Adam Tishman

I'm now at $20,000 per top.

Five and six million.

Yeah, absolutely.

So we are a direct-to-consumer sleep brand that makes individually personalized custom-made mattresses shipped directly to your doorstep for about a fraction of the cost of retail.

And so think of it almost like getting a tailored suit, but for a mattress.

We take inputs around your body type, so your height and your weight, your sleeping position, so do you sleep on your side or your back or your stomach?

Your mattress preference, do you prefer something a little bit firmer or softer?

And then we custom make a mattress for you, 100% here in the US.

What does it cost us or what does it cost the consumer?

Yeah, so it depends, obviously, on the size and the type of mattress.

What we do do is we keep the cost consistent from a consumer standpoint, which is actually one of the larger issues in the mattress industry today.

And so whether you get a firmer mattress, a softer mattress, a more supportive one from us, we charge the same price to the consumer, which is for a queen size $900 mattress.

That product at a retail store would cost closer to $2,000 to $3,000.

So we're really seeing a lot of price efficiencies by going direct to consumer.

Um, so again, it, you know, it's something that it's a little bit proprietary to us, to be honest, but, uh, what you see in the traditional retail world is markups can range from multiple hundred percent markups.

So what costs anywhere from two to four or $500 to make, uh, could be sold at a retail store for $3,000.

Yeah, that's roughly standard.

I mean, I think that, you know, there's a lot of other costs that go into it that we would include above that gross margin line, you know, around shipping costs, which we ship for free and a few other things.

But that's roughly correct.

Correct.