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excitement and and energy and then i think it also like to your question about the bottom line it also helps make sure that maybe they organize a big outing with 10 friends to go see it on opening night maybe they take it to that next level where they they're buying more tickets they're seeing it two or three or four times are there any risks with this flooding the zone strategy Oh, yeah.

excitement and and energy and then i think it also like to your question about the bottom line it also helps make sure that maybe they organize a big outing with 10 friends to go see it on opening night maybe they take it to that next level where they they're buying more tickets they're seeing it two or three or four times are there any risks with this flooding the zone strategy Oh, yeah.

excitement and and energy and then i think it also like to your question about the bottom line it also helps make sure that maybe they organize a big outing with 10 friends to go see it on opening night maybe they take it to that next level where they they're buying more tickets they're seeing it two or three or four times are there any risks with this flooding the zone strategy Oh, yeah.

I mean, I think, I mean, the biggest risk is just like everyone's saying enough already. And the head of marketing at Universal gave this presentation that I was at where he said, we're going to be just short of obnoxious.

I mean, I think, I mean, the biggest risk is just like everyone's saying enough already. And the head of marketing at Universal gave this presentation that I was at where he said, we're going to be just short of obnoxious.

I mean, I think, I mean, the biggest risk is just like everyone's saying enough already. And the head of marketing at Universal gave this presentation that I was at where he said, we're going to be just short of obnoxious.

I mean, yeah, it's like it really is a fine art. And I think the oversaturation risks alienating people, but I also think you run the risk of overhyping and then they're causing a backlash, right? It's this really kind of like emotional exchange between the marketing department and the public, right?

I mean, yeah, it's like it really is a fine art. And I think the oversaturation risks alienating people, but I also think you run the risk of overhyping and then they're causing a backlash, right? It's this really kind of like emotional exchange between the marketing department and the public, right?

I mean, yeah, it's like it really is a fine art. And I think the oversaturation risks alienating people, but I also think you run the risk of overhyping and then they're causing a backlash, right? It's this really kind of like emotional exchange between the marketing department and the public, right?

I think what it says about Hollywood is whenever you see Wicked on the subway or you see Wicked at an NFL game or you see Wicked on the shelves at Target, like part of it looks really impressive, right? Like this is really a sign of what a company can do whenever it sort of focuses its energy.

I think what it says about Hollywood is whenever you see Wicked on the subway or you see Wicked at an NFL game or you see Wicked on the shelves at Target, like part of it looks really impressive, right? Like this is really a sign of what a company can do whenever it sort of focuses its energy.

I think what it says about Hollywood is whenever you see Wicked on the subway or you see Wicked at an NFL game or you see Wicked on the shelves at Target, like part of it looks really impressive, right? Like this is really a sign of what a company can do whenever it sort of focuses its energy.

And I don't think it's actually, it's not lost on me that we're talking about a movie that is a retelling of The Wizard of Oz, which more than maybe any movie ever embodies the Hollywood golden age of Hollywood having this kind of cultural dominance, this saturation, this kind of global appeal. And... I think in the context of Hollywood, there's another angle where it looks like a last grasp.

And I don't think it's actually, it's not lost on me that we're talking about a movie that is a retelling of The Wizard of Oz, which more than maybe any movie ever embodies the Hollywood golden age of Hollywood having this kind of cultural dominance, this saturation, this kind of global appeal. And... I think in the context of Hollywood, there's another angle where it looks like a last grasp.

And I don't think it's actually, it's not lost on me that we're talking about a movie that is a retelling of The Wizard of Oz, which more than maybe any movie ever embodies the Hollywood golden age of Hollywood having this kind of cultural dominance, this saturation, this kind of global appeal. And... I think in the context of Hollywood, there's another angle where it looks like a last grasp.

And it looks like it is exhausting itself to try and have a monopoly on our attention.

And it looks like it is exhausting itself to try and have a monopoly on our attention.

And it looks like it is exhausting itself to try and have a monopoly on our attention.

I think if it fails, it is not good news for those of us who want to go see musicals.

I think if it fails, it is not good news for those of us who want to go see musicals.