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Adrian Weckler

๐Ÿ‘ค Speaker
1315 total appearances

Appearances Over Time

Podcast Appearances

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

that then suddenly become really popular on streaming platforms, but nobody has ever heard of outside of those platforms.

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

So they're all signals that you can use to not try and detect the fraud

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

by listening to the music, but try and detect the fraud at the point that the playing of the music gets commercialized.

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

And that's quite an effective way of dealing with it.

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

But there are hundreds of thousands of fraudulent works registered across the network of CMOs in the world on a regular basis.

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

Yeah, so it's typically hundreds of thousands, depending on the size of the market, right?

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

But it's typically hundreds of thousands on a monthly basis.

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

And, you know, and the real issue there is that if the fraudulent work registration, like so the details of the copyrighted work,

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

get into the system and start attracting royalties it's very hard to unwind it afterwards because you could have ended up paying them in one month and then you're trying to get the money back off them chances are that's going to be super difficult so intercepting it early is really important um and and a lot of the systems hers included

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

are geared to make it easier for creators to register their works because you're trying to encourage people who are touring around the country or who are creatives really to register their copyrighted works so they can get the commercial benefits out of them.

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

And that's now being exploited by making it easier.

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

There's kind of holes in the system that make it easier for bad actors.

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

It's between hundreds of thousands and millions.

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

Like the CODA case, I can't remember the exact number, but it was a really big number.

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

And yeah, and like it's... Where are they based?

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

Yeah, so lots of times they're based in countries outside the market of the CMO that they're registering with.

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

And the bot farms obviously are in low cost economies where it's kind of economic to do it.

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

No, millions of times.

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

Millions of times.

The Big Tech Show
AI music, bot farms and fraud โ€” why we can't tell the difference and how one Irish company is fighting it

Yeah, yeah.