Adrian Weckler

And then you went head first into startup culture after that, because then you went into Money Jar.

And that was that was your own startup, right?

But for the purposes of your own journey, this added the element of raising money, of pitching, of all of that startup graph that people talk about that's really, really difficult to learn any other way.

And then your next piece before what we're going to end up talking about in a minute or two.

Finally, you went on to RailsBank.

So now you've had these couple of decades of business across these industries, across these positions and these levels of experience.

You're now approaching 50.

You've left Rails Bank.

You're around that age.

You now decide to step back completely from that.

How on earth do you get the idea to become a wine influencer online?

Just explain what that is.

In simple layman's terms, what would that enable you to explain to me that someone on level one or two couldn't?

Just to be clear, just so I'm familiar with exactly what you're saying, does that mean that if I walked into in front of you, sat down in front of you, that you would be as much sizing me up in terms of what you thought I might like to drink based as much on what I'm wearing or what my haircut is like or the way I spoke or anything like that?

So at what point did you start to take practical action of putting what you thought you might like to do in becoming an online wine influencer into practice?

You say modestly, somehow becoming a wine influencer.

You have 48,000 followers on Instagram.

You're only, you know, 12, 18 months into it.

As I said, you...

won a very serious prize in Spain last year, the Wine Sommelier 2025 at the Vino Influencer Global Awards in Spain.