Adel Sajan

And that's when we transformed from affordable housing to affordable luxury. And we came up with these buildings and We came up with these buildings where they would have 40, 50 amenities per building. So infinity pool, aquatic gym, doctor on call, paddle tennis court, badminton court, floating cinema, golf simulator, bowling alley. Like, you know, it's a huge list.

And that's when we transformed from affordable housing to affordable luxury. And we came up with these buildings and We came up with these buildings where they would have 40, 50 amenities per building. So infinity pool, aquatic gym, doctor on call, paddle tennis court, badminton court, floating cinema, golf simulator, bowling alley. Like, you know, it's a huge list.

And that's when we transformed from affordable housing to affordable luxury. And we came up with these buildings and We came up with these buildings where they would have 40, 50 amenities per building. So infinity pool, aquatic gym, doctor on call, paddle tennis court, badminton court, floating cinema, golf simulator, bowling alley. Like, you know, it's a huge list.

Air taxi. So one of the new buildings that we launched will be having an air taxi coming soon. One of the first buildings to sign that up. So we just went all out. We thought of every single amenity that we could think of. And we just put it in. And that worked like magic. Because if you think about it, people don't mind paying 10, 15, 20% more.

Air taxi. So one of the new buildings that we launched will be having an air taxi coming soon. One of the first buildings to sign that up. So we just went all out. We thought of every single amenity that we could think of. And we just put it in. And that worked like magic. Because if you think about it, people don't mind paying 10, 15, 20% more.

Air taxi. So one of the new buildings that we launched will be having an air taxi coming soon. One of the first buildings to sign that up. So we just went all out. We thought of every single amenity that we could think of. And we just put it in. And that worked like magic. Because if you think about it, people don't mind paying 10, 15, 20% more.

in a building where they're getting so much, fully furnished apartments, payment plan, all these amenities, prime location. And the winning formula was a combination of all of this. And we were the only developer doing all four of them perfectly. Some was only doing the payment plan, some was only doing fully furnished, some was only doing this, but we had the entire bundle.

in a building where they're getting so much, fully furnished apartments, payment plan, all these amenities, prime location. And the winning formula was a combination of all of this. And we were the only developer doing all four of them perfectly. Some was only doing the payment plan, some was only doing fully furnished, some was only doing this, but we had the entire bundle.

in a building where they're getting so much, fully furnished apartments, payment plan, all these amenities, prime location. And the winning formula was a combination of all of this. And we were the only developer doing all four of them perfectly. Some was only doing the payment plan, some was only doing fully furnished, some was only doing this, but we had the entire bundle.

And because of this combination of having high value proposition for the customers, immediately in a hyper competitive market like Dubai, which is the hottest, hottest real estate market, you know, in the world right now for real estate, you have government backed companies, you have so much going on, despite all the, and we were one of the newest developers, 2014 is not that far away.

And because of this combination of having high value proposition for the customers, immediately in a hyper competitive market like Dubai, which is the hottest, hottest real estate market, you know, in the world right now for real estate, you have government backed companies, you have so much going on, despite all the, and we were one of the newest developers, 2014 is not that far away.

And because of this combination of having high value proposition for the customers, immediately in a hyper competitive market like Dubai, which is the hottest, hottest real estate market, you know, in the world right now for real estate, you have government backed companies, you have so much going on, despite all the, and we were one of the newest developers, 2014 is not that far away.

We, we ranked, you know, third in terms of sales value. So, you know, it just comes down to the basics. You know, my dad always says, is he going to Harvard? He Great. But follow the basics. Understand the pulse of the customer. Keep your staff happy. Keep your customers happy. Figure out what the trend is. And then just make sure your execution is spot on.

We, we ranked, you know, third in terms of sales value. So, you know, it just comes down to the basics. You know, my dad always says, is he going to Harvard? He Great. But follow the basics. Understand the pulse of the customer. Keep your staff happy. Keep your customers happy. Figure out what the trend is. And then just make sure your execution is spot on.

We, we ranked, you know, third in terms of sales value. So, you know, it just comes down to the basics. You know, my dad always says, is he going to Harvard? He Great. But follow the basics. Understand the pulse of the customer. Keep your staff happy. Keep your customers happy. Figure out what the trend is. And then just make sure your execution is spot on.

And so many of the times when we've done that, it's worked. And if you see all our businesses, there are two commonalities. Number one is every single business was different. So our retail business, when we launched, we were the only person selling bathrooms and kitchens and tiles and wallpapers and flooring and furniture, all in one roof. Nobody else does that, different.

And so many of the times when we've done that, it's worked. And if you see all our businesses, there are two commonalities. Number one is every single business was different. So our retail business, when we launched, we were the only person selling bathrooms and kitchens and tiles and wallpapers and flooring and furniture, all in one roof. Nobody else does that, different.

And so many of the times when we've done that, it's worked. And if you see all our businesses, there are two commonalities. Number one is every single business was different. So our retail business, when we launched, we were the only person selling bathrooms and kitchens and tiles and wallpapers and flooring and furniture, all in one roof. Nobody else does that, different.

Second is when we launch our sports business, by the way, we launched a sports business as well. Largest sports facility in the whole of Middle East and Asia. Like Dubai was big on sports. So that was the only, you know, astray, but that was more to connect to the community and I have a team managing it.

Second is when we launch our sports business, by the way, we launched a sports business as well. Largest sports facility in the whole of Middle East and Asia. Like Dubai was big on sports. So that was the only, you know, astray, but that was more to connect to the community and I have a team managing it.