Adam Schafer

T-shirt time.

Ah, shit, Doug. You know it's my favorite time of the week.

Ah, shit, Doug. You know it's my favorite time of the week.

Ah, shit, Doug. You know it's my favorite time of the week.

Oh, you're going to ruffle some feathers with this one.

Oh, you're going to ruffle some feathers with this one.

Oh, you're going to ruffle some feathers with this one.

I think you have to share with the audience. This is a good conversation, also a bit nuanced and going to piss some people off because we have a lot of trainers that follow the show. And I know a lot of trainers that mean well, but also have been sucked into this trap of thinking that this is a good strategy.

I think you have to share with the audience. This is a good conversation, also a bit nuanced and going to piss some people off because we have a lot of trainers that follow the show. And I know a lot of trainers that mean well, but also have been sucked into this trap of thinking that this is a good strategy.

I think you have to share with the audience. This is a good conversation, also a bit nuanced and going to piss some people off because we have a lot of trainers that follow the show. And I know a lot of trainers that mean well, but also have been sucked into this trap of thinking that this is a good strategy.

And to your point, there's a lot of fitness marketers that sell to these trainers to do these challenges. Now, what is it from a marketing perspective? Why is it so successful for people? This is why trainers do it. They do it because, not because it's successful because the client gets results success, but because people buy. People are more likely to buy.

And to your point, there's a lot of fitness marketers that sell to these trainers to do these challenges. Now, what is it from a marketing perspective? Why is it so successful for people? This is why trainers do it. They do it because, not because it's successful because the client gets results success, but because people buy. People are more likely to buy.

And to your point, there's a lot of fitness marketers that sell to these trainers to do these challenges. Now, what is it from a marketing perspective? Why is it so successful for people? This is why trainers do it. They do it because, not because it's successful because the client gets results success, but because people buy. People are more likely to buy.

And there's some of the obvious reasons, like obviously selling somebody 30 day transformations versus, hey, this could take you two years. Right. That's odd. But there's more than that. There has to be a reason why it works so well for selling people on getting in shape that you have just a cult of trainers that are using this tactic to get clients.

And there's some of the obvious reasons, like obviously selling somebody 30 day transformations versus, hey, this could take you two years. Right. That's odd. But there's more than that. There has to be a reason why it works so well for selling people on getting in shape that you have just a cult of trainers that are using this tactic to get clients.

And there's some of the obvious reasons, like obviously selling somebody 30 day transformations versus, hey, this could take you two years. Right. That's odd. But there's more than that. There has to be a reason why it works so well for selling people on getting in shape that you have just a cult of trainers that are using this tactic to get clients.

Do you think that's the other reason why, too, is because, you know, there's what's that saying? Like, I can do anything for 30 days. Totally. Like, because it's not a major commitment, there's more likely that people will adhere to that. Like, if you said something like 90 days or six months, that's like, oh, my God, that's a long time. I don't know if I'm ready to commit to that.

Do you think that's the other reason why, too, is because, you know, there's what's that saying? Like, I can do anything for 30 days. Totally. Like, because it's not a major commitment, there's more likely that people will adhere to that. Like, if you said something like 90 days or six months, that's like, oh, my God, that's a long time. I don't know if I'm ready to commit to that.

Do you think that's the other reason why, too, is because, you know, there's what's that saying? Like, I can do anything for 30 days. Totally. Like, because it's not a major commitment, there's more likely that people will adhere to that. Like, if you said something like 90 days or six months, that's like, oh, my God, that's a long time. I don't know if I'm ready to commit to that.

But if you go, you just got to do it for 30 days. I'm like, okay, I could do that.