Adel Sajan

We would open in very prime locations. And you know what we did? Something different was, I'd put these massive 20 meter by eight meter LED screens, bang on the showroom, showcasing our products. Awesome. So it became like an instant buzz. You know, what's happening over here? And anyone going to the mall would pass our shop anyway.

And the rent would be like half, would double the size of the shop. So it kind of worked out again. So the lesson of yours, you'll always have roadblocks in life, but how you find your way around it and how you look at it as a blessing in disguise is what really makes you successful. So resilience is key. And then as time progressed, started some other businesses.

And the rent would be like half, would double the size of the shop. So it kind of worked out again. So the lesson of yours, you'll always have roadblocks in life, but how you find your way around it and how you look at it as a blessing in disguise is what really makes you successful. So resilience is key. And then as time progressed, started some other businesses.

And the rent would be like half, would double the size of the shop. So it kind of worked out again. So the lesson of yours, you'll always have roadblocks in life, but how you find your way around it and how you look at it as a blessing in disguise is what really makes you successful. So resilience is key. And then as time progressed, started some other businesses.

Yeah. So yeah, we've gone with that route. So Danube Properties, Danube materials, Danube sports world, Danube home. You know, there's a lot of Danube companies right now.

Yeah. So yeah, we've gone with that route. So Danube Properties, Danube materials, Danube sports world, Danube home. You know, there's a lot of Danube companies right now.

Yeah. So yeah, we've gone with that route. So Danube Properties, Danube materials, Danube sports world, Danube home. You know, there's a lot of Danube companies right now.

So real estate was interesting. Real estate we started in 2014. My dad started it again. And back then, most of the big boys in real estate were selling these million dollar houses with no payment plans, so nobody could afford it. And if you understand Dubai, 90% of Dubai's population is expat. They're not Emiratis, it's expats.

So real estate was interesting. Real estate we started in 2014. My dad started it again. And back then, most of the big boys in real estate were selling these million dollar houses with no payment plans, so nobody could afford it. And if you understand Dubai, 90% of Dubai's population is expat. They're not Emiratis, it's expats.

So real estate was interesting. Real estate we started in 2014. My dad started it again. And back then, most of the big boys in real estate were selling these million dollar houses with no payment plans, so nobody could afford it. And if you understand Dubai, 90% of Dubai's population is expat. They're not Emiratis, it's expats.

And most of them are salaried people who couldn't have, who'd been paying rent, and they could never buy a home. So looking into that problem statement, we came up with this idea. affordable housing where you're selling studios for about $120,000 with a 1% payment plan. So we were the first people to introduce this 1% payment plan. What is it? It is basically you pay 20% upfront

And most of them are salaried people who couldn't have, who'd been paying rent, and they could never buy a home. So looking into that problem statement, we came up with this idea. affordable housing where you're selling studios for about $120,000 with a 1% payment plan. So we were the first people to introduce this 1% payment plan. What is it? It is basically you pay 20% upfront

And most of them are salaried people who couldn't have, who'd been paying rent, and they could never buy a home. So looking into that problem statement, we came up with this idea. affordable housing where you're selling studios for about $120,000 with a 1% payment plan. So we were the first people to introduce this 1% payment plan. What is it? It is basically you pay 20% upfront

and your remaining payment is 1% per month. So now suddenly.

and your remaining payment is 1% per month. So now suddenly.

and your remaining payment is 1% per month. So now suddenly.

You're going to pay 1% financing?

You're going to pay 1% financing?

You're going to pay 1% financing?

So what we did was we went to the banks, we made this bulk deal with them. We inbuilt the interest costs into our product, making it easier for us. So the apartment came with self-financing. And then you buy in this $120,000 apartment, and then you're paying $1,200 a month. So now suddenly... the entire real estate landscape of Dubai changed.