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Adam Tishman

๐Ÿ‘ค Speaker
205 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

And the reason for that is because we realize the dollars in... Like, we realize the dollars immediately.

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

It means the way that cash flows through the business is a lot... It's...

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

It's almost better than the example that you gave.

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

If you think about how dollars work, we acquire a customer, those dollars come in the door.

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

We actually custom build everything, and so we don't really hold any inventory.

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

And so we can use the dollars that we bring in the door to acquire new customers immediately.

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

And so what that means for us is that while we are willing to accept sort of a lower CAC to LTV ratio, we at the same time feel like we can fuel growth just through the way cash dynamics work.

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

It is higher than two to one.

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

No, I wouldn't say that.

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

We are looking to manage the business to fuel growth, but fuel growth with an eye towards running this like a real business, meaning not just burning cash.

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

We have.

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

So we have raised a seed round of capital and are sort of in discussions to finalize our next round.

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

The seed round was just sub a million dollars.

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

Yeah, absolutely.

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

What's nice about us is that we've actually been able to minimize burn and actually have already in our short history had months where we were profitable as a business.

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

So we are currently 16 people.

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

We were four people in January.

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

So over the last six months, which is super exciting and plans to go north of there.

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

Yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep

So, you know, I can share our our first let's say we launched in August.