Adam Schafer

So much that we decided to go out and trademark Stay Authentic because we believe that that wasn't a buzz term when we trademarked that almost 10 years ago. It was, we believe that that was the direction that, and you hear that now everywhere. Anybody who's successful like yourself in here that communicate things that are important, I've heard you say it on your show multiple times too.

So much that we decided to go out and trademark Stay Authentic because we believe that that wasn't a buzz term when we trademarked that almost 10 years ago. It was, we believe that that was the direction that, and you hear that now everywhere. Anybody who's successful like yourself in here that communicate things that are important, I've heard you say it on your show multiple times too.

So much that we decided to go out and trademark Stay Authentic because we believe that that wasn't a buzz term when we trademarked that almost 10 years ago. It was, we believe that that was the direction that, and you hear that now everywhere. Anybody who's successful like yourself in here that communicate things that are important, I've heard you say it on your show multiple times too.

So much that we decided to go out and trademark Stay Authentic because we believe that that wasn't a buzz term when we trademarked that almost 10 years ago. It was, we believe that that was the direction that, and you hear that now everywhere. Anybody who's successful like yourself in here that communicate things that are important, I've heard you say it on your show multiple times too.

So much that we decided to go out and trademark Stay Authentic because we believe that that wasn't a buzz term when we trademarked that almost 10 years ago. It was, we believe that that was the direction that, and you hear that now everywhere. Anybody who's successful like yourself in here that communicate things that are important, I've heard you say it on your show multiple times too.

So much that we decided to go out and trademark Stay Authentic because we believe that that wasn't a buzz term when we trademarked that almost 10 years ago. It was, we believe that that was the direction that, and you hear that now everywhere. Anybody who's successful like yourself in here that communicate things that are important, I've heard you say it on your show multiple times too.

So much that we decided to go out and trademark Stay Authentic because we believe that that wasn't a buzz term when we trademarked that almost 10 years ago. It was, we believe that that was the direction that, and you hear that now everywhere. Anybody who's successful like yourself in here that communicate things that are important, I've heard you say it on your show multiple times too.

So much that we decided to go out and trademark Stay Authentic because we believe that that wasn't a buzz term when we trademarked that almost 10 years ago. It was, we believe that that was the direction that, and you hear that now everywhere. Anybody who's successful like yourself in here that communicate things that are important, I've heard you say it on your show multiple times too.

Authenticity is so, so important to the brand. That's what we led with. We really did that from the very beginning and it was a slower game because it's not as sexy. It's not as cool. It's not as trendy. It doesn't go viral, but it's authentic. It's real. And I think that there's a big mistake in the social media game that people make that, again, we were lucky that we did brick and mortar first.

Authenticity is so, so important to the brand. That's what we led with. We really did that from the very beginning and it was a slower game because it's not as sexy. It's not as cool. It's not as trendy. It doesn't go viral, but it's authentic. It's real. And I think that there's a big mistake in the social media game that people make that, again, we were lucky that we did brick and mortar first.

Authenticity is so, so important to the brand. That's what we led with. We really did that from the very beginning and it was a slower game because it's not as sexy. It's not as cool. It's not as trendy. It doesn't go viral, but it's authentic. It's real. And I think that there's a big mistake in the social media game that people make that, again, we were lucky that we did brick and mortar first.

Authenticity is so, so important to the brand. That's what we led with. We really did that from the very beginning and it was a slower game because it's not as sexy. It's not as cool. It's not as trendy. It doesn't go viral, but it's authentic. It's real. And I think that there's a big mistake in the social media game that people make that, again, we were lucky that we did brick and mortar first.

Authenticity is so, so important to the brand. That's what we led with. We really did that from the very beginning and it was a slower game because it's not as sexy. It's not as cool. It's not as trendy. It doesn't go viral, but it's authentic. It's real. And I think that there's a big mistake in the social media game that people make that, again, we were lucky that we did brick and mortar first.

Authenticity is so, so important to the brand. That's what we led with. We really did that from the very beginning and it was a slower game because it's not as sexy. It's not as cool. It's not as trendy. It doesn't go viral, but it's authentic. It's real. And I think that there's a big mistake in the social media game that people make that, again, we were lucky that we did brick and mortar first.

Authenticity is so, so important to the brand. That's what we led with. We really did that from the very beginning and it was a slower game because it's not as sexy. It's not as cool. It's not as trendy. It doesn't go viral, but it's authentic. It's real. And I think that there's a big mistake in the social media game that people make that, again, we were lucky that we did brick and mortar first.

Authenticity is so, so important to the brand. That's what we led with. We really did that from the very beginning and it was a slower game because it's not as sexy. It's not as cool. It's not as trendy. It doesn't go viral, but it's authentic. It's real. And I think that there's a big mistake in the social media game that people make that, again, we were lucky that we did brick and mortar first.

Authenticity is so, so important to the brand. That's what we led with. We really did that from the very beginning and it was a slower game because it's not as sexy. It's not as cool. It's not as trendy. It doesn't go viral, but it's authentic. It's real. And I think that there's a big mistake in the social media game that people make that, again, we were lucky that we did brick and mortar first.

Authenticity is so, so important to the brand. That's what we led with. We really did that from the very beginning and it was a slower game because it's not as sexy. It's not as cool. It's not as trendy. It doesn't go viral, but it's authentic. It's real. And I think that there's a big mistake in the social media game that people make that, again, we were lucky that we did brick and mortar first.

And I use the analogy of if I had just started my brick and mortar gym and I turned the lights on, it's day one, and five potential customers walked in, how would I treat them? And how would I be? What would I be like? And what would I do? Oh, man. First five people paid attention to my business. I'm over there greeting them and talking to them and excited. I mean, I found out all about that.

And I use the analogy of if I had just started my brick and mortar gym and I turned the lights on, it's day one, and five potential customers walked in, how would I treat them? And how would I be? What would I be like? And what would I do? Oh, man. First five people paid attention to my business. I'm over there greeting them and talking to them and excited. I mean, I found out all about that.