Adrian Weckler

So listening to, so you've published your track on Spotify, which is AI generated.

You've probably not done one.

You've probably done hundreds of them.

And you've registered the musical work with a CMO.

You've got past the know your customer controls that these CMOs have.

And then you've set your bot farm to start listening to those Spotify streams or any other streaming services as much times as it can.

Yeah, so each of those different steps in that tree step process, and I don't want to describe exactly the steps that you go to set the thing up, but broadly, each of those steps

has their own elements that can be controlled.

So like all the streaming services have lots of kind of network-based measures in place to try and combat lots of listens or streams coming from the one source.

And of course, the bot farms have lots of techniques to mask and pretend that it's coming from lots of independent sources.

So that's a kind of battle on the listening front.

But actually where we're fighting the battle is on the work registration part, which is kind of way easier because, you know, it's the moment that we're trying to cut that out before it actually even gets that momentum.

And it won't matter then.

Like if they're streaming, listening to some artificially generated track, if they're not getting the royalties, they won't bother and it won't cause harm to the other creators because it won't take money out of their plate.

Yeah, yeah, exactly.

And like, and that happens in a bunch of different ways.

So it can happen by having confusing titles on your works that seem similar to other well-known works so that people can listen by mistake.

They're searching on the platform.

They think they're, you know, listening, searching for one song and they get a different song that's quite similar.

It can happen through that momentum idea that you talked about.