Adam Silver

A portion of the question, the end of the question, was about the impact of social media.

That's what I was answering on our sport.

And what I was saying in a very positive way, and I don't think it takes, I think it's additive to those who watch our games live and increase the likelihood that they'll watch our games live.

By saying highlights-based, I meant, you know, when I watch

the traditional sports center, you know, and they have the top 10 plays and five of those are NBA plays.

I'm like, yeah, I'm not thinking like, oh, damn, like more highlights are being promoted from our league.

I mean, I conventionally the reaction that was like, that's really good that that, you know, it's a it's a live game full of highlights.

I mean, by definition, highlights aren't necessarily past tense.

I mean, like when the NBA games are packed with action and I guess

It was misconstrued, but the point I was trying to make is that there is this community of social media followers, frankly, globally estimated at roughly around 2.5 billion people connect with the NBA in some way.

The podcast came out.

It was news to me.

I'd frankly never heard of the company Aspiration before, and I'd never heard a whiff of anything around an endorsement deal with Kawai or anything around engagement with the Los Angeles Clippers, so it was all new to me.

If I said I never heard of it, I meant in the context of the accusations here.

I mean, I certainly was aware of the brand, but I didn't know anything about it.

The podcast came out.

It was news to me.

I...

frankly, never heard of the company Aspiration before, and I'd never heard a whiff of anything around an endorsement deal with Kawai or anything around engagement with the Los Angeles Clippers.

So it was all new to me.