Adam Schafer

But if you go, you just got to do it for 30 days. I'm like, okay, I could do that.

But if you go, you just got to do it for 30 days. I'm like, okay, I could do that.

But it's got to be better than six months, right?

But it's got to be better than six months, right?

But it's got to be better than six months, right?

It seems like such a short time. There's also a percentage of people that recognize this is a marketing strategy, recognize this is not ideal for them, recognize they need to be doing this for much longer than just 30 days. But they actually use it as a justification to kickstart them.

It seems like such a short time. There's also a percentage of people that recognize this is a marketing strategy, recognize this is not ideal for them, recognize they need to be doing this for much longer than just 30 days. But they actually use it as a justification to kickstart them.

It seems like such a short time. There's also a percentage of people that recognize this is a marketing strategy, recognize this is not ideal for them, recognize they need to be doing this for much longer than just 30 days. But they actually use it as a justification to kickstart them.

It's the same fail rate, isn't it? Yeah. It might be higher. I think, Justin, that's a great question, and I would be curious to. And let me tell you why. So if I'm a trainer and I'm selling these 30-day challenges, it's in my best interest that I show as much change as I can to the client physically, right? Like lose as much weight.

It's the same fail rate, isn't it? Yeah. It might be higher. I think, Justin, that's a great question, and I would be curious to. And let me tell you why. So if I'm a trainer and I'm selling these 30-day challenges, it's in my best interest that I show as much change as I can to the client physically, right? Like lose as much weight.

It's the same fail rate, isn't it? Yeah. It might be higher. I think, Justin, that's a great question, and I would be curious to. And let me tell you why. So if I'm a trainer and I'm selling these 30-day challenges, it's in my best interest that I show as much change as I can to the client physically, right? Like lose as much weight.

Right. So most of it is weight loss stuff. Now, what we know is, what, 90% or more? We'd say, I say everybody now, probably early in my career when I was figuring this out, a large portion of my people that needed to lose weight, I reverse dieted first.

Right. So most of it is weight loss stuff. Now, what we know is, what, 90% or more? We'd say, I say everybody now, probably early in my career when I was figuring this out, a large portion of my people that needed to lose weight, I reverse dieted first.

Right. So most of it is weight loss stuff. Now, what we know is, what, 90% or more? We'd say, I say everybody now, probably early in my career when I was figuring this out, a large portion of my people that needed to lose weight, I reverse dieted first.

And if I do that, the reverse diet process is at least a month or two.

And if I do that, the reverse diet process is at least a month or two.

And if I do that, the reverse diet process is at least a month or two.

You're not losing any weight. So if I did a 30-day weight loss challenge and you sign up for me, I know you're not going to lose any weight in the first 30 days. So what I'm forced to do if I'm pitching these people on a 30-day weight loss challenge

You're not losing any weight. So if I did a 30-day weight loss challenge and you sign up for me, I know you're not going to lose any weight in the first 30 days. So what I'm forced to do if I'm pitching these people on a 30-day weight loss challenge

You're not losing any weight. So if I did a 30-day weight loss challenge and you sign up for me, I know you're not going to lose any weight in the first 30 days. So what I'm forced to do if I'm pitching these people on a 30-day weight loss challenge