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One is cannibalizing the show and worrying about rushing out a movie too quickly whenever you're still making so much money on ticket sales for the live show. And then the other is that they knew that doing it with the wrong cast or doing it in a ham-handed way could just hurt the property overall.

When you have this core group of really passionate fans, you need to make sure that they're kept happy. Because if they sour on the film, it can kind of contaminate the whole pool of opinion.

When you have this core group of really passionate fans, you need to make sure that they're kept happy. Because if they sour on the film, it can kind of contaminate the whole pool of opinion.

When you have this core group of really passionate fans, you need to make sure that they're kept happy. Because if they sour on the film, it can kind of contaminate the whole pool of opinion.

I talked to the chief content officer at NBCUniversal, and she said to me, you know, she's been at the studio for more than 20 years, and that entire time she has thought about when is the right time to make a Wicked movie.

I talked to the chief content officer at NBCUniversal, and she said to me, you know, she's been at the studio for more than 20 years, and that entire time she has thought about when is the right time to make a Wicked movie.

I talked to the chief content officer at NBCUniversal, and she said to me, you know, she's been at the studio for more than 20 years, and that entire time she has thought about when is the right time to make a Wicked movie.

3000 Action-Filialen in Europa und wir feiern mit extrem niedrigen Preisen. Zum Beispiel unsere Superfin Waschmittelpots, 18 Stück nur 2,99. Und unsere Spektrum Sprühfarbe für perfekte Deckung nur 2,33. Für noch mehr extrem niedrige Preise besuche unsere Filialen oder schau in die App Action. Kleine Preise, große Freude.

3000 Action-Filialen in Europa und wir feiern mit extrem niedrigen Preisen. Zum Beispiel unsere Superfin Waschmittelpots, 18 Stück nur 2,99. Und unsere Spektrum Sprühfarbe für perfekte Deckung nur 2,33. Für noch mehr extrem niedrige Preise besuche unsere Filialen oder schau in die App Action. Kleine Preise, große Freude.

3000 Action-Filialen in Europa und wir feiern mit extrem niedrigen Preisen. Zum Beispiel unsere Superfin Waschmittelpots, 18 Stück nur 2,99. Und unsere Spektrum Sprühfarbe für perfekte Deckung nur 2,33. Für noch mehr extrem niedrige Preise besuche unsere Filialen oder schau in die App Action. Kleine Preise, große Freude.

Breaking news. They just announced that Ariana Grande is going to play Glinda and Cynthia Erivo is going to play Elphaba in the new Wicked movie. Let's talk about it. Ariana posted her reaction and goes, thank goodness. Her co-star Cynthia, who's playing Elphaba, sent her flowers and goes, pink goes good with green. Honestly, not that surprised about Elphaba because first of all, her vocals.

Breaking news. They just announced that Ariana Grande is going to play Glinda and Cynthia Erivo is going to play Elphaba in the new Wicked movie. Let's talk about it. Ariana posted her reaction and goes, thank goodness. Her co-star Cynthia, who's playing Elphaba, sent her flowers and goes, pink goes good with green. Honestly, not that surprised about Elphaba because first of all, her vocals.

Breaking news. They just announced that Ariana Grande is going to play Glinda and Cynthia Erivo is going to play Elphaba in the new Wicked movie. Let's talk about it. Ariana posted her reaction and goes, thank goodness. Her co-star Cynthia, who's playing Elphaba, sent her flowers and goes, pink goes good with green. Honestly, not that surprised about Elphaba because first of all, her vocals.

And then the production started, and the production sounds like it was just this absolute gargantuan undertaking. At one point, they planted nine million tulips in a field. Nine million tulips? I know. It's not even mentioned in the show, but I guess they wanted it to look as fulsome as possible.

And then the production started, and the production sounds like it was just this absolute gargantuan undertaking. At one point, they planted nine million tulips in a field. Nine million tulips? I know. It's not even mentioned in the show, but I guess they wanted it to look as fulsome as possible.

And then the production started, and the production sounds like it was just this absolute gargantuan undertaking. At one point, they planted nine million tulips in a field. Nine million tulips? I know. It's not even mentioned in the show, but I guess they wanted it to look as fulsome as possible.

Yeah, I don't have a number, but I can definitely say it's not news that a big budget movie is going to have a massive marketing campaign because these studios need to try and make a return on their investment. But even by those standards, the Wicked campaign is giant.

Yeah, I don't have a number, but I can definitely say it's not news that a big budget movie is going to have a massive marketing campaign because these studios need to try and make a return on their investment. But even by those standards, the Wicked campaign is giant.

Yeah, I don't have a number, but I can definitely say it's not news that a big budget movie is going to have a massive marketing campaign because these studios need to try and make a return on their investment. But even by those standards, the Wicked campaign is giant.

We're in a moment right now where the moviegoer who might have seen four or five films a year before COVID is now more likely to see two or three. There is just a finite amount of time that we give to certain pieces of pop culture. And the movies have taken a significant hit on that front, been replaced by whether it's Netflix or TikTok or what have you. And so...