Adrian Weckler

And I think.

Even if you look at the way the next generation is looking at AI-generated content today, it's just not cool.

Yeah, yeah.

And actually, that makes me really happy, you know, and optimistic for the future.

Yeah.

Because...

Yeah, like there's just not a lot of uniqueness and value being generated.

Like generating unique things is not really what these AI models are about.

Yeah, really big issue.

And actually our matching engine solution, that's one of its core roles is to kind of help identify that fraud and prevent it from taking money away from the real creators.

And the way that, like the way that, so that fraud network that you talked about there, where you create an AI generated song and you set up a bot farm to listen to it,

It only works if you register your musical work with a collective management organisation like the equivalent of Imro in Ireland.

So and you say that you're a rights holder and that works.

So you will then start and you become a member of that organisation so you can start receiving royalties when the Spotify details come back down to the CMO and they say, OK, this

is this musical work, this person owns 100% of the copyright, they had 10 million streams, they should get this amount of money, which would be invoiced to Spotify and then will be paid to the person.

And what our system does is it looks at it, it looks at fraud from the metadata perspective at the registration of the musical work.

And that's quite an effective way because there's key signals in, in work registration.

Like no real human being wakes up in the morning and registers a hundred new musical works that they've created.

And they typically don't do it if they've just become a member of a CMO that morning and then that afternoon start registering hundreds or thousands of musical works.

Yeah.