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Target was founded in 1962 as a big-box discount store, but it aims slightly upmarket from places like Walmart or dollar stores.

Target went after customers that were slightly higher income. And it catered to their tastes with products that felt just a little fancier than what you could find elsewhere. One way the company did that was through exclusive collaborations with high-end designers.

Target went after customers that were slightly higher income. And it catered to their tastes with products that felt just a little fancier than what you could find elsewhere. One way the company did that was through exclusive collaborations with high-end designers.

Target went after customers that were slightly higher income. And it catered to their tastes with products that felt just a little fancier than what you could find elsewhere. One way the company did that was through exclusive collaborations with high-end designers.

Target has done dozens of these collaborations. Stanley cups, Missoni dresses, and Philippe Star crystalware are just a few of them.

Target has done dozens of these collaborations. Stanley cups, Missoni dresses, and Philippe Star crystalware are just a few of them.

Target has done dozens of these collaborations. Stanley cups, Missoni dresses, and Philippe Star crystalware are just a few of them.

Target's try-to-be-cool strategy worked well for decades. And during the pandemic, Target saw sales boom. But for the past couple years, it's been in a slump. Target's troubles started last year, when the company faced an inventory problem. Target had stocked up on a bunch of products that were popular during the pandemic that it suddenly couldn't sell.

Target's try-to-be-cool strategy worked well for decades. And during the pandemic, Target saw sales boom. But for the past couple years, it's been in a slump. Target's troubles started last year, when the company faced an inventory problem. Target had stocked up on a bunch of products that were popular during the pandemic that it suddenly couldn't sell.

Target's try-to-be-cool strategy worked well for decades. And during the pandemic, Target saw sales boom. But for the past couple years, it's been in a slump. Target's troubles started last year, when the company faced an inventory problem. Target had stocked up on a bunch of products that were popular during the pandemic that it suddenly couldn't sell.

And then, last summer, its yearly pride collection faced significant backlash.

And then, last summer, its yearly pride collection faced significant backlash.

And then, last summer, its yearly pride collection faced significant backlash.

The company has said it remains committed to supporting the LGBTQ community. Target's customers have also been complaining about the stores themselves and how the shopping experience just doesn't seem as fun as it used to. I don't know what's going on at Target these days, but this store is a disaster. I spent $47.

The company has said it remains committed to supporting the LGBTQ community. Target's customers have also been complaining about the stores themselves and how the shopping experience just doesn't seem as fun as it used to. I don't know what's going on at Target these days, but this store is a disaster. I spent $47.

The company has said it remains committed to supporting the LGBTQ community. Target's customers have also been complaining about the stores themselves and how the shopping experience just doesn't seem as fun as it used to. I don't know what's going on at Target these days, but this store is a disaster. I spent $47.

Lots of retailers have locked up their products to guard against shoplifting. And many still struggle with supply chains that leave products out of stock. But these problems seem to be hurting Target more. Because, remember, shopping there is supposed to be fun.

Lots of retailers have locked up their products to guard against shoplifting. And many still struggle with supply chains that leave products out of stock. But these problems seem to be hurting Target more. Because, remember, shopping there is supposed to be fun.

Lots of retailers have locked up their products to guard against shoplifting. And many still struggle with supply chains that leave products out of stock. But these problems seem to be hurting Target more. Because, remember, shopping there is supposed to be fun.

How is the economy playing a role in what's going on at Target?