Adam Schoenfeld

And as you know, you were in that space at a similar time.

And a lot of companies, that space got very crowded very quickly.

Yeah, SaaS model.

We work on annual subscriptions.

And we solve this sort of niche problem in B2B email marketing.

So if you send any volume of email to leads and customers, whether you're sending them webinar invites or following up on white papers, what happens after your email sends go out is you get a bunch of replies back.

You get out-of-office messages and notifications that somebody's changed jobs.

Those things just happen, right?

And then you get people who actually want to talk to you.

And that's happening more and more.

So Siftrock is basically managing and mining all of those replies.

So we take the hand raisers, the real people that want to talk to you, we send them to the sales rep, we look at the out of office messages for signatures, we look at the left companies to clean your database.

So this process that just works behind the scenes to basically help you automate and kind of improve your process after the send.

I wish there was a juicy story about that shit hitting the fan, but I used the Jason Lemkin ex post facto CEO because I came in as co-founder, as CEO after the company had been founded.

Which is what year?

It's a really cool story, actually.

The company was founded in December 2014.

Okay.

Yeah.

So he'd been running it for about two years.