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We're in a moment right now where the moviegoer who might have seen four or five films a year before COVID is now more likely to see two or three. There is just a finite amount of time that we give to certain pieces of pop culture. And the movies have taken a significant hit on that front, been replaced by whether it's Netflix or TikTok or what have you. And so...

We're in a moment right now where the moviegoer who might have seen four or five films a year before COVID is now more likely to see two or three. There is just a finite amount of time that we give to certain pieces of pop culture. And the movies have taken a significant hit on that front, been replaced by whether it's Netflix or TikTok or what have you. And so...

Movies, which, I mean, for much of the 20th century enjoyed an easy cultural dominance, now have to really fight for that dominance. And when you have a movie with a budget like Wicked, an investment like Wicked, you need a lot of people to decide, I'm going to get up off the couch. I'm going to hire a babysitter. I'm going to drive to the theater and I'm going to go see this movie.

Movies, which, I mean, for much of the 20th century enjoyed an easy cultural dominance, now have to really fight for that dominance. And when you have a movie with a budget like Wicked, an investment like Wicked, you need a lot of people to decide, I'm going to get up off the couch. I'm going to hire a babysitter. I'm going to drive to the theater and I'm going to go see this movie.

Movies, which, I mean, for much of the 20th century enjoyed an easy cultural dominance, now have to really fight for that dominance. And when you have a movie with a budget like Wicked, an investment like Wicked, you need a lot of people to decide, I'm going to get up off the couch. I'm going to hire a babysitter. I'm going to drive to the theater and I'm going to go see this movie.

And the movies compete with so much else out there for our pop culture time. An all out campaign or some would say assault is what you need to do to really capture the zeitgeist today.

And the movies compete with so much else out there for our pop culture time. An all out campaign or some would say assault is what you need to do to really capture the zeitgeist today.

And the movies compete with so much else out there for our pop culture time. An all out campaign or some would say assault is what you need to do to really capture the zeitgeist today.

That's why across the Comcast empire, and this really, I think, speaks to the reach of the modern entertainment conglomerate. That's why you can see some kind of wicked presence everywhere from the Today Show to SNL, obviously both NBC shows, but also see it at the Thanksgiving Day Parade at the end of this month. You can also see it in the ads.

That's why across the Comcast empire, and this really, I think, speaks to the reach of the modern entertainment conglomerate. That's why you can see some kind of wicked presence everywhere from the Today Show to SNL, obviously both NBC shows, but also see it at the Thanksgiving Day Parade at the end of this month. You can also see it in the ads.

That's why across the Comcast empire, and this really, I think, speaks to the reach of the modern entertainment conglomerate. That's why you can see some kind of wicked presence everywhere from the Today Show to SNL, obviously both NBC shows, but also see it at the Thanksgiving Day Parade at the end of this month. You can also see it in the ads.

Like anything that Comcast touches is basically thinking, What can we do to help push Wicked?

Like anything that Comcast touches is basically thinking, What can we do to help push Wicked?

Like anything that Comcast touches is basically thinking, What can we do to help push Wicked?

It's a great question. I mean, I think you want to make sure that you try to make the tent as big as possible. And I think that's one challenge that this movie has is that there are people, I'm told, who will just not ever see a musical. There are just like giant chunks of the movie going population that they're going to have trouble getting. So they need to make the tent as big as possible.

It's a great question. I mean, I think you want to make sure that you try to make the tent as big as possible. And I think that's one challenge that this movie has is that there are people, I'm told, who will just not ever see a musical. There are just like giant chunks of the movie going population that they're going to have trouble getting. So they need to make the tent as big as possible.

It's a great question. I mean, I think you want to make sure that you try to make the tent as big as possible. And I think that's one challenge that this movie has is that there are people, I'm told, who will just not ever see a musical. There are just like giant chunks of the movie going population that they're going to have trouble getting. So they need to make the tent as big as possible.

I also think it's about just sort of whipping those fans into a frenzy. And I think the wicked fandom that has been sort of serviced now over the past year by this massive campaign is just helping to amplify all of that.

I also think it's about just sort of whipping those fans into a frenzy. And I think the wicked fandom that has been sort of serviced now over the past year by this massive campaign is just helping to amplify all of that.

I also think it's about just sort of whipping those fans into a frenzy. And I think the wicked fandom that has been sort of serviced now over the past year by this massive campaign is just helping to amplify all of that.