Adrian Weckler

Incredible.

Now, that had to come to an end at some point.

So you moved home, you did a few things, you joined Don Meets Queely and then you...

I'm skipping through a few things here, but then you did a bit of corporate training with Mars for a few years.

And then your first foray into tech, as we would know it, about 20 years ago, you went into Microsoft and you ran sales for Microsoft's Xbox 360.

PlayStation, that's right, yeah.

And this was 2003, 2004 around that time, wasn't it?

Yeah, absolutely.

So this led to you doing kind of interesting promotional stuff when you went on to RTE playing Xbox, right?

Jonathan, that is a story that we used to tell our editors all the time, that the only place in Dublin with a strong connection was in Raynard's and several other bars and clubs around the city.

So...

After that, you did a stint in Pepsi for a few years.

Then you joined Brandtone, which people may or may not remember this company.

It was an Irish mobile marketing company set up around 2009, 2010.

Used mobile campaigns with brands.

Ended up getting backed by Unilever.

Was flying at one point.

You got great experience out of that.

I mean, this was a company that was valued at around about 100 million.

So you were getting a taste at that point for a little bit more of the startup culture.