Adel Sajan

So what we did was we went to the banks, we made this bulk deal with them. We inbuilt the interest costs into our product, making it easier for us. So the apartment came with self-financing. And then you buy in this $120,000 apartment, and then you're paying $1,200 a month. So now suddenly... the entire real estate landscape of Dubai changed.

So what we did was we went to the banks, we made this bulk deal with them. We inbuilt the interest costs into our product, making it easier for us. So the apartment came with self-financing. And then you buy in this $120,000 apartment, and then you're paying $1,200 a month. So now suddenly... the entire real estate landscape of Dubai changed.

Because now there was this new product in town where the mass... Could afford. Could afford a home.

Because now there was this new product in town where the mass... Could afford. Could afford a home.

Because now there was this new product in town where the mass... Could afford. Could afford a home.

And it was an instant success. And then everyone started copying it. And what makes us really proud is because of this one single idea... Suddenly, you know, thousands of people in Dubai could have their own dream home. And, you know, we've had so many people come to our office like, wow, thank you so much.

And it was an instant success. And then everyone started copying it. And what makes us really proud is because of this one single idea... Suddenly, you know, thousands of people in Dubai could have their own dream home. And, you know, we've had so many people come to our office like, wow, thank you so much.

And it was an instant success. And then everyone started copying it. And what makes us really proud is because of this one single idea... Suddenly, you know, thousands of people in Dubai could have their own dream home. And, you know, we've had so many people come to our office like, wow, thank you so much.

You know, as if like, you know, it was such a, because, you know, owning your own dream home, it's one of the pivotal or, you know, nicest moment in a family's journey. So hard for most people as well.

You know, as if like, you know, it was such a, because, you know, owning your own dream home, it's one of the pivotal or, you know, nicest moment in a family's journey. So hard for most people as well.

You know, as if like, you know, it was such a, because, you know, owning your own dream home, it's one of the pivotal or, you know, nicest moment in a family's journey. So hard for most people as well.

So now, since a lot of people copy this concept, like what do we do next? How do we create another defense layer? And the next thing that we did was we started giving all our apartments fully furnished. Now keep in mind, we have our sister company, which I started, the retail company, the furniture brand.

So now, since a lot of people copy this concept, like what do we do next? How do we create another defense layer? And the next thing that we did was we started giving all our apartments fully furnished. Now keep in mind, we have our sister company, which I started, the retail company, the furniture brand.

So now, since a lot of people copy this concept, like what do we do next? How do we create another defense layer? And the next thing that we did was we started giving all our apartments fully furnished. Now keep in mind, we have our sister company, which I started, the retail company, the furniture brand.

So it was much easier for us because we were the only private developer that's fully vertically integrated. We have a building drill company. We have our retail furniture company. So we use that to better serve our customers. And we started giving all our apartments fully furnished, which nobody had before. And that was, you know, buy in bulk, really high end furniture for like affordable pricing.

So it was much easier for us because we were the only private developer that's fully vertically integrated. We have a building drill company. We have our retail furniture company. So we use that to better serve our customers. And we started giving all our apartments fully furnished, which nobody had before. And that was, you know, buy in bulk, really high end furniture for like affordable pricing.

So it was much easier for us because we were the only private developer that's fully vertically integrated. We have a building drill company. We have our retail furniture company. So we use that to better serve our customers. And we started giving all our apartments fully furnished, which nobody had before. And that was, you know, buy in bulk, really high end furniture for like affordable pricing.

The third thing that we did was back in 2014, most of the buildings used to have four or five amenities, a pool, a kid's pool, a sauna, jacuzzi, you know, maybe a kid's area. And that's it. Most of the buildings. And we're like, my dad, you know, we were like, why is it so? Why can't we have a resort style living in a building?

The third thing that we did was back in 2014, most of the buildings used to have four or five amenities, a pool, a kid's pool, a sauna, jacuzzi, you know, maybe a kid's area. And that's it. Most of the buildings. And we're like, my dad, you know, we were like, why is it so? Why can't we have a resort style living in a building?

The third thing that we did was back in 2014, most of the buildings used to have four or five amenities, a pool, a kid's pool, a sauna, jacuzzi, you know, maybe a kid's area. And that's it. Most of the buildings. And we're like, my dad, you know, we were like, why is it so? Why can't we have a resort style living in a building?