or this jump, right? The explosiveness of a sprint. You can really... pull apart a movement and make the entire workout about that.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
do four second negatives on all your lifts and you're going to have to go lighter yeah period well that what the i used to do the same thing with my client that you just described and i think this is a good skill for everybody to learn to do uh because i don't know if you go to enough gyms with different machines and weights and and have days where you have good rest not so good rest and train you're going to find that many times in your life you're going to choose a weight
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
that ends up feeling lighter than what you probably could have done. And like having that skill to be able to slow down, to just slow down. So that's how I train today. Like I don't even really, like I don't find myself yesterday was the first time I trained in a while, like almost 30 days. So I know I'm weak. So I know I'm much weaker than what I was when I was riding the swing of things.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And honestly, that's how if I'm coaching you around nutrition and exercise, it's all it's so I know that, of course, you might want to lean out or that might be part of the goal. But the main goal is to get good sleep. And so the food decisions, all those things like I'm starting to really unpack like, OK.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
when you eat these dinners is your sleep better or worse and like versus how many calories or protein is it like it's more about that it's like let's really start to peer into what types of meals you have at what time and you know if you notice positive or negative effects and that's how we kind of decide and then same thing with the workouts like my workouts now become okay when we train this way and we do this much volume intensity does it make your sleep better or worse and trying to
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Instead of like going, oh, I want to lean out. Is this macros or is this workout program going to know? It's more like let's solve the sleep thing because all those other things will follow if we get that unlocked. And so that's kind of what we're peering into when we're making the decisions around nutrition and exercise.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
And I'm not, and I'm getting ready to do lap pull down and I'm not going like, God, am I hit?
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
am i at 180 right now or am i at 120 just pick a weight and then make it hard and then i make it hard it doesn't even matter what i pick and so i just i in fact i don't even remember what it was i just slid it in and i knew better than i slid it in my pr you know what i'm saying but i just picked a light weight that i know that isn't isn't going to hurt me and then as i was doing i was like oh that was really easy and so the last like five reps i just i squeezed i paused grip it harder yeah
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Yeah. And the main point that I want to drill home is that when I have a client that's like this and let's say she wants to lose weight or everything's geared towards everything's geared to the sleep.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Which does sound like different. Right. Because it's like we're always talking about grams of protein and eating. It's like, no, I'm going to really start to unpack like, OK, you ate this. How did you feel? And what time did you eat? How did you feel? I'm like, everything's more, how is that improving or not improving our sleep? And then we can build the macros and all this stuff later.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Let's first solve that. Totally.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I taught this for a long time.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
I would add to the movement. So I think this matters in all movements, but I think the squat is number one. Close number two, Justin will probably appreciate this with what he's been doing right now, is a full range of motion overhead press. Oh, yeah. Those two right there, which people call that the squat of the upper body, right, is the overhead press.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Those two, I neglected range of motion for so long. And I had to do what you said. I had to lighten the load in order to increase the depth on the squat in order for me to bring the bar all the way down and all the way above my head. And those were some of the greatest gains I ever saw in my legs and in my shoulders was starting to practice.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Me too. And I'll add to that for the people that don't care about the aesthetics, like maybe I do, because I know I speak from that perspective a lot of times. It's also the two things that bulletproofed my low back and hips and my shoulders more than anything else.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
When I started to full range of motion shoulder press and full range of motion squat, a lot of the aches and pains and tightness that I had going on in my shoulders, necks, and my hips and my low back, gone. And now all I have to do, it took a lot of corrective work, took a lot of working on that range of motion.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
Now all I do is have to show full range of motion, solar press, full range of motion, squat, and it keeps all that stuff at bay.
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
what's it so does that does this also uh overlap with the research in regards to like isometrics and the gaining the extra 20 to 30 30 in both directions yeah so you take someone like you for example who may not be able to get astrograph squat but you can get a little deeper than parallel and then you also pause down there are you getting some of the benefits north and south 30 more so than you would just just coming right back up that's right so that's a huge value in this
Mind Pump: Raw Fitness Truth
2596: Five Ways to Build Muscle Without Adding Weight to the Bar & More (Listener Live Coaching)
off right there right so let's say you're somebody like you and that the squat applies but apply this to any movement right you can't you can't fully get that in range so you pause at those in ranges and you're at least getting some of the benefits north and south of that or now for muscle building well two things first off uh you could pause the rep anywhere you could pause it at the top squeeze you could pause it at the bottom hold it has to be under tension so don't pause the rep at the end ranges would probably be the most beneficial though right the stretch for muscle
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
I mean, this is why I wanted to talk about the tie trading first in this because I really think that point one and point two are this will make or break you. If you don't have your dose right, you're going to be nauseous. You're not going to like it. It's going to be too much. If you don't have your dose right, eating enough protein for the average client not on Geopon has always been hard for us.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
We've been talking about it. We've been screaming it on this podcast for 10 years that every female client that I ever trained, I had to bump her protein. It was just like almost no matter what, no matter what their goal was. When I would sit down and then track where their protein intake, most people were grossly under eating. Everybody was under eating protein. Nobody was getting the optimal.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
And to your point, I mean, yeah, people, I've trained a lot of clients that were eating okay amount of protein, but not for building muscle, not optimally or not for sparing muscle when you're on a strict diet. And so I feel like the one and two, This is like the main focus. You've got to get enough protein.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
If you are already eating super low calorie and then you're also eating low amount of protein. Oh, boy.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
We're not feeding it enough calories. We're not feeding it enough protein. Absolutely, it will pare down. And then you will fall into that statistic that you talked about when we first started, which is losing 40% of lean body mass.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
The interesting part about this is this is a challenge for all clients that were pursuing fat loss, even if you weren't taking one of these drugs. The only thing that this has really changed, at least for me, from my perspective as a trainer who's helped a bunch of people try and lose weight, is it just guarantees they're not going to eat a lot.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
That's it. Here's the thing, the point to get across. you are not going to build muscle right now. You're just not, not in this calorie deficit. So we're just trying to keep muscle. And we, so the signal that we need to send to the body is just let, give it a reason to stay. That's it. It's like, and giving it a reason to stay is just use it.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
Like literally that's the way I would be communicating to a client is like, listen, here's your two lifts. Just use it. I don't, moderate intensity. You do not, I don't need you sweating like crazy. I don't need you going to failure. It's literally go through the motions, tell your body, hey, we need to keep this muscle because I'm going to lift weights every day.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
And that's it, to think like that. And that's the idea when you go into this is feed the body what it needs protein wise, send a signal to the body, just two exercises to let it know, hey, we're going to need some muscle because we're going to be doing this every day, but no reason to crush it.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
That's another great reason because, I mean, that was one of the other pieces I remember telling you guys. I remember feeling so low energy on the GLP-1 that there was times when it was like, okay, I have enough in me to get in there and do an exercise, one or two exercises, or help my wife out around the house. Both ain't happening. It was like that.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
I remember having that internal conversation of like, I just don't have the oomph to do both. And so I like it to your point, Sal, and Justin's just, I like the idea of this just moderate intensity every single day versus, oh, I'll just cram it in one day a week and muster up the energy and the push. And I just don't think, I don't think the body...
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
In the context of low, low calorie like these people are in, it's more advantageous to do less harder than it would be more moderate more times than frequent. I think that's a way better strategy for this person.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
One of the challenges when you were helping a client lose with weight loss was getting them to adhere to the diet consistently, consistently enough that they were in a caloric deficit day in and day out so that their body would then basically metabolize fat and lose body fat, right? Well, that's the goal. Right, that would be the goal.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
I also thought, remember we covered this, his name is slipping me right now, from Keon. And he brought up some studies that even show that even in the context of them hitting their protein intake and stuff like that. Especially if the calories are low. Yeah.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
In the context of a low, low calorie diet that they found that there was muscle preserving benefits to taking the, I mean, the last time I did my cut was the first time that I really tested that myself. And I attribute the fact that I held on to all my muscle. Like it's not, It's hard to when you're in a cut. not lose some muscle, right?
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
And so we're really trying to just minimize as little as you possibly can. So any time that you can only lose a half a pound or a pound of muscle in pursuit of losing pounds of body fat is a huge win. And this is an easy thing to add, either through just an easy liquid, adding it to your water, or if you can't even do that, just taking pill form. So I do think this is a solid investment.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
But that is challenging enough as it is, and you'd have clients that would be good for a while, then overeat, and then they'd hit plateaus. But with Ozempic, Monjaro, all these GLP-1s, getting the client to restrict from calories is not difficult whatsoever.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
This is a huge one, I think, because I think what happens to a lot of people who have a lot of weight to lose, typically we're eating highly processed foods. And so they're used to a very high sodium intake.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
And then they get this GLP-1. They quickly find out that their body just does, it rejects. I remember this too. Like the only thing that sounded good was like chicken and rice. Like your body, because it slows down the digestive process, you'll see that the things that it has a harder time with processed foods, it doesn't digest well.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
And so you start to crave these healthier foods, which is a positive thing. Drawback of that is those have like no sodium in comparison to how high the processed foods are.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
So you take somebody who was already on a high-calorie, overeating, highly processed, high-sodium type of diet, and then you put them on a restricted calories, that's automatically going to lower, and then they only are attracted to whole foods. And so I think that this becomes one of those supplements that has to be mandatory.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
Every client that's on a GLP-1 should be taking some sort of an electrolyte.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
But the same challenge is presented as the one that I would have with a client who actually did adhere to eating low calorie without the drug. So it's very similar.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
It did feel like that was... pretty much everybody that they would inevitably hit this plateau where they would need a reverse diet. Did not feel like that way. I felt that way with our experience. Unless you had a very small goal, like maybe someone who only needed to lose, say, 20 pounds.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
Yeah, people that had 50-plus pounds, most all of them that we dealt with, eventually would hit a plateau and then would end up having to reverse diet. But I mean, bringing this up, the reason why I brought that point up to start this is because a lot of the...
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
content that you see online right now is it's either it's one extreme or the other it's either super pro like it fixes everything yeah it fixes everything it's it's going to change it's for everybody it's and so uh you have that and then you have the other side which is all the fear mongering that's going on around it like oh it loses all this muscle and it's like no it doesn't it doesn't lose muscle at all it's the exact same thing that would happen to a client
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
And let's take the drug out of it completely. If you take two people, one of them is taking Ozempic, the other one is not taking it, but they're both the same body type, same sex, same everything, identical. And they both cut their calories to 900 calories a day. they will lose the same amount of muscle.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
In fact, the Olzevic group, from what the studies are now showing, might lose a little less muscle. So it has a little bit of a muscle sparing effect. So it is not the GLP-1. It's that it crushes the appetite and the client ends up only eating 900, where the client that doesn't use it is battling with the cravings more than the person that is taking the GLP-1.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
And it's also because Sal, how effective it is. It's because it's so effective. If it was, uh, if it was mildly effective, um, I don't know if we'd see it penetrate the entire society that's overweight. But because it's so effective, I think – and honestly, a lot of the negative talk around it is like the other real popular negative or fear-mongering that goes around the –
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
gastric issues and their digestive issues like and a lot of that has to do with the dosing yeah um the other the other problem that i have with the glp1 is that it's so early on in it that we have this kind of generic dose that we're giving we'll get to that because that's a hundred percent yeah that's a hundred percent you you're a hundred percent they they're doing a standard dose there seems to be this individual variance with how people react some people need more
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
Well, especially in the client like you're alluding to that didn't ever really strength train. Right. If you never strength train and then you go on a GLP-1 and you just purely lose weight, and if you fall in the category of the people that lose 40% of lean body mass, that's putting that person arguably in a worse situation.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
Can we start with the point that I made? I feel like that's important.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
Just because I mentioned it already, and I think that if you're getting started, I think that... Communicating this to somebody or maybe someone's considering getting started, I think the first thing that you should consider is actually going through a direct pharmacy where you can actually get – Compound pharmacy. Yeah, compound pharmacy instead of doing these generic brands.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
These popular brands are already dose-free. And in our experience – and we've now worked with a few hundred people personally that we've actually met that are taking this – almost every single person had a different dose. And the people that had really bad effects as far as digestive stuff was simply by bringing the dose down.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
Fixed it completely. So, you know, if you're considering this, consider that. Consider...
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
going through a compound pharmacy where your doctor can actually prescribe your dose and individualize it for you i really i think this is i think right now we're just in this weird time that this isn't happening i think in the future this will become mandatory this will this will be the standard i agree yeah because when you're on uh when you go with the brand names uh because that's what you're talking about right these are brand name ones there's a dose it's like some of them are pens that you click or whatever and that's your dose and here's how you know
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
Well, I experienced that early on. Remember, we we had just flown out to Florida to do a talk and I just started it. And I remember like normally when we do these these events, I mean, we we go we're like all we're flying, we're moving and we're talking. And all of us are normally like just ravenous. We're so hungry because we've been talking for long periods of time and we don't get to eat.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
We don't know our normal eating windows. And I remember looking at you guys like at 10, 11 o'clock at night, and all you guys, oh, my God, let's go eat. We're so hungry. And I'm like, oh, my God, I'm not hungry, and I haven't eaten all day. It just completely slipped my mind. The power of that was wild to me.
Mind Pump: Raw Fitness Truth
2597: Before You Take Ozempic, Wegovy, or Mounjaro Listen to This!
And just an example, obviously, everyone's going to be different, but I have found that a lot of the people – that were getting the Ozempic that would go be the ones that were in the preloaded pens were having that same similar experience.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
yeah this is an interesting one because i think there's so many unique uh situations for people i think every i think we can all tell like i bet we all are different with how we do this like i don't do it like that at all it's uh very simple it's what katrina and i eat max eats and the way i portion it on the plate is the priority so it's very meat heavy it has a good portion of vegetables and then there's a starch or a carb or
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
and apple slices or something that you're saying that maybe he loves. And it's the smallest portion. And it's like, you eat your plate. We eat together and we all sit here. He's asked questions in the past about why he has to eat his meat. And I've already taught him that this is what makes you strong and healthy and build muscle like daddy does.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
And when you want to pick up your toys and run and play. So we've made that connection of why the protein is valuable and never had a problem with this. And it's never been this... Now you force them? Never, yeah.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Yeah, but I think it goes back to your original point, which that's been consistent since day one. We never strayed away from that. Now what's cool is that once you lay that foundation, we're coming up on six years, right? So by no means am I expert daddy through teenage years yet. I'm not there yet.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
But so far, I've now been able to allow him to introduce other things that I would not consider a great food choice. But because we've been so consistent with what is normal and what we eat every day, it's never been a battle. It's never, I want more, I only want that, or refusing to eat something. It's like, this is what we eat. I think a lot of parents are afraid to not let the kid eat much.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Like, like I, if you, if Max tells me he's done eating and he's done eating and I'm like, and then if he gets hungry again, it'll be in the microwave and we can reheat it and you can have it again. You don't get to go have a ice cream or a snack or something else like that. It's like, this is what we eat for dinner. And if you're full, you don't want to eat more.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Daddy will put it in the microwave. And if you get hungry a little bit later, we'll finish it.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
I really think that this point blends with your next point to me. It's like at this point, at this stage of their life, the exercise body weight suspension trainer
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
weight training is part of play it's all it's all play to me it's this I'm not trying to get my kid to have great squat mechanics right now or do him he's like so young and little that that's so beyond him right now I just want him to have a good relationship with oh the family comes in the garage and we lift weights and that could look like him coming over and just seeing if he could pick a dumbbell up or not or
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
put hold something over his head or can he hold on to the bar and how long can he hold his grip on it's more play than it is exercise at that point for me is just like and just building that healthy relationship with him that this is a time we enjoy that we like doing that we get together as a family sometimes and do that daddy or mommy are consistent with it so he just sees us doing all of it but I don't ever find myself say the same way that I have with the sports I would love my kid to play sports but I know better than to
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
force him to do that it's like if he wants to play and kick the ball around I'm there to do it we do it for a little bit and then he decides he doesn't want to do it anymore and it's like that's it you know I'm saying it's not there's no we got to do more or let's try this or hey do you want to do this it's like I'm going to do it hopefully he joins in a little bit when he does we're going to make it more like play and in a time of enjoyment and then hopefully that lays the foundation for
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
The deeper, bigger questions as he ages.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Neurons that fire together, wire together. Yeah. That was in the book that I'm reading right now with raising children. And that's one of the things they talk about is that if the kid sees something a pattern in a behavior and then makes that connection, it is now wired, especially if it's a first experience.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
I think you're doing is pissing people off, but whatever. I mean, I think you're doing a disservice to your family. If you get on a treadmill and you walk for an hour and you have kids at the age of 10. Yeah. You've got kids. I just ranted about that yesterday. Bro, I'm serious.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
If you're a parent and you get on a fucking treadmill and walk for an hour or run or elliptical or whatever you do, and you have kids under the age of 10, you're doing a disservice to your family. That's an hour more you could have spent engaging with them that is going to give you way more in return.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
You're going to get the exact same amount of calorie burn that you're going to get for what you're selfishly doing that for. But more importantly, it's going to continue to build that relationship with your kid and encourage this healthy relationship with movement and activity. Yeah, that's like a shame on you if you do that because your kid, like you said, if they're under the age of 10,
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
I don't know a kid one that will turn down some sort of activity and it doesn't, you don't have to overcomplicate. Yes. You might not have the kid who wants to go play soccer or basketball. Like I don't, but absolutely my son will not turn down running up and down the stairs or, you know, chasing and wrestling, jumping off the couch and the beanbag.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Like he definitely loves to do physical things, even if he's not an athlete and loves that stuff. And so I, I absolutely have to be doing that with him first before I'm choosing to do the same exact thing.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Example they gave in the book is like, you know, your kid gets done with their first sporting event or they did something and you take them to ice cream. It's like the first. Now, every time they do that, they will then.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
I mean, it was almost seven years ago that I was getting teased on this podcast for talking about a book called Irresistible. And so this has been like super passionate in a major conversation in my house. And I think it is, I think of all the things we've talked about, I think it's the most important. I think it's the most dangerous thing that is out there for children today.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
they will expect it because Dave, that's what they, that's the first connection they've made is, Oh, after volleyball practice, I get ice cream. And I'm not saying I'm not using that as an example to make it to say that's bad per se, but just keeping that in mind that when we introduce things to our kids or we show things to our kids,
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
And once the toothpaste is out, it's so hard to get it back in.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
You know, we had a weekend just this last weekend. We were up at the Truckee house. We invited a new couple that I'd never hung out with before. And it's my son's like new best friend. And the kid's like about six months, six or seven months younger than Max. And so it's great because he's definitely at Max's speed. Max is normally with older, bigger kids.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
And so first seeing a kid like that, he actually seen my kid tackle and wrestle a kid is like weird, you know what I'm saying? Because he's not that kid, right? So it was really cool. And they were up there four days with us. And I think it was the third day when I was sitting with the dad and I finally said something to him. I said, you know what? I noticed this whole thing.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Trip, I've never seen your kid ask for an iPad or anything like that. Is that something that you guys have actively chosen to do? And he's like, oh yeah, no. He's like, he doesn't have one and we're not giving it to him yet. And I'm like, I love that. I said, because so many parents default to that right away because they know what a powerful, useful tool it can be. And I said, I'm such a fan of
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
delaying that for as long as you possibly can, because I don't care how good you are time limits or not. Once that toothpaste is out, it's out. Once those kids get a taste of that, what it does to their brain, it's such an uphill battle. It is such a uphill battle. And, and so if I, if you're a parent and you're listening and you haven't opened Pandora's box, don't and wait.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
And when you think it's time, wait longer. Like that is my advice when it comes to this, because the longer you wait and, And the more restrictive you are early, the easier this conversation is. If it is one of those things where they've gotten unfettered access. It's a lot of parents. Right now, it's a lot of kids. That's why it was so apparent to me.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
I was like, I have not met another kid that my son has hung out with. that didn't get some sort of iPad break. I'm like, you guys have been with us for three days and the iPad has yet to been out for any of the kids.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
I love that because my son's cool because even though we do allow him some of that time, he gets so little of it that if he's playing and having fun, he doesn't even think twice about it. But I've also seen him with other friends where that is such a regular thing in their life. Even if the kids are playing, the kid ends up wanting a break for an iPad, which that blows my mind.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
It's like these kids are playing and engaging, having a good time, And because that other kid is so addicted to the iPad, he ends up wanting to have an iPad break from playing, which is like crazy. So it was so unique to see another parent. By the way, the guy works for Netflix too. So that's the reason why. Very in tune. Sees it. Very, very in tune. He knows what goes into that engineering.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Exactly what he said to me. He says, oh man, I know how addictive those series, I know how addictive they are for me. And I'm a grown adult who's aware of it that works for the company.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
when it's the first connection or the first thing they make, or, hey, let's go out to dinner this Friday. And the first place you take them is McDonald's. You now have wired that of like, oh, Friday's a fun night. We go out there. It's that experience. And it's now solidified that this is a behavior they expect going forward.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Let me tell you, I see that being paired all the time is candy or not candy, Cheez-Its and just processed snacks with the iPad. It's like you have no idea.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Yeah, and you see the, I see kids, and this is what's tough because you get parents that, want to get their kids into exercise because they can tell they're already overweight at a young age. But that's not why they are. It's not because they need to go weight train or do something or run to lose weight. It's that some point in their life, they've probably got unfettered access to food like that.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
And more than likely, it's also been paired with inactivity. Because most kids at this age, if they play like crazy and they don't sit in front of the screen, even if they have Cheez-Its and some of these processed snacks, they're going to be fine. They burn so many calories and stuff like that if they're playing.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
But where you get in trouble as a parent is when not only do you allow unfettered access to the iPad, but you also allow unfettered access to these highly processed snacks.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Not only that, Sal, but they're more likely to buy into your strategy if you approach it that way too. That's right. And you know this, right?
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
If you're pushing back with your ex, arguing and fighting and telling her how she's parenting is wrong, she's definitely not going to buy into you versus if you have a good relationship with her and she sees what you're trying to implement, maybe you get some buy-in.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
I like the way mom- When you get older, they will interpret that as dad loved me more.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Wouldn't you agree that this is another conversation I was having with this new dad that I met. They have a blended family. And so he has a daughter from a previous marriage who's older. And we were talking about this. And he was saying, this is one of the biggest challenges. But he's like, it took me years to realize that the biggest challenge was not
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
so much the kid adhering it was my own stuff it's probably like you've talked about this before like the hardest part is you feel like i don't want to be the dad who's with all the rules that's strict i don't want my kid to like me yeah i want my kid to like me so really the hardest part is less about the adherence from them and less about them following the rules it's more about your own shit about how you feel and he goes once i got over that and realized like she didn't really care that much it wasn't a big deal but
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Yeah, I think this is by far the hardest thing. And I don't think I even have great advice for this. I do have an opinion on what I think is the most important thing of all the stuff that we're talking about. I still think this kind of goes back to some of the other stuff that we're saying where this really, you have to be consistent first.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Because what comes to mind when you think about a parent who lived an unhealthy lifestyle.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
eating whatever not exercising way overweight then also decides to make a lifestyle change and then you want to make your whole family buy in yeah you got to remember that they saw the other version of you for much longer than this new version of you same thing goes for the person who was unsaved they were uh atheist or they did all these bad things and also they become a christian and now i want to make my family all go to church and be a christian they're
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
And so here, this is what you're trying to do. Now, all of a sudden, you care about tech. Now, all of a sudden, you care about what we eat. But my whole life, you never said anything about it. So to me, all the strategies you guys said sound great. But number one has to be, you got to be so consistent. And my goal, if I'm that parent, is...
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Can I, and just like it would be for trying to win somebody over to Christianity or win somebody over into fitness is like, can I be so good and so consistent that they ask questions that they go, man, dad is just different. Like ever since you started exercising dad and eating, like, You are just so like, can I exude that so much? Right.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Same thing goes for like someone trying to become a Christian. Like, I don't want to try and tell them what they need to do. I'm just going to live that life. And hopefully they see the light from that. And they ask the question like, God, dad, you've just you're so different.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
one we go on a family hike on Sunday or whatever or I'm doing this one small change that I know it could stick to because the worst possible thing you could do is waffle back and forth because then you're I mean you're trying to close them right you're trying to close them on your ideas and we teach this when we teach trainers sales like the best way to close somebody is to get them to ask you questions to ask you what does it cost to be a personal get a personal trainer like I don't want to have to try and sell them on why they need me and so my goal is always can I do a better job of
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
of showing them how valuable I am or how valuable this way of life is, that's the way to go. Because if I can, I can always improve on myself. I can be more consistent. I can do more of these things. I can be a happier, better dad, all this stuff. And then eventually get them to go, what is different about you or what's going on?
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
And then I have the opportunity to be like, well, you know, son, this is what I've done in my life lately that I didn't realize that how much all that time on Instagram and all the stuff. And like it, it was bringing my mood down.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
And I tell you what, if it comes from that way and you, and you present it like that, I bet you that can, don't you can't, I don't know a teenager one who has been on social media and has not allowed social media to affect them emotionally. And so if they hear from their dad and, that he recognized that in his own life and is now making changes in his life.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Or they see it and feel it. They're far more likely to follow your lead than if all of a sudden, you know, you're on week one of this new life and you're like, here's all the rules, you know, we're none of this, none of that. Yeah. Good luck with that.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
They're not going to starve. And you know what's crazy about this?
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Yeah, I mean, how many times have you guys experienced this? How many times have you been so hungry that the Brussels sprouts are so good? Yeah, like the dish that you thought wasn't that good all of a sudden is amazing because you're hungry. You allowed yourself to get that way. So I think a lot of that, too, is parents always fear that.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Like, oh, God, if they don't eat this meal, they're going to starve. It's like, no, they're not going to starve.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Loves Greek yogurt. Yeah, I mean, I think this is important. Again, I have friends that, I mean, Katrina and I, we have meal times. And if he's hungry between a meal and wants a snack, he has certain snacks that he has access to. We've created those options.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
He has a low, he has a low basket in the pantry that he can go reach and get. And even then, like we're even, we're even mindful of like how much of that we're like, okay, you can have, you can have one of those before we eat in an hour or mommy can make you dinner. Now, if you're that hungry, if you're that hungry, we can eat dinner now, or you can have one of your snacks that you have over there.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
And so that's kind of how we manage this. But again, it's, it's the options. It's the option is choosing those good, all those options you guys said, and having them, the ability to have access to that. The thing that gets dangerous is the Lay's Doritos and chips, Cheez-Its and these snacks that are so palatable. These kids can just.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
Unfortunately, I think this is even more complicated than just that. I think that also seems kind of obvious to people that like, oh yeah, I probably shouldn't call myself fat in front of my child or beat myself up. I've had a lot of conversations, I'm sure you guys have too, with actually parents that are making healthy and good choices, still communicating it wrong.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
For example, how many times you've had to talk to a parent who is weighing and measuring their food to track their macros And the kid is curious to what they're doing. And then simply how the parent responds could also set them up. Oh, mommy needs to lose weight. Oh, why do you need to lose weight? And you position it like you need to get in shape or I need to lose weight.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
And that's why you're doing these things. You got to be even careful in a situation like that. And that's a family. making healthy, good choices. That's right. Because this is a new behavior I see mom doing and dad doing, and then their answer is, oh, yeah, because I'm fat, or they say something like that. You got to be very careful.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
with a healthy relationship with exercise and with also a healthy relationship with food, what I think is important is what does that sound like when you talk about when, because I think people that listen to this podcast for the most part, I think are either already on a health and fitness journey or embarking on one. And probably a lot of them have kids.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
And they're probably going in their gym and working on their house. They're probably making good food choices, weighing and maybe even measuring and tracking their macros. And so what does it look like when my son goes, Daddy, why are you weighing your food? Or why are you tracking that?
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
What are the words that you're communicating to them that shows them that you have a healthy relationship with it and not that it's the unhealthy version of that?
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
No, no. I think I love the idea of, you know, energy, sleep, strength, feeling better. These are the words that I'm using of why I'm doing the thing. Why I'm exercising, why I'm weighing and measuring food is because when daddy does these things, I get the food that my body needs. I feel the best. I'm the strongest I am. I'm more productive at work. I'm a better daddy for you.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
And then the next layer or level to that is how can I relate that to his life where he's currently at? You know how sometimes you get frustrated when you're doing your logos and you feel like you can't or Legos and you can't figure it out. Like when daddy eats well and I pay attention to what I'm eating, I'm sharper. I'm better at work. Cause I have the same thing too.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
When I'm at work, sometimes I'm communicating on the podcast and daddy forgets a word. I'm like, Oh, I'm like, of course I didn't feed my body the right nutrients that day. And when I feed my body good and I pay attention to those things, daddy's better at these things at work. Similar to how you're better when you play that sport or you do that thing. I think helping them connect the dots, uh,
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
to how it can also help in their life. It's like a subtle way of you dripping that to them to allow them to go, really? Well, what would I eat or what should I do if I want to be better at basketball or I want to be sharper with my Legos? Now you're inviting them in a way without really inviting them. You're just communicating to them why daddy does it and then they can make that connection.
Mind Pump: Raw Fitness Truth
2547: Stop Trying to Get Your Kids in Shape! Do This Instead!
90% is just you being consistent with your behaviors.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
So when they do that, what do they do? They put a little wedge in between?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
There's also a lot of different – like I say the most common back surgery stuff that you see that probably could have been prevented is the – and there's a lot of debate around the bulge disc.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Right? Because there's – There's scenarios. You can have a bull's disc. Yeah, there's scenarios where, and if you've been in, if you're a movement specialist or been training or chiropractor for a long, you've seen examples of people having these like, you know, several millimeter bull's disc and completely pain free.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
And then you have other people that have like barely anything and they're in like just extreme pain.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I mean, you said something that's really important. So when you get somebody who is... very deconditioned, like a lot of the pain they could be going through is just lack of movement, they're inflamed, all these other things. You have somebody like Max who eats an incredibly healthy whole food diet. He exercises, he strength trains on a regular basis. He has a lot of good practicing habits.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
There's no reason for pain. Yeah, there's no reason for this guy to be in that much pain. And so he's a better example of like, okay, he's probably already exhausted a lot of the natural ways to try and make himself feel better or is already doing that. And therefore, he's still got a problem. Okay, this might be a good example. Whereas if I had a family member, which I've had.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
that complain of like chronic back pain and they're contemplating surgery. And I'm like, why don't we first try and exercise?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Let's try and lose the 40 pounds of extra weight you have on you. Let's try and do some core exercises. Let's try and do some things first.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Exactly, a better surgery. That's why it's like a no-brainer. It's not like I'm telling you we're not going to do surgery, but let's start to move in this direction first and see if we start to feel a little better.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Well, you remember you guys, this was a lot of motivation behind prime pro was trying to bridge that gap. I mean, I remember personally experiencing my surgeries and, and I've shared this before on the podcast. So I apologize if you already heard this. But I was so blown away by the way the PTs did our rehab. Because at that point, I was already an experienced trainer.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Okay, you have to explain that because people don't understand sometimes the difference between like an acute injury versus chronic pain. So describe that because it's such a good topic, by the way. Yes. Because I can't tell you how many clients... that I trained that were recommended surgery when there was things that we could have done first.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
And so I knew the importance of movement and movement patterns. And I know I'm coming out of an injury. And I remember the PT just putting me on wall ball squats and then walking away. Do them on your own. Yeah, and if you just squat down after like a knee surgery like that, the body still thinks it's hurt and injured, and so it naturally drifts away.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
So I have this dramatic asymmetrical shift in my squat. Now, granted, I know what I'm doing, so I'm consciously fighting that and slowing it down and making sure that I perform. but if I, that should be cute. It wasn't communicated yet or cute to me. And it's like, how many people that don't know better are just going up and down on the ball squats. And then they check you out. Okay.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
They can squat up and down, get out of a chair. They're fine. Some other way. When now you've created this horrible recruitment pattern and then you go, and then you go to the gym and you just get in there and you start doing your leg press exercises with that. And you just exacerbate that. It's like, There needed to be something between physical therapy and then getting a client ready to train.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
And I feel like Prime Pro was a lot of that. I mean, it was, again, why we've talked about it being one of the programs we're most proud of.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
You just had to fly Southwest because of the short flight.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
It made a difference.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
It gets you in the zone, but never done it with- When we first were introduced to it, I was still in the prime of my training for bodybuilding, stuff like that, and I'd spend a good 15 minutes or so before every workout-
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
priming like that and that was kind of part of the routine i just put it in my ears and listen to that because your brain is part of your cns so it's gonna it's good you're gonna get the signal to the cns that says chill relax the stretching throws another you know another signal in there and it just amplifies the one i didn't use that justin was the one that got me to do this because in again to your point like just had i had an aha moment or duh moment where
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Whenever I read, part of why I like audiobooks better than reading is I tend to trail off. I lose focus when I'm reading. Never would I have thought playing music in my ear would help me actually read until Justin was doing work and he was listening to Focus on Broadway. I was like, that helps you while you're doing it? He's like, yeah, totally. And then I started doing it.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Oh, my God, it does make a huge difference. Yeah. Yeah, when you apply it to things like that. Different things. Yeah, yeah. I mean, I love that stuff.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
It's not going to reattach itself.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
That's so awesome. You know, speaking of TV, I just saw, I think we've talked about, did you guys, you guys seen the translucent TVs now that you can see through? Yeah. Okay. So now they have like 60 grand.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Now they have this TV with no wires, no anything, and you can suction it to any wall. It has four huge suction cups. You can, you grab the handles like this, you hold it and it's, and it tells you when the suction cups seal and the four of them do it and you can put it anywhere. Wow. Sick. Yes. Sick. I looked up.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I think I wrote down the name because I wanted to look into it to see how much they were.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
It was like a normal big screen TV. I'll tell you the brand so you can look it up because I wanted to look it up. It's called Displace TV.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I know. Isn't that cool?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
No difference. I bet.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I mean, this just reinforces the argument that I'm always trying to make on here about this, you know,
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
misnomer of getting older it's so it's so much all these things are bad and everything goes down it's like well that's because they're not doing anything it's not if they were staying active through their entire life then a lot of those all these negative markers that we talk about aging wouldn't be there and there's a perfect example if you're telling me that a you're comparing a 70 year old and 20 year old's muscle fibers and it's like if they're both active and working out they look pretty damn similar it's like yeah
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I think I've heard you bring that up before. I think you've talked about Hong Kong being one of the highest. This is pretty crazy.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
That's a lot. That's really high for average.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Where are they getting all this meat?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Almost a whole decade more, I think.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
A whole decade. And like you said, like even more importantly, like the quality of that life for sure. You know, speaking of meat and protein and stuff like that, I wanted to bring up something that I see going viral right now.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
And, and we knew this right with the kickup of GLP ones, but you see these videos now of the scare tactics around the, of osteoporosis and people are linking the GLP one to osteoporosis. And it's just like, We've known this forever. If you eat extremely low calorie and low protein and you don't exercise, that's going to happen to you.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Even in a young, healthy adult, if you do not eat enough calories, you do not eat enough protein, and you do not strength train for an extended period of time, that's going to happen to you. With you taking anything or not, it has nothing to do with that.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I mean, because that's going to be – that would really suck if this ends up – because it ends up being a net positive temporarily and then over time ends up being net negative because so many people don't exercise and don't eat enough protein. That would be really unfortunate to see that because I think it has incredible potential benefits for some people.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
But like anything else, you're going to have –
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Oh, okay, I've heard snake venom, lizard venom.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
What is it derived from? Do you know what it's derived from?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
There's people that literally are saying it's derived from freaking lizard venom or snake venom.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I don't think they're extracting it from them. A better way to have Googled that is it is derived from the snake venom. Just put GLP-1 snake venom. Yeah, because if you do that, it's going to give you that.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I don't think so either, but Justin brought that up. I didn't bring it up because I thought it was ridiculous too. The fact that Justin's been hit with somebody saying it, I've had a couple people try and say it.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
So in the 1980s, scientists discovered that Gila monster venom contains a hormone like molecules.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
No, no. I mean, we've seen it enough already been massive for people. I mean, it's been life-changing for people.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
You're going to see both. But I mean... To me, and this is why I really wanted to experiment with it myself is so I could feel it and I think communicate it from that perspective. And I tell you what, in my experience, I've never had anything that made the abstaining from super palatable, addictive foods so easy. That in itself was, and just- It's empowering just for that fact. That's right.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
There's also the case, too, because you didn't mention MCL, because an MCL is less important. I mean, I lost mine and never did anything about it. So it's like certain ligaments and certain things are more necessary than other things. So you could also opt out.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Just creating that space to not feel like you have this. And let me tell you, I don't even think of myself, but I've had lots of clients who really have struggled with this that would tell me, Adam, it is like white knuckling at night to not go.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Speaking of our group coaching, super excited to do this transformation one. I think this is going to be interesting. How long until that starts, Doug? When does this go live right now, the episode that we're on right now?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Two weeks. So two weeks away from it.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Hopefully it's still available by the time we're talking about this.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Well, I tell you what. If it's that full by the time this goes already like that, then maybe we could potentially run two separate groups. I don't know. We'll figure something out. Yeah, yeah.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
That's something that Katrina and I always joke about. Like, admittedly, like I love to have dinner or lunch and people watch, you know, what's more interesting than that's why too. I used to love my favorite gym of all the ones I worked out was the Santa Teresa one because you had that glass window right by your desk. And so I could look out on the floor and just, it was comical.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
You know, every day you saw something that was characters everywhere. Yes.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
But what is that pool? I mean, I know I have it. I know there's a pool to watch people do that.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Is that what it is? Is it something about me he's just super curious about?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
You know, you're funny you're bringing that up. I just was talking about that. There was something, some other, some other reality show. I'm like, man, isn't it wild to think that our generation, uh, we, we, we had television pre and post, uh, you know, reality TV. And it's crazy when you look back, like there was a time you guys, when there was like no reality TV.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
And then there was like one or two shows that sort of do it. And now when you look at like Netflix, like 90% of it is so everything. some form of, and there's like 10 spinoffs of like, there's like 10 spinoffs of every successful one. Like, you know, the, the voice or the, whatever the singer wanted, there's like 10 different versions of that. And there's 10 different versions of love Island.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
There's 10.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
It's a bit sad that we... We're interested in other people.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
There's nothing more interesting. It's so mind-numbing content, though. It's like nothing useful coming from that, really. Like, come on. What are you getting from... I mean, I guess... If you were into storage wars and actually in that business, it would make sense, I guess, to watch a little bit of that because that could add some value maybe.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
But most of it is drama-based. Most of it is just soap opera. It's like the modern-day soap opera.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
So how else do you think the gym has evolved? Like the things that we've watched. We watched the evolution of, remember there used to be women's rooms. That doesn't exist.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
So supposedly, I just saw someone doing a video clip that does all the gym news or whatever, talking about how that's evolving now, too. Yeah. That they evolved to have all this grass. But now they're moving away from it because it's a bunch of wasted space. Because it was novel for a while. Everybody wanted to do it.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Now you have this huge footprint that you're not- I was the only guy using it. So it's going to be interesting to see. And then one of the most popular new things is outside, is moving a lot of equipment outside, which is funny because that's what we got in COVID. I love that. I love that, too. I think it's a great idea.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
So a lot of gyms that are being built now are building an outdoor, indoor version, which is just smart from a business when you think about what happened to us in COVID. It's like, God, in case that ever happens again, we'll be set with this outdoor setup. But I thought that was really interesting.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Just not enough money in that space.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
It'd be interesting to see what are some of the most profitable facilities right now.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
so it's it's interesting because like people are kind of demanding a lot of these we watch the middle of the row middle of the row gym get destroyed destroyed it doesn't exist either super cheap yeah exactly super cheap you either want to pay the 19 fitness gym place or what's the other purple one or whatever like you play that nine dollar twenty dollar fee or you're on the other extreme where you're paying 150 200 a month for like the spa type of all the amenities it's like there's nothing in the middle really anymore
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
How was your – you went down to L.A.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
We got to have the editing team post some photo. I know Doug took a bunch of photos of all of us when we worked out down there years ago. That was like, what, eight years ago? It was so cool.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Yeah, a long time ago.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
So the opposite of me, right? Can we not be more different or what?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Are you, um, now are you doing anything else? And like, I know right now the role for the audience that doesn't know, like you're doing a whole series right now. The goal is to get to three 15 push press. Is that right? Yes. And are you are you messing with the diet at all?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Are you like trying to mess with recovery stuff or you're just purely programming around mobility and progressive overload to get to the point where you could do that?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Are you messing with anything nutritionally or you just kind of do what you normally do?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
What's going on, Jim? Jim, what's happening?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
This is more surreal than I thought, boys. You guys are actually real. What's up, buddy? How you doing? In the flesh.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Right on.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Shoulder is another common one.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I had a lot of clients that had shoulder stuff going on, and a lot of it was just a lot of inflammation caused the chronic pain, and they go in, and then they're, you know, recommended surgery when it's like, let's try and fix the position of your shoulder girdle first so the shoulder is moving optimally and see if we can alleviate some of that before we just go right under the scalp.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I hope I look like that at 66. That's my goal. So, I mean, Jim, if you were my client with the experience, knowledge, and where you're already at physique-wise, you know, you're the type of person that I would let steer a little bit here. Even though I'm the professional, this is my thing. I would go, Hey, you know what?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
If you think it's that low volume gym and you can handle a lot more or you want to do a lot more, I would let you toggle over to something like maps aesthetic. And then we would compare, but that's, I would make you do that though. I'd say, let's be honest with ourself and ask the questions that Sal saying like,
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
are you are you fully recovered are you as strong or stronger do you feel as good like because those are two very different programs as far as volume is concerned so they're very when you look at all of our programs they're probably the two ends of the spectrum right we have maps anabolic which would be considered our base kind of program as far as volume is concerned and then maps aesthetic is towards the other complete end of the spectrum as far as it's too much volume for most people
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
But you're experienced enough and know your body well enough that I would let you go that direction. And then I'd just be asking you, like, all right, Jim, be honest with me. Like, how are you feeling? How are the joints? Do we feel stronger? Do you feel better? And if you're telling me, oh, man, Adam, I am. That's what we needed. Then we're going to rock that program.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
But if you're like, you know what? Oh, man, my elbows, my knees. We're going backwards in weight. And then it's like, ah, too much. So I would do that with you.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Jim, did you watch the series I did on YouTube? Did you watch that whole series?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Yeah, I mean, I think that would be good. You know, you kind of referred to it. I didn't know how much you saw of it or not. But I mean, I don't know. I think, you know, you've got more experience than I do, but I've got a lot of experience lifting. And, you know, I tend to play the same game of like, I can tolerate, I can do more.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
And then constantly reminding myself, I don't need to, I can get just as good of results with half of the intensity that I used to train with. And so, you know, that, that's what I meant by like allowing you to train in like something as high volume as maps aesthetic, but then I'm checking in with you on a weekly basis and going, how are you feeling? Like, you know, be honest with me.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Do you feel better? We're doing twice as much volume right now. Are you feeling like you're getting more results or you feel like, you can handle it, but you're not getting any better results. Then I'd be questioning like, well, then why are we doing all this gym? Why are we doing all this extra work? And you don't feel better than what we're doing half the work.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
So I would just challenge you and make sure you, you were being honest with yourself and be, but like to Sal's point too, maybe you do because you have built such a high tolerance. You respond better at that higher volume program and you feel better. And if you do, then like maps aesthetic is the program for you.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I mean, I would love to do this with him. Like you're on phase three of maps and a ball.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
So I would, I would love Doug to send you maps aesthetic. And then I would love for you to go through maps aesthetic. And then I'd love to have you back on the show. And I'd love to hear your opinion of comparing the two programs and being honest with your journey through both of them and which one was better. Everything you hated and loved. Yeah, and what was better for you.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I mean, you've got enough wisdom in that weight room.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
But I'm going to have Doug send that to you.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I'm going to have Doug send that to you. The one thing I'm asking you, finish MAPS Anabolic. finish it off. When you're done, check your waist, your weight, kind of write down your numbers on your main lifts that you know that you do to get some numbers, right? And, you know, really observe, like, okay, how do I feel? How's the sleep in? How's the joints in? Okay, cool.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Now I'm on to MAPS Aesthetic. Let's run that sucker, and then we'll check back in with all those stats. And if you haven't improved with adding that much volume, then to Sal's point, well, what the fuck are we doing? There's no reason to be doing that much more volume intensity if it didn't improve you And so let's see if it does. And if it does, then the other point is true.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
You have built a physique that needs more intensity and volume for so many years of conditioning like that. So let's test it out, pull our ego out of it, and let's just see what the numbers say.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
But you'll be, you'll be a great person for our audience to, to hear from. So I would love for you. I want, I want you to do it. Yeah. Let's do, let's do anabolic, finish it. Then we're going to send over aesthetic on us. And then I'd like to schedule another call in like two or three months with you and hear your feedback. I think it would be great.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
It's also more impressive to me than the 25-year-old IFBB Pro. It's more impressive to me. I mean, it's one thing to have proven that you have the discipline to build an awesome physique in a period of your life. It's another thing to have made it
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Yes, to be in your mid to late 60s and look that good and have that much vitality.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
It's exactly why I said I would let him steer. I would say, hey, you feel that way? Okay, let's get into MAPS Aesthetic and then let's compare the two. And I know how dramatic of a difference in volume that is. And then all I would do would challenge him to be honest with himself and just say, hey, how did you feel when we finished Anibal?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Yeah, yeah, exactly. Like, I'm not going to come try and tell you what to do.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Yeah, yeah. Okay, well, let's try this for a little bit. And then together, let's be honest with ourselves. And, you know, I'm there. So it holds them accountable to being like, oh, you're right. I fucking my benches about the same or down, you know, you know, you're right. My fucking knees. And it's like, yeah, bro. And we're doing twice as much work.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Like, is that what you want to do is twice as much work for the same or less results? Or would you like to do half the work and get the same result?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Absolutely. Awesome. I love that. Give me a little bit more on your definition of 80% good on the diet. So obviously, it's not perfect. And so what are the things that you tend to mess up on or don't do so good to people?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
So most foods. Okay.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Also explains why you're not seeing the results that you want to see from the work that you're doing.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Yeah. There's not much to add to that. I mean, that's literally like the, that's why I was going right away was I would have you go check hormones and see that, especially if everything you've saying about the way you eat and you've trained for so long, you know, your body, like there's something deeper going on that's causing it.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
And the only thing that could exacerbate this is doing too much in the gym thinking that you're not doing enough.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
And so keep that in mind as you switch over to MAPS 15. A lot of times guys are like, because they've been training for a long time, they're like, oh my God, this isn't enough. It's like, yeah, it is, especially in the context of where you're at right now, because all the signs are saying the body's overstressed. So, you know, hammering it even more in the gym is the last thing you need to do.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
And you need a more appropriate volume and intensity type program. 15 is probably the perfect program for you.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
And you can stay in that type of training for a long period of time. It doesn't mean you need to. I mean, I would ride it as long as I'm feeling good and I'm seeing positive results. That's right. And then only if I feel like, man, I've gained all this strength. I feel good. I feel like I could do so much more and I've been doing this for a while. Okay, then maybe we can move to more.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
But I mean, right now I'd stay there until I got you feeling really, really healthy and really good. Okay. Yeah.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I'd love for you to reach back, Josh, and give us an update. Yeah, let us know what happens. Anytime we have a client that we're trying to troubleshoot what's going on and you've already seen lots of doctors, I'd like to see how we can help.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
And if you're like a lot of men that tend to do is we— Bury it. That's right. Pull the Justin move, you know? Yeah. Stuff it down there. Stuff it down there. And I'm fine. Extract all the darkness out. I'm fine. That was two years ago. I'm good. It's like, no, it's still there. And it's manifesting in other ways. And a lot of times, that's what it is when all these doctors can't see something.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
When they can't put their finger on it like, oh, it's this one thing. It's like, yeah, it's because of what's going on. You're suppressing a lot of that. So I hope he gets to the bottom of it. I hope we hear back from him and hear what's going on.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
100% and you're killing it, bro. You're like so on point.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I have a different opinion. Yeah, go ahead. Yeah, yeah. I think you're in such a cool place, you have a lot of options. I would love to bump you a couple hundred calories and move you to a program that's really different than anything else you're doing, like a MapStrong or an old-timey strength.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Move you to a program that is kind of foreign as far as the type of movements, and so you get this new stimulus. that your body really hasn't seen in the last couple of years.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Because where you're at, to Sal's point of why he said you could just keep your calories, you're in that goalie lock zone where you could probably eat right where you're eating, maintain your weight, and just kind of slowly lean out and get stronger. And that's a great place to be, and I've got no problem with you being there.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
But what would be fun to do with you is I think we could go up in calories again. And I think if I gave you a different stimulus and you're doing movements that is like, this is foreign and new to me... You're going to get stronger. You're going to build more muscle.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
And I think the metabolism is just going to keep going up, which is only going to make getting shredded and leaned out easier down the road for you while also doing some fun new stuff. So if you're open to that, I would love to do that with you. And I think that you're going to respond great.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
This used to be a massive selling point for me as a trainer. If I had a client who came in that I was assessing them on the first day and they tell me things like, oh, yeah, I've got this really bad shoulder and you're asking what it is. And they can point to a single thing that happens just over time. Oh, I'm thinking about surgery, this and that. You know, let me get on the floor.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I think map strong, bump your calories, 250 calories or so. And then I bet you still lean out. I think you lean out and you eat more.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Yeah. Built in leads all day long.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Let me have Doug send it to you. I'll have Doug send you strong. And I love the idea of bumping your calories and doing that.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I love that. Yeah, have Ann call him. So we're going to send you over strong, follow that, bump the calories, 250 calories. And then on the business side, we'll have Ann call you and kind of show you everything that we're doing on the backside so you can see what you, because I think you'll love that too. Yep.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
You're killing it, bro. Yeah, great before and after.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Excellent pathway, too.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Oh, you did great, dude.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Really, really good choices the way you did it, too, and where you're at metabolically. I mean, you're in a great place. Yeah, good job, man.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I look forward to seeing you in the program.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Thanks, Jeremy. Great job. Yeah, he killed it.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
By the way- Before and after pictures are nuts.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Let's do some assessing and let me see if I can help you out. And then you take them through some mobility drills and start to sometimes completely eliminate, other times just alleviate somewhat. And they'd be like, oh my God, that feels a lot better. And it's like, listen, there's hope for us before you just decide to go get surgery.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
It's not bad. Especially considering our situation. That's not bad at all.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
You won't, you won't continue that forever. You'll end up, you'll end up going reverting. So it's not a good idea. Tell me a little bit about the three days a week training. What does your strength training look like?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Okay. Are you following anything particular or did you put it together yourself?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Okay. How's it been going so far?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Okay, that seems okay. That's not bad. I mean, I would prefer her on MAPS 15 where she's doing just a couple exercises.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Why don't we work on some of the, and so, man, that was such a, and that's such a great point of like, then there's other things where, those things just exacerbate it. Right.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Sounds like you're on a pretty good track though. I mean, if you're happy with your coach, you're seeing some strength chains, you're able to hit the a hundred, 130 grams of pro or 110 grams of protein. That's good. You're, you're doing good. Yeah. And obviously we, you've heard us say, and you know, that ideally is whole foods, but again, context matters.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
And I, you know, I've trained many, many clients, uh, you know, that have done this. And it's like, that's hard to eat a lot of, a lot of calories and a lot of food that way, solid food that way. So I think you're doing a great job. You're what you're doing is far better than the person just decides not to eat, you know?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
So that's when you, a lot of times, you know that you're most likely you're going to have to get surgeries when you try and do mobility or massage and it actually makes the situation even worse than instead of making it better. But if it starts to alleviate it, even in the slightest bit, that's normally a clue that, okay, something could be done about this movement wise to alleviate some of that.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Yeah, you got it. Thank you for calling in, Kayla. Yeah, keep it up, and then if you have any more questions, reach back to us, all right?
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
And she's strength training. She's overdoing it.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Force feed and get in that trap. So hard with the client. I'm so happy if my client is hitting her protein intake when they've done that surgery. It's so hard for them to eat, and so it's like, just you consistently eating your protein is a huge win. And if you need to do it through shakes and Greek yogurt and things like that, I'm fine with that. I'm all good.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
This is also why, too, when you notice these things like this, that getting on top of the mobility work early and not letting it progress. Because the longer you let it progress, the longer it's going to take for you to get it back to where you were versus like you start noticing. The harder it is. Yes.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
I mean, I think this is probably one of my favorite things about being a trainer is learning this about my own body. And I think I just shared this the other day about, I know, oh, if I'm not squatting for a while, I already start to notice my hips start to rotate a little bit, which then will eventually cause low back pain.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
And it's like, now I'm so keen on that feeling that as soon as it starts to come, I'm like, oh, I got to get right into doing my body. Otherwise, I'll end up paying for it 10 times worse and I'll have that much more work to do. when I wait that long. So as soon as you feel this, not ignoring it and waiting for it to get worse, because it will progressively get better.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
What is Paul Cech's four doctors? Dr. Sunshine, Dr. Light, Sunshine, Movement. Pain.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Is it what? Yeah.
Mind Pump: Raw Fitness Truth
2539: Four Critical Things to Consider Before Getting Surgery & More (Listener Live Coaching)
Yeah, he's Dr. Pain. Yeah, he's talking about all the, and like, you know, movement, sunlight, sleep, how often like just addressing those things ends up curing a lot of people that are in chronic pain and to go that route first. So is this us peering into you getting older? Is this where this is coming from?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Well, we shove more things in there now. I mean, they've done studies on that before. Oh, huge studies. The amount of things that you add in.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
That means you've been drinking a lot of shit, bro.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yeah.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
This is still the one that, admittedly, I struggle with the most consistency about. Yeah. Yeah, very aware of it. Pretty good about if I have a bad one, then I rein it back in. But I tend to do that a lot. I tend to push about. I know there are certain things that I should do.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
I get it. Which I know is not ideal. But I've always found that that's my peaceful time when I know someone like you who really likes the early morning before everyone's up. I've just, it's always been easier for me at nighttime. And so I wrestle with that a lot because I know that. And then I have these, these nights I talk to Trina, I'm like, man, God, I felt so good.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
The sleep last night, because we just went, we just got to our beds at eight 30. You know, even if we don't say we're going to sleep yet, just going to bed in your bed by eight 30 and shutting down electronics, you know, so what you talk for an hour or so like that. And then you're like asleep by nine 30. Oh my God. And I wake up so well rested.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
It's just the degeneration of the soil. That's the reason. Cause it doesn't even matter if you're organic or not like this, it still applies. Like the nutrients are extremely low.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
It is. Look how bad sodium is. Oh, yeah.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Look how bad iron has gone down. Yep. Iron 24 to 27%. Iron gone down by a quarter.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
See, I feel like you're pretty good about that.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Oh, I know for sure where I was when there was periods of time. That's how I brought it up to you guys way back when. A day like when we just kind of podcast and do our thing and then you go home, you easily will step under 3,000 steps a day. Oh, my God. Under 300,000. Wow. I had some as low as like 2,000 steps. Oh, my God. Which was like I couldn't – I could not –
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
think back to a time, because I've been, I mean, it's been 20 something years that I've been like tracking, not every day consistently, but I've like, I've always, yeah, I've always utilized tools. Let's put it this way. A year has never gone by and I didn't use a pedometer, Fitbit, body bug, some tool to kind of get an idea of where I'm at.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And I remember when we were starting to record at this studio wearing the Fitbit, and I went, whoa, I don't think I've ever been like this. I mean, I think I was even more active back in my 20s when I was sick. You know, even being sick, I probably moved much more.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
That's exactly what I used to get. Really? Yeah, when I was wearing it, being a personal trainer, I was averaging 15 to 20. Without having to go for a walk. Yeah, that's no trying to walk. That's no cardio. That's just moving with clients. Now, I probably, and I think you're probably like this too, I'm more of an activist. trainer. Some trainers just sit still and watch their client.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
I always moved around. I was very shifty.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Look up James Smith's Instagram. I want to see if he's done an update on this. So I guess James, I was talking to him DMs the other day, you know, James Smith is right. So he got in some little spat with some,
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Six sounds like a lot, though.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
creatine gummy company or something like that and so he took it upon himself to order like 10 of the because i think what i think what happened i think he made some sort of a video basically talking shit about creatine gummies that they taste too good they taste too good he's just gummy yes he's like a lot of them are like that hey bro so so he got uh he did 10 of them and he's gonna do a video on the uh which ones have creatine
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yeah, and he basically, he didn't tell what came out of it, but he's just like, oh, just you wait.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Now, what's cool is, obviously, I doubt he took any of the Legion or Organifi, because I know we both know those founders very, very well. Yeah. And they don't F around when it comes to the efficacy of the supplement. So I feel confident that they will be okay. So I'm really curious to who he went after. But it sounds like of the 10, most of them did not have what they said they had.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And I think some of them probably didn't have anything at all.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
So I can't wait to hear. I mean, that makes so much sense too, right? Yeah. This trend, it's blowing up right now. We went from nobody having creatine gummies to every company now is making creatine gummies. And everybody knows in the supplement game, the key is taste. And market it however you want what's in it, but that doesn't really matter because nobody's regulating that.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
What really matters is taste. Unless you have integrity like Mike, like Drew. who have companies that they have a lot of integrity. But that means there's going to be a lot of charlatans that ride the wave and probably will make millions of dollars along the way before they even get caught.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Somebody sits in a room for 15 minutes. Now, do I know that button shocks me or is it more like it?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yes. I mean, come on. Think about how interesting that is. It's fascinating. It's way fascinating. The fact that you know that it's not like you're going to get candy or you're going to get a positive feedback thing. You're going to get shocked, which is, I would think, mostly negative.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
You just seek something. I mean, that's a great, what a great, what a great point to that too. That shows that you, even though you know something is bad, isn't going to feel good.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
You're still drawn to it.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
People would rather be electrically shocked than left alone. Yep. That is fascinating.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
So this explains behavior in children to Justin's point. Like, where kids that let's say a kid who doesn't get a lot of attention and love and stuff like that will many times act out and do things knowing he's going to get punished, knowing he's going to be in trouble for it, but they still do it anyways. I've always kind of been like, that doesn't make a lot of sense why we do that.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Where else do we see that in an example in maybe sports or where else would somebody do something like that?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
If you have your phone, you won't. I had this kind of debate with my, not debate, but this discussion with my sister and brother-in-law. um, about this, where we're heading. And I was talking about the whole like neuro link and go and go in that direction. And like, like my brother-in-law was like, just appalled by the idea, like no way. And I'm like, well, uh, you know, where's your phone at?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Do you think it's because the bar is so low or is it just it really doesn't take that much to be healthy? I don't I mean, I don't think it's necessarily that the bar is so low. I think that sometimes we overcomplicate what it takes to stay. Yeah. And or we're always using extreme. Yes. Fitness as the. That's right.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
You know, it's like in his hand. Right. You know what I'm saying? As I'm saying this and I'm like, what's the difference? Yeah. I said, what is really the only difference. Okay. Is that right now when somebody, you have a question or you're trying to figure something out, you have to go to Google, type it in, search it.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
The difference with Neuralink is you're going to think it and then you're going to get that answer. And you've already justified carrying this everywhere you go that you would turn back around leaving the house and go pick it up. why is it such a leap? It just sounds, cause it sounds crazy and intrusive right now.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Uh, and maybe unsafe, but it's like, really though, do you really think you're that far away from that?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
I mean, I had a moment literally last night of struggling and being aware that I was struggling with this. Last night... Max just went down to bed. Katrina's mom was spending the night. So she took him down and was kind of taking care of him. Katrina was straightening up in the house or that I was helping her and we had just kind of finished and she was getting ready to go up and shower.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And I was like, I want to go sit outside. Like we haven't, we haven't like really enjoyed the place by ourselves or had some moments, quiet time like that. And we've got this cool little area. That is under the redwood trees, the little fire pit and, you know, a little waterfall there. And then it's like facing all the lighting background. It's off way far away from the house.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
It's just really peaceful. And I went over there and sat down by myself, you know, in the dark at like, I don't know, what is it, 930 or something like that, whatever it was. And multiple times caught myself wanting to check, you know, Instagram or text message or something on my phone. And I'm like, the whole point of why I came over here. was to just sit and just be present and enjoy the moment.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And I found myself for a moment doing that, like, oh, so nice. And I had a little bit of gratitude. And then I still reached for my phone. And I remember going like, oh, my God. Isn't that crazy? Yeah. So there's a bit of that we suck at being bored. Then there's also working against the addiction you already created. So it's like a double-edged sword. It's not just that.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And so when people look at that, it's like, I mean, but that's not that's not an example.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Because I feel like you probably easily, if our phones weren't a thing, that would be a very easy time to be very present because there wouldn't be enough. That's the default. Yes, exactly, the default.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
This is also why... Remember being at the bus stop?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Waiting in line?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yeah, dude. This is also why I think that I've become so obsessed with driving. Doug and I had such a cool weekend this weekend, and I feel like... Part of this is, like, I don't have that choice. I could want all day long to want to, like, look at my phone. You cannot when you're taking corners at those highest speeds. Like, it's life or death. And so it forces you into the most ultimate –
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
present that you can be and then you're and for you know 90 minutes straight you're like that it's like i mean i can i can't count how on my hand how many times uh i actually can say 90 minutes of 100 being present like where else do you get the chance to do that there's not a lot of there's not a lot of other things in our life did you guys do your track times and stuff like that with it
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
So they don't do the track times there. It's not like the experience that we had. Totally different. It was a million times better. In fact, since we did it, I've been trying to think of something else I've done in my life that I would say I enjoyed more than that. It ranked that high. Wow. it ranked that high.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
It was kind of funny though, because when, when Doug and I got there, you know, he pointed something out right away and we didn't know what to anticipate. We had no idea what to expect really. Cause I had heard some people had done it and told me it was, it was great. And it was, you'll love it. But then we're sitting there and we were way early and we're watching.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And Doug and I are like, man, nobody seems to be going really fast. I don't see anyone going fast. And we're like, okay. And we know it's not like instructors are going to be with you and stuff. And then Doug points out, you know, no one's wearing a helmet either. I went, oh shit, no one's wearing a helmet. I'm like, is this going to be like driver's ed for like 90 minutes?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Like I literally was, and I don't want to get nagged out. Like, you know, this was a gift from my wife, you know what I'm saying? So I'm just like, I'll just go open-minded and trying to tell myself like, well, you know, good, good instruction would be good for me. But inside I'm going like, that's not what I want to do today, you know?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And so, but then we get in and it's, it's absolutely not that at all. I was actually blown away that you don't wear helmets. The fact that we don't. And then, and you know, in ours, when we did, when we did Vegas all together, You have a pro driver next to you, and he has his own set of brakes and stuff if he needs to take over, right? You don't have any of that. It's you by yourself in the car.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
I have a one-way radio, so he's talking to me.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And then you're trailing him. He's rolling in a Turbo S. And he basically tells you, we will go as fast as you possibly can. So if I see that I'm pulling on you, I'll let up a little bit so you can catch back up. But if you're pushing me, I will stretch you and I'll just keep going faster and faster.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
So I came out the gates right away because I was so disappointed in my last track session that we did.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
So in my head, I'm here, I'm like, I am fucking around. You know what I'm saying? Like,
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
first corner i i spin out on the track because i throw oh yeah because i was like i had already told myself adam you were going to go all out there's no holding back today right and so i spin out right away and you know he's he's has to wait for me to get get back on the track and everything that he's basically telling me what i did wrong but then you go i mean it's it's 90 minutes of that's a long time well we our eight laps we did was eight minutes yeah
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
So think about that for a second. And I bet we all... It's an eternity, dude. I bet we all felt the similar. I don't know how you guys felt, but I felt like just the last lap seven and eight... I just got a taste for it. I just started to get comfortable, it felt like. And it was over where this, when we stopped, I was exhausted.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And I could already tell by the last couple laps, I was starting to get a little risky because I was getting lazy. And you can't be lazy. I mean, you have to be on everything the entire time. And so... I was like, this was such a different experience. And if you were to rate me one being terrible, 10, I'm a great driver, I'd score myself a two or three going in. But I walked out a six or a seven.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
You feel like you...
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
It could be gardening. Especially when it's something that you think maybe you're moderately good at. You know what I'm saying? That's very humbling when you have a moment like that and you're like, oh, I'm not good at this.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And we know that. It's funny that it's like when you're reminded that because we know that in sports, right?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
It's like... I gave up, man.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
If you're a pro or expert at anything... the level difference of anybody who's, like, passionate about it.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
That's really bad news.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Not only that, but the last 20%, you risk tipping over the other direction too. So it's like you could do 20% or you could do more, potentially squeeze out another 20%, but then you also flirt with the, Oh, that's too much. Now I'm going the other way.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Now I'm assuming, I'm assuming your, your idea of doing this for a week is more like a discipline thing because if you know, just to get, just to reset, but you would get that from a two day fast.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Okay. So you're like a fasting mimicking diet.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Walter Longo.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Remind the audience of what was found out. Basically he found out in that study that eating low enough calories, like 500 calories.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Everybody talks about all these benefits from fasting.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Well, you can't do that because I don't want to see you not hit your PR because you're fucked up in your gut. That would be a horrible reason not to. In pursuit of bulking an extra couple pounds, you're going to end up hindering your performance or whatever.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
That doesn't make me out. Did you see your weight? You're lifting weight. How much you weighed starting this, and where you at now? I did, yeah.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Look at his delts. Well, no, you look, I mean, Katrina's already commented that she thinks this is the most muscular and built he's ever looked right now.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
So your wife's talking about how muscular he is right now? I'm not sure if that has more to do with him or more like trying to tell me some shit, you know what I'm saying? That might be her subtle way of how to motivate me. She's like, Justin looks really good lately. You know?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
It's like one of those things where in the moment she may not want that, but then the same token too, if you didn't do that, it would bother her. It's like you're a lose-lose in your situation.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Sidecar. Would you say, was it a top experience for you? Oh, absolutely.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
I want to go back, actually. I cannot think of something, I'm serious, that I could say that I did, that I'm like, okay, that was better or more fun. That was that. I text them the next day. I'm just like, are you still like... grinning ear to ear. And was it that excellent? But I mean, I guess maybe cause it's in our wheelhouse of something that you really like to do.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yeah, I know.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
That's not enough.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
So it's a, yeah, it's a, it's a through Porsche. Porsche has, uh, Now, do they try to sell you a car afterwards?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yeah, yeah, no, it's not like that.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yeah, you pay, and you have your own assigned driver or your own assigned pro. When you get there, you log in. So back up, so the audience's Porsche experience, there's like four or five in the country.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
There's Birmingham, Alabama, there's New York, there's Laguna, and then there's LA, I believe are all their places where they have, it's literally a huge, like looks like a giant Porsche dealership. that has a giant regular track and then a bunch of mini tracks in between.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Like 45 or something.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yeah.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And I'm assuming, I don't know what the origin of this is, but when you buy these cars, you have an option to purchase also the training of using the car. They're all high-end sports cars. The idea is they teach you how to drive those cars. And you can choose any model you want to drive. Of course, the crazier are more expensive and stuff. And they have different things that you can do.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
But it's really designed to make you feel comfortable. And they have all these things where like a kick pad, which was really crazy, where you're driving the car and then you go over this. It feels like a speed bump. And it's got a track shooting you the other direction. So it literally throws your back end out from underneath you. And you're on wet gravel or wet concrete. Polished concrete.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Polished wet concrete. So it is unbelievably slippery, and it yanks your steering wheel hard. And you've got to correct it and try and keep yourself... Oh, that's cool.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And at different speeds, it's more difficult. So, like, speeds... 10 to 20, it's really hard. If you go really slow, really, really slow, you've got enough time to react. If you go really, really fast, it doesn't kick it hard enough. So you go about 15, 20 miles an hour, and it kicks you to where you can't even hold on to the steering wheel if you want.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
It'll spin it out of your hands, and then you've got to grab it. You have to know how to ride with it and then correct it without spinning all the way up. And you can do it as many times as you want. And then you had another track, which it was also polished concrete or whatever, and they have sprinklers running on it, so it's being soaked wet the whole time.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And it's just doing donuts and teaching you how to do a proper donut, which, like every other probably guy listening to this, like, oh, yeah, this will be easy. I got this. You know what I'm saying? And it was so hard to not just spin out, spin out. I finally looked at him after, I don't know, about 10 attempts, and I go, let me – because he was coaching me on how to do it –
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
But I'm like, I need to see it. I'm like, can you do it? He's like, yeah. Pull over real quick. He hops in. Then I watch him so effortlessly do it. But then I can see what he's doing. And I'm like, oh, OK.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yeah, yeah. And then it was awesome. Just imagine. I mean, and he's telling you, throttle, harder, harder. He's telling you, gun him. Just spinning the wheels and drifting all the way around in this corner as many times as you want. Oh, wow. That's so sick. Yeah, and I did that for like 10 minutes or so. Then he's like, you want to keep doing it? Or you want to go do something else?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
I'm like, well, let's get back to the racetrack. And then we're on the racetrack.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yeah, and then they do a lap with you, and they have cones around it, so they're telling you where the apex is, where to brake, where to throttle. And so you do a couple of warm-up laps, and then you do a hot lap. And then he basically gets in his own car, and he has a walkie-talkie inside there. That's where you're following him? Yeah, and now I'm following him. He's in a Turbo S in front of me.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
and i'm just i'm and he'll go as fast as you possibly can keep up and so and you're i mean i was exhausted i was sweating and like i was ready to take a break when it was time to be done gloves uh no he didn't although you probably could have wore gloves i don't think yeah you have these gloves do you wear them ever when you drive
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
no it's more it was it was always been a joke i tried a couple times it was actually more of a hassle because you can't get you can't text on your phone you can't so you can't control the radio you can't do anything with them so it's like it really only makes sense if it would do i didn't think about it justin that that would be the place to do it is on a racetrack where your hands are getting sweaty and you're doing that that would make a lot more sense that's probably right
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
I mean, it seems also, or at least for me, because I've been around you for so long, who's been battling gut stuff, and you've tried every probiotic. You've talked for many, many years just how much stronger and better shape you can get in when your gut is in...
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
in great condition so it makes sense that that would affect performance if somebody's got a messed up gut well what's crazy about these studies is they're not even taking people with gut issues i know that's normal people that's the part that's trippy is that it's like normal healthy people give them probiotic they have better performance now do you think that okay so now i would be interested about that study because is this reported nothing is wrong with them
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
uh yes because that's it because how many people are aware they have good issues like we were talking about this earlier about like yeah i use i use my digestion as my more than i process foods i use like how my gut feels yeah but i'm more in tune it just says healthy right and the average person i can't tell you how many uh friends of mine that work out that are we consider healthy fit people have no idea that they have intolerances to foods and things like that and
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
So it was one of you two who brought up – I think somebody was talking shit on YouTube about me or whatever about not working out. Is that I'm not working out again or like that? So this was like in the back of my head right before I left. And we took off for a trip and it didn't work out again.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Well, no, running, running more is going to get you better at running.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
The other option would be like MAPS 15. MAPS 15 every day. Like she does her MAPS 15, then she goes right for her run.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
I would do MAPS 15.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yeah, and then she goes for her run.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
But there's – the biggest difference I know about myself today versus say 20 years ago first really being introduced to fitness is is that I'm very aware of all the things that you're talking about right now, and I just try to be mindful of it. You do those.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
She should be able to keep her calories where it's at if she picks up a run.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Just do that.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
So if I could just speed that up, just, yeah, that's what I would do then. Massive team. And then I would do that and try and improve that every time you run.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Which, by the way, too, that'll be way more muscle sparing, too. Of course. So you'll keep more of your muscle doing it this way. You'll probably also get faster, and you won't need to mess with your calories. You just program a little bit better.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
You're not really cutting your running back. Because you're just changing what you're doing. Instead of this kind of probably lower steady state cardio for six miles, you have these two days where you're actually pushing really hard for a short distance. You're trying to get really fast at a mile. And then you're still trying to improve the other four days.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
So the other four days, we're trying to improve your time, your pace. So your distance might be a little less, but the intensity applied and calorie burn is going to be the same or more. So I'm not worried about that.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And then that will result.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
For example, I knew I probably wasn't going to work out on this trip, but I was at the airport, and I got to the airport like two, three hours. You guys know I'm always at the airport. Typical. Yeah, right? I'm at the airport. And so I just, I mean, I'm by myself, so I put my headphones in, and I walked the whole time, just casually, just moving up and down. And then when I ate from the airport—
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Where are your current calories right now?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Okay. Okay. Yeah, don't mess with that. Just leave that. If you're hitting your protein intake, I just kind of keep eating the way you are and see what happens.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yeah. Okay.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
It's impacting that. It's impacting that, but it's not because of that. Right.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
I think if you take our advice with the MAPS 15, the two days off, the two shorter sprints, I think you're going to get what you want. I think that will mitigate –
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
The food choice that I had was like a chicken rice bowl. So what I have found that works really well for me is to just not allow the hard swings. So there's going to be times in my life when the strength training frequency is lower and I'm not optimal buff version of me.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Good. Nice.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Is he training while also eating like this?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
He'll be fine. He'll be fine.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
He'll be fine. It's so hard to put on the calories without that. When you're a kid like that and you're doing sports and you're active and he sounds like he probably already has kind of like an ectomorph or skinny body type, that is, it's really hard.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Like I have like a bulk shake that I love. That's like a thousand calorie shake where you make something with like a, you know, whole milk or put it like a scoop of ice cream. Yeah. And you make Nutella, peanut butter. I mean, you could, you could make a high, high calorie protein shake for him. That was, you know, kind of in the middle of junk food slash healthy food.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
That's so hard to do. Once I start getting over 4,000 calories, I got to use the burger and fries. I got to use the other things to keep that. Does he do a shake before bed, too?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Nikki, here's a good rule. And this has always worked really well for me and people that are like this. Make him hit his good macros first, and then he can have the stuff on top of that.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Because what you don't want to do is say, yeah, cut loose. And then he puts on bad weight because now he's just eating junk and he's not getting his protein intake. He's not getting what his body needs. But he's getting excess of calories.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yeah, how tall is he? How much does he weigh?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
125 and he's right around 145 oh yeah go for it that's my body type right there if he's already big and he's trying to get 30 pounds he's gonna be slow yeah they want him to put on some weight before he starts playing high school football keep up the training let him do that the one rule is hit your good clean macros first then we can enjoy the stuff after that son
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
But so long as I don't go way overboard on the eating, I'm mindful of activity and checking the boxes around the other that make me healthy, sleep and water, all the other things. I really don't go that far back. You know what I'm saying? And so that to me has been the biggest hack or improvement or thing that I've honed in as I've gotten older because it used to be real extreme swings.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Limit the binge video games at night if he does that.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
If he's really about this and he's competitive about it and he's taking it serious.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
If he does that already, he can cut back on that. That'll make a difference.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
You got it.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
I'm glad you asked how much he weighed. Well, I had a feeling. Five-tenths? I was a little worried. They don't tell a quarterback to put 30 pounds on unless he's really skinny, too.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
You're right. You never know before. You'd be a really terrible coach if you're trying to put 30 pounds on a quarterback that's already like 180, 190. Just make him fast. Yeah, yeah. Bro. But I had a feeling he was really thin if they're telling a QB. Because a QB, technically, the coach won't tell you to play.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
They're like, let's put a little size on this poor guy.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Oh. The fact that she put on muscle while doing that, that she just shows you she's got muscle building genetics.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yeah, I see you were doing Athlean-X's program, and then you added CrossFit. You probably were better off just kind of following, because I know that Athlean-X has got good programming. Yeah. You're probably better off with just following something like that and backing off the CrossFit type of training. How is your sleep?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yeah. Yeah, I'd like to see more like a MAPS 15 with walking. I feel like good walks to just create movement, kind of heal, recover. It's activity, so you're not just sitting on the couch like that. You're moving, but you're not pushing the body so hard and kind of going these couple good days, couple bad days, couple good days of sleep. We need to be more consistent with that.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Well, I mean, you could use that. We could do long walks and put a good podcast in or a book. I mean, if you need us to, because let me tell you, I would be just straight up doing the same shit, keeping myself busy too. I think that's what I, but I would try and find things that are a little more recuperative for my body and growth minded.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And so to me, that looks like mass 15 type of training, which is not hard, super intense. It's just what your body needs to build some muscle. And then long walks with an audio book or my favorite podcast in my ears for an hour or two. Like that's.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And then, and that will hopefully result in the metabolism kicking up and the appetite kicking up.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yeah, we'll send over max 15. You'll just recover a lot more that way, yeah. And then to replace the busyness, because I'm okay with it, we need to do less intense stuff. Because you're just overstressed. Your body's overstressed with the poor sleep, and then, of course, what you went through. And so throwing on intense weightlifting and or CrossFit is just more than the body needs.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And it's, it's just, it's halting. It's not, I'm not going to move. I'm not going to do what it wants. I don't want to do what you want to do. So doing a training program that is less intense volume wise with lower intensity type activity, like walking is going to be really good for your body. And, um, and, and, and still keep you busy. Cause I, I get that. I'd want to be that too. Um,
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And then just try and use that time. Put something good in your ears, man. Put something that's uplifting, positive, growth, whether that's reading or a favorite podcast. Do that. That's what I would do.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Your macros are fine for right now. I would just leave them there and be consistent with it and allow the advice that we're giving around working out to boost your appetite. So if you're still not really hungry, keep doing what you're doing, which is a good amount of calories, a good amount of protein. You can build muscle on that and be just fine.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Boris, we're going to send that over to you. You know what, Boris, too? I'd like Doug to put you in our private forum, too, so you have access to us.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yeah, I'm going to set you up with Matt's 15, put you in the private forum, and then as you're going through this, you need help, we have questions, just tag us, write us a message in the forum and tag us, and we'll coach you through this.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Take it easy, man.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Is San Francisco considered a healthier city? I've never actually looked at that before.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
I mean, honestly, when you walk around San Francisco, you don't see a lot of really obese people.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
I mean, based off our last picture, I don't think you're far from that. No. You've made a tremendous progress. You sent over – I don't know. Tell me the timeframe between those two pictures and how long ago is the latest picture, the one that –
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
I don't. You don't see a lot of that. You see a lot of creatures, but no. Yeah, you see a lot of different stuff for sure. But really, really overweight people, you don't see as much. So I'm curious to where they rank, Doug. Are you done searching other stuff over there?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And look how often, so I'm assuming that, so that was back in January. You've, you've, from what you're describing, you've made even more progress since then. You're probably getting close to low twenties already. Yeah. If I had to guess, I think you're probably in the low twenties now.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
I mean, I don't see a current picture, but if you've made progress from that last picture, that last picture, you look great. I mean, you're looking awesome.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Another important question that I'd ask you is how do you feel at that calorie intake? Do you feel satisfied? Do you feel like you're having to really restrict? How does it feel?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
She's in a place now where if you were a client, I'd be talking to you about, hey, maybe we're ready for just some intuitive eating now. Or just track protein and then eat when you're hungry. I don't think you need to be in this strict – How many calories? It sounds like you're in a very satisfied place. If you eat healthy foods, you choose protein first and keep an eye on that.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
You'll probably naturally fall right where your body needs. You might have some days you hit 2000 other days you hit 1600 other days you go 22. Like you'll probably have this nice ebb and flow. Um, like that and see where your body kind of lands. And since you're in a kind of satisfied place of calories, I'd probably be, and you're in great shape from where, especially from where you came.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
I think that, uh, you're ready for something like that. You're doing really good. What, uh, what, what program are you doing right now?
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
By the way, I don't know how long you've been listening to the show or not, but that program was originally written for people that love high rocks and love CrossFit-type training with what we think is better programming. So if you like that style, you're drawn to that. Performance is... We just blocked it out and made it more effective.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yeah, in our opinion, better training for that style of lifting if you enjoy the...
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
All right. Thanks guys. Have a great day.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
I love hearing her admit to how hard it was to take that advice. Right. Because I totally get when you get there. And you're like, all I want to do is get this weight off. And so the natural thing is just cut calories, cut calories. And that ends up being one of the worst things you could do after that. So awesome to hear that she took the advice.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
If that was January and she's telling us she's progressed since then, I would guess her already in the low 20s. She went down to 33 when she tested. That picture was at...
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Yeah, yeah. And she's in progress since then? I would guess she's in probably mid to low 20s now. So great place.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Okay, yeah. I mean, I've never really thought about it until you brought this up right now, but you were talking about it, and I'm like, you know what? When I think of somewhere like, it wasn't that long ago, I was in Florida, and I went to Disney World, and I was like, holy, I have never seen... so many scooters and people like really, really overweight.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And I remember being there going like, God, when was the last time I seen this many? And the opposite is true in San Francisco. I think back of all the, I was just not there that long ago and walking around. I'm like, you know what? I can't picture a really obese person that I saw.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
You're probably right.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
That's right.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
paired with shit sleep shit diet all the other stuff like that and to me that's actually why there is this like people that are probably going no one day a week is no bullshit that's not enough or i train two days a week and i never saw good results problem is they're focused on that and then they're letting all these other things yeah you know and then it's one day a week isn't doing well here's your here's the thing i'll make this case right here
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
Oh, I had clients straight up hire me and tell me that. I'm not changing my diet. Yeah. I'm going to drink. I'm going to eat. I'm going to do those things like that. I know that I could be in better shape, but that's not why I'm here. I'm here for you to teach me how to lift weights, and I know the benefits of being strong and having muscle. And that's all I care about them. I'm like, okay.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And especially, too, if you keep that statistic in mind and go – Man, I just, okay, just don't fall off for longer than, you know, as long as I come back and get at least a workout in, it's not a huge failure. Because I know that as a younger lifter, I would do that to myself. Oh, well, I've got this coming up and that coming up.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
At best, I'll be able to get one workout in over the next week or two where I just, I'll forget it then versus, oh, go get it. Maybe I don't work out for another week or so, but that's okay because you get tremendous.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
100%.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
I find – so I was thinking about this also this weekend because I definitely – there's times flying. I have beef jerky. I had a protein bar. There's stuff that I'm eating that I know is highly processed, right? And I like – I don't know if this is simplifying it or making it more – it's probably getting it – it's probably more complicated for the average person.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
So I think the general rule of processed food is probably easier for the average person. For me, it's actually just paying attention to my digestion, dude. Yeah. It's like it's – there's times where I step out of bounds.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
and then i i notice it my digestion feedback yeah i get i get and it's like and it's okay if i allow that but don't spiral out don't keep going down that like pushing those because to me it's like so long as i get it back recalibrate it and get back or it's like i mean i knew like we were up in reno and uh it was late when we got there and uh
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And in fact, there's this homemade brick stone type pizza that we could have every once in a while. And it actually, I can have a couple pieces and it's fine. Well, they weren't open. Everything else was closed. And so my sister recommends this other place. And it was like two slices in. And I was so hungry. So I was like starving. I wanted so much more food. And I looked at Katrina.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
I'm like, oh, this sucks because I'm so hungry right now. And this is just tearing me up. And there was a part of me. I went back and had another two slices. And I'm like, what am I doing? I was still hungry even after that because I hadn't eaten all day. And I'm like, I can't do this. And it's like.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
And I had that moment of young me would have just kept pushing through this and just kept going and eating beyond what I need because I'm telling myself I'm so hungry.
Mind Pump: Raw Fitness Truth
2594: Six Easy Steps to Good Health & More (Listener Live Coaching)
But it's like reining that back in and then knowing the very next day it was like Katrina had made breakfast and we're back to our – and so, again, if you're just paying attention to that and paying attention to how you feel from those things and then recalibrating every time you do that, I feel even that keeps you.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
I think a lot of that has to do with you're applying a very similar strategy of the minimal effective dose like you do with the training. That's right. So here you go. The way you've laid this out, the first month, and this is how I went through my process. First month, I'm reverse dieting. So I'm increasing calories. I'm increasing, especially protein, right? I'm increasing my protein intake.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
Oh, I was trying just to get to one to one, like whatever my body weight was, right? So at that time, I'm like 220 pounds. So the goal was 200 to 220 grams of protein.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
Yeah. And during that process, the thought process is, OK, I'm just making it a goal to get that much protein. I'm doing a couple exercises, not really intense, just sending a consistent signal to build muscle. You want to make sure that in that first month, like you said, you're setting the metabolism up.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
I like to think of it as like if losing weight or losing fat is like digging a hole, I'm building the bigger shovel in that first month. In that first month, I'm building that big shovel. And then...
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
When you go to the second month and you start to do these little mini cuts and mini bulks, I'm also not going to burn myself out of just digging, digging, digging, digging all the time because that'll get burnt out also. And so you apply these little sprints of a calorie deficit so I get to see myself lean out again. And then I go back to building again, go back to building the shovel again.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
And then I get little sprints at it again versus what a lot of people do, which is just aggressively cut and And they lose, lose, lose. And then they hit a plateau and they're so low a calorie they have nowhere to go. Instead of interrupting it with these kind of mini cuts and bulks, I just find that to be a far better long-term strategy and approach, both mentally and physically.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
This is one of my favorite tips or hacks that you're talking about, whatever you want to label this as, because I think most people have a tendency to do what you said. When you're motivated to lose weight, you tend to increase volume, increase intensity, simultaneously decreasing calories, which to Justin's point is just overloading you with stress.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
You're not giving the body enough recovery, not giving it enough recovery time. The intensity is too much. And then on top of that, you're not feeding it enough energy. to recover from all that damage. So learning to scale back a little bit on the intensity. And what I like to tell clients with that is let the diet do the work.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
So when I'm coaching a client and I decide to cut them in the calories and they get motivated, well, Adam, can I go on a run? Or can I do this extra set? Or can I stay here longer? I'm like, no, no, no, no. Let the diet do the work. We're cutting your calories right now. You're going to lean out. Guess what?
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
You're going to lean out watching TV tonight because I'm putting you in a deficit right now. You've built some muscle from the previous month, so the metabolism is starting to kick up. You let that, let it do its job.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
If you decide you're going to go try and do a run or add more intensity to it, now you flirt with that overreaching, overtraining, and then the body revolting because it's like, oh shit, not enough food, overstressing, then it holds on and then it doesn't do what it wants to do. Let the diet do the work.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
I'm excited to talk about this because I think I finally get to clear the room with my whole thing. I didn't realize how many people... would think that was fake when we did that.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
Listen, my coaching sounds like this when I'm talking to a client at this phase. This is our muscle sparing phase, okay? We are now in a phase where I don't want to be doing all kinds of volume and extra intensity right now. I want to do the bare minimum to hang on to that muscle that we've built over the last two months while I start to lean you out nice.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
And what we can do wrong here is overdo it, is to go, oh, I need to apply more intensity, increase everything. It's like, no, again, let the diet, let the calorie deficit do the leaning out process. Let's do just what you need to do inside the gym to maintain that muscle mass. And that's what it looks like. It looks like a three-day-a-week full-body routine. We're not trying to hit PRs.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
We're not pushing extra intensity, adding volume to it. We're letting the diet do the work and let it carve you away.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
I mean, month one, month two was us getting, you know, getting back to your training volume and intensity slowly by building the metabolism, building your shovel, right? And you've introduced a little bit of these mini cuts back to a bulk. So it's just small little sprints. The last 30 days to me, this is like where I'm like, okay, we're digging away. This is where we dig away.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
We've built that metabolism up. You got a good, healthy balance right now.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
now we can start including these other things and it's i never like to do these cardio type sprints for remember to or not talking about somebody who comes to me says i want to build endurance or i want to train for a marathon body composition change right if this is what we're talking about how to change your body muscle body fat percentage the greatest change in the shortest period of time i want to save that for the sprint the last 30 days if you introduce it too early on
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
when the focus is building the metabolism and building your strength, it's only going to slow that process down and then it's only going to work less when you get to the final sprint. Whereas if we did it right and we save that for the sprint, it's like every week you're getting a response. Every week you're seeing yourself lean out, lean out, lean out for those last few weeks.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
Have you guys ever watched crew before? Have you ever watched a team crew? Oh, yeah, yeah, yeah. If you've ever watched it before, it's really fascinating, the detail of it. I mean, they all have to balance together. The boat will kind of tip if they don't balance together. Then there's one guy or girl who's coaching everybody so everything's in stride.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
And it's not purely out of who's the strongest or who can row. It's like the ability for everybody to row together, to balance together, is what makes the boat go faster. That's kind of how I think about it when it's like getting lean as fast as you possibly can. It is not a muscle thing.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
How hard can you go? You really have to.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
This is one of my favorite parts about the journey I had when I got to compete, what I love about training clients, why I still love doing this and talking about this today is there's a real art to it. It's not like anything else. Most other things in life, if you apply more pressure, more force, more effort, more hours, more work towards it, you're rewarded for it. You're better.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
You make more money. You're more successful. And so a lot of people use that approach when it comes to a body transformation like this or getting in shape. And that's why the 30-day challenges are so popular and why people love that is because everybody has this... I shouldn't say everybody. It's an overgeneralization.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
A lot of people have this attitude of, I can do anything for 30 days or 90 days. And so I'm willing to go all in on this thing. And they think that that approach... is the right approach or the right attitude. And, in fact, not only is it the wrong attitude, but it will get you there or get less of the results than what you – had you learned to do it correctly.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
Yeah, I just think it's more like body recomps or transformations, right? Losing a bunch of body fat, building a bunch of muscle is more like building a cake or baking a cake than it is like getting good at a sport. But we approach it with this kind of sport mentality of going hard and, again, practicing more and more and doing more.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
And it's more like baking a cake than it is like a sport where there's an art, there's a science to it. You just don't just throw a bunch of stuff together and go as hard as you possibly can. You won't get the results. And I think that's why so many people stall out. It's not by lack of effort. I don't know how many clients have hired me
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
And normally when they came to one of us, they'd already exhausted their resources. They'd already tapped their friend who did that one diet. They already talked to their friend who did that one program. They'd already tried countless different classes and done all these different things. And for some reason, they just...
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
weren't able to get to the results that they were promised or told or thought they could do and a lot of it was just going about it all the wrong way everything from the way they did their macros and calories to the amount of intensity they applied to the amount of volume that they applied i mean everything is wrong let's break this down okay so let's talk about the first 30 days because when you're doing this transformation this 90-day transformation
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
I've had 50 more pounds of muscle on my body before, so obviously I had a huge advantage. I knew going into it, which is why I remember when Dylan was putting together the first video, he's like, what do you want to say on here? Like, you know, ex-bodybuilder in pursuit of 50 pounds of muscle? I'm like... Don't say 50 because that's my peak. Right. And I'm not going to get back in peak shape.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
But I go 25. Easy. I'm like, that's half of what my body is used to carrying. I've carried that much muscle on my body for a long time. It's not peak shape me at all. I said, so I feel pretty confident we'll get back 25 relatively quick. How quick, I wasn't 100% sure.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
I've never had a journey like this before where I really intentionally went after something like this in a short period of time after losing that much muscle. So I didn't know how much, but I was pretty confident that we'd probably be able to get 25 pounds. And we did 20. We did 20 in the first –
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
month because of like you said the muscle memory if i didn't have that muscle memory still would have good results but it wouldn't have been 20 it wouldn't have been 20 pounds and really just to kind of illustrate what i was talking about earlier had you overdone it
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
This is the part that I... What people need to understand is that when you're coming off of a layoff of training and you haven't been lifting or doing anything, any sort of signal of lifting or exercise is a signal in the right direction. Meaning...
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
if you didn't do anything the prior three, four, six weeks, months before that, and you decide you're going to do pushups every day, that already sends a signal to start building muscle. You are sending a signal that you have not been seeing whatsoever. So you are more likely, when you're starting off like this, this is the mistake that most people make, you are more likely to
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
to overreach doing too much than doing too little. You can't really do too little. Anything is more than what you were doing. And so anything will start to at least move you in the right direction. And really grasping that is tough for the person who is highly motivated in that moment to change, right? Most people that are seeking a transformation journey
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
They've been told by their doctor that something's wrong with them medically, or they saw themselves in the mirror one day, or they hit a weight they haven't hit forever, and they have all this emotion. And they're like, I'm going to make change today. And they're motivated to do that. And so part of that is like, I'm going to go.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
And of course, day one, I'm going to get after it because I want to prove to myself I'm going to do this. But the opposite is true of what they should do. The opposite is like, listen, you haven't done shit for months or years. Do some push-ups. Do one or two exercises. That's it. And don't go over the top intensity. Moderate intensity.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
I love that study, though, because it highlights the point that I'm always trying to scream. It's like, listen, it doesn't take that much. If you did one isolation contraction in a week, you'll see positive change. So thinking in those terms, it's like, wow, then I really don't want to do too much. Too much, I'm more likely to overreach. You're cutting into your gains.
Mind Pump: Raw Fitness Truth
2545: Transform Your Body in 90 Days
Yeah, I'm going to cut into my gains. But man, I could probably do just a little bit. and be all right. And then it gives me so much more room to dial it up.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
Yeah. I remember Mike Boyle kind of breaking this down with because he's been, you know, using the rice method and using ice after like heavy training sessions with his athletes. And he's more concerned with longevity and making sure like the recoveries are not necessarily because there was like this study that talked about the decrease in muscle building signal signal.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
Uh, you know, everybody stopped doing that with their athletes. And then it was just like one of those things where he's like, well, I've been doing this, you know, for decades and this is how I've applied. And he's got the best track record for keeping athletes healthy.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
Yeah.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
So it didn't even apply to him. Yeah. It's funny. This is the conspiracy guy side over here in the corner too. It's like I'm always looking at who's funding the study.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
Yes. Here's what happens.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
Cherry pick.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
And so that's where the meta analysis I think is great for that though. You know, cause then you can kind of pit like who, who's biased versus the other bias and see where we're at.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
Yeah.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
No, it's all antibacterial stuff. That lack of exposure has its own problems. Oh, yeah. We need to build up a defense system against these and be immersed in it on some level, for sure.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
None of that penetrates me with my mask on, though.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
Yeah, dude.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
I don't think ever.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
I mean, he has a lot of experience going after big companies and challenging them and winning lawsuits. So, I mean, I'm slightly encouraged.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
I didn't even hear that from the other side at all.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
That's something to pay attention to. What do you think, in terms of the average person, percentage-wise, just reads the title? Everybody. Yeah, versus actually going through these abstracts.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
I mean, that's the biggest alarming factor is looking at the health of our kids. I mean, I understand adults, that's a major problem. But if we're not addressing this at the root of it all, we're not giving them a chance from the very jump. We got to really take hold of this.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
No.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
Well, the effects, yeah, they're bottom line.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
But then when it comes to something like that, well, that's like saying it's the protection, you know, it's the, the ability to not question and, and, and peer into the data and, and law, you know, have lawsuits.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
That's the ugly side, right, is that driven towards that continual growth and how do we do this better.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
Can I get a write-off on all this? Yeah, write-off.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
You know, we're projecting outward instead of like, you know, with each other within.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
Arby's? By the way, that's actually not true.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
No, I don't think so. No, because we went somewhere, and yeah, he wasn't able to drink. At the Christmas party. Yeah, yeah, yeah. Young kid. He's like, what are you going to do with Caldera Lab? He loves it. Yeah. That's why he stole it. Yeah, seriously.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
Yeah, dude. You're going backwards too far, bro.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
Grease in the groove. Or grease in the groove or microdosing. Microdosing.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
Yeah. By the way, you got to be careful with this too because this is a tricky kind of mentality. Yeah.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
Yeah, and for those – I like shifting the focus and working on other things that aren't as taxing on the body and like working on bouts of mobility and where I can find opportunities to kind of reinforce –
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
um stability and control and um you know all the other aspects of you know the pursuit towards fitness and health is there's just so many things to cover and i know that i'm not always balanced right and so i'm just kind of continuously looking at this moving target of what you know where there's deficits and a lot of times it's it's taking a break from the intensity of the training and the weight training and focusing a little bit more on
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
you know, the movement aspect or focusing more on the diet aspect or, or just, you know, my overall mental health and relationships and that kind of thing.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
There was no Starbucks.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
Easy gig that you could just go get a couple bucks. Don't mind me, the guinea pig. Don't worry about the risk.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
Yeah.
Mind Pump: Raw Fitness Truth
2543: Beware of This Kind of "Scientific" Fat Loss or Muscle Building Study...It May be Flowed & More (Listener Coaching)
Yes. Yes.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
That's the other client that this is great for. And because this was also, this was me. I was afraid that if I didn't eat protein every two hours that muscle was going to fall off my body. I was certain of it. It was too when it happened, right? When I would But the weight, obviously water comes out, inflammation comes down, you get smaller, you lose a little bit of weight on the scale.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
So being the insecure skinny kid, oh my God, I lost all that muscle I worked so hard for. And so I had a bit of orthorexia with the eating every two hours. Those are great clients. I used to do it with a lot of competitors since it's common in the competitive world that they think you got to eat every two hours. And it's like, no, you'll be totally fine.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
If we don't eat all day today and we go right back to your routine tomorrow. And so getting those clients comfortable with that, I think is very freeing. So those are probably the three biggest cases I see fasting.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Well, if you had to put me in a box of how I normally eat most of the time, even though I don't think I fall in any specific category, I would say paleo-esque. I would say I eat pretty paleo. I have rice in my diet and I would eat oatmeal, things like that that wouldn't be a part of the paleo diet.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
But for the most part, I would say, generally speaking, that I fall in that category a majority of the time. And then I move to these other extremes based off of very specific goals and times in my life.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Choose your weapon. I love this conversation because this was something, and it was not until later on in my training career did I start to do with my clients where I took them through all, for the most part, most of the popular diets, regardless if they really wanted to or not, because I found it as incredibly valuable to- Reviewing.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Or volume and training.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
The competitive fitness space has perpetuated this. It baffled me looking around at my peers. that they would do this and i often got questioned by my methods of getting lean i just thought i mean it to me it seemed logical i'm i'm reverse dining so initially before a cut you are ramping up the metabolism increasing calories building muscle building the metabolism right
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
taking you say take any arbitrary number you started at 2500 calories and then now i'm at 3500 calories so i've done all this great work i've built say five pounds of muscle which would be a great job in a in a bulk i put five pounds of muscle on i'm eating more calories and now it's time to get shredded for my show like okay i'm gonna i'm gonna start to cut calories but
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
At that point, if I did a good job of reverse dieting, building my muscle, building metabolism, all I have to do is do that and let the diet do the work. If I've done it correctly and I've built the metabolism up and I reduce calories, I don't need to add anything else. I am now at a deficit. And so allow the body to do its job and it will start to lean out.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
It will start to tap into fat as its primary source of fuel because it's lacking in calories. Where we go wrong is where we do that. And then we also increase the volume of training or increase all of a sudden this high intensity cardio. And it's like the body freaks out. Go, oh my God, what is this? All this extra activity and you're going to feed me less?
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Like it just sends a loud signal that, Oh my God, not only is he not going to feed me what I was used to eating just a week ago, but he's also going to push me harder. And it does. And it, and it fools people because it might give a look at the initial swing.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
You get a little bit of a change, but then the body plateaus hard and fast because it's, it's conserving energy because of how hard you're, you don't need to do that.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
And your metabolism... They also argue it's all because how resilient the body is because it can take it. Just because your body can take it and you can do it doesn't mean it's the smartest approach for a recon.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Yeah, and revealing to them how each of them affected them differently and the pros and cons and realizing that there's going to be periods in your life where one way of eating makes more sense than another way. And when you look at how I know how we all personally eat, and we've been asked this, well, what kind of diet or how do you guys eat? Well, it changes.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
No, you don't want to do more. Especially with getting less. You're punishing more demand with less fuel. If you were going to do more or test...
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
pressing your volume or pressing your intensity you do it you do it fed yes they see what you could do with it so it's like choose one or the other it's like okay you want to try and lean out by doing some hit cardio and so okay cool stay fed and do it let's see how your body responds to it okay maybe it's not responding okay let's instead of doing that let's just try trying to reduce calories and keep everything the same and see what happens and then watch what happens it's just this idea i mean it kind of reminds me uh
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Because I get it. Theoretically, it feels like it.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
In, out. Doug and I had this really cool experience. We just got to do the driving experience. And one of the things I screwed up on right away was right out the gates, I spun out. And his feedback to me was, you're throttling way too much out of it. You have to ease into the throttle.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
And I think, and it's such a weird dynamic because you think, how would giving it less gas get me to the point faster? More gas has got to get me there faster. No, it won't. Because the other things like your suspension, balance, steering, everything like that is, to your point, it checks and balances, says, no, that's too much horsepower, too much right now where you're currently at.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
There's times in my life when I'm getting after it and I'm trying to build and I'm focused on gaining and I'm eating a certain way. Then there's other times when I'm not doing a lot. And so I'm trying to maintain and not really lose. And then there's times where I got to be sharp. And every time I've got a different focus or goal, my diet slightly gets modified and changes.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
And doing that, you're just going to lose traction, possibly spin out or spin your wheels, and you will not get to point A or point B any faster that way. Actually letting off and letting it do its job will get me to that place faster. But yet your body wants to do that. Like I want more gas. That's what gets me faster.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
And I think that's what people, they get caught in the same thing with exercise. It's like, yeah, I want to get to that leaner goal, so more has got to get to me faster.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
you have to you do you have to fight that tendency and i think it is very natural for you to think that that's supposed to work and what's even more deceiving about the human body is the resiliency of it and that's where these coaches get wrong because and i you know it annoys me when i see the coaches and we have some in our own community that hear us tell that message all the time oh you know the mind pump guys that doesn't really apply yeah they're talking to a very specific set of community of people and it's like no bro average person
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
No, bro. This is everybody. Everybody has a stress bucket. What is unique to everybody is what other outside stresses besides exercise that they are adding. So they can fill that bucket up a lot quicker than others. But everybody's got a bucket. And at one point, that bucket gets so full that stressing more, which exercise is, dieting less calories is also another one.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
That's all it is. By the way, they're not doing a great job at it. Speaking from experience of being in that community for years, having hands-on experience of training them and also training alongside them, most of them aren't doing it right. And just because all of the people on the outside see the end result of the shredded guy or girl, they're like, well, it sure looks right to me. Yeah.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
It does not mean that they got there the most effective way. They got there, but most of it, and we had a great conversation recently, Dr. Bickman, it's because they have this crazy ability to just discipline themselves. That's just so rare.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Yeah, all the signals that their body's telling them, they can ignore and just stay focused. And that was the biggest takeaway I had from being in that community for as long as I was, was these are some of the most disciplined humans I've ever met in my life. They're not necessarily the smartest. They're not necessarily really understand training and diet that well.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
What they are and deserve the respect for, their ability to say, I'm going to eat like this and do this day in, day out. By all means necessary. Oh, by any means, no matter what my body tries to tell me, no matter what, like just they, that's what they have.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
That's the superpower they have is they have that discipline and that's what really separates them more than any of the other things from their peers is they have that ability to ignore that shit and keep going.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
I wrote down some notes with the new, well, they've, they've, the,
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
new pod five they've upgraded some really cool stuff and even if you have you don't have a pod five even if you have the older generation like i have pod four uh they updated the software and so the feedback that they're giving now uh on the ui like the data so it's crazy so this is what it is so people don't know right so it goes over your bed and it's the temperature is is controlled by the pod five so but that's not that's not even like that's not even the beginning that's just scratching the surface by the way that makes a big difference
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
This is the best part about it because – This information isn't like brand new. If you own a Fitbit or these other tools, they measure a lot of those things also. The difference is what does the average person go do with that? And the AI adjusts it for you. So it's taking all that information you're saying and it's scoring you. Oh, I had 80% here, 70% here. It's like a sleep coach. Yes.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
And it's modifying the temperature to improve all that until it hones in on like what gets you the best sleep. It's incredible. I, by far one of my favorite partners that we work with. Obviously I know we love all of our partners. We wouldn't work with them. Uh, but there are certain things that I'm like, I love, but it's like, Oh, if I don't, if I go without for a while, it's not a big deal.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Then there's other things like I have to have my, the time that mine went down was like torture for me to not, not have that. I didn't realize. And it's like, uh, it's like, uh, that, that person that you don't, you don't, you don't know what you have till you don't have it type of deal. You know what I'm saying? And you realize, God damn, I did love her. What happened?
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
I didn't realize how much until they're gone. That's how I felt like when the eighth sleep was down. I was like, damn, man. I didn't realize. I mean, I knew I loved it, but I didn't realize how much I did until I didn't have it.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Oh, man. You long for us. You long for us.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
I don't know, man. I'm calling it backfire for sure. This message is too late. It's too late. The fact that muscle mommy is a term and it's popular amongst young women, it's too late, dude. They're scrambling. Yeah, it's too late. This tactic might have worked 10, 15 years ago. In fact, it probably would have worked pretty well 10, 15 years, but that shit ain't going to work no more.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
I feel like the fact that
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
that women are on to i mean generally speaking you're right because who reads vanity fair anymore and what's healthy prevails always what what when was the last time you talked to a woman that said she wanted to look like 80s model skinny you just i mean you might hear once in a great while once in a great while you might hear it but not like we used to i mean that was common what you would hear as it described what you want to look like right where i don't hear that at all i i hear and i get it that we have our own bubble that we probably
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Oh, really?
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Well, you do if you're sitting across the table from me and you're saying, my goal, Adam, is to build five pounds of muscle. You do. If you just said, Adam, my goal is to just live, not die, like, okay, your protein intake's fine. But if you want to add five pounds of muscle to your body where it's currently at and you're struggling with that, 99% of all the women that I train-
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
They did not eat enough.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
No. And it was the first easy go-to move was that and lift heavy. It was like switch her over from her kind of circuit-based class training to traditional strength training, five-by-five heavy-loaded exercises, and add protein. And it was like magic. Like right away, you would see a huge shift in their physique, and they would feel it and see it. It was life-changing for them. Okay.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Now, do you think the, I mean, a perfect segue from the previous conversation to that is probably because the reason why in women it's showing such great or profound things is because most of them- Bingo. I know where you're going. Yeah, under-eat protein. Yep. It's just like how you used to compare vegans. Why is it so profound in vegans? Why? Because they under-eat on protein.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
I also, I mean, you predicted this already, and I'm just going to jump on the bandwagon because I think we're going to see what we're going to see. And I remember this curve, right? So when creatine first got really popular, when we were young trainers, right, there was the loading phase.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
And of course, the supplement companies were pushing you to push the numbers up, and then you would go down here, and then it was like, you know, 10% 10 to 20 a day for a week. And then you drop down to five and you need five, five a day. And then the, a lot of the research came up and said, Oh, you know, three to five is probably what's best for most people.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
And what's becoming more popular from the cognitive side is we're seeing upwards of 10 plus. Yes. So I think you're going to see a resurgence in that, in the recommendation being, because it's like, well, shit,
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
yeah three to five is probably pretty good for everybody else but it doesn't hurt to do 10 and we're actually showing all these benefits i bet you're gonna hear more and more doesn't even really saturate the brain so you get about 15 so i think you're five grams for muscle five grams a day for muscle 10 grams 15 for for brain which so the the general recommendation i think is just gonna be much higher it's gonna be like why not it's uh you know it's relatively inexpensive and it's safe and it's
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
5,000 years?
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
There was a- I should look. I got to look at them. How do they translate that? That's back when dragons were flying around, dude. That must be ginseng they're drawing.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
It's funny. It comes in waves. I mean, do you guys remember when we first started as trainers? That was a very popular, very, very popular. It's been popular for a long time. But I mean, I feel like it makes the news for a while, then you don't hear about it for a while, then it makes the news again.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
What is it about it that is it because people are similar to Create Team, they're finding other use cases for it? Like forever it's been for energy, right? That's kind of like Chinese medicines use it forever for general energy and overall health, mental clarity, vitality.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Not two at the same time. At the same time, no. No, no, no. Any benefits?
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Justin and I, I've used it pre-sex. I've used it like that, and it's solid. You like it? It's fun. Yeah, it's solid. I mean, that's why I'm curious, like, what would two do? What would two do? And I just want to make sure there's no adverse effects. You're going to ask me.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
That's what I figured. I figured for sure you've already, like, pressed the upper limits. And I guess where I'm getting at with this, in regards to vitality, libido, is there an upper limit? I would imagine joy mode is probably already putting that much in there. Do I get no more benefits after I hit a threshold?
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
But ginseng, you can go to iron. But you don't want that before sex. That's a terrible mood killer right there. You don't want those sounds. Yeah, nothing like a mood killer.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
You know, this is another company, by the way, that for the audience that doesn't know the history of our relationship that we were, we kind of laughed off at first. And then I remember you went, did a little bit deeper dive on it. Oh, they're legit. Yeah. Yeah. I always liked those. I think that's kind of cool that there's a couple of companies.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
There are, there's a couple of brands around if it actually works that, that at first we were very dismissive of it. And then the, the more you looked into it or researched it, you realize like, Oh, actually this has got some legitimacy to research.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Because that's the one common thing that most of them have is that whatever protocol it is, it's designed to have you eat in a caloric deficit. Yeah. But the part, and this is why I used to like to teach my clients, because I would show them that you don't have to necessarily do it like that all the time.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Have you ever heard of the conspiracy theory around art?
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Yeah. There is objective beauty. There's a mathematical equation. And if you look at- It's like symmetry. Symmetry.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Yeah, yeah, that part I'm familiar with. There was a whole Netflix series on that a long time ago. I don't remember what it was called, but I'm aware of that. I'm familiar with that. It's a great way to launder money.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
It wasn't one that you just sold not that long ago. I brought it up on the podcast on Tuesday. It was duct tape banana against the wall. Or the guy who did the NFT sold for a million dollars. It was nothing. It was like space. He sold like air.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
You can eat it at a maintenance or even a surplus in some of these diets we're talking about, depending on what your goal is and what you're trying to achieve from it.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
I think it probably stems from money laundering first. I think it's a creative way for people.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
I don't know. We have the inside track.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
So what, yeah, some of them look all right. What, what was the, like, what did they try and make the argument of the, like that it was like they were.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
So if you really want to expand your mind out to sell you shit.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
You know, that's funny. You know, I funny Mac story yesterday. Oh my God, this guy's too much right now. This, this is, if I could probably encapsulate a period of time, I have to say five to seven years old has got to be one of the coolest. I knew it going into it. I'm in it now. And it's, it's moments like these where I just, Katrina and I just have get a good laugh and, and,
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
We pick him up from school and he's in the backseat. Daddy, can you, is it, are broken hearts real?
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
yeah yeah can you have a broken heart is that his big thing now he's he's he's he's learning the difference between like uh things that are made up and then things that are real like so like i remember i thought a sweet tooth was real right right exactly so like so he's he's obviously he's he's connecting the dot so this is what i love i'm watching it unfold right and it started with things like are dragons real or they made up are they so it's like all the stuff he's seeing on tv and learning and hearing about it's like he's always questioning like
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
is this, is this made up or is this real? And so can you really have a broken heart? He asked me, he goes, daddy, can, can you really have a broken heart? And so I'm like, God, and I love what it throws me out. Obviously answering dragons is easy. You know what I'm saying? Answering broken hearts a little more difficult. And so I'm like, yes, son, you could, you, you can have a broken heart.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
And he's like, well, what's the difference between sad? So if I'm sad, I have a broken heart. And I said, well, it's a little bit different. How? Uh, well, uh, Let's say it's raining outside and daddy can't go outside and play. So I'm sad. I don't have a broken heart, but I'm sad. I can't go outside and play. So it's not the end of the world. It's not that big of a deal, but I'm sad.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
So I'm sad, but not a broken heart. And he's like, okay, what's a broken heart? And I go, oh, okay. If daddy came home one day and mommy said, I don't love you. I don't love you anymore. That would break daddy's heart. That's terrible. I said, no, it's better, bro. So I said, well, it was like the first thing that came to my mind. What are you doing, bro?
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
It's like, if you find out the son's not going to be forever. I thought that was better than saying dead, right? I thought, like, you know, if mommy said she doesn't love me anymore, that would break daddy's heart. And he goes, well, daddy, you know how to fix your broken heart? I said, well, how, son? He goes, just marry somebody else.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Katrina's in the car she died laughing I started laughing so hard this kid is too much right now dude so I I just when he catches me off guard is the the most enjoyment I have answering easy ones but when I get hit with a hard one like what do you say to a broken heart I would I would I would have said well you it's like being really sad so it's worse than sad Well, that's what I did.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
I said, sad, I can't go outside and play. It's really, yeah. It's compared with love, right? He's going to ask you, give me an example.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
You're such a smart kid, too.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
oh i do that's it's so cool to watch and like i said i know where it's coming from because in the last couple months there's a lot of like things right away that our mummies like we watched scooby-doo and there was a mummy and so he's just like daddy your mummy's real and so then i had to kind of explain like well mummies are real but they don't really come alive they don't come alive
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Oh, that's interesting.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
That you're not supposed to ask or whatever. Yeah. Like you're not.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
So when they're being born?
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Oh, they'll give them oxygen.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
And then it causes blindness.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
What not to ask on Netflix. Yeah. It's really interesting.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Max talks about being married and stuff now, too. She looks like a good wife. What do you mean by that?
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Oh, bro. It's hard not to get emotional when you watch somebody the first time. Oh, like a little kid? Yeah. Oh, God. Their first time getting their hearing.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
I think this has changed for me. Early years as a trainer, this is probably a question that I would ask or be trying to solve. It's like, oh, man, I tore my ACL. How do I not lose the chest gains and the shoulders that I built? And I'd be trying to do all the things. Totally would not be like, I mean, I got injured not that long ago. I get injured. I'm just like, I'm going to take the time off.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
And I also think there's something to be said about it teaches you that you also need to kind of modify other parts of your life. And there's probably going to be times in your life, right? Unless you're an anomaly or like Sal or you never miss that you just fall off a training and you're not doing it consistently. Yeah.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
And so long as you learn to modify your eating and maybe your activity level, i.e. walking, doing physical labor, other things, then there's not this massive swing. Sure, I might lose a little bit of muscle. I might put on a tiny bit of body fat, but it won't be a major swing. I can take a whole month, two months off, come right back. As soon as you get right back, that muscle comes right back on.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
You get right back in shape pretty quick. It's the dramatic swings that we go through.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
where we are so consistent dialed in do no diet and then you and then an injury happens or you fall off the wagon for a month and then you eat like shit you don't move you don't and then you have this crazy weight gain it's like actually if you just tweak a few things you're injured you're not you're not uh training as hard you're not moving as much okay i better scale back the calories a little bit hey you know what now i'll probably just go for some walks
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
since I can't really push the weights right now and, and, and do that. And then what you'll see is like, you don't have these crazy swings up or down and, and the body is crazy how quickly it gets back to right where you were before. It's hard to reach new PRS and new levels, but to get back to where you were is really easy.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Yeah, I think that's – I'm glad you pointed out that you're going to gain weight. I mean, that's part of this process. You're eating more. You're taking in more carbs. You're probably taking in more sodium. You're probably taking in more water.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
All those things result in your body having more water, more glycogen inside it, and then it's going to just – it's going to reflect a little bit on the scale. All I'm looking for is massive swings or consistently adding weight, adding weight, adding weight, adding weight. If I even see you adding a pound every week on the scale, I'm still not that worried. A pound, you know, every week.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
So in four weeks, we've only put four pounds on. Not a big deal. But if I see four pounds in the first week and then I see another two pounds, okay, we're probably moving too fast, right? Like we got to scale back. But being comfortable, when you're reverse dieting, you have to learn to be comfortable with putting a little bit of weight on.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
And, and, and the other thing is too, is that, uh, also what kind of weight? Cause if you do a good job of adding good calories, yeah, it could be muscle. And like, that's not a, that's not a bad thing at all. Even if you went up five pounds, if four of it was muscle, that's great. You're kicking ass, you know? So keep that in mind also.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
If you guys had to put a number to it, because I know the study and the research to this that scared people away from that. It's like, it's definitely not ideal. But it's not like... No, it's minuscule.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
And they've done it for years. It's ritual for them. And even then, it takes you from 10 being your best potential ability muscle to eight. It's not like it takes it down.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
I know, but my point is even that person, right? I mean, this also reminds... It's similar to the people that stop a good habit, like...
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
uh doing cold plunge because they saw the study that said it blunts it's like you still could build muscle cold plunging after a workout is it ideal no but it's like there's also other benefits to you cold putting just like with justin's point of like you know if that helps you the pain numb the pain to get ready to do your workout the next day like well you probably wouldn't have worked out had you not take it so then you have to there's some cases where i mean look uh
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Yeah, I don't think that at all. I don't see this any different than pre and post step trackers, metabolism things. I mean, your Fitbits, your macro counters, all these, they're all tools and tools to make you better at your job. AI is the same way too. I don't think they're going to uh, replace, uh, humans.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
We're a perfect example of this. MAPS Fitness Products is the flagship product or thing that scaled this business. It doesn't exist without the conversations on the podcast. And it is awesome programming, right? It's the best out there. I stand by that. I'm a little biased, but that's what I think, right? But does not sell what it sells without the podcast.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
People buy that from us because of this conversation that's happened for 10 years. That's why if it was just the program by itself and put out into the ether...
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
It wouldn't work. So it's no different, you as a trainer, just because AI could potentially assist you at writing a program or not. Or write up a meal plan. Right, right. Or do whatever it can do. It's not going to replace the conversations that
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
that you have with your clients and all the variables and the nuances and the, you know, personality, all that, all the, all the things that make the show, the show, uh, is what makes mass fitness products.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
And we have a lot of other problems. Yeah.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
I also think that your added benefit to that, to the, you know traveling and and getting on podcasts and speaking he said to it also tends to uh suppress my cravings because the carbs are low or non-existent and so there's this desire to i need to be eating every two to three hours once you get into it it's easy to follow yeah appetite Yeah.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
What's happening?
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
I feel like it keeps, so your, your sharper keeps that under control. You know, well, as I do when you're traveling and doing stuff like that, like, you know, there's periods of time when you're not around, you don't have access to food. You're in an Uber driving from one place to the other, and then you're talking for two hours.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
And so it's like, you have these stretches sometimes of three, four hours where you can't get to anything food wise. And what a perfect time for your appetite to be suppressed like that, not have those cravings. And then to also be mentally sharp from it is extra benefit.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
And the reason for it being better for the brain but yet not so good for performance is the prevailing theory is just that it, and to oversimplify it, is that the brain tends, it's like a cleaner fuel for the brain.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
And I want to add something because I think this is another thing that when I would teach clients, they would think that this needs to be something that you do for months or, oh, it's going to ruin. Let's say... You have a goal of building muscle and that's what you've been on, but then you also have the privilege to go speak somewhere in two days.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
You switching to keto for two days doesn't ruin your performance goal. It's like you can do that for a three to five day or just a day or two and then go right back to the other diet and you're not going to lose muscle, lose your gains, not be able to get the benefits. So you can move in and out. of these diets based off of the even week-by-week or day-to-day type of changes.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Now, hasn't some of the data showed that you even see benefits upwards to one and a half grams of protein? Yeah. So you could push that even. This is general. That's a general protocol, but some people, especially people that do well on high protein, that digest it well, have no problems, could push the protein even to one and a half.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
If we're strictly performance, strength, building muscles, you're focused.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Well, yeah. If you asked Michaela Peterson if she performs better or lifts better in the gym on her carnivore diet versus on a paleo or any other diet for that matter, she would tell you that for sure on the carnivore because of her health issues. That's right.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
Sugars, grain, gluten, dairy.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
I was going to say, obviously it applies for that, but I've even had atheist clients that I would put on this just as a practice of detachment. Because sometimes clients have this pull to food that they think, and especially you listen to our vocabulary around eating sometimes. Oh, I'm starving. Because it's been four hours, you haven't eaten.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
You're nowhere near that. That's the wrong word for that. It is the wrong word for that. But yet we've all been conditioned that we're all guilty probably of even saying that. I know I've said that before, just when I have a craving or I haven't eaten a little bit.
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
And it's very enlightening for somebody who's never really intentionally fasted for a day or two or three to realize like, oh, wow, this body is far more amazing than I thought it is. And I don't have to shuttle food in it every three to four hours. It could go for a long time. In fact, you start to notice once you get past that,
Mind Pump: Raw Fitness Truth
2598: The 5 Best Diets for Any Goal & More (Listener Coaching)
craving part and get comfortable with, oh, I'm not going to be eating for the next 12, 24 hours at least, so whatever. You start to realize like, oh man, then you notice like the sharper, sometimes people feel sharper, they feel better. You also feel free because you're like, oh, I'm okay.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
As a client, I used to tell my, my advanced age clients, like we always want to be able to get up off the ground. And so a good thing to practice is just the ability to get up off the ground with no hands. And that's just your body weight. This is how you progress that. Right. So it's like, okay, you've, you can get up off the ground. Well, how do you get proficient at that?
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
The Turkish getup is the greatest example of getting proficient and getting up off the ground and everything that it requires and then getting strong in that area. I think it's the most well-rounded movement of all the movements we talk about and would love more people seeing more people doing it. You just don't see it that often in the gym.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Your core is the most important muscle in your body besides your heart. And it's the foundation to all movements. And if there's a breakdown there, there's going to be a breakdown down anywhere else down the kinetic chain. And so getting strong and like a dragonfly, it just lays such a solid foundation for all other movements and pursuits from that.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And so it is such a great exercise to get really good at. Probably one of the harder ones of everything we did to learn.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
When I look at the list, I'm like, that's probably the toughest to get really.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
You know, we had a caller recently. It was a really good call and good question. And a fitness lady, she'd been working out in pretty good shape but trying to get to the next level. And, you know, we were talking about sleep was her big Achilles heel. And then she was also asking questions around macros and protein intake and the strength protocol that she's running.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And I thought it was a really good question for us to talk about because we haven't really had a lot of people where we, I think, expanded on this. Of course, we talk about the importance of sleep. Sleep is so important that you have somebody who's asking a question about body fat loss and macros and strength training, all those things.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And my advice around it is derived from the result of the night of sleep than it is what's the best macros, what's the best meal, what's the – like I don't care until we solve – that's how powerful sleep is.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Right. That's going to give you the best results. That was what I was trying to communicate to her was that I don't care. I mean, I know you hear us talk about this is how many grams of protein you should have for optimal building muscle. But that's not the lens that we're looking through when we're trying to get better sleep. In fact, what it looks like is...
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Try this meal that you eat, you know, and then tell me how you feel. And it's like, oh, that really helped. I got some of the best sleep. Okay, let's move in that direction. Regardless if it's 50 grams of protein, 20 grams of protein, I don't care about that. I care more about that meal or those combination of foods resulted in a better night's sleep.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And then the same thing goes for your strength training protocol. Yes, these may be the best movements to build muscle, and this is some of the best programming right here. But I noticed when you scale back here or do this type of a workout, you get better sleep. Let's move in that direction.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
It's hard for people to wrap their brain around that because we highlight diet and exercise so much and it's obviously important. But that's how important sleep is and how detrimental it can be if everything else is all aligned, but that's out of whack. You're just spinning your wheels.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And so getting that aligned and yet having maybe a less perfect diet and routine but great sleep many times will result in better results.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
So to give an example of what you're saying, it's like this. Her body needs, say, 130 grams of protein for optimal building muscle, and that's what we figured out her macros. Let's just say for argument's sake.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
But we have found if she cuts out her eating by 6 p.m., it dramatically improves her nights of rest because when she eats later, her digestive system is still going, keeps her up at night, and it ruins some of her sleep. And it's 6 o'clock at night, and she's under protein by 50 grams. She's way under her protein intake. I don't care. You're still better.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And she's going, should I take a protein shake? Because I could get a protein shake.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
No. It's past six o'clock. We've already learned that keeping you eating your last meal by six or earlier has profound benefits on your sleep. I know I tell you that you need to eat 130 grams and you're only at 70 today. So we're under eating protein today. I still don't want you to have that shake at seven o'clock at night. Just hit your protein.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
That's an example of where the sleep takes the precedent over what we the science says about macros and building muscle. And so getting that point across, I think more people need to understand that that's how valuable. sleep is towards their results that yet, because we do, we tend to focus on all the other things so much. Meanwhile, it's like, oh yeah, it's just, I don't get good sleep.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
It's just, it's always been that way. And it's like, well, your results would probably significantly improve if you cared as much about that as you do all the other things.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Everybody knows the bench squat deadlift, right? Overhead press. Well, those are like the main powerlifting. Yeah, that's right. And they compete, which is why, I mean, aside from that they have incredible value and we talk about that. But I love this topic because these are ones that, people wouldn't assume that I think we agree have tremendous value and should be focused on getting strong.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
God, I can't help fast that flu.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Mark, how long did it take for you to really start noticing a change in how you felt, how you were thinking, and what were some of those early changes when you first went in?
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
No, most of these are super rare to see in the gym, yet getting strong in them have incredible overall benefits.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
True. Looking back at the eight months and all the things that you've had to do, I know there's a step process you go through. I know there's been support from Ben and them over there. Have there been certain things for you that like looking back, you go like, man, thank God I had that or that that's been, you know, pivotal to, you know, making it all the way through this?
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Are there certain things that you can you can look back at and say like, yeah, that that I didn't realize how much that would help me?
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
There's also probably a really good reason for that, right? That they don't push it or force it on you, that you got to come to the, you got to come to the realization to want to do it. And yeah, it's more of an invitation, which I think there's the psychology of that. I think it's so important. It's like forcing people,
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
somebody to do something then eventually they're going to rebel and not want to do it versus hey here's these options for you hopefully you take advantage of them and if you do you do and if you don't you don't and It's great to see, bro, how you literally look. You look great, man. You look like you got 10 years younger. Yeah, dude. Your skin looks good. Great job, man. Yeah, you look healthier.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
You look happier. You have a glow. I mean, it's pretty cool to watch the transformation in the last eight, nine months, man. So cool.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Oh, wow, dude.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Yeah, I hope your story inspires somebody else that's listening right now.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
I'm sure a lot of people feel like that where you've gotten so far that it's – I mean, I feel this way to bring it back to what we do with helping with people with health and fitness and losing weight.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
I've got so far to go. Yeah, you have so far to go. And then when you actually kind of attempt making some good choices, and the needle doesn't move, or even worse, sometimes goes the wrong way a little bit, like, man, that's so discouraging for somebody. And it gives you the effort, throw your hands up, like, why do this anymore? And so...
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Um, yeah, I know my, my heart always goes out to somebody who's, who's battling with things like with addiction. And to be honest, it's again, drawing it back to fitness. It's, it's not much different than this addiction that we have with food, you know, is very, very similar. Um, and maybe even more insidious because we justify it that you need food.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Yeah, it's way more accepted and harder to see. Nobody's out there seeing you eat and going like, oh, you have a problem or an addiction. But clearly you do if you're carrying yourself 50, 60, 100 pounds overweight. But sometimes the hole feels so deep that it's so hard to get out.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
No, they're doing great work over there, man. They're doing really good work.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Yeah. What are you doing? Such a douche bag. I know. Listen, if you're a used car salesman, stick to selling cars, dude, just like, I can't, this is what I, what I don't like is that there's the guys that blend, uh, their profession, uh, with fitness thinking they know what they're talking about.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Like, You couldn't be further from the representation of health and fitness, yet you think you do. And the approach is all wrong. It's ironic that that's going viral right now because we just recently had a guest in the studio that was telling us about their experience with him and how he owes him all kinds of money and how he scammed him.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
I mean, it really works on the young teenage boy, you know, but is that really the person who's investing in that? I don't know.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Yeah.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Yeah.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
I mean, there's this temptation to do that because of the attention, and we are in this attention economy. where the platforms pay you for attention. You get the validation because of the attention. And so there's an allure to wanting to use tactics like that. And so I think a lot of people fall prey to it. The thing that I feel so blessed that...
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
There's always been four of us to kind of counter each other. I mean, we've had all of us have had ideas at times and collectively we've all sat down. That's not really us. That is in line with our core values. And even though we've and you've you've talked recently about we kind of stepped away for a while and we reached out to somebody who was recommended to us who said,
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
did really, really well with the YouTube algorithm. And we thought, you know, are we being naive by not learning more here and hiring a professional who can teach us to be better with the algorithm? And if it's rooted in our desire to help more people, can it be a good thing? And, you know, we did that for like six months. And guess what? We did see more views. The irony was we made less money.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Because it was lower impact. And that's exactly right. And it's like getting back to, and so for the entrepreneurs or people that are aspiring to be entrepreneurs out there, I can't stress enough how important it is to go about building your business the right way. And if you lead with truly trying to help people and serve others, you will be rewarded for that. Trust the purpose.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
It's slower, but you know, it's just like we coach clients. But it's real. It's slower, okay? It takes a longer time to build. But it's sustainable. But it is sustainable.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
You won't be a flash in the pan. That's right. It's like this guy you bring up. It's only a matter of time before he's gone. Yeah. And he made his money, just like a lot of the MLM scam artist type people is like... In this era, the swings are harder. So they have an opportunity to fool a lot of people really fast. And they do things that go viral and get clickbait like crazy.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And so for a moment, you think they're really successful and they're a good example of somebody who's having a lot of success financially. But it only lasts so long. It's only a matter of time before you start hearing stories like we're hearing behind the scenes of like, oh yeah, he fucked me over. Oh yeah, he fucked me over too.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And a lot of these are really old-time movements. At one time, they were a popular thing or they were something that people would do to show impressive strength.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Do you guys think that it's, um, It has a lot to do with just kind of the period of time that we're in right now. It's because these mediums that we communicate with is still new. When you think about Facebook and Instagram, maybe for somebody who's in their 20s or 30s, it feels like it's been around forever because for them it has.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
but it really hasn't, it's not that when, and when you look back in, in our, our ability to communicate, um, uh, in to each other and reach each other, uh, it really is not that, that old. It hasn't been around for a long time. And so, you know, do you think 10, 20 years from now, we look back and we laugh at the time when, Oh yeah.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
I remember when guy, people would do things like put stacks of money in front of them and to get your attention, to get people to buy stuff from you and, you know, rent the fake private plane and the, and rent the fancy car and,
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
What a good point to bring up. So your answer to me is that it probably won't change.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
It probably won't change.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Well, you're seeing that already even with the example that you gave of that Andy Elliott clip is you have people that are virtue signaling that are calling it out. They're like, well, you're kind of the same thing. Yeah, I know. We see you do similar things. Yeah, it's like, wait a second. You're kind of that same guy when you think about it. And you run in circles with the same type of people.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
But you're trying to jump on the bandwagon of calling it out right now. Yeah, I mean, I've been saying this for a while now to people, this fake authenticity. You know what I'm saying? Grab your camera, pretend like you're crying. Or maybe you are crying, but you grab your camera.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
I do like highlighting the people. And speaking of that, we just had our good buddy Jordan Syatt here. Such a great person, right? Like... We need more people like him, like Joe DeFranco. And there's a lot more that we've talked about before, but those two recently. How funny was it, though, when you had us all over?
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
So Doug and I had, for the audience... He had to wait forever for food. Oh, man.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Poor Jordan's eating salad over there. So the audience knows Doug and I had originally planned to have this cook off and we had Jordan Siet and Dr. Brink in town. It was like, oh, this would be fun. We'll have it at my place. Well, Doug and I, yeah, Doug will get down with one of his recipes. I'll get down with mine. I do the butcher box baby ribs. I've got it down to a science, at least I think.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And so, you know, I'm like, oh, this would be good. Never once did it even cross my mind. Like, oh, I wonder if Jordan eats pork. I should probably consider that. You know what I'm saying? Did you offer it to him like twice? Oh, yeah. No, I'm like, and I was like, come on, dude, get in, get in. You know what I'm saying? They were hot already. Throw some bacon on you. Yeah.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
I said, hey, Doug's making some steak and chicken over there, bro.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Oh, dude. I got blooney. Yeah. What a good sport, though, to not punk me over it.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
They are the best. We've been with ButcherBox for a long time now. And, uh, there'd been many times where I get on a kick and I'm cooking them and I've already ran out of them. So I got to go buy from Safeway or Costco. And I've bought all kinds of other brands. And I even got online and looked up some of the best, like, and had them shipped to me. And,
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
I don't know if it's the heritage pork or what it is about them, but no other baby back.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Oh, man. It's so good. Yeah, and they're easy. There's a little three-step process I do that most people are familiar with, the 3-2-1 cooking ribs, and I season it real basic, and it just, boy, they just turn out amazing.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And all the day-to-day nuances that only the in-person trainer, right, or the person who's training the client can be able to modify to. Like, obviously, we write a program, and then we give it to you, and if we don't talk to you, Uh, day to day. Yeah. And now we don't have that opportunity. We thought a lot about this. I remember when we created these.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And so a lot of that is thought out when we write exercises the way we do and we, and we lay out phases the way we do. And then also why the podcast exists. It was always thought. Okay. Yeah. The idea of the podcast is to understand that even as great as our programs are, they're still incomplete without understanding all those nuances.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
So the podcast is designed to fill those gaps so that somebody is listening every day. They're also falling apart. They go. oh shit, that's where the guys are talking about where I should probably scale back to two sets instead of three sets. Oh, this is when they mean I should probably do mobility day, even though it's technically a foundational day. Like, oh, okay.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
I get like, because it, it is, it's all, it's, it's a moving target. Always. I've never trained a client where I wrote a program and we've just followed it. Never, never, never, ever. In fact, it's like a business plan.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Yeah. Part as I got more advanced in training, I stopped writing programs. It was like a waste of time. It was like, why am I going to write this whole thing out? Because I know that I'm going to end up audibly like in the next week. So it's like, I have an idea of where we're going.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And if you don't hear us talk about it on the podcast, go to askmindpump.com, right? That's what I keep trying to tell everybody. Okay, I have to switch gears, okay?
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
I have a Jesus stat for you. Stat? Yeah, it's kind of for me.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Yeah, yeah, you ready for this?
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Okay. If you made $7,000 per hour every hour since Jesus walked the earth, Jeff Bezos is still richer than you.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
That's not really a Jesus step. I knew I'd get your attention that way.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Isn't that crazy, though?
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Yeah, I've heard that.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
That's how much money. I don't know. They used to do some really cool ones. Elon Musk has even more. They used to do ones on Michael Jordan on how much money he's made. I remember there was one stat. If he dropped a $100 bill out of his pocket, it would cost him more money to bend over and pick it up than to keep going. So I always thought that was a cool stat.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
But $7,000 an hour, which none of us in here can even fathom what it's like to make $7,000 an hour.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
since freaking Jesus walked the earth, you still would not be as, as rich as he is. That's crazy. Yeah. When you think of that, it's like, uh, that level of wealth, you couldn't, uh, it would be a full, I would have to hire somebody to spend my money, uh, In order to even feel that I'm spending my money.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
They have to buy those just to feel that they're spending something.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
What did you guys think of the conversation with Tom Bilyeu on AI? We had a big AI. Yeah, it was interesting.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
It didn't make you feel, I mean, because he's way more into that stuff than we are, right? Admittedly, right? It's not like none of us are. I mean, you guys are a little bit of sci-fi guys, but you're not like super AI nerds where you're like going down the rabbit hole like he is. He's interviewed some of the brightest, brilliant people in that space.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And to hear him confirm a lot of what I feel like we've been communicating. Yep. You know, that we are, one, we're heading towards a plugged and unplugged society. Like that's down the road. Two, real quick here, you're going to have everything that you want. And we're going to be, and we're going to be more sad than we've ever been, which is, I think, which I do think people need
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
I do too. I keep saying that because I think you need to wrap your brain around that because now I... What are you going to do? Yeah, I get if you're somebody who's struggling right now and you're fighting for paycheck to paycheck. I know it's like to feel like that. I know that that's... You're like, who gives a shit? Give me that problem. You think in your head.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
But let me tell you something right now, like you think that and then this happens. And it really is going to be very depressing for a lot of people that haven't found purpose in other things in their life than to try and fight to survive or to get by or to pay their bills. When that stuff all becomes solved, we won't be happier, which is it's sad to think that.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Around the corner, dad.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Let's see when the innuendo's up. I mean, we have to find out, first of all, what the limiting factor is. This is a big motivation for MAPS Prime to do a full assessment. More often than not, or at least in my experience, the most common thing right here is ankle mobility.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Almost always somebody that can't get into a really deep position, they think it's normally their hips or their back, but it's normally their – and that's because you start to compensate – in the hips and the low back and or the knees, but it's because the ankles don't have the mobility to have the knees travel forward. And so then you feel at other places.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And so a lot of times the average client connects it like, oh, I have knee issues. That's why I can't squat deeper. Oh, my hips feel tight when I go that low. And it's like, but those are all compensating because you lack the ankle mobility.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
I'm assuming this is directed to us, though. Yeah, so... But yes, the answer is yes. Yeah, and we're not training clients anymore. But regardless of that, I still would say yes. I mean, we just recorded a podcast. Sal brings a study damn near every time. 90% of the time, I haven't heard of the study. So I'm learning there. Justin just got back.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
from having another expert trainer work on him for his shoulder. I'm sure he picked up and learned some stuff. I'm always deep in what we're doing on the business side for the trainers and how to help them scale their business. So even though they did not translate into biomechanics and nutrition, it's also helping trainers be better trainers. Like, I mean, we're... One of the things that...
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
that attracted all of us together is that pursuit of growth. We all have different things that we might have specialties in or things that we're into, but the thing that we have in common and why we get along so well is is because each guy is always constantly growing and learning every day in some aspect that serves the overall business and mission.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Now, communicating this to what comes to mind for you guys, I know what comes to mind for me is like clients that when I think of like weakness somewhere or common injuries and the ability to do this lift and to do it well and be strong in it, How does this help the average person? I want to communicate to them. I think about the stuff that you used to hear a lot. Back pain or shoulder pain.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
That's such a great point, Justin. I'll give a direct example of something like that that just played out. So we just had all these trainers come in to our studio. We've had Prime and Prime Pro forever. If you've been listening to the show for long enough, you've probably heard me shame hundreds of trainers if they don't have it and why you should have it.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Something came to all of us teaching Prime and Prime Pro or Prime this past weekend, and that was... boy, we really need to hold a certification course on it.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Because as much as we thought we simplified it to make it as easy and applicable to the average trainer or person to use, we realize in this seminar setting, as we are having someone like Dr. Brink and ourselves teach these trainers, how lost still some of them are. And boy, even though we've communicated this a million times, we got to go even deeper on this. And so So much value going deeper.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
We're going to put together a certification course for the coaches and trainers. We're going to teach them even more in depth on a subject that I thought we've covered a bunch of times. I learned that this last weekend. I assume that... We did such a good job with that that everybody was using it so well.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And it's like, oh, wow, this enlightened me on we could be better about how we communicate this and teach others. And so we, too, are learning how to be better communicators around something that I thought we've communicated really well. So, yeah, no, the learning – never stops here.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
A couple things. One, we have an intuitive eating guide that we wrote specifically to help people through this process. Two, this really does depend on where this person currently has with with their relationship with this. If I have somebody who is highly addicted to weighing, measuring and their food and tracking like they never miss type of deal,
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
QL stuff. Right away, I think of QL stuff. Strong QL, strong obliques. How often did you hear of QL injuries or issues with clients?
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And telling them to cut cold turkey and go into intuitive eating is really tough. And so what it might look like to that person is like, hey, let's just track protein, you know, but we're not going to worry about the other calories for a little bit. Or let's do it, you know, a couple days of the week, but let's let go on one day, you know.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And so, you know, it looks different for every person depending on how much you're addicted to this. And this is back to what makes good trainers and coaches, you know.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
is the ability to read where this per person is at and meeting them where they're at and and knowing that the ultimate goal is to get away from tracking measuring all things but if this person has wrapped their entire identity around that for so long it's really tough to cut cold turkey because any sort of shift in a direction they don't like is going to freak them out and send them back the other direction and so you really got to meet people where they're currently at no different than when we're helping somebody with weight loss or any other goal
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And I remember hearing that so often. And if you get good at this, it's like bulletproofing your low back, I feel like.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Always. I think the mistake that we all make is this. I mean, I've been doing this for so long, and every time this happens, and I tend to do this a lot, where I'm in and out on kicks. I'm on a hardcore kick for a while, then I'm off for a while. I do this all the time. And every time I come back, I almost always overreach.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
I almost always, and I even, and have the conversation with myself, I don't have to do very much. I haven't done anything for a couple of weeks now or a month, just a little bit, just a little bit. And yet I still tend to overreach. And so, yeah, you, whatever you're thinking, do less.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Um, and that might sound crazy, but you don't, if you haven't been doing anything for a couple of weeks now and you're coming off of being sick and right, just recovering, it's not going to take much to stimulate that. So a maps 15 type of protocol is probably, and maps 15 protocol and light is probably what I would recommend.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
So do one or two exercises go significantly lighter than what you would. And I'd probably do that for a week. maybe two, and then you'll probably be back to where you were.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And back to the point with the clients, bulletproofing your shoulders. I think of common areas that clients would injure is low back and shoulders. And so a movement that really strengthens and supports that. You get that strong stability and range of motion in the shoulder for the bent press. You get that with the low back and QL stuff. Yeah.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Man, for the trainers that are listening, if this is a movement that you've never really practiced or become proficient in, the value of you learning this and then you teaching your average person who may not think that this is a movement from, such a great movement for them to get stronger.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
I also think, again, I'm going to try and tie this back to why the average person gets just tremendous value from it. When I think about deadlifting an object, I mean, I just went through moving my house. And I actually thought about snatch grip deadlifts as I was doing things because you don't always grab things in the perfect deadlift position. Usually you don't.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Putting yourself in – of course, the ability to do a standard deadlift, lots of value, but also be able to grab and get in a deeper position, grabbing at a wider – the carryover and being strong in that position just has so much value in your everyday movements in life.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
It's impressive they can do this with their body weight. I mean, this is impressive. If you can do this on each side equally, because that's another thing, too, is that. you will typically find a major discrepancy between left and right on people. Somebody will be able to do this movement maybe on one side, but then not the other.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And so training yourself to be able to do both sides equally, just incredible strength and stability and mobility, great hip strength and stability, great ankle strength and mobility. Just an overall incredible movement. And you can really develop, if all you did, let's pretend you didn't have weights at all or access to them, getting strong in a pistol squat will develop.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
This again, real life stuff. It's so funny as we're going through these, I didn't really think about this until we started going. I'm like right away, I'm like able to draw to like, I've been moving so much stuff. I'm like, oh yeah, this was when I did that. Like there was a point where I built these really heavy outdoor chairs that have like all the mechanism to spin and move.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
So they have all the metal, really heavy, like for what they are. And I had to carry them all the way across to the other side of my backyard. And so I had to rip them up off the ground, flip them up and then bounce them on my head. And I just thought like this is totally like a clean and press up over my head and the ability to do that with good strength and stability.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Again, it seems like a silly exercise or unique in the gym. But when you think about how you're going to have to like nothing looks like a perfect barbell or dumbbell exercise. Like that's not a movement. Like there's no other movement that's closer to that in the gym that I've done than like a circus press of doing that.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
And great core stability around something like this. I think that's the kind of unintended consequence from being able to be good at this because if you can pull a decent amount of weight off the ground, clean it up to your shoulder and press over your head on one side and not the other, the core stability and core strength And again, emulating real life.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
When you're out there trying to carry something or do something in real life, rarely ever are you going to have the two even amounts of weight distributed on each side and be able to do it. It's like you're normally grabbing one.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
Never. And so good to train this. Again, speaking to the trainers, if you haven't become proficient at this to teach your clients, Tremendous value to getting good at this and teaching them this.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
I mean, of all the ones we're talking about, this is my favorite because I think this is the one that if you just did this and got really strong, you take care of a lot of stuff. You got to think about this. All the way down to your ankles. to your hip, to your low back and core area, to your chest, to your shoulders, to your forearm.
Mind Pump: Raw Fitness Truth
2593: Six Weird Lifts That Make You Strong AF & More (Listener Coaching)
I mean, every part of your body is, like you said, and it's slowed down and exaggerated, like you said. And so you have to break this all the way slowly and mechanically down and get proficient at it. And you're going to be strong in all those areas. All the angles matter. And we've talked about this before on the podcast. As a trainer, a great... like a thing to have your, you never lose, right.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
We are significantly bigger on iTunes and about the same in the podcast on YouTube. And so to think that 40,000 people for an entire year listen to Mind Pump more than anything else in their ears is crazy to think that. And I confidently believe that so at least 40,000 of those people would find us no matter where we're at.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And 40,000 people listen to me every single day is more than enough people to build a livelihood for all of us here, right? So... Social, I think, is a great tool to have and a compliment, another way to connect with your audience, another way to tell your story, kind of like a little bit of a business card too.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Like, so it has its place and it's valuable, but we don't place a lot of value on a single thing. And this was, again, intentful, right? Like we... We always agreed that we wanted to own our audience. Like we didn't want to, because I had never heard horror stories of people that I knew that were making really big money on Facebook or Snapchat.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And then all of a sudden the algorithm changed and they were losing tens of thousands of dollars like overnight. And we knew that early on. So we were always like, listen, we have to find ways to connect to our people on so many different platforms and build a relationship so well that it didn't matter if these platforms got weird or shut down or like that, like we want to control.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
We have a lot of brands that we are their number one advertising partner over Joe Rogan. And that's because those 40,000 people that have listened to us more than anything else on their podcast, they buy almost anything that we recommend. And so we were very careful to protect that. We were a multi-million dollar business before Instagram even hit 50,000 followers.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And so we were mindful of that early. And so we build it. Although I will admit that I was naive and for the first two years did not build an email list. I say this is the biggest regret or mistake that Mind Pump ever made. And I'm responsible for this. I actually thought, and this was a learning curve for me, I thought that social media replaced email marketing.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I thought that that was what we were seeing happening. I couldn't have been further from the truth. What I have realized over all these years of doing this now is that they're different. They're different monsters. And every medium is that way too.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So for the people that are entrepreneurs that are listening, it's very, very clear that I have a Spotify audience, I have a YouTube audience, I have an Instagram audience, I have an email audience. Now there is definitely a crossover on all these platforms. There's a problem. And if I had to put a number on it, I'd say 5% or 10% of these people maybe cross over all platforms.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
But for the most part, most people stick to the platform they consume all their content on. And they would consider themselves a YouTube person or an Instagram person. And so it's important to learn your voice on each platform. and know how you communicate on email is a little bit different than how you communicate on the podcast.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I remember when we first learned this mistake, when we started the YouTube channel, we'd already been doing pretty well with the podcast. We weren't on YouTube yet because we kind of thought, who the hell wants to watch three idiots talk in a chair, fitness for an hour and a half? So we were like, that's ridiculous, we won't do that.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
But we did go, well, we are personal trainers, and so we can give out exercise videos. that and that add value, right? How do we add value to our listeners already? Let's teach them visually like exercises. That's a good way to bolster the business. Agreed. Okay. We all do it. Well, this worked for the podcast. So let's do this on the YouTube channel.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So if you go back on our YouTube channel, you'll see how we used to start every YouTube episode on the, on the exercise channel. And it was literally the three of us making jokes and talking all silly and goofy and being ourselves. And Doug would swoop in with the camera and like the first
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I don't know, two minutes of the YouTube video, which is supposed to be exercise tutorial videos, was us, you know, joshing each other and having fun and teasing and kind of like talking, you know, telling a story. And then we would get into the exercise demo. And we just thought because that was the formula for the podcast that okay, it'll work on YouTube.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And it kept falling on its face and people were commenting like crazy. This is stupid. Who are these idiots? I don't, get to the exercise. Tell us how to do this. And we kind of ignored that for a while. And it took a while before we realized like, oh, wait a second. It was funny because when I look back, it was so obvious, right? It's like, how do I use YouTube?
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
If I want to learn how to bake a cake, and I YouTube that recipe, do I want the person to be talking five minutes about jokes in their personal life before they get to it? I'm going to skip and I'm going to go right, give me the guy or the girl that gets right to the recipe and teaches me. That's why I searched for this. What are these idiots doing talking? And why do I need all three of them?
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Like, I mean, looking back, I go like, oh, of course, but we didn't know that. And I didn't know that until we tried that and we realized like, oh, okay, wow, these platforms are really different and everybody uses it in different ways. And so learning, how to take your overall arching mission and voice and shape it into whatever medium that you are using.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
You do not need millions of people looking at you on Instagram or YouTube or whatever. What you need to do is...
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
How we write long form content like white papers is so different to how we do short form emails is so different to how we do one minute reels is so different to how we do hour and a half long podcasts. And it took a while to kind of really figure out how we change those, but yet stay on-brand, authentic to who we are and continue to communicate the message that we're trying to do.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
But understanding that on each platform, we're speaking from a different voice. But to this day, the email marketing, which I thought was dead, is responsible for about 40% of MAPS Fitness products revenue every single month, which is hundreds of thousands of dollars every single month that I thought was dead. And so we were a little bit behind when we started actually capturing emails.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
YouTube is, I tell people like, before you get into YouTube, you better have some thick skin because it's a bunch of teenage boys on there. That's like 80% of the platform is with a teenage mean ass boys sitting at home in their basement with their mom, just trying to talk shit and troll people.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So I tell people like, before you get on YouTube, you better have thick skin because it is just like you. We had like, if I want to get emotional and feel really good about what we're doing, I'll go on and I'll read iTunes reviews.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
oh yeah, we have thousands of reviews that will bring a tear to your eye, the stuff that people say about us. And I mean, it's literally like 99.99% five-star. That's like how awesome the podcast reviews are. So I used to go on there all the time when I want to feel good about myself. Like, oh, I'll read those reviews for the day. YouTube, complete opposite.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Like if I want to ruin my day and be upset, all I got to do is go to the latest YouTube video and just read comments because rarely ever are those comments even close to what the comments we get. So it is true. You have to learn the mediums and how people use them and understand what the game you're kind of playing with those people. And so, and you can't let it bother you.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
You really have to be okay with like, that's just the nature of the beast is I'm communicating this to people that aren't necessarily the people that I've put a lot of work into building value with. These are people that literally just randomly found me today, have no idea who I am. They don't know my character. They don't know where I come from. They don't know any of that stuff.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And they're just going to say shit to say shit. So you got to be careful if you let those things get to you.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Great question. And I love to answer this question because I do think that it can be overwhelming at first. Like, oh my God, everyone's telling me, Gary Vee has a good saying too, of like looking at it like real estate assets and you just want to start, you want to acquire all these things and allow it to organically grow over time and
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
But it could still be daunting of where do I start, what do I do? The advice that I give is most people, hopefully, especially if you're in entrepreneurship, know this about yourself enough to know that what you like doing the most, meaning like... So I can't put three sentences together. Grammatically, I just am the worst of all of us. So I do not touch copy. I do not write emails.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I would be the worst for that. So... I would be a horrible person to write our emails. I would be a horrible person to write our 5,000 word documents that we give out for free. And if I was doing this all by myself, that's not the first place I would go to. And eventually what I'd probably do is build the other businesses up and then hire somebody who has that skillset better than me.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So I tell people to lean into what you like doing best or what you know that you do best. And so you might not know what you do best yet, but probably that's going to be where you like. So if you do really well with talking for an hour and a half and you have a lot to say and you have a lot of experience on that, I think podcasting is really good.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
But podcasting will kill you if you're relatively new, you don't have a lot of information, you don't articulate well, you can't storytell. If you can't do those things, then podcasting is a sure fire away for you to tank right away. Maybe you're really good at like very poignant things. One minute I can drop some knowledge on somebody in one minute or give them a tip that's super value.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Oh, then maybe like Instagram reels or TikTok is a really good place for you to start.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Maybe you're somebody who's like really good with like a camera and you understand lighting and you take really aesthetically pleasing pictures and, you know, you can write witty captions and you're really good at like tying like something that's fun and informative, like a together and you can write an Instagram caption. Maybe Instagram is the place that you lean into, right?
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So maybe you're really good about talking one-on-one to a camera vlog style on YouTube. And so you do like vlogging on YouTube, but I would, my recommendation is, is decide what that is for you, whether you, You try it all out and kind of figure out, oh, this is what I'm better at. Or you already know that about yourself. Like I obviously knew I'm not the person to write.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I didn't need to go try that. It was just like that. I'm not good. That's not a strength. Let's lean. Let's go somewhere else. So my advice is to lean into the thing that you feel most comfortable with because every one of those mediums, like I said before, is like a different business for us. So you can be successful at whatever it is that you have to offer on any one of those mediums.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And you're most likely to be successful on the one that you like doing and that you're good at. And so instead of like spreading yourself thin and trying to do a little bit of all of it and kind of being like a jack of all trades instead of an ace of one, like literally hone in on the one or two things that you communicate best on and really double and triple down on figuring that out.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Because I think you could build a sustainable business on one platform. Although I think there's tremendous value in being on all of them. Stay in your lane first, get really good at it. And then if you are like me, you learn to outsource and you outsource that, or you learn those other platforms over time. And you'll learn a lot just by growing a community on one of them first.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So that's typically what I recommend to people.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I love that we got here because one of the things I'm most proud of that we did was I think we really disrupted the advertising space on podcasts. So 10 years ago when we came in this, this is relatively new. No big brands are advertising on podcasts yet. Very few people realize what a powerful medium it is. So the companies are pretty sparse.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Although in the fitness space, there was a lot of like supplement companies and a lot of these companies were there. They were figuring this out early on. And what was really good was that we were so protective of the brand and our branding and our voice that we didn't want to convolute it with, other brands and other people's voice and direction and vision.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So we agreed that we may never take advertising. So we said that early on. We said, you know what? We can build a successful business and we don't need to take on advertising sponsorship money from any. And obviously, when we hit new and we were getting out there, we were getting approached right away. And of course, there's a temptation when you're making no money and someone says,
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I'll give you a thousand dollars to do a commercial on your show every day or what like that. Would you take it like, oh wow, a thousand bucks. We're making no money. That's money. Like let's do it. It's reoccurring. But we agreed, no way. Like this is not an end. And we did that for several years. So we were getting actually kind of bombarded by a lot of companies.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I mean, it's not like Nike was coming up to us and these brands that we'd be like, I mean, if that would have happened, I'm sure we would have been over the moon, but then I happening. If you're just building your business and you're just getting started, those huge companies are not going after the small entrepreneur that's getting their first thousand listeners.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
What you're getting is a lot of other startup companies, a lot of other supplement companies, small brands that know that they could probably offer you a couple hundred bucks to Because to you, that's a lot of money because you're just getting started.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And so it's appealing and it's great for them because if they can spend a couple hundred bucks to get a thousand or a few thousand people to hear about their brand, it's great ROI for them. So it is very selfish on their end. It's a completely motivated by that. It's a numbers game. Plus at that time, so I was here before people realized how powerful podcasting was.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And I've been here after the companies were really taking advantage of a lot of the podcasting. And I actually, luckily I had enough of business acumen to recognize that right away. Wait a second. You're going to pay me just based off of listens the same. So let me get this straight. You have three guys, have a marketing sales background. We pride ourselves on being really good at that.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
We've built an incredibly community. Our community might be small, might only be 5,000 people right now, But you're going to pay me the exact same amount of money as this other just random person who might not have a relationship, might not have any sales skills. The same just based off of CPMs, just off of downloads. That's how you decide how much you're like, no way, no way.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I know how valuable even my five customers are because those five customers, they'll go buy anything I tell them to because I've already built that relationship with them. So you can, and for the audience, let me tell you how important and powerful this is. We have a lot of brands that we work with that work with someone like Joe Rogan. And Joe Rogan obviously is way bigger than us.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
We are their number one advertising partner over Joe Rogan. And that's not because we're anywhere close to as big as he is. But it's because the relationship that we have built with our community, those 40,000 people that have listened to us more than anything else on their podcast, those are like real customers. They buy almost anything that we recommend.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And so we were very careful to protect that. We didn't want to just to make a couple extra bucks here or there. We didn't want to take advantage of that. And we actually told that story on the podcast while we were growing. So if you go back far enough, you can hear me share on the podcast oh yeah, this company tried to get us to sponsor them. And we would talk about it on the show.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And we'd tell them, no way, we're not going to send our people that way and this and that. And oh, you're just another supplement company doing this. And we vetted them. And we would openly talk about potentially taking on advertisers and saying no to people for a very long time. So the small audience... that got to hear that. And then the ones that were coming on could hear it for a long.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And then when we started to take partnerships on, they weren't people that were reaching out to us. I began to go after companies that I was interested in. If it was a product or a clothing line or something that I liked, I used the guys all love. I'm like, you know what? Let me reach out to them. They don't know who we are.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
We're not big enough for them to be on their radar, but let me get on the phone with them. And so I would reach out to these companies and the initial conversation would be like, oh, who are you? What do you do? And I'd have to sell them on how big our audience is, even though it was still pretty small at that time and what we do and our mission. And most of them would be, oh, okay.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
We'd hit it off relationship wise. And then it'd come down to money. Like, wait, we're not, I don't know if we're going to pay you guys that much. We don't know what the ROI on that is. And so if it was a brand that I believed in, that I liked, that I wanted a partnership, one of the ways that I would lead with them is to say, hey, listen, this is my commitment to you. I like your brand so much.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I don't want just an advertising deal with you guys. I want to build a partnership and a relationship. So we don't do advertising affiliate type deals. We build partnerships and relationships. And this is how much I'm committed to that with you. So we have the podcast, which is our biggest medium where we get the, probably the best ROI. And also this is how much I think our commercials are worth.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Thank you. I'm excited to be here.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And if you do not make that money back, I will guarantee you to get it because what I'll do is I'll use my email list. I'll use my Instagram. I'll use Facebook. I'll use all my other platforms to make good on that deal. And they were like, really? I said, yeah. So it's zero risk for you. You spend $5,000 with me. I will guarantee you $5,000 back. I think the podcast will do it.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
But if the podcast doesn't, you communicate with my team weekly. I have a person on point who does this. Every Monday, you talk to her. You let her know. If we're underperforming on numbers, then our job will be then to make sure that we bring those up using our other social media platforms. So we never sold any other medium. We only sold the podcast.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And then I would agree to them that I will deliver on ROI. we built a reputation around that. And then before long, we were the podcast that everybody was like, go work with Mind Pump because you're guaranteed not to lose. And so then I had people banging down my door asking to advertise.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And so then I got to be very picky and choosy with the brands that aligned, that I love, that I wanted to work with. And it was less about the exact dollar amount. It was more about building that relationship with brands that align with us and that our customers we thought would like. And so at first, What did we do the first year? $60,000 or something in advertising, something like that.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
It'll do over $5 million in advertising now. But it started as this small revenue stream that we didn't need that we said, hey, let's go build it this way. And I didn't see anybody else making promises like that in the space. The conversations I had were awesome. They would go, oh my God, like nobody is doing that. You guys are going to guarantee it?
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I said, yeah, I'm going to guarantee you because my goal is to present you a price that I'm pretty confident that we can deliver on the podcast. And my goal is to not use it because I don't want to convolute my message on social media. So if you go through my social media, you won't see any brands. You won't see any promotion. I don't do any of that stuff, especially on my personal page.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
None of that stuff happens because I don't want to do that. But I care enough about the relationship that if I needed to bring that brand up to show them to make good on a deal like that, then I would. And so now when you fast forward, what is it, seven years or so later when we started, I go into 2025. By August of this year, we have all advertising locked out completely for 2025.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
contract signed. There's no opt-out. There's no negotiation. There's no minimum marks. There's no nothing. It's, this is what it costs. This is where the spots are. You're paid for the year. And then we deliver. And so we've built that reputation with brands that It's cool now. It was work at the beginning.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
It was a lot of work to build those relationships, to find those companies, to prove that to them. But now we have a reputation. We have a reputation in the space that you want to work with us. And so now it's cool. Like I had a last year, I don't know if you're familiar with the brand, Chili or Uhlers, they're their sleep bed pads or whatever. That business went under last year.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
We were partners with them for like two or three years working with that company. And we found out, we didn't know that their business was going under. The way we found out was through their competitor, Eight Sleep, had been wanting to work with us for so long, had been watching the market, knew that that company was going under before we knew they were going under.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
They were still under contract with us and still paying their bills. So we weren't the wiser, but they were about to go under. They reach out to us and say, hey, They're not going to be able to continue sponsorship next year. We know how long of a wait list you guys have. We want in on next year.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
We're willing to put money down right now to guarantee that we can advertise with you guys because we know that you're not going to be able to sponsor them. We're a better product. Let us send you a couple of mattresses right now so you can try the product ahead of time. That's the type of relationship building that we've done with partners. And that's how bad people want to work with the company.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
But it wasn't built overnight. It was built over years of building relationships and being very careful and meticulous about who we work with as a sponsorship and a partnership on the show. And if you chase the little bit of initial money you might get, it could really tarnish a brand and a relationship that you have with your customers.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I think that we were so intentional about it that I think it was nine years ago when I bought the trademark, stay authentic for our clothing line. What we saw when we got in this space was how fake a lot of it was. It's gotten better, but it still is. I'm sure you know how many people are fake successful, fake fit, fake. It's just so much of that. And we quickly saw it right away.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Whereas now, and we took our audience along with that journey, They know like if we if there's a new company we're working with and we drop it, like people go run and buy it before they even think twice about it. They don't they know that we did all that vetting and they know we wouldn't represent them if they weren't a brand that's awesome or that aligns with our community.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And so that's really served us today. And now it's one of the most powerful revenue streams that we have that we didn't intend on having.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And we're like, man, This may be working for these people right now, but eventually they're going to be found out. Eventually the customer will get smarter. And eventually the messaging will be about authenticity, about being yourself. And that will be the only way to win.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So much that we decided to go out and trademark Stay Authentic because we believe that that wasn't a buzz term when we trademarked that almost 10 years ago. It was, we believe that that was the direction that, and you hear that now everywhere. Anybody who's successful like yourself in here that communicate things that are important, I've heard you say it on your show multiple times too.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I think in general, and this goes for entrepreneurs and just people in general when it comes to working out and fitness, is that we overcomplicate it because there's so much noise in what's the best exercise program? What's the best diet? What's the best this? And it's like, honestly, if you lift weights two hours to three hours tops a week, that's it. Strength train.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
focus on the big lifts, squat, deadlift, bench, overhead press, that by itself, and approach working out like a skill, not a punishment. You don't go into your workout trying to get a crazy sweat. You're not trying to chase being super sore. Go in, practice those movements, get good at them, get strong and slowly do that. Just, and consistency matters more than anything else.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
That's the first thing related to like what to do exercise wise. Don't overcomplicate it. Focus on those things. Exercise is not a form of punishment. The biggest mistake people make is over applying intensity and volume. It takes very little to elicit that change and to get the body adapting to want to build muscle and then feed it properly with making sure you hit your protein intake.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
That's the simple advice. Why you want to do this as an entrepreneur. And I'm reminded of this every time I fall off the wagon or I'm on an off streak of, say, 30 days where I might not have lifted or something like that because I'm busy.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And I tell myself this same excuse, like, oh my God, I'm so busy, I can't get to my working workout, or oh, I don't have time at this time, I've got all this going, this and that. It is wild how much more time you get when you work out.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
You are a, you're a better husband, you're a better wife, you're a better business partner, you're a better entrepreneur, you have more energy, you have more stamina, you sleep better, you're sharper, you have more cognitive, I mean, you are just better than
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
When you are a healthier version of yourself, so if you really care about being very successful in entrepreneurship, which the skill sets are, speed, stamina, your acumen, your cognitive function, these things all matter when you want to be successful. The healthier, stronger version of you is better on all those attributes, all of them. They all come up. And you even get more time in the day.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I know that sounds weird. Like, wait, how does that make sense? You're telling me that I work out for an hour and I get more? Yes, because it's wild what happens. And why that is is because every minute of your day is slightly more productive than it would be if you're not working out.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And those minutes in the day or the entire day add up way more than the 50 minutes that you committed to that workout. And so do it. Your future successful entrepreneurial self will thank you because you've made time to do that and you will get the time back and you'll get the return on investment tenfold being a healthier, stronger version of yourself.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Authenticity is so, so important to the brand. That's what we led with. We really did that from the very beginning and it was a slower game because it's not as sexy. It's not as cool. It's not as trendy. It doesn't go viral, but it's authentic. It's real. And I think that there's a big mistake in the social media game that people make that, again, we were lucky that we did brick and mortar first.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
To become more profitable, here's what I'm going to lean into. And that, because it didn't hit me until I was 26, and that was the pursuit of daily growth. I didn't come from a big family of reading, and I didn't think of that as something that would return on my investment. But holy crap is that. And I know that Alex Ramosi, right, says this a lot too.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Talks about like, I love the way he talks about when someone asks him how to invest $10,000. How do I do this? I'm 20 years old. I have $10,000. And he's like, reinvest in yourself. Go grow your skill sets. in the marketplace because nothing is going to give you a greater return on your investment than improving who you are.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Get better, get growing, and hold yourself accountable to that on a daily, on a daily, like go ask yourself at the end of every day, what did I learn today? How did I get better at my craft? How did I become a better person? What did I read and learn?
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And if you're stringing days together where you don't have an answer to that, that's your first thing you go do right now is don't let a day go by that you're not growing and learning and improving yourself because that shit starts to compound.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And when you look back five years later, and boy, will you be so much more valuable in the marketplace five years later of doing that every single day than if you just kind of haphazardly go about it.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So the single best piece of advice that was ever given to me changed my life. I'll tell you the short version of it. I had just finished crushing goal at my gym, 110% of goal. The boss came in. I was proud of myself. I was excited. I thought he was coming in to tell me how great I was. And he came in and he picked me apart. Told me all the things I was doing wrong and this and that.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And it just broke my heart inside. But that's not who I am. What do I do? Work harder. So I was in the back just working on all these things, getting my paperwork worked, being better at all the things that he said. And later on, who became a best friend of mine, who was the manager at that time, comes back and he sees me on the desk working on stuff. He goes, what the F are you doing?
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
He swipes everything on the table. And I looked at him, boss came in. He told me I'm not doing this. He says, Adam, listen, you're in the position that you're in at this young of an age for a reason. Stop focusing on the things that you're not good at. Focus on what you're good at and be fucking great. And that just hit me like a ton of bricks.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And it's just like, he's like, go be great at what you're at. And so I tell people, like, don't get hung up on your weaknesses and the things you're not so good at. Lean into the things that you love and that you're good at. and become an expert and become great at those things. That will serve you so much more.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Look up Mind Pump. I love to send people to mindpumpfree.com because that's a lot of where all of our free resources are. You can find the show on any platform out there. Don't buy anything from me. Go listen to all the free valuable content I have first, and then hopefully become a listener too.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Thank you, Hala.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And I use the analogy of if I had just started my brick and mortar gym and I turned the lights on, it's day one, and five potential customers walked in, how would I treat them? And how would I be? What would I be like? And what would I do? Oh, man. First five people paid attention to my business. I'm over there greeting them and talking to them and excited. I mean, I found out all about that.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I'm making those five people my best friends because I got all the time in the world. I got no customers. These are the only five potential customers I have. And so it's wild to me because that's like rules of business. Like any good business person 20, 30 years ago would say, of course, of course you would do that. Well, then why do so many people treat it differently on social media?
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Why are they looking for so much, so many eyeballs? They want to go viral and have a million people paying attention to them, but then they don't even respond to the one comment or they don't DM and talk to the people. So I think the strategy that people were doing early on to get famous and get attention was a terrible strategy for a long-term business.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And there was kind of this, what's the term I'm looking for, where they get there, it's a false perception of what reality is for them. Meaning, they had a million followers. And if you've got a million eyeballs on you, I guess you could start a t-shirt line.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And by default, you can make a few hundred thousand dollars initially, just because you got a million eyeballs, but that's not a really successful business. Like it's just because you have that many. And by default, one half a percent of them bought something from them. It's like, that's not, and we weren't looking for that. And we knew that, and we didn't want to get into that game. We were like,
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I don't want to try and compete with all these people doing that. Let's go help five people. Let's go change five lives. And this is, again, something that we were taught in building a trainer business was I realized how powerful. Now, granted, it's great to get leads. It's great to get all these potential customers looking at you or coming into your gym or things like that.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
But nothing was more powerful than changing that one life. I changed that one life. And that lady, 20 years later, is still talking about me. And I still get people that find me from her 20 years ago because I changed her life. Like, holy, the ROI on that is crazy. How many people has she turned on to me and what I do because I put so much in it?
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And so we approached even the social media game the same way. Let's not try and overcomplicate this and try and go viral and figure out what all the trendy stuff is. Let's go change five lives. Let's go find our people that need our help and just really focus. Because none of us knew what the hell we were doing in the marketing space of social media.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Like we didn't know, but we knew that about business. We knew the power and the value of that. And we just looked at it as like, well, this is cool that we're in this place where this ability to do it for free and people could find us online, like that's a really powerful, unique tool. But let's not overcomplicate it with and measure it by how many followers we have is this business acceptable.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And we were a multimillion dollar business before Instagram even hit 50,000 followers. And so I tell this to people all the time. You do not need hundreds of thousands, definitely not millions of people looking at you on Instagram or YouTube or whatever. You don't. What you need to do is go find your thousand loyal customers. And I forget what book that is or who wrote that. It's a great read.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Yes. Thank you. Your thousand tribe or whatever. Right. So once you, and so that was, it was like, we're on this mission. Let's go find a thousand people that we can. And I think that's such a, it's such a good number because I really did think I felt right around a thousand loyal customers. It was like the business was rocking and rolling.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I mean, it was just, cause at that time, once you reach that point where you've changed a thousand, you've got a thousand people out there marketing and advertising for you. And let's say, obviously not all thousand people are out there walking with signs saying, listen to my input. Of course not. But there's enough of them at all times always doing that.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
They are constantly talking to a family or a friend. And that lead is so much more valuable than any paid lead you could ever potentially get in this game. And I've spent tens of thousands, probably hundreds of thousands of dollars now in all the different ways that we can advertise on Google and Facebook and Instagram and And we've always ran these campaigns.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And then at the end of the day, we come back to organic traffic because those customers are so much better than the lead that I paid all this money to get them to convert right away who don't have a relationship with me, don't know who I am. But because they got hit with this ad or whatever, they converted. Like those actually end up being the worst customers.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
They're the most difficult to deal with. A lot of times, if you have any sort of refunds or cancels, it's coming from those people. They complain the most. They are the hardest customer and it costs me so much to get them.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Versus if I put out a good piece of content with the intent of helping somebody for free and giving them something super valuable that I learned over my decades of training clients, if I can impact them with one piece of content that goes out and helps like five people,
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Those five people that I help for free on that Instagram post or that YouTube clip or that podcast episode, those five potential leads, oh my God, those people are so much more valuable than the thousand people I just added on Instagram because I paid for some post to go, you know, to be pushed out there to a bunch. And I just don't think a lot of people realize that.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I don't think they think that the game is volume. And it's like, no. And in fact, I actually think that that sometimes can convolute what you're doing really well, because you might be getting all this attention. And so you get this idea like, oh, we're doing really good. But it's like, you're not even attracting your true customers. You're just getting eyeballs and random people.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And that just causes more headaches and confusion. People that are, you might be doing the right things in your business because you're so focused on attention. You're getting steered in these wrong directions because you have a bunch of random looky-loos who don't even know who you are. Oh, that sucks. Or I don't like that. Or why don't you do more of this?
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And then you start, we had to be careful of this. I remember early on, like not allowing that noise to steer our mission. Like we know what the goal is. We know what the mission is. Like, of course, there's gonna be some haters or some people who don't know us that are gonna hop in there and just gonna make some comment about us. Like you can't let that, deter your mission.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And so I do think that's the problem with a lot of entrepreneurs that are trying to build on these social platforms is they get so hung up in the race to followers game. And it's like, no, you can build a million dollar plus business off of thousand people. You do not need tens of thousands or hundreds of thousands to build.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And those people, the lifetime value of those customers, like, and so that's kind of like, even how we've scaled this business and with all these arms, what we look at is our best customers. And then we ask ourselves, what do those 10,000 people have in common? What are other things that we can serve them, that community? Because we've already won them over on the value we've already provided them.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I bet you there's something in common with those 10,000 people. And what are we not doing to provide that? Because they're already bought into us and what we're doing. If I can now find a way to service the most common thing those 10,000 people have to service them, I've got another business. And so that's kind of how we've continued to stack the business is looking at our customers.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And we started that way even when we were just a handful of them of what do these five people have in common? that we can give to them and then build and letting that steer the direction of the company. And even though we had that one program and that was initially how we monetized, every program thereafter and every revenue stream thereafter has really been steered by the consumer.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
It's never been, I always tell people that are trying to build a business like, It's important that you love your ideas because it's important to be passionate about your ideas, but don't marry them and be okay with pivoting.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And I do think that that is some of the most common traits of really, really successful people is their speed and their ability to pivot and to not hold on to a bad idea or a bad direction because that's what they want to do. It's like, okay, I think this is what everybody wants. Let me go put it out there and test it. It's like, oh shit, nobody cares about that.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
It's like, okay, how quick can I let go of that and move in the direction that I think they all want? That's an important skillset. And really most of all the revenue streams after the very first product have been steered that way of us listening to our already customers and finding how can we continue to add value and serve them, allow the business to come to us like that.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Oh, by far. We could shut off. We tested this back when Sal got kicked off. So this was about two years ago. It was right in the thick of the COVID stuff that was going on. And Sal sometimes can say stuff politically. And at that time, that was a very dangerous thing to do on social media. He has the I don't give a shit attitude. And so do all of us who were like, go for it.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I had people banging down my door asking to advertise, but we agreed that we may never take advertising.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Say what you want to say. Do what you want to do. And he was removed. So he was kicked off of Facebook and Instagram multiple times. And we had our best revenue run at that time. We didn't feel an ounce of that. He had the biggest Instagram page. He had the most engagement. So he had the most powerful Instagram out of all of us at that time.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And he was completely removed off of it for six months, eight months, something like that. And we continued to scale during that entire time. And so it really made us realize that these assets are good and are powerful and a tool, but they're not necessary for us because we had a very strong foundation from the podcast, from the email list, from building these customers.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
This whole conversation you and I have been having, if you truly change the lives of a thousand people like that, they'll follow you. They'll find you. They will. You could shut down all platforms. And I believe that from us right now. We could turn everything off. go to some other random platform no one's ever heard of, and maybe not everybody, but a good portion of people, they will find us.
Young and Profiting (YAP) with Hala Taha
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I mean, we just did the Spotify raps that come out and like that just came out. I love when those come out because it gives me, I get to peer into some more insight that I don't get to see. And I love data numbers like that. And for 40,000, over 40,000 people, we were the number one thing they listened to all year on Spotify. And that's just Spotify. And that's one of our smallest platforms.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
We are significantly bigger on iTunes and about the same in the podcast on YouTube. And so to think that 40,000 people for an entire year listened to Mind Pump more than anything else in their ears is crazy to think that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
and i confidently believe that so at least 40 000 of those people would find us no matter where we're at and 40 000 people listen to me every single day is more than enough people to build a livelihood for all of us here right so social i think is is a great tool to have and a compliment another way to connect with your audience another way to tell your story kind of like a little bit of a business card too like so it has its place and it's valuable
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
but we don't place a lot of value on a single thing. And this was again, intentful, right? Like we always agreed that we wanted to own our audience. Like we didn't want to, because I had never heard horror stories of people that I knew that were making really big money on Facebook or Snapchat.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And then all of a sudden the algorithm changed and they were losing tens of thousands of dollars like overnight. And we knew that early on. So we were always like, listen, we have to find ways to connect to our people on so many different platforms and build a relationship so well that it didn't matter if these platforms got weird or shut down or like that. We wanted control.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And so we were mindful of that early. And so we built it. Although I will admit that I was naive and for the first two years did not build an email list. I say this is the biggest regret or mistake that MindPump ever made. And I'm responsible for this. I actually thought, and this was a learning curve for me, I thought that social media replaced email marketing.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
We have a lot of brands that we are their number one advertising partner over Joe Rogan. And that's because those 40,000 people that have listened to us more than anything else on their podcast, they buy almost anything that we recommend. And so we were very careful to protect that. We were a multi-million dollar business before Instagram even hit 50,000 followers.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I thought that that was what we were seeing happening. I couldn't have been further from the truth. What I have realized over all these years of doing this now is that they're different. They're different monsters and every medium is that way too.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So for the people that are entrepreneurs that are listening, it's very, very clear that I have a Spotify audience, I have a YouTube audience, I have an Instagram audience, I have an email audience. Now there is definitely a crossover on all these platforms. There's a problem. And if I had to put a number on it, I'd say five or 10% of these people maybe cross over all platforms.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
But for the most part, most people stick to the platform they consume all their content on. And that's, they would consider themselves a YouTube person or an Instagram person. And so it's important to learn your voice on each platform. and know like how you communicate on email is a little bit different than how you communicate on the podcast.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I remember when we first learned this mistake, when we started the YouTube channel, we'd already been doing pretty well with the podcast. We weren't on YouTube yet because we kind of thought, who the hell wants to watch three idiots talk in a chair, you know, fitness for an hour and a half. So we were like, that's ridiculous. We won't do that. But we did go, well, we are personal trainers.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And so we can give out exercise videos. That and that add value, right? How do we add value to our listeners already? Let's teach them visually like exercises. That's a good way to bolster the business. Agreed. Okay, we all did. Well, this worked for the podcast. So let's do this on the YouTube channel.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So if you go back on our YouTube channel, you'll see how we used to start every YouTube episode on the exercise channel. And it was literally the three of us making jokes and talking all silly and goofy and being ourselves. And Doug would swoop in with a camera.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And like the first, I don't know, two minutes of the YouTube video, which is supposed to be exercise tutorial videos, was us, you know, joshing each other and having fun and teasing and kind of like talking, you know, telling a story. And then we would get into the exercise demo. And we just thought because that was the formula for the podcast that, okay, it'll work on YouTube.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And it kept falling on its face and people were commenting like crazy. This is stupid. Who are these idiots? I don't, get to the exercise. Tell us how to do this. And we kind of ignored that for a while. And it took a while before we realized like, oh, wait a second. It was funny because when I look back, it was so obvious, right? It's like, how do I use YouTube?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
If I want to learn how to bake a cake, and I YouTube that recipe, do I want the person to be talking five minutes about jokes in their personal life before they get to it? I'm going to skip and I'm going to go right, give me the guy or the girl that gets right to the recipe and teaches me. That's why I searched for this. What are these idiots doing talking? And why do I need all three of them?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Like, I mean, looking back, I go like, oh, of course, but we didn't know that. And I didn't know that until we tried that and we realized like, oh, okay, wow, these platforms are really different and everybody uses it in different ways. And so learning, how to take your overall arching mission and voice and shape it into whatever medium that you are using.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
How we write long form content like white papers is so different to how we do short form emails, is so different to how we do one minute reels, is so different to how we do hour and a half long podcasts. And it took a while to kind of really figure out how we change those, but yet stay on brand, authentic to who we are and continue to communicate the message that we're trying to do.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
You do not need millions of people looking at you on Instagram or YouTube or whatever. What you need to do is...
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
But understanding that on each platform, we're speaking from a different voice. But to this day, the email marketing, which I thought was dead, is responsible for about 40% of MAPS Fitness products revenue every single month, which is hundreds of thousands of dollars every single month that I thought was dead. And so we were a little bit behind when we started actually capturing emails.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
YouTube is, I tell people like, before you get into YouTube, you better have some thick skin because it's a bunch of teenage boys on there. That's like 80% of the platform is with a teenage mean ass boys sitting at home in their basement with their mom, just trying to talk shit and troll people.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So I tell people like, before you get on YouTube, you better have thick skin because it is just like you. We had like, if I want to get emotional and feel really good about what we're doing, I'll go on and I'll read iTunes reviews.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
oh yeah, we have thousands of reviews that will bring a tear to your eye, the stuff that people say about us. And I mean, it's literally like 99.99% five-star. That's like how awesome the podcast reviews are. So I used to go on there all the time when I want to feel good about myself. Like, oh, I'll read those reviews for the day. YouTube, complete opposite.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Like if I want to ruin my day and be upset, all I got to do is go to the latest YouTube video and just read comments because rarely ever are those comments even close to what the comments we get. So it is true. You have to learn the mediums and how people use them and understand what the game you're kind of playing with those people. And so, and you can't let it bother you.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
You really have to be okay with like, that's just the nature of the beast is I'm communicating this to people that aren't necessarily the people that I've put a lot of work into building value with. These are people that literally just randomly found me today, have no idea who I am. They don't know my character. They don't know where I come from. They don't know any of that stuff.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And they're just going to say shit to say shit. So you got to be careful if you let those things get to you.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Great question. And I love to answer this question because I do think that it can be overwhelming at first. Like, oh my God, everyone's telling me, Gary Vee has a good saying too, of like looking at it like real estate assets and you just want to start, you want to acquire all these things and allow it to organically grow over time.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And, but like, it could still be like daunting of like, where do I start? What do I do? The advice that I give is most people, hopefully, especially if you're in entrepreneurship, know this about yourself enough to know that what you like doing the most, meaning like, so I can't put three sentences together. Grammatically, I just am the worst of all of us. So I do not touch copy.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I do not write emails. Like I would be the worst for that. So, I would be a horrible person to write our emails. I would be a horrible person to write our 5,000-word documents that we give out for free. And if I was doing this all by myself, that's not the first place I would go to.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And eventually what I'd probably do is build the other businesses up and then hire somebody who has that skill set better than me. So I tell people to lean into what you like doing best or what you know that you do best. And so you might not know what you do best yet, but probably that's going to be where you like, where you like.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So if you, if you do really well with talking for an hour and a half and you have a lot to say, and you have a lot of experience on that, I think podcasting is really good, but podcasting will kill you. If you're relatively new, you don't have a lot of information, you don't articulate well, you can't storytell. If you can't do those things, then like podcasting is a sure
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
fire away for you to tank right away. Maybe you're really good at like very poignant things. One minute I can drop some knowledge on somebody in one minute or give them a tip that's super value. Oh, then maybe like Instagram reels or TikTok is a really good place for you to start.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Maybe you're somebody who's like really good with like a camera and you understand lighting and you take really aesthetically pleasing pictures and you can write witty captions and you're really good at like tying like something that's fun and informative, like a together and you can write an Instagram caption. Maybe Instagram is the place that you lean into, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So maybe you're really good about talking one-on-one to a camera vlog style on YouTube. And so you do like vlogging on YouTube, but I would, my recommendation is, is decide what that is for you, whether you You try it all out and kind of figure out, oh, this is what I'm better at. Or you already know that about yourself. Like I obviously knew I'm not the person to write.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I didn't need to go try that. It was just like that. I'm not good. That's not a strength. Let's lean. Let's go somewhere else. So my advice is to lean into the thing that you feel most comfortable with because every one of those mediums, like I said before, is like a different business for us. So you can be successful at whatever it is that you have to offer on any one of those mediums.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And you're most likely to be successful on the one that you like doing and that you're good at. And so instead of like spreading yourself thin and trying to do a little bit of all of it and kind of being like a jack of all trades instead of an ace of one, like literally hone in on the one or two things that you communicate best on and really double and triple down on
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
figuring that out, because I think you could build a sustainable business on one platform. Although I think there's tremendous value in being on all of them, stay in your lane first, get really good at it. And then if you are like me, you learn to outsource and you outsource that, or you learn those other platforms over time. And you'll learn a lot just by growing a community on one of them first.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So that's typically what I recommend to people.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I love that we got here because one of the things I'm most proud of that we did was I think we really disrupted the advertising space on podcasts. So 10 years ago when we came in this, this is relatively new. No big brands are advertising on podcasts yet. Very few people realize what a powerful medium it is. So the companies are pretty sparse.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Although in the fitness space, there was a lot of like supplement companies and a lot of these companies were there. They were figuring this out early on. And what was really good was that we were so protective of the brand and our branding and our voice that we didn't want to convolute it with other brands and other people's voice and direction and vision.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So we agreed that we may never take advertising. So we said that early on. We said, you know what? We can build a successful business and we don't need to take on advertising sponsorship money from any. And it obviously, when we hit new and we were getting out there, we were getting approached right away. And of course there's a temptation when you're making no money.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And someone says, I'll give you a thousand dollars to do a commercial on your show every day or what like that. Would you take it like, oh wow, a thousand bucks. We're making no money. That's money. Like let's do it. It's reoccurring. But we agreed, no way. Like this is not. And we did that for several years. So we were getting actually kind of bombarded. by a lot of companies.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I mean, it's not like Nike was coming up to us and these brands and we'd be like, I mean, if that would have happened, I'm sure we would have been over the moon, but that ain't happening. If you're just building your business and you're just getting started, those huge companies are not going after the small entrepreneur that's getting their first thousand listeners.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
What you're getting is a lot of other startup companies, a lot of other supplement companies, small brands that know that they could probably offer you a couple hundred bucks Because to you, that's a lot of money because you're just getting started.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And so it's appealing and it's great for them because if they can spend a couple hundred bucks to get a thousand or a few thousand people to hear about their brand, it's great ROI for them. So it is very selfish on their end. It's a completely motivated by that. It's a numbers game. Plus at that time, so I was here before people realized how powerful podcasting was.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And I've been here after the companies were really taking advantage of a lot of the podcasting. And I actually, luckily I had enough of business acumen to recognize that right away. Wait a second. You're going to pay me just based off of listens the same. So let me get this straight. You have three guys, have a marketing sales background. We pride ourselves on being really good at that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
We've built an incredibly community. Our community might be small, might only be 5,000 people right now, But you're going to pay me the exact same amount of money as this other just random person who might not have a relationship, might not have any sales skills. The same just based off of CPMs, just off of downloads. That's how you decide how much you're like, no way, no way.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I know how valuable even my five customers are because those five customers, they'll go buy anything I tell them to because I've already built that relationship with them. And for the audience, let me tell you how important and powerful this is. We have a lot of brands that we work with that work with someone like Joe Rogan. And Joe Rogan obviously is way bigger than us.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
We are their number one advertising partner over Joe Rogan. And that's not because we're anywhere close to as big as he is, but it's because the relationship that we have built with our community, those 40,000 people that have listened to us more than anything else on their podcast, those are like real customers. They buy almost anything that we recommend.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And so we were very careful to protect that. We didn't want to just to make a couple extra bucks here or there. We didn't want to take advantage of that. And we actually told that story on the podcast while we were growing. So if you go back far enough, you can hear me share on the podcast, oh yeah, this company tried to get us to sponsor them. And we would talk about it on the show.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And we'd tell them, no way, we're not going to send our people that way and this and that. And oh, you're just another supplement company doing this. And we vetted them. And we would openly talk about potentially taking on advertisers and saying no to people for a very long time. So the small audience that got to hear that and the ones that were coming on could hear it for a long.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And then when we started to take partnerships on, they weren't people that were reaching out to us. I began to go after companies that I was interested in. If it was a product or a clothing line or something that I liked, I used, the guys all love. I'm like, you know what? Let me reach out to them. They don't know who we are.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
We're not big enough for them to be on their radar, but let me get on the phone with them. And so I would reach out to these companies and the initial conversation would be like, oh, who are you? What do you do? And I'd have to sell them on how big our audience is, even though it was still pretty small at that time and what we do and our mission. And most of them would be, oh, okay.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
We'd hit it off relationship wise. And then it'd come down to money. Like, wait, we're not, I don't know if we're going to pay you guys that much. We don't know what the ROI on that is. And so if it was a brand that I believed in, that I liked, that I wanted a partnership, one of the ways that I would lead with them is to say, hey, listen, this is my commitment to you. I like your brand so much.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I don't want just an advertising deal with you guys. I want to build a partnership and a relationship. So we don't do advertising affiliate type deals. We build partnerships and relationships. And this is how much I'm committed to that with you. So we have the podcast, which is our biggest medium where we get probably the best ROI. This this is how much I think our commercials are worth.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And if you do not make that money back, I will guarantee you to get it because what I'll do is I'll use my email list. I'll use my Instagram. I'll use Facebook. I'll use all my other platforms to make good on that deal. And they were like, really? I said, yeah. So it's zero risk for you. You spend $5,000 with me. I will guarantee you $5,000 back. I think the podcast will do it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
But if the podcast doesn't, you communicate with my team weekly. I have a person on point who does this. Every Monday, you talk to her. You let her know. If we're underperforming on numbers, then our job will be then to make sure that we bring those up using our other social media platforms. So we never sold any other medium. We only sold the podcast.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Thank you. I'm excited to be here.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And then I would agree to them that I will deliver on ROI. We built a reputation around that. And then before long, we were the podcast that everybody was like, go work with Mind Pump because you're guaranteed not to lose. And so then I had people banging down my door asking to advertise.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And so then I got to be very picky and choosy with the brands that aligned, that I love, that I wanted to work with. And it was less about the exact dollar amount. It was more about building that relationship with brands that align with us and that our customers we thought would like. And so at first, what did we do the first year? $60,000 or something in advertising, something like that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
It'll do over $5 million in advertising now. But it started as this small revenue stream that we didn't need. that we said, hey, let's go build it this way. And I didn't see anybody else making promises like that in the space. The conversations I had were awesome. They would go, oh my God, like nobody is doing that. You guys are going to guarantee? I said, yeah, I'm going to guarantee you.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Because my goal is to present you a price that I'm pretty confident that we can deliver on the podcast. And my goal is to not use, because I don't want to convolute my message on social media. So if you go through my social media, you won't see any brands. You won't see any promotion. I don't do any of that stuff, especially on my personal page. None of that stuff happens.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Because I don't want to do that. But I care enough about the relationship that if I needed to bring that brand up to show them to make good on a deal like that, then I would. And so now when you fast forward, what is it, seven years or so later when we started, I go into 2025. By August of this year, we have all advertising locked out completely for 2025. contract signed. There's no opt-out.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
There's no negotiation. There's no minimum marks. There's no nothing. It's, this is what it costs. This is where the spots are. You're paid for the year. And then we deliver. And so we've built that reputation with brands that It's cool now. It was work at the beginning. It was a lot of work to build those relationships, to find those companies, to prove that to them. But now we have a reputation.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
We have a reputation in the space that you want to work with us. And so now it's cool. Like I had a last year, I don't know if you're familiar with the brand, Chili or Uhlers, they're their sleep bed pads or whatever. That business went under last year. We were partners with them for like two or three years working with that company.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And we found out, we didn't know that their business was going under. The way we found out was through their competitor, Eight Sleep, had been wanting to work with us for so long, had been watching the market, knew that that company was going under before we knew they were going under. They were still under contract with us and still paying their bills.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So we weren't the wiser, but they were about to go under. They reach out to us and say, hey, They're not going to be able to continue sponsorship next year. We know how long of a wait list you guys have. We want in on next year. We're willing to put money down right now to guarantee that we can advertise with you guys because we know that you're not going to be able to sponsor them.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
We're a better product. We'll send you, let us send you a couple mattresses right now so you can try the product ahead of time. That's the type of relationship building that we've done with partners. And that's how bad people want to work with the company. But it wasn't built overnight. It was built over years of building relationships and being very careful about
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
and meticulous about who we work with as a sponsorship and a partnership on the show. And if you chase the little bit of initial money you might get, it could really tarnish a brand and a relationship that you have with your customers.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Whereas now, and we took our audience along with that journey, they know if there's a new company we're working with and we drop it, people go run and buy it before they even think twice about it. They know that we did all that vetting and they know we wouldn't represent them. if they weren't a brand that's awesome or that aligns with our community. And so that's really served us today.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And now it's one of the most powerful revenue streams that we have that we didn't intend on having.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I think that we were so intentional about it that I think it was nine years ago when I bought the trademark, stay authentic for our clothing line. What we saw when we got in this space was how fake a lot of it was. It's gotten better, but it still is. I'm sure you know how many people are fake successful, fake fit, fake. It's just so much of that. And we quickly saw it right away.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And we're like, man, This may be working for these people right now, but eventually they're going to be found out. Eventually the customer will get smarter. And eventually the messaging will be about authenticity, about being yourself. And that will be the only way to win.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I think in general, and this goes for entrepreneurs and just people in general when it comes to working out and fitness, is that we overcomplicate it because there's so much noise in what's the best exercise program? What's the best diet? What's the best this? And it's like, honestly, if you lift weights two hours to three hours tops a week, that's it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Strength train, focus on the big lifts, squat, deadlift, bench, overhead press, that by itself and approach working out Like a skill, not a punishment. You don't go into your workout trying to get a crazy sweat. You're not trying to chase being super sore. Go in, practice those movements, get good at them, get strong, and slowly do that. And consistency matters more than anything else.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So much that we decided to go out and trademark Stay Authentic because we believe that that wasn't a buzz term when we trademarked that almost 10 years ago. It was, we believe that that was the direction that, and you hear that now everywhere. Anybody who's successful like yourself in here that communicate things that are important, I've heard you say it on your show multiple times too.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
That's the first thing related to what to do exercise-wise. Don't overcomplicate it. Focus on those things. Exercise is not a form of punishment. The biggest mistake people make is over applying intensity and volume. It takes very little to elicit that change and to get the body adapting to want to build muscle and then feed it properly with making sure you hit your protein intake.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
That's the simple advice. Why you want to do this as an entrepreneur. And I'm reminded of this every time I fall off the wagon or I'm on an off streak of say 30 days where I might not have lifted or something like that because I'm busy.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And I tell myself this same excuse, like, oh my God, I'm so busy, I can't get to my work and workout, or oh, I don't have time at this time, I've got all this going, this and that. It is wild how much more time you get when you work out.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
You are a, you're a better husband, you're a better wife, you're a better business partner, you're a better entrepreneur, you have more energy, you have more stamina, you sleep better, you're sharper, you have more cognitive, I mean, you are just better than
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
When you are a healthier version of yourself, so if you really care about being very successful in entrepreneurship, which the skill sets are, speed, stamina, your acumen, your cognitive function, these things all matter when you want to be successful. The healthier, stronger version of you is better on all those attributes, all of them. They all come up. And you even get more time in the day.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I know that sounds weird. Like, wait, how does that make sense? You're telling me that I work out for an hour and I get more? Yes, because it's wild what happens. And why that is is because every minute of your day is slightly more productive than it would be if you're not working out.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And those minutes in the day or the entire day add up way more than the 50 minutes that you committed to that workout. And so do it. Your future successful entrepreneurial self will thank you because you've made time to do that and you will get the time back and you'll get the return on investment tenfold being a healthier, stronger version of yourself.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
To become more profitable, here's what I'm going to lean into, because it didn't hit me until I was 26, and that was the pursuit of daily growth. I didn't come from a big family of reading, and I didn't think of that as something that would return on my investment, but holy crap. crap is that? And I know that Alex Ramosi, right? Says this a lot too.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Authenticity is so, so important to the brand. That's what we led with. We really did that from the very beginning and it was a slower game because it's not as sexy. It's not as cool. It's not as trendy. It doesn't go viral, but it's authentic. It's real. And I think that there's a big mistake in the social media game that people make that, again, we were lucky that we did brick and mortar first.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Talks about like, I love the way he talks about when someone asks him how to invest $10,000 when they would, you know, how do I do this? I'm 20 years old. I have $10,000. And he's like, reinvest in yourself, go grow your skillsets, in the marketplace because nothing is going to give you a greater return on your investment than improving who you are.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Get better, get growing, and hold yourself accountable to that on a daily, on a daily, like go ask yourself at the end of every day, what did I learn today? How did I get better at my craft? How did I become a better person? What did I read and learn?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And if you're stringing days together where you don't have an answer to that, that's your first thing you go do right now is don't let a day go by that you're not growing and learning and improving yourself because that shit starts to compound.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And when you look back five years later, and boy, will you be so much more valuable in the marketplace five years later of doing that every single day than if you just kind of haphazardly go about it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
So the single best piece of advice that was ever given to me changed my life. I'll tell you the short version of it. I had just finished crushing goal at my gym, 110% of goal. The boss came in. I was proud of myself. I was excited. I thought he was coming in to tell me how great I was. And he came in and he picked me apart. Told me all the things I was doing wrong and this and that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And it just broke my heart inside. But that's not who I am. What do I do? Work harder. So I was in the back just working on all these things, getting my paperwork worked, being better at all the things that he said. And later on, who became a best friend of mine, who was the manager at that time, comes back and he sees me on the desk working on stuff. He goes, what the F are you doing?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And he swipes everything on the table. And I looked at him, boss came in, he told me I'm not doing this. He says, Adam, listen, you're in the position that you're in at this young of an age for a reason. Stop focusing on the things that you're not good at. Focus on what you're good at and be fucking great. And that just hit me like a ton of bricks.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And it's just like, he's like, go be great at what you're at. And so I tell people, like, don't get hung up on your weaknesses and the things you're not so good at. Lean into the things that you love and that you're good at and become an expert and become great at those things that will serve you so much more.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Look up Mind Pump. I love to send people to mindpumpfree.com because that's a lot of where all of our free resources are. You can find the show on any platform out there. Don't buy anything from me. Go listen to all the free, valuable content I have first, and then hopefully become a listener too.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Thank you, Holla.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And I use the analogy of if I had just started my brick and mortar gym and I turned the lights on, it's day one, and five potential customers walked in, how would I treat them? And how would I be? What would I be like? And what would I do? Oh, man. First five people paid attention to my business. I'm over there greeting them and talking to them and excited. I mean, I found out all about that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I'm making those five people my best friends because I got all the time in the world. I got no customers. These are the only five potential customers I have. And so it's wild to me because that's like rules of business. Like any good business person 20, 30 years ago would say, of course, of course you would do that. Well, then why do so many people treat it differently on social media?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Why are they looking for so much, so many eyeballs? They want to go viral and have a million people paying attention to them, but then they don't even respond to the one comment or they don't DM and talk to the people. So I think the strategy that people were doing early on to get famous and get attention was a terrible strategy for a long-term business.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And there was kind of this, what's the term I'm looking for, where they get there, it's a false perception of what reality is for them. Meaning, They had a million followers. And if you've got a million eyeballs on you, I guess you could start a t-shirt line.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And by default, you can make a few hundred thousand dollars initially, just because you got a million eyeballs, but that's not a really successful business. Like it's just because you have that many. And by default, one half a percent of them bought something from them. It's like, that's not, and we weren't looking for that. And we knew that, and we didn't want to get into that game. We were like,
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I don't want to try and compete with all these people doing that. Let's go help five people. Let's go change five lives. And this is, again, something that we were taught in building a trainer business was I realized how powerful. Now, granted, it's great to get leads. It's great to get all these potential customers looking at you or coming into your gym or things like that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
But nothing was more powerful than changing that one life. I changed that one life. And that lady, 20 years later, is still talking about me. And I still get people that find me from her 20 years ago because I changed her life. Like, holy, the ROI on that is crazy. How many people has she turned on to me and what I do because I put so much in it?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And so we approached even the social media game the same way. Let's not try and overcomplicate this and try and go viral and figure out what all the trendy stuff is. Let's go change five lives. Let's go find our people that need our help and just really focus. Cause we would, none of us knew what the hell we were doing in the marketing space of social media.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Like we didn't know, but we knew that about business. We knew the power and the value of that. And we just looked at it as like, well, this is cool that we're in this place where this, this ability to do it for free and people could find us online. Like that's a really powerful, unique tool, but let's not overcomplicate it with and measure it by how many followers we have.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Is this business acceptable? And we were a multi-million dollar business before Instagram even hit 50,000 followers. And so I tell this to people all the time. You do not need hundreds of thousands, definitely not millions of people looking at you on Instagram or YouTube or whatever. You don't. What you need to do is go find your thousand loyal customers.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And I forget what book that is or who wrote that. It's a great read.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Yes. Thank you. Your thousand tribe or whatever. Right. So once you, and so that was, it was like, we're on this mission. Let's go find a thousand people that we can. And I think that's such a, it's such a good number because I really did think I felt right around a thousand loyal customers. It was like the business was rocking and rolling.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I mean, it was just, cause at that time, once you reach that point where you've changed a thousand, you've got a thousand people out there marketing and advertising for you. And let's say, obviously, not all 1,000 people are out there walking with signs saying, listen to my input. Of course not. But there's enough of them at all times always doing that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
They are constantly talking to a family or a friend. And that lead is so much more valuable than any paid lead you could ever potentially get in this game. And I've spent tens of thousands, probably hundreds of thousands of dollars now in all the different ways that we can – advertise on Google and Facebook and Instagram. And we've always ran these campaigns.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And then at the end of the day, we come back to organic traffic because those customers are so much better than the lead that I paid all this money to get them to convert right away who don't have a relationship with me, don't know who I am, but because they got hit with this ad or whatever, they converted. Those actually end up being the worst customers. They're the most difficult to deal with.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
A lot of times, if you have any sort of refunds or cancels, it's coming from those people. They complain the most. They are the hardest customer and it costs me so much to get them.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Versus if I put out a good piece of content with the intent of helping somebody for free and giving them something super valuable that I learned over my decades of training clients, if I can impact them with one piece of content that goes out and helps like five people,
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Those five people that I help for free on that Instagram post or that YouTube clip or that podcast episode, those five potential leads, oh my God, those people are so much more valuable than the thousand people I just added on Instagram because I paid for some post to go, you know, to be pushed out there to a bunch. And I just don't think a lot of people realize that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I don't think they think that the game is volume. And it's like, no. And in fact, I actually think that that sometimes can convolute what you're doing really well, because you might be getting all this attention. And so you get this idea like, oh, we're doing really good. But it's like, you're not even attracting your true customers. You're just getting eyeballs and random people.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And that just causes more headaches and confusion. So you have the people that are, you might be doing the right things in your business because you're just, you're so focused on attention. You're getting steered in these wrong directions because you have a bunch of random looky loos who don't even know who you are to, oh, that sucks. Or I don't like that. Or why don't you do more of this?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And then you start, we had to be careful of this. I remember early on, like not allowing that noise to steer our mission. Like we know what the goal is. We know what the mission is. Like, of course, there's gonna be some haters or some people who don't know us that are gonna hop in there. You're just gonna make some comment about us. Like you can't let that, deter your mission.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And so I do think that's the problem with a lot of entrepreneurs that are trying to build on these social platforms is they get so hung up in the race to followers game. And it's like, no, you can build a million dollar plus business off of thousand people. You do not need tens of thousands or hundreds of thousands to build. And those people, the lifetime value of those customers, like
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And so that's kind of like, even how we've scaled this business and with all these arms, what we look at is our best customers. And then we ask ourselves, what do those 10,000 people have in common? What are other things that we can serve them, that community? Because we've already won them over on the value we've already provided them.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I bet you there's something in common with those 10,000 people. And what are we not doing to provide that? Because they're already bought into us and what we're doing. If I can now find a way to service the most common thing those 10,000 people have to service them, I've got another business. And so that's kind of how we've continued to stack the business is looking at our customers.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And we started that way even when we were just a handful of them of what do these five people have in common?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
that we can give to them and then build and letting that steer the direction of the company and even though we had that one program and that was initially how we monetized every program thereafter and every revenue stream thereafter has really been steered by the consumer it's never been i always tell people that are trying to build a business like it's important that you you love your ideas because it's important to be passionate about your ideas but don't marry them
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
and be okay with pivoting. And I do think that that is some of the most common traits of really, really successful people is their speed and their ability to pivot and to not hold on to a bad idea or a bad direction because that's what they want to do. It's like, okay, I think this is what everybody wants. Let me go put it out there and test it. It's like, oh shit, nobody cares about that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
It's like, okay, how quick can I let go of that and move in the direction that I think they all want? Like that's an important skillset. And really most of all the revenue streams after the very first product have been steered that way of us listening to our already customers and finding how can we continue to add value and serve them, allow the business to come to us like that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Oh, by far. We could shut off. We tested this back when Sal got kicked off. So this was about two years ago. It was right in the thick of the COVID stuff that was going on. And Sal sometimes can say stuff politically. And at that time, that was a very dangerous thing to do on social media. He has the I don't give a shit attitude. And so do all of us who were like, go for it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Say what you want to say. Do what you want to do. And he was removed. So he was kicked off of Facebook and Instagram multiple times. And we had our best revenue run at that time. We didn't feel an ounce of that. He had the biggest Instagram page. He had the most engagement. So he had the most powerful Instagram out of all of us at that time.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
And he was completely removed off of it for six months, eight months, something like that. And we continued to scale during that entire time. And so it really made us realize that these assets are good and are powerful and a tool, but they're not necessary for us because we had a very strong foundation from the podcast, from the email list, from building these customers.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I had people banging down my door asking to advertise, but we agreed that we may never take advertising.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
This whole conversation you and I have been having, if you truly change the lives of a thousand people like that, they'll follow you, they'll find you. They will. You could shut down all platforms. And I believe that from us right now. We could turn everything off, go to some other random platform no one's ever heard of, and maybe not everybody, but a good portion of people, they will find us.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
I mean, we just did the Spotify raps that come out and like that just came out. I love when those come out because it gives me, I get to peer into some more insight that I don't get to see. And I love data numbers like that. And for 40,000, over 40,000 people, We were the number one thing they listened to all year on Spotify. And that's just Spotify. And that's one of our smallest platforms.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And of course, in my early teens and even early 20s, I probably harbored some animosity and resentment towards my parents. As I got older and more mature, I realized, wow, they gave me a superpower they didn't even realize they did by putting me through all that shit. And so my relationship with them today is incredible. I mean, I thank them and I love them
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
for the drama and the adversity that we went through. And my biggest fear as a father today, I have a young son who's five years old, is that he won't have as much adversity as you. So I talk to my wife all the time about, we've got to manufacture adversity in his life. It was so important to my development. I don't want
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
My son, to have it so easy, he doesn't build these great characteristics about him and he doesn't build that armor. We've got to find a way. And so as a father today, I fear not having enough adversity for my son because I think it was so important to my development as a leader and as an entrepreneur.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
100%.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Whether you think you can or can't, you're probably right.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
The funny part is there's a little bit of parallel there too. What I loved about sports so much as far as what it taught me is because I wasn't very good, or at least I wasn't naturally really good. But what I quickly found out, just like the work and the adversity thing, and I think the childhood thing played into me actually being pretty good in sports. I don't think I was great.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
I definitely don't think I was gifted. But I quickly found too, most people quit. Most people give up. Most people aren't going to get up at four o'clock in the morning and train and practice. Most people are told they're not good or they have to ride the bench. And then they just get like, and I was the opposite. I had this attitude of, I can, I will, I'll figure it out.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
I had to scratch and claw for every playing time minute that I wanted to, which I was that guy in practice that the rest of the teammates couldn't stand because I was running at full speed. Everything I had every single time. I was on the court to prove to the coaches that I belonged or that I should play more. And I did. I got to play. I got to play quite a bit.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Now, I wasn't the star player ever. Maybe when I was really young, I was pretty good in soccer. But I don't think I ever felt like I was this great athlete. I loved competition. I loved sports, both watching them and playing them. And so I wanted to. And that's where all my friends, all the kids that I wanted to hang out with and be friends, they were all athletes. They all played sports.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Ain't nobody gonna work as hard as I'm gonna work at getting good at it or figuring it out, and that's a superpower. Entrepreneurship is hard, and it's a lot of failure, and you get beat up. When someone makes a decision to buy, it really comes down to two things, value and price. Go prove to your audience first that you have something valuable enough that they'll listen.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And I wanted to have friends. I wanted all those things. And so, hey, if I wanted to fit in in school when you're younger, fitting in in the sport group means you got to play. And you got to play all right. You got to be pretty good at it. And I was just willing to do the things that nobody else was willing to do. I was willing to work harder and get back up.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And so very similar, those same skill sets served me there. And I think, again, back to the adversity at home, having a hard practice or failing didn't seem like it was that scary or that bad. It was hard, but it didn't deter me. It was just like, okay, I'm going to have to work harder. I'm going to have to shoot more times. I'm going to have to get up earlier. I have to work more days.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
I have to make more sacrifices in my life than the average kid that could probably play video games all day, pick up the ball and just go play. And he was better than everybody. I wasn't that kid. I had to put the work in. And so I really think that was another thing as a child, again, not knowing it when you're going through it, I think at that time, it's more survival for me.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
I wish I could say that I was that wise, that the way I'm articulating it right now, I knew. And so I was just, no, I didn't. I was just trying to survive. I just wanted to have friends. I just wanted to be good at what I did.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And the stuff that I think I cried about and I had a really hard time with at home was way scarier and way different than these obstacles that I was being presented in work and in sports. And so Yeah, I just, I leaned into that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And then I think as I started to get later in my teens and obviously into adulthood, I started to recognize that that was my superpower was that, okay, I have this level to me that most people don't want to go. And even though I'm not as talented, I'm not as smart, I can lean into that. And that's what I'm going to do. And so it started to slowly build this confidence.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
in me that, oh, okay, like, yeah, this is going to be hard, but ain't nobody going to work as hard as I'm going to work at getting good at it or figuring it out. And that's a superpower. And I'm going to lean into that. And so sports absolutely gave the same, same skills or developed that same skill for me.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
You know, that's a good question because I was even confident when I was young, like fully confident where I didn't have the same level of confidence. I think insecurities were presented in different ways. Like there's always been things like I was insecure because I wasn't as smart as everybody else. I was a little insecure because I wasn't as an athlete.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
But quickly I learned that if I put the extra work in, that I could be as good as anybody else if I were to do that. So I had physical insecurities probably the longest. So I was very skinny growing up. Like you could see my rib cage so skinny. And I'm tall and I get taller and lanky. And so then I got teased like a lot of kids did in school.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Again, none of that really, that didn't like hit me hard. Not like how some kids that can be traumatic for them. Again, like the stuff that I went through, that was way harder. So getting teased and a little bit of, I went through, people bullied me. I went through all that stuff, but I still didn't think that was that big of a deal.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
But it did cause a little bit of insecurity and it did drive me to fitness. It was just like, okay, again, I can solve this. I can figure this out. Like I'm skinny. People are making fun of me for that. Okay, well, what can I do? Oh, I can go to the gym and start lifting weights and build muscle. Oh, wow. This is really hard. Takes a long time. That's okay. That's my superpower leaning into that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
It took a while before I think I started to build the confidence about what I looked like. I think that probably of all the things that I was insecure about as a kid, that one probably hung around the longest, which by the way, has probably what fed a lot of the success in the business that we're currently in right now. My co-hosts openly talk about this too. Right.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
We're very authentic and transparent and we lead with those things. Right. So when we built the podcast, a lot of the conversations we didn't share from a place of authority, like we're telling you what to do. It was more like a sharing from hey, I too know what it's like to be insecure about our body. And it drove a lot of the behaviors and the mistakes that I made in my twenties.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And here's what I've learned through that process. And I'm still learning through that process. So we really presented our information on the podcast from that, even though I had, we all had the national certs and education and experience to say to people, hey, you should do this. Don't do that. We didn't lead with that. We led with vulnerability. And this is where we struggle.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
This is where we were weak. This is how I'm working on those things. I don't even know if I think we even did that strategically. I think it kind of organically happened. And we, that's just kind of who all of us are character wise. I think we learned that as personal trainers. And so that conversation of being vulnerable with people, it really serves you as a personal trainer.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
If you work with people, and we've been doing this for over two decades where I work with people one-on-one, and most people that hire you as a personal trainer are very insecure about their bodies. They're 40, 50 pounds overweight or they're skinny or whatever it is, but most of them are insecure about how they look.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And that's what initially drove them to try and fix that in the gym and then ultimately hire you. And then here you are, this fit, young, buff trainer, like that just makes them shell up even more. And so over trial and error, I realized like, man, I have to really, I have to be very vulnerable with these people and humanize myself because they think
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Even though I don't think I'm a superhuman or whatever, they think of you like that or they see you like that. And they'll hold in a lot of this personal stuff and a lot of the stuff that's going on inside of them, which you need to learn how to solve as a good trainer. And if I wasn't going to get that out of them, I too needed to be vulnerable.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
They needed to see that I too have struggled and have insecurities and didn't have it easy. And so I think I learned that skill as a person, as developing my skills as a personal trainer.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And I think you hear that in the podcast when we communicate to the masses, because that was how we talked to our clients was we had to learn to, and I do think that this is what hurts even some of the smartest trainers that are out there on social media and on podcasts is the, when you come off as this
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
authority where you know all and you're so smart and you're touting study after study to prove to people how much you know, you don't make that connection with those people. And if you want behavioral change to happen in a client, you've got to make a connection with them. And that becomes more important than how many studies you can regurgitate. And we learn that as personal trainers.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And so I think that part of me, like I'm always looking for my insecurities. I'm always looking for my vulnerability. not only to share, but also that's how I work through it. So working through it is being okay, confident, and talking about these things that I too, I'm weak in, and together trying to solve that and coming from that perspective.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And so, I mean, I don't think I've solved every insecurity, but the body one was probably the last one. And again, that's probably the communicating of that on the show is probably what has resonated with a lot of people.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Someone told me that when someone makes a decision to buy, it really comes down to two things always, value and price. Everyone will have excuses, oh, I can't afford it, or I'm making all these, that's all noise. It really comes down to how much they value that thing and what the price is in relation to that thing.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And that resonated so much with me because I began looking at every deal that I didn't close or every client that didn't resign as I didn't provide enough value. They decided that I wasn't worth that investment to them, and that falls on me. It's not because something came up financially. No. If I was so valuable... They would find a way to pay for it. And that had been confirmed.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
I had watched clients take a HELOC out on their home just so they could pay for their personal training with me. When you figure that piece out, again, reframing this, every time I went into any sort of sales deal of Adam, it always comes down to two things, value and price. They didn't buy. Okay. I'm not going to listen to their excuse.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
It goes, it falls back on me that I didn't provide enough value. And it's literally how we built this was when we came out, like none of us had any sort of media experience. So none of us were like, Oh, we're going to be so great at podcasting and talking on YouTube. Like I was terrified of all that stuff. It's, Definitely out of character for me. It's not something I wanted to do.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
I don't think it's natural at all. I still, to this day, can't stand making YouTube videos, even after doing it for over a decade. Don't like it. What I do know is that my, or what my goal is, is to provide value. All I think about whenever we're creating content or whenever we're helping people is value, value, value.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And if they don't become customers, I didn't find a way to provide enough value to that. Now that becomes a little more unique when you're talking about you're communicating to
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
million people and like how do you give them all value well that's you know that's learning how to speak to each platform and content creation for your exact demographic or your target that you're going for and there's there's a little bit of a learning curve to that too but really comes down to providing value And then always looking back at yourself.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
I mean, just like the other stuff that we talked about, people are so quick to point the finger at the other people, right? The victim, like, oh, well, they can't afford it. Oh, they're not the right customer. Oh, it's like, no, none of us ever look at that like that. Like if something is not working in the business or we're not being successful, it's like, what are we doing?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
What are we not doing to give that customer enough value that they don't even hesitate to spend that? That's when we started the podcast, we actually had the product ready to sell. So MAPS Fitness Products is the foundation of what scaled and built this business originally. That's what brought us into the millions of dollars was the digital programs that we sell online.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And we had that before the podcast even started, but we agreed not to sell it until people were begging for something from us. We didn't want to go in and already try and monetize. It was like, let's go first, since we're not media guys, let's go first prove that we can provide so much value on this podcast that it organically grows. We didn't want to spend any money on advertising.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
We weren't trying to do all the Instagram, social media hacks. It was like, lean into the value thing. Let's go put out something that is so valuable that people are willing to share it. And listen, if I can't prove that before I'm even trying to sell anything, I would be a fool to try and sell something first.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
This is what I give advice to coaches and trainers that are trying to duplicate what we've done. It's like, you're already trying to think about the product or the thing you want to sell. You haven't even proven that people want to hear what you want to give them for free. Go prove to your audience first that you have something valuable enough that they'll listen and or share with other people.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Go solve that equation before you figure out your price point of your product or your thing you want to sell. And allow them to dictate what product or what service you come up with. But that's the first problem in this equation that you need to solve is, can I provide enough value to a specific audience that they're going to listen?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And what's beautiful in this day and age is that the entry to or the level of entry or money to come into podcasting, YouTube, Instagram is so low. that anybody can do it. And so it's so nice that you don't have to invest all this money to try what you believe to be valuable. Go do it and keep practicing it until they do that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Then once you start to prove that, okay, now you potentially have a business on your hand. And so what we waited for was over a year, we had done over 240 episodes already of podcast episodes, which is a lot. And I don't know how many hundreds of YouTube videos we'd already created by that time with the product just sitting there. And we kept telling each other, like, we're not going to sell.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
We're not going to sell until we feel like we have to, or we need to, or people are begging for it. And I remember the day, like yesterday, we came into the studio and This was our very first studio we were in, this little tiny 400 square foot room that we were renting, not making any money. We're all still working full time in other jobs. We're hustling this on the side. We believe in it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
The guys all come in and everybody had like a story to tell about somebody reaching out to them. So I think Sal was just like, dude, I got two DMs of people that are trying to just give me money. They're like, what can I buy from you? Because you guys have helped me so much. I'm like, oh, that's crazy. I got an email.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Someone asking me about Patreon and do we have it because they want to give us money and support our cause. I don't even know what Patreon is. Justin, same thing. So all of us were starting to get bombarded with people just trying to give us money. We had already given them so much free, valuable content that we were already starting to create this loyal fan base of people that are going like,
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
man i took that your advice and it changed my life and i lost all this weight and it helped my marriage it was like this stuff was starting to pour in and then we all looked at each other and said okay i think it's time i think it's time now to present to everybody that we have this digital fitness program to help them out and it didn't sell thousands right away we sold probably a couple hundred which was really good for us and then we were doing nothing before and the thing that i think that resident or that stuck with me the most
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
was that a good portion of those people bought it and said things like, I'm already following another program, but I just wanted to support what you guys are doing. Or I don't even need it. I've been wanting to give you, like, that was like half of the people were just, they weren't buying it because they thought, you know, I think we're incredible program writers.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
I think that's part of our expertise. But what I realized was the power of community, building a relationship, staying authentic, all those things really all came to full circle for me. And to see that in the digital world was a really powerful moment.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Like, oh, wow, that is more important than even the product that you're going to deliver is can you build a relationship with your audience and your potential customers that is so powerful that the value is here. So anything that you drop in there price-wise, they were going to buy it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
That is really what set the tone because we made so many business mistakes and didn't know what we were doing in media for so long. We stumbled to all that success. But what we did know because we'd been building businesses, all of us, our whole lives was, hey, we hit value price thing. That was it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
That was kind of like our North Star was keep putting out stuff until it's so valuable that people are willing to spend X amount of dollars with us. And that was the beginning. That was the beginning of the rocket ship. And then it hasn't stopped for 10 years. It's been a ride.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
It's kind of wild because the four of us collectively didn't know each other. So Justin, okay, was a kid that I hired straight out of college. This was when I told you I was managing trainers at the gym, 24 Hour Fitness. I hired him fresh out of college out of his kinesiology degree to work for me as a personal trainer. And what's unique about our relationship was we're so different.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
He represents a really important time in leadership for me. When I was still, at that time in my career, looking for more me's, I thought the key would be, man, if I could just find 10 more of me, we're going to be hella successful. And so I was on this mission to find that. And he was like, not. He was nothing like me. We were so different. He's very introverted.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
His style of training, his way he communicates. But boy, we paired really well. And he was really successful as being a... And it really opened my eyes to... maybe this is not what I want. Maybe I don't want to look for me. Maybe I need to look for people that fill the gaps and has strengths where my weaknesses are, right? And so we're very different that way.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
So he quickly became my right-hand man, my assistant, and he was for several years. And then he went off to do other things, but we always remained in contact. We became good friends. And he would always come knocking at my door every few years, trying to get me to do something with him. He's like, oh, Adam, I'm building this thing. I'm building this app or I'm doing this business.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Come work with me. And I was always busy doing something myself. And then it finally, this opportunity presented itself for us to develop this fitness app together. And I was kind of the finances behind it. He was the brains and the one who was coordinating like all the designer app developer and all that stuff. And so we began kind of like actually intentionally working together to build this app.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
So we're kind of doing that on the side, communicating while we're all doing our own businesses and Sal is a personal trainer, has his own studio. And Doug, our producer, is a client of his. So he's training him. So at the same time, Jess and I, now mind you, we don't all know each other at this time. We just, this is what we're doing in our lives at that time.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Thank you. I'm excited to be here.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And Sal and I, we have a lot of mutual friends. And because we came from the same company, we all worked, but 24 Fitness was huge, right? Thousands and thousands of employees. So we had never met each other, but we had a lot of friends that would always talk to us, mutual friends that, which we didn't find this out till later, by the way.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
This was something that we found out after we got connected was we had these friends that would be like, man, you got to meet Sal. Have you ever met Sal? You and him would just, you guys got to meet each other. You guys got to meet each other. You're great. You're great. And he would hear the same thing about me. And we didn't, and this was for like years before not knowing it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Now we are both top performers at 24 Hour Fitness. So I seen his name, right? So you, and his rank, cause you get ranked and you just get trophies. And so if you were like a top producer, you won all the Hawaii trips and he'd done stuff like that. And so I'd seen him like in passing and like knew of his name on like the production report, but we never even had said hi to each other.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
So we didn't know each other. him and Doug, his client, start working on a digital product. They start working on MAPS Fitness products, which is a product I was telling you that we already had. The reason why we already had it was they built it before we even met. And Doug has a background in, he used to sell insurance and he was getting into digital marketing. He was
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
as a kind of a hobby, not like he was professional in it whatsoever. It was like a hobby. He was interested in the space. So he was, he had like the equipment and he had done some of the seminars and he had done stuff like that. And he kept telling Sal, like, man, you, you were made for this. You like, you should think about making a digital product.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And Sal was like, okay, well, I mean, if you lead the way, cause Sal's like me, we can barely turn our computer on. So he's like, I'm good at communicating health and fitness, but I don't know anything about the digital marketing side at all. And Doug's like, well, I can do that. I'll do that for you. So they had built that together. We're working on it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Justin and I are kind of working on this app. Sal and I have these mutual friends. We're always talking about it. Sal finishes his digital product. And because so many people had told him about me and like my business acumen, he's like, you know what? And we had like passed each other on Facebook one time. We had just added each other on Facebook and we were following each other.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
He slides into my DMs and is like, hey, blah, blah, blah, blah, kind of reintroduces who he is. I'm like, yeah, I know who you are. And he's just like, I wanted to show you something. I've heard so much about you and your business acumen. I want to know what you think about this product, this thing. And he sends me over kind of the sizzle reel to this digital product they make.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And it was interesting because at that time we're building this app up. And I know that Justin and I are about to finish this fitness app and I don't have anybody to sell it to. I don't have Instagram. I don't, I mean, I have Facebook, but it's like family, friends. I'm not doing anything on it, right? I'm not actively building a social media platform.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And, but I realized that I'm going to have to move in that, in that direction at some point, he sends that over to me and I'm like, oh, let's, let's meet. I'd like to talk to you. And I'm big. You know, one of the things I know we haven't talked about, but if I were to hang my hat on one of the most important things in being successful for me, it's been relationships.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
So I'm the guy, my wife still teases me to this day, where no matter how busy I am, I'll take a cup of coffee with somebody for a meeting for a potential new relationship. And I mean, I waste a lot of hours doing that, a lot. But every once in a while, it ends up being a mess. And so it was kind of one of those situations. I was busy doing this stuff, but saw what he was doing, interested.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
I'd heard enough people talk about it. I'm like, I need to meet with this guy and let's just see. No expectations of what we're going to do. And he says, hey, can I bring my buddy Doug? And I'm like, sure. I wanted to bring my buddy Justin. We'll all get together. So we all just first time meet each other. We get in my living room and we like didn't shut up for like four hours.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And it was like lots of passion and energy and talking about what we think is wrong with the space and where we think this whole digital media thing is going. This is like 12 years ago. So we're talking about YouTube and Instagram and the podcast space and like all these things that we're paying attention to and we're curious about.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And we're all these brick and mortar business guys, but we're curious about where social media is going and where the future of health and fitness is. And it was like, I don't know, like almost four hours of nonstop talking my wife, who was my girlfriend at the time, Katrina, was in the kitchen. And I didn't even know this, but she actually hit record and recorded a lot of the conversation.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
I don't think it's a very sexy story because it was more out of necessity. I grew up in a home, I'm the oldest of five. My parents weren't very financially successful. We struggled. We moved around a lot. I lived in nine different homes growing up. And that was because many times we couldn't afford to live in that house or we're being evicted.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And after we were all done basically meeting each other and realizing, oh, we all really liked each other, she goes, that was an incredible conversation to listen to. And I was like, really? She's like, oh my God, that was so interesting. And man, that was so good. And so we ended up meeting a second time.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And the second time we met, Doug was the one who piped in and said like, hey, why don't we put this on a podcast? Let's the stuff that we're talking about together. Why don't we just put it out there and see if somebody wants to listen to it? The rest of us have no idea what that looks like. I'm like, do we have to get like a radio sponsor or like, how does that work?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And Doug's like, no, it's really easy. Like we can record it in our home. We could put it out there. Cost us virtually nothing to do it. All of us were like, okay. Let's go do it. Let's go put this out there. And again, it started on the foundation of my girlfriend or my wife, or my girlfriend at the time, my wife now was like, oh, it was so incredibly awesome.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
We love the dynamic of the conversation. We know we had a lot of good information to provide people. One of the things we all agreed upon at that time No disrespect to any of the OG trainers or fitness people that were blowing up back on social media. But we really felt like the most popular people on social media at that time really got there for not necessarily the right reasons.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And what I mean by that, they were just first adopters. They were really attractive. They did a lot of the before and after and look how sexy I look type of stuff. Or they were just cool. Or they really understood algorithms and how to hack. And so a lot of the These young kids were making millions of dollars already on YouTube and Instagram.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And we were going like, listen, I may not be as good looking or as talented as some of these kids that are at the top of the fitness space, but I definitely know the information I have to provide is way better. Because I used to think like that too when I was 24, but I've learned over decades of training people like that's not the best way to communicate that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
I've learned that already through being in the trenches for so long. And we all agreed that, oh yeah, I can't believe this person and that person is doing so. It's like, man, that's not right. They should be saying this and say, hey, let's go put it on the podcast. We really believe that. We really believe we're that smart and we have that much better information.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
We have that much more value to give than these people that are making millions of dollars. Let's go prove it. And that was literally how we started it was let's put this podcasts together. Let's go give all this information that we believe is better information than the top people in fitness were at that time and just give it for free and prove that's as good and as valuable as we say it is.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And that was the first litmus test to do we have a business? We didn't overcomplicate whose role is what, what's the partnership look like, what's the financial split, what we're going to sell you, none of that. It was We really believe the information we had to give to people was better than what was out there. And so let's go prove that first. And then we started recording the podcast.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And our strategy, the only strategy we had that time was kind of going back to my childhood. This is what I love about Justin and Sal. This is probably the thing that, and even Doug, we all have in common. We all kind of have that attitude of we will outwork the next guy. We will just bury somebody in work ethic.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And so if I wanted something as a kid, I had to go get it. It wasn't like I grew up with like this fire to, oh, I want to build a business when I get older. It was like, hey, if I want those new sneakers that all my friends have or the new starter jacket, dating myself a bit there, that was really cool. I better go find a way to make money and do that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And none of us are cocky and think we're the most talented at anything, but we do believe that's a superpower that we all have. So that was a very important thing that connected all of us. And so that was the strategy was like, let's just drop podcasts every day. Let's just put out so much and just keep reinventing ourselves as it comes back. Oh, only 10 people listen. What do they like about that?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Oh, wow, this one got 20 people listening. What are we doing? What do we do different than that? And then unpacking it and going, okay, they want more of this. Or what are we doing? And reading the comments and not getting offended by all the negative stuff that you're going to attract when you first start. And instead going like, and listening.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Like, wow, a lot of people think this is a terrible idea. So why are we continuing to do it? Let's shift this way. And so, That was like really the impetus of the podcast was just the four of us getting together, having belief that we had more valuable information to give, and then starting with the business plan of let's go prove it.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Let's go see if we can give so much free, valuable content that it grows. And I think when we knew that was... I don't remember how many episodes deep we were, but it was for sure in the first eight weeks because in the first eight weeks of podcasting, you have an opportunity to fall in what's called the new and noteworthy category, the first eight weeks.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And in the first eight weeks, you are only competing against other people that are in their first eight weeks. And it gives you an opportunity on iTunes to get populated right there on the front screen. We also saw that as a huge advantage. Doug had read this. He knew that going into it. We're like, okay, let's go. We're like,
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
we're only we're not competing against the joe rogan who's been there forever we're competing against other people are starting right now and we believed in ourselves and our work ethic and what we had to give was like let's go do that and i remember when we reached you know number one and new and noteworthy and we were there for several weeks of the first eight weeks and that really catapulted the first initial wave of people that paired with what i was doing at orange theory which is a whole nother side story we can get into sometime is like i was out there on the ground
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
building community in person. That was what I was like, I know I can control that. I didn't know if I could control the new and noteworthy thing and get popular on social media, but I knew I was good at what I did and I could build community in person. And if I could just get a few hundred people in my community in person,
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
I would have a couple hundred listeners that would listen to my podcast and then maybe it would grow from there. So I was kind of simultaneously also doing that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And so I think the combination of we were actually doing okay on the podcast and got ranked a new and noteworthy combined with what I was doing in person with community really gave us the first foundation of the first few hundred or thousand listeners. It just snowballed.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And so being 15 years old, one of the things I could do was mow a lawn. I've been mowing my lawn for a very long time. I know there was people that needed it. And the town I grew up in, there was definitely one side of the tracks, which is where I lived. And then there was like the rich people that lived on the other side of the tracks and where the golf course was.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And so my buddy and I, when we were, you know, 15 years old, I had our parents drop us off in the rich neighborhood and we made little flyers that said A&J Lawn Mowing. And we went door to door, just knocking on people's door and asking them if they wanted their lawns mowed. And it turned into not only mowing lawns, but we ended up being like little handymen for anybody.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Yeah, this is an interesting conversation because I would tell you that my advice normally is to people is don't get a partnership. Don't do it. And I think a lot of that is because I recognize how blessed I am to have met three other guys that align so much with each other. It's probably the most interesting thing about this. I mean, we haven't got into all the things
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
that we've built, but we've got multiple seven, eight-figure businesses. We invest in real estate together. We own 15 homes together, even partnership. We have angel investing together. We have a stock portfolio together, and we are evenly split on everything. We do think, Sal wrote a book. He was published by Hachette and wrote a book. I made royalties from that book.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
I didn't spend a single minute doing anything to do that book, but I make royalties out of that. I do business coaching for people on the side on my own time at home with that. I give that portion to my... It goes right into the pot. We have just agreed that everything we build and we do together is an equal four-way split no matter what time and effort each guy puts into.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And that is freaking very, very unique and very, very special. And I'm very, very blessed that we have that. A lot of that has to do with ego. And... This is the other thing that probably connects us really well. We all have that kind of work ethic thing.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And the other thing is that we all met each other at a place in our life where we had the opportunity to all be leaders and to work with teams long enough to know like the power of team over the individual. And we all are so competitive that we want to win more than any of us care about any sort of individual accolades or who gets the credit or who gets more money or a split that way.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
I mean, I did staining and painting and fence posts up. I mean, whatever they were willing to give me, I was willing to take it. And so it started off with that. Back then, the idea of ANJ Lawn Mowing Service was so I would be in the front of the yellow pages, which I never even got to, but that was the thought process of, what are we going to name this business? It was mildly successful.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And ultimately, we knew if we positioned ourself that way in the business like that, that we would have abundance everywhere. And everybody in the business makes way more money than I think they ever dreamed or thought they would make. And so it's easy now. At this point, it's like the revenue has got to places where everybody's so comfortable and stuff like that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
It's actually not that big of a deal. But early on, that was really unique and special to have four guys like that. And I think it's difficult. So we talk about it a lot that it's marriage. I honestly think that, I think my marriage is easier than my business partnership. I think being in a business, because you love that person, right? You love that person. You're attracted to that person.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
You sleep together every day. Like you chose that person to do life with. Like, so I actually think marriage is easier than business partnerships. I think business partnerships are like a lot of people get into them because they see like, oh, you're talented in this. I'm talented in that. We would make a good team. Let's go build this business. But it's like being married.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
So you better have you better be on the same page and a lot more than just, oh, you have that skill. I have the skill. And that makes a good a good business idea. I know you need to court people. If you're going to if you're going to go into business with someone, you need to court them as if you were going to marry them.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Because it gets, I think, arguably more ugly when you get hundreds of thousands or millions of dollars involved and you have this split. I mean, that really puts an added pressure to the relationship. Aside from you got to work with them, you have to steer a company or companies. towards these core values? Do all of your core values align? Does your ideologies align?
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
These things all really matter in partnership. And so that's the only way I ever recommend it to someone is if you feel like you've really vetted the person you're potentially going to go to partnership, like you were going to marry them and you could be okay with living with them for the rest of your life. I just think that's so important. And I think we're such a bad example of... I think...
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Four individual partners. I mean, name me another company where you know that, where there's an even 25 split in all aspects of all investments of all businesses that we're like an anomaly. So I never give people that advice of like, oh, try and find three other dudes that you're like, I mean, we believe that there's something greater going on besides us, that we weren't in control of this.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
It was very serendipitous the way it all played out. And so the advice I normally give is that do not underestimate the stress and the challenge of partnership. And so if you're going to do a partnership, You need to vet that person as if you were going to be marrying that person because you are. You're marrying them in business. And let me tell you, we have all out fights.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
In fact, we just had one two days ago. And I should read the text to you what I said. I said back to the guys because there was two different things that we got into in the same morning. Like it was like it wasn't even 10 o'clock and we had already like fought each other. We're yelling at each other back and forth. And I sent a text later on that night. Oh, here we go.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
I was just reflecting on today and how much I love you guys from the jump getting frustrated at Doug to fighting with Sal over copy on a landing page makes me chuckle out loud. There's no one else in the world I'd rather fight with. It's very special. We can do that in a day and never break stride in our mission. Pretty fucking cool.
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And that is like, we have this ability to, I mean, get into it, like really get into it. But ego's never involved. It's never, I'm fighting with Sal because I want to be more right. I believe with all of my heart, this is the right direction for the business. And if he's fighting with me, it's not ego for him either. He believes this is the right direction for the business.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And it's ultimately not about us. That's the secret sauce to that dynamic of being able to fight like that where it's healthy. It's not about ego. It's not about being more, I don't care about being more right. I care about what's best for the business. And if I'm passionate about it and I believe I'm right, I'm going to fight to that. And we encourage that.
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And we encourage that with our team too. Like, listen, just because I'm the boss, If you think I'm wrong about something that we should do and you passionately feel that, you better speak up. You better step to me. You better argue with me and bring your best argument. And I want you to do that because that's where the best stuff comes out.
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For my age and what I was doing, it was perfect. I worked the weekends. It gave me enough money in my pocket to keep up with my friends that had wealthier parents and that could buy the sneakers and the stuff. And so that's really how it started for me. The next like venture or job that I did was working in a dairy.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And then whatever we decide on and agree on, we all decide. So if Sal and I are getting into about the copy and we're both passionate about it and we decide, okay, we're going to try your way and we'll see. I'm not sitting back now measuring, oh, was it bad and mine was more? See, I told you I was, no. It's now my idea. If we decide to go with your idea, I no longer look at it as my idea.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
It's our idea. And I'm all about it and I'm going to do everything I can to make sure you're right or we're right in that situation because ultimately it's about winning as a team and that's what we care about. That's special. It's so special to find one other person that's like that, much less three other people that are like that. And we have that in this team where, and nobody, none of us do.
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Like, I think it's unique when you get into this space where media and kind of the attention and fame comes, like none of us want that. Like one of the things that we were all, we were all very reluctant, resistant to the fame part of this. Like none of us are thirsty for that. None of us want that. And so it's kind of neat that nobody wants to be the guy.
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Nobody cares to say like, I did this or blah, blah, blah, or want to be in the front, front of everything like that. We're both are all like, ah, do you want to do it? I don't want to do it. You do it. We have that kind of attitude with the, with the limelight too. And I think that's so important. Like nobody is thirsty. for the attention from anybody at all.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
It's ultimately about the business winning. And if you're the right guy or girl for the job in that situation, I don't care where you rank in superiority or whatever. It's like, you're the right guy or girl for the job. Go do it. Go get it done. Go make it happen. And so that's special. That's unique. I don't think it happens to a lot of people. And so I think most people are probably better off
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
building a business themselves and having like kind of full control of relationships and partnership with that. But if you do, it's a very special thing because then now you have four of us that became another superpower is that we can divide and conquer.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
But it took a while to learn that too, though, because early on, you know, we were so tight, we were so close and there wasn't a lot going on when we were only had a few thousand listeners, we had one product. So it was like every decision in the business was all four of us talking, everything we did. I think it was about year...
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Three, when we were really starting to like catch our stride and revenue was really cranking by that time, we started to realize what are we doing? Why are we trust each other like family by this time? And we're making decisions together and it is literally hurting us.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
what we thought might have been our superpower in the past, where you have four great minds collectively arguing over ideas, then we decide and go. Now it was slowing us down. Now it was getting to a point where it was bogging the business. We had too many things going on that we need to let go of stuff.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And so that probably presented a probably a year transition of challenge for us was, okay, now that we've got this place where we We're all married together. We all like each other. We all see, oh, the benefits of all four of us arguing and debate. Okay, that's great. But now how is it also hurting us? Oh shit, it's slowing us down when we need to make decisions.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And speed is very important, I think, in business, right? To go test your ideas. And if we have to meet Every time we want to try something or do something in the business this big, this is killing us. And so it took about a year to like everyone kind of fall into their actual, in fact, by that time, we still hadn't decided our positions.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
So I was a bovine mammary extraction technician, which is a fancy term for I milked cows. But I got to work for a couple that had built this business from the ground up and really got to peer into what I think is like a lot of real entrepreneurship and not the sexy side, the side that is hard work and no vacations and seven days a week, twice a day, you have to milk cows.
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Like we had never sat down and had a formal meeting of, Adam, you're going to be the CEO. Sal, you're going to be the CMO. Justin, you're going to be the CTO. Like that didn't happen until like year four. And we had already been, I mean, we're cranking in the millions of dollars and we don't even have a structure. We don't even have a structure to, who's in what position.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
But I really didn't think it was that necessary until we had so many different revenue streams and departments and building a staff underneath us. Then it presented itself and we realized that it was a bit of growing pains for about a year. And then everybody kind of naturally fell into these positions.
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And because we have that solid foundation, the relationship marriage part, and I think this is so important in a marriage, if your marriage is not going to last very long, If you are constantly measuring what you bring to the table to what they bring to the table and the time you spent on a thing compared to that, that marriage ain't going nowhere.
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If you and your wife are arguing over who did more of what, that's quick recipe for that relationship. And the same thing goes in business. So I can't sit there and go like, I worked seven days this week and I didn't get any breaks, this, that. And Justin, all you did was that one day, like nobody even measures that. It's like, you're the best at that. You like doing that. Lean into that.
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Go handle that. Like, you like doing that. You're the best at that. Go handle that. Oh, that stuff, you're terrible at? Don't even worry about it. I got it. Like, that's how everything kind of unfolded and the positions that everybody is. We fell into the things that were our strengths. And we double down on it.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And the things that we recognize that we're weaknesses in each other, we let go of those things.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
You quartered them. You quartered them for two years before you even consider doing that. I mean, that to me, that's so important. Like if That's why it's like, it's not fair for me to tell people don't do it. But I think a lot of people think it's going to be easier. I think the fear, because it's scary, right? Most people fail.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And so nobody wants to fail and nobody wants to fail all by themselves. And so I think most people make the decision of a partnership out of this fear of failing by themselves. And then so they just search for somebody, oh, this person could bring, it's like, that's the wrong reason to do it. I think that's what you got to be very careful of. But I think that's a great strategy.
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I mean, we've done that now where because there's so many different businesses and revenue streams, we've had people that just like that have been started off as an intern, worked their way up to a position, worked their way up to a leadership position, now get 10% of a revenue stream.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
So we've had people in the business where we've brought in kind of an equity split or a rev split on some things because they've earned that right to be more than just an employee. And we really want to do that for most people. But I think that Looking for that right out the gates, I think that's the mistake that most people make when it comes to partnerships. So totally agree.
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And I got to know the family really well after four years of working there. And I actually was turned off by entrepreneurship once I found how little they made and how difficult it was for them to have success. They were considered successful because they built their livelihood. They had a home and a family and fed their family, but they struggled and they worked really, really hard.
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And so that kind of turned me off a little bit about entrepreneurship. Man, this is going to be really easy and it's not. one of those things where you just start a business and you make a lot of money. And that's actually kind of how I was going to school for kinesiology. And I moved to San Jose to go finish my degree, moved in with my grandmother.
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And I walked across the street to go get a gym membership. And they saw that I was studying for kinesiology, kind of offered me a job on the spot. I was like, no, I'm not looking for a job. I'm actually coming over here just to finish school. They said, oh, well, you can work part-time and you can actually go through our school and we can teach you and educate you.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
and took a part-time job as a personal trainer and actually started to fall in love with entrepreneurship again. Because even though I worked for a company, building your business as a personal trainer is very much so like building your own business.
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Now, I had the beautiful luxury of a mega company that paid for advertising and marketing and kept the lead traffic and stuff like that coming through. And so it made building my business easier than it would have been by myself. That was the first real taste of, leadership and building a business I think that I ever really had.
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And that's what gave me the skills I'd say that I started to put into play later on in life was going to work for that company. And they did a really good job. That time, 24 Hour Fitness was a multi-billion dollar company, largest health and fitness business in the world at the time. And they had all this data and analytics. And so I worked up my way up as a trainer
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within a short period of time into management. And so by 21 years old, I was managing a team of 20 trainers that were all more educated, more experienced, and older than I was. And so I was kind of thrusted into this leadership role, running this business at a very young age, not really knowing what I'm doing, but passionate about it, loved it. And had a lot of tools from the company.
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We had all these daily production reports that came. And so I learned about lead generation and conversion and closing and all the things that really help you develop skills that you need to build a successful business. And so I really attribute a lot of my success today off of the school of hard knocks of working for a company like that. I was really blessed.
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I'm definitely not somebody who announces like this is what I went through because I don't believe in being a victim and feeling that way. You may feel that way, but that goes nowhere if I focus on that. And I do think that that has a lot to do with the success of me as an adult was the childhood adversity. So my father, when I was seven years old, committed suicide.
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My mom then remarried into an abusive relationship. And then we obviously struggled financially also. So that was a typical day in my house was I've watched both my parents be hauled off by the cops many times. I was the oldest, so I was in the middle of a lot of that fighting and went through that a lot growing up. Now, I look back now and feel blessed. because of all that.
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And I wouldn't change a thing about my childhood, as crazy as that sounds, because I really do believe it is what laid the foundation for the skills that I built later on in life. And the main one of those being that entrepreneurship is hard, and it's a lot of failure, and you get beat up.
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And I didn't know this was my superpower until I started to get older and then was reflecting on like, what is it that I, why am I doing better than a lot of these, my peers? I think it was the resiliency that I had from all the adversity as a kid just gave me that.
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And the way I think I looked at it when I was 20 and I hit a hardship or a challenge, it was like, this is nothing compared to what I dealt as a nine-year-old and a 10-year-old, 12-year-old in my home. My home felt way scarier. and more difficult getting through that. So I really think it's what gave me the skills and the practice of adversity and working through it.
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When you're a kid and you live in that home, you don't have a lot of options. It's not like if you work in a bad job or you do something you don't like as an adult, you're like, F it. I don't want to do this anymore. I move on, go somewhere else. I didn't choose the family that I was born into. And until you're 18 years old, you don't got a lot of options as a kid.
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And so I had to learn to work through it and deal with it. And it was no good staying home and crying and feeling sorry for myself. That definitely was not going to help me anywhere in life. And I learned that quickly. And so that same attitude, I think I carried over into adulthood.
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So when, you know, I'm trying to build my business as a personal trainer and people are telling me no after no after no, and it's, it's hard. And like, you have a deal, you think you're gonna get through and then it doesn't go through and you're working a client at five in the morning and another one at noon and then another one at eight.
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o'clock at night and you're there all day just to make three hours worth of income. Those were all hard things, but it didn't feel hard for me. Life is hard. I think I had accepted that life is difficult and it presents all these different challenges. And hey, if it didn't kill me, I can get up tomorrow and do it again and figure a better way out. And so I think I was just built different.
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And I think that really served me in business because as you know, I mean, 80% of people fail. And even the ones that are successful only make it a few years and then they fail. And then even fewer make it to like the big leagues and making millions of dollars. And so Win percentage and the chance of me doing well was very, very slim. But I felt that way from the start as a kid.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Yeah, I think I had a chip on my shoulder. And I was so excited as an adult to actually have control. I think when I was a kid, going through those things, probably the thing that was the most traumatizing or challenging was that I was in this situation that I couldn't control. I woke up and went to school and did my thing every single day in a home that I had to be in.
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In fact, I didn't even know how much I wasn't in control until I ran away when I was 17 years old. And I ran away when I was 17 years old because my grandmother bought a car from me to help me get to my job that I used to go to at 4 o'clock in the morning before school. And I was grounded for something. I think I was late to coming home from a curfew or something one time.
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And my parents grounded me. And they took my wheels. They took the car, the family car that I had away from me. And my grandmother was pissed. My grandma, I cannot believe your parents did that. And that's your job. And that's so irresponsible to do that to you. And of course, as a young teenage boy, I'm like, yeah, right, grandma, right.
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And so I asked her, I said, hey, I've saved a little bit of money. Will you come down and co-sign for a car for me to help me get to and from her? So it's my car and my parents can't take it from me and I can go to my job. Grandma said, yeah, absolutely. And she came down and she bought a car for me.
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And I came home with that car later on that day, and my parents looked at me and said, no, you can't have that. It's not fair to your siblings, even though none of them were driving yet. You can't have that car. Either you leave and you keep your car, or you give your car back and you stay at this home. And as a cocky 17-year-old, I said, okay, pack my bags.
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Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
I'll go live in my car because that is a better situation. I thought it was a better situation, right? They called the cops on me. And, uh, had me arrested. And I realized that when I'm under 18, I pretty much have no rights at all. And I remember the cop basically lecturing me and I'm crying and telling him, but I, I bought this and I paid for these things.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
I've watched both my parents be hauled off by the cops many times, but I thank them and I love them for the drama and the adversity that we went through because I really do believe it is what laid the foundation for the skills that I built later on in life.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
And he says, son, until you were 18 years old, none of that shit is yours. In fact, your parents could light it on fire and there's not a damn thing that you can do about it. And that just hit me like a ton of bricks, like, oh my God, I have no rights. hour to control the situations I was in. It just, I don't know, nothing felt that hard to me.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: Mind Pump Co-Founder on The Mindset That Separates Entrepreneurs Who Win | Part 1 | Entrepreneurship | E337
Even the hardest of things that I went through in business, it's like no one's screaming and yelling and cops and tears. I mean, none of that was happening. It was like, yeah, sure, it's hard. I got to work longer or I got to get up earlier or I got to go through 20 no's before I get one yes. But I think that I was just built different and because of my childhood adversity.